Google AdWords Essential Training - Learn How To Use Google Adwords Premium class

Brad Batesole, Marketing Expert

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40 Videos (3h 2m)
    • Google AdWords Essential Training

      1:01
    • Before getting started

      2:31
    • An overview of AdWords

      4:06
    • Where ads appear

      2:53
    • Benefits to using AdWords

      3:45
    • Understanding the AdWords structure

      3:27
    • Understanding Quality Score and the auction system

      5:27
    • Define your business

      4:31
    • Define your product

      1:52
    • Define your customers

      3:31
    • Setting realistic expectations

      3:16
    • Setting up an account

      3:34
    • Exploring the interface

      6:54
    • A look at AdWords Express

      2:05
    • How keywords work

      5:15
    • Using Google Keyword Planner

      12:52
    • Targeting with keywords

      6:58
    • Targeting with keywords

      6:58
    • Choosing a campaign

      8:00
    • Selecting your audience

      5:04
    • Deciding on bid settings

      6:42
    • An overview of ad extensions

      6:36
    • Advanced campaign settings

      2:26
    • Writing your text ad

      4:20
    • Creating an ad group

      3:28
    • Introducing your keywords

      2:09
    • Finalizing your ad group

      5:10
    • Adding ad groups and reviewing options

      4:43
    • A look at reporting

      8:44
    • Search Terms Auction Insights and User Location reports

      2:55
    • Creating and exporting reports

      1:52
    • Understanding ROI

      2:12
    • Connecting Google Analytics

      3:01
    • Setting up Conversion Tracking

      8:28
    • Setting up campaign experiments

      3:16
    • Key optimization tips

      5:14
    • Reviewing bid adjustments

      5:23
    • Audience remarketing

      4:45
    • Audience insights for remarketing lists

      4:29
    • Using ad extensions

      2:20

About This Class

Get more visitors to your website and more value from your pay-per-click (PPC) spend with Google AdWords. It all starts with knowing how AdWords works, and knowing what your business and customers need. Then you'll learn how to set up a new AdWords account and start researching your keywords: the foundation of all great ads.

Once you've set up your campaign, you'll learn how to use AdWords reporting and Google Analytics to monitor the performance of ads and optimize ads to get more clicks, conversions, and ultimately more return on your investment (ROI) in search advertising. Plus, learn about audience remarketing and what ad extensions can do for you.

Because Google frequently adds new features and functionality, we're committed to keeping this course up to date with the latest training. Check back often for updates!

Topics include:

  • Understanding Quality Score and the auction system
  • Setting realistic expectations for your AdWords campaigns
  • Creating an AdWords account
  • Researching keywords with the Keyword Planner tool
  • Setting campaign budgets and bidding
  • Writing great ad headlines and copy
  • Using ad groups
  • Creating and exporting reports
  • Measuring ROI
  • Setting up Google Analytics for conversion tracking
  • Optimizing ads
  • Adjusting bids
  • Creating a remarketing campaign
  • Using ad extensions

143

Students

1

Project

Brad Batesole

Marketing Expert

Brad Batesole is an entrepreneur, startup advisor, and marketing expert. He develops training for LinkedIn. Brad has spent more than twelve years working at the crossroads of business development, marketing, and social media. He was featured in Entrepreneur Magazine as a young entrepreneur, launching his first successful business at the age of 15. Up until joining lynda.com as an online marketing manager in 2012, he honed his skills working as a consultant alongside brands large and small, including LegalZoom, Clear Channel, eSolar, Dickies, and Urban Outfitters. He has also served as an advisor to multiple startups, providing marketing direction and strategic advice.

In addition to speaking at conferences nationwide, including CES, Brad is constantly learning the latest marketing tools and technologies. His passion for marketing is rivaled only by his passion for flying; as a private pilot, Brad volunteers with local charities to provide transportation to those in need.

Brad is a certified Google Partner and holds a BA in marketing from Azusa Pacific University. Brad can be found on Twitter @bradbatesole.