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Welcome to the class!1:25
First thing to do1:05
Keep the learning going1:35
About This Class
You can't run. You can't hide. Facebook and Google have planted themselves on this planet, weaved their roots through the seedy underbelly of the business world, intertwined with our networks, locked hold, and aren't going anywhere. Ever. So if you're an entrepreneur, small business owner, or marketer then there's no point in putting it off any longer - you'll have to learn how to run a Facebook or Google ad campaign.
This class is for the true beginner. Learning pay-per-click advertising can be extremely daunting, but this will get you up and running with the basics. I'll walk you through the process of setting up a basic ad campaign on both Facebook and Google that will direct people to your website. Remember, this is not an advanced class, this is for those who have never even seen what these ads look like behind the curtain.
What you'll learn: (italics)
- Basic overview of each platform
- Key differentiating features
- How to set-up basic ad campaigns geared toward getting people to your website
- How to target your audience
What you'll do:
- You're going to create ad campaigns on Facebook and Google. Because there's nothing like good old fashioned hands-on practice.
Hi, I'm Evan Kimbrell.
Thanks for checking out my classes.
Currently, I'm the Founder, Director of Sprintkick, a referral-based full service digital agency based out of San Francisco. Over the past 4 years, I've overseen the development and launch of over 100 web and mobile apps. Clients range from 1-2 man startups bootstrapping their initial idea to multibillion dollar Fortune 100's like Wal-Mart, Dick's Sporting Goods, & GNC.
Prior to Sprintkick, I worked as a VC for a firm called Juvo Capital, based out of L.A. I spearheaded the firm's expansion into the Silicon Valley deal flow and into the Consumer Web tech category.
Before working for Juvo, in the long, long ago, I was a co-founder for an educational software startup called ScholarPRO that raised a ton of money and then spectacularly blew up (in the bad way). Before it exploded like the Death Star, I went through 5 tech incubators (yes 5) with Tech Stars, Excelerate Labs, MassChallenge, Babson Venture Program, and Sparkseed.
That's enough about me. Hope you enjoy my class!