Google Analytics Essential Training -. Learn How To Use Google Analytics Premium class

Brad Batesole, Marketing Expert

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50 Videos (3h 47m)
    • Google Analytics Essential Training

      0:51
    • What is Google Analytics

      3:15
    • How does Google Analytics work

      2:58
    • New interface changes

      2:32
    • Key definitions

      6:14
    • An overview of accounts

      2:54
    • Creating your account

      5:31
    • Installing your tracking tag

      4:32
    • Setting account properties

      8:12
    • Understanding reports

      3:55
    • A look at sources

      2:45
    • Metrics and dimensions

      4:39
    • Exploring the interface

      5:11
    • Configuring a date range

      3:58
    • Using annotations

      2:30
    • Interacting with graphs

      4:37
    • Using the data table

      6:59
    • What is segmentation

      6:33
    • Setting up basic filters

      5:03
    • Setting up OR vs AND filters

      2:44
    • What are audience reports

      5:52
    • Looking at your audience overview

      4:16
    • Audience demographics and interests

      3:51
    • Geographical data

      5:00
    • Using the behavior report to see engagement

      4:25
    • Using the technology report to see devices used on site

      4:03
    • What are Acquisition reports

      4:08
    • Acquisition Overview report

      5:02
    • Viewing the All Traffic report by channels

      8:41
    • Viewing the All Traffic report by source and medium

      7:49
    • Exploring referral traffic within the All Traffic report

      4:34
    • Social reports overview

      4:50
    • Network referrals

      2:12
    • Tracking shared content with the Landing Pages report

      2:23
    • Measuring the value of social with the Conversions report

      3:18
    • Overview on SEO reports

      5:13
    • Reviewing queries or keywords

      3:26
    • Reviewing landing pages

      2:28
    • Behavior reports at a glance

      5:15
    • Using Site Content reports

      4:45
    • Review site speed

      5:57
    • A closer look at event tracking

      2:21
    • Reviewing event reports

      1:56
    • Configuring goals

      9:29
    • Exploring goal reports

      4:29
    • Emailing reports

      2:09
    • Real time data

      2:40
    • Adding custom campaign tracking

      5:35
    • Creating and customizing dashboards

      5:16
    • Audit analytics with Tag Assistant

      9:37

About This Class

Do you want to know more about your visitors and how your content is performing? Whether you run a website for a home business or a large corporation, Google Analytics is the industry standard for tracking, analyzing, and reporting site data. Knowing how to use Google Analytics correctly will help you measure site traffic, SEO, engagement, ad revenue, and even activity on social media. This course shows you how to get set up in Google Analytics and glean insights from each of the reports. Author Brad Batesole explains how to interpret your results, create and track goals, and use options like dimensions and segments to go deeper. Each tutorial is practical and succinct, touching on the features you'll use most in your day-to-day analytics workflow.Topics include:

  • Creating a Google Analytics account
  • Installing tracking tags
  • Reading the dashboard, graphs, and data tables
  • Setting up report filters
  • Looking at audience demographics and interests
  • Tracking engagement with behavior reports
  • Exploring traffic with acquisition reports
  • Viewing shared content and referrals with social reports
  • Reviewing SEO feedback
  • Tracking events
  • Configuring conversion goals
  • Adding custom campaign tracking

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Brad Batesole

Marketing Expert

Brad Batesole is an entrepreneur, startup advisor, and marketing expert. He develops training for LinkedIn. Brad has spent more than twelve years working at the crossroads of business development, marketing, and social media. He was featured in Entrepreneur Magazine as a young entrepreneur, launching his first successful business at the age of 15. Up until joining lynda.com as an online marketing manager in 2012, he honed his skills working as a consultant alongside brands large and small, including LegalZoom, Clear Channel, eSolar, Dickies, and Urban Outfitters. He has also served as an advisor to multiple startups, providing marketing direction and strategic advice.

In addition to speaking at conferences nationwide, including CES, Brad is constantly learning the latest marketing tools and technologies. His passion for marketing is rivaled only by his passion for flying; as a private pilot, Brad volunteers with local charities to provide transportation to those in need.

Brad is a certified Google Partner and holds a BA in marketing from Azusa Pacific University. Brad can be found on Twitter @bradbatesole.