Google AdWords Essential Training - Learn How To Use Google Adwords Premium class

Brad Batesole, Marketing Expert

Play Speed
  • 0.5x
  • 1x (Normal)
  • 1.25x
  • 1.5x
  • 2x
40 Videos (3h 2m)
    • Google AdWords Essential Training

      1:01
    • Before getting started

      2:31
    • An overview of AdWords

      4:06
    • Where ads appear

      2:53
    • Benefits to using AdWords

      3:45
    • Understanding the AdWords structure

      3:27
    • Understanding Quality Score and the auction system

      5:27
    • Define your business

      4:31
    • Define your product

      1:52
    • Define your customers

      3:31
    • Setting realistic expectations

      3:16
    • Setting up an account

      3:34
    • Exploring the interface

      6:54
    • A look at AdWords Express

      2:05
    • How keywords work

      5:15
    • Using Google Keyword Planner

      12:52
    • Targeting with keywords

      6:58
    • Targeting with keywords

      6:58
    • Choosing a campaign

      8:00
    • Selecting your audience

      5:04
    • Deciding on bid settings

      6:42
    • An overview of ad extensions

      6:36
    • Advanced campaign settings

      2:26
    • Writing your text ad

      4:20
    • Creating an ad group

      3:28
    • Introducing your keywords

      2:09
    • Finalizing your ad group

      5:10
    • Adding ad groups and reviewing options

      4:43
    • A look at reporting

      8:44
    • Search Terms Auction Insights and User Location reports

      2:55
    • Creating and exporting reports

      1:52
    • Understanding ROI

      2:12
    • Connecting Google Analytics

      3:01
    • Setting up Conversion Tracking

      8:28
    • Setting up campaign experiments

      3:16
    • Key optimization tips

      5:14
    • Reviewing bid adjustments

      5:23
    • Audience remarketing

      4:45
    • Audience insights for remarketing lists

      4:29
    • Using ad extensions

      2:20