Google Analytics for Beginners with Reva Minkoff Premium class

Davis Jones, Co-founder of Eazl

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24 Videos (1h 55m)
    • Course Trailer Video for Growth Hacking: Strategy + Analytics

      1:06
    • Reva and Davis Welcome You to the Course

      4:43
    • Why is Growth Hacking a Hot Trend in Digital Marketing?

      2:09
    • How are Analytics Used in Growth Hacking?

      1:23
    • Interview: James Kenler, Director of Marketing Technologies at CareerBuilder.com

      22:28
    • How to Set Goals for Your Growth Hacking Initiatives

      2:08
    • An Introduction to Strategic Thinking for Growth Hacking

      2:44
    • Introducing Digital Funnels, Conversions, and A/B Testing

      4:18
    • How to Design Digital Funnels and Learn from Points of Conversion

      2:38
    • How to Measure Web Traffic and User Flow

      1:42
    • Which Growth Metrics are Relevant to You?

      5:18
    • How to Measure Engagement and Actions Taken

      1:58
    • Where's the Good Traffic Coming From?

      2:19
    • Interview with Reva Minkoff of DigitalGroundUp.com // Digital4Startups

      31:54
    • Introducing Digital Personas and Other Strategic Insights from Analytics

      1:29
    • Reva Investigates the Analytics Business Case

      3:42
    • Digital Personas: Geography and Language

      3:39
    • Digital Personas: Smart Use of Demographic Data

      3:56
    • Digital Personas: Using Technical Insights

      2:49
    • How to Identify Quality Sources of Traffic

      5:07
    • UX and Conversion: Content Analytics

      2:09
    • UX and Conversion: Behavior Flow

      2:19
    • Launches & Events: Real-time Analytics

      1:20
    • Connect with Reva and Davis + Further Reading

      1:28

About This Class

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Learn to Leverage Growth Hacking and Launch Your Rocketship

In this fun, interactive foundation course, you’ll learn how to leverage one of Silicon Valley’s most interesting marketing exports. Ideal for entrepreneurs, managers, and anyone in digital marketing, after taking the course you’ll know how to be growth-oriented, how to channel this mindset into your organization’s broader mission, and how to evaluate the success of digital initiatives.

410

Students

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Project

Davis Jones

Co-founder of Eazl

Davis Jones is the co-founder of Eazl, the venture-backed career acceleration platform based in San Francisco. Prior to starting Eazl, Mr. Jones was a professional recruiter (or “headhunter”) with Robert Half International, the publicly-traded recruiting and staffing firm with ~$5.4 billion in annual revenues that operates in countries around the globe. Mr. Jones worked in the San Francisco market, where he identified, recruited, and placed top talent with well-known firms like Wells Fargo, Western Digital, and the Kendall-Jackson family of companies and with many small and medium-sized organizations like hedge funds, wineries, real estate development firms, non-profits, and biotechnology companies. Before joining Robert Half, Mr. Jones was a team lead and content marketer for the CCA Group, a technology consultancy serving institutional clients like the World Bank, the US State Department, and the governments of Mexico, Italy, and Canada.

In 2014, Mr. Jones was named one of the North Bay Business Journal's People of the Year for his work with international students entering the job market. Mr. Jones earned a bachelor’s degree in international economics with a focus on international development (with highest honors) from Sonoma State University and an MBA with a focus in global finance from EDHEC Business School in France, ranked one of the top 50 MBA programs in the world by The Economist.