Going Freelance: Building and Branding Your Own Success Free class

Justin Gignac, Co-founder of Working Not Working

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9 Videos (51m)
    • Let's Go!

    • Your Mission: Why You're Here

    • The Power of Side Projects

    • Things All Great Portfolios Do

    • Portfolios We Love

    • Marketing Yourself

    • Authentic Networking

    • Real Talk: Business Fundamentals

    • Closing


About This Class

Now more than ever, we live in a freelance world. Eager to take the plunge or level up your own freelance game? Join Working Not Working's Justin Gignac and Claire Wasserman for a 50-minute dive into the essentials of going it on your own. 

Each video lesson shares stories, examples, and tips to spark your thinking about ways to seek out the work you want  — and draw work back to you. You'll leave inspired to:

  • Develop a strong body of work with a clear mission and side projects
  • Craft a portfolio that catches a recruiter's eye
  • Market yourself on social media
  • Pitch traditional media
  • Seize opportunities for authentic networking
  • Set yourself up for financial success

This class is meant to be an overview, laying the foundation for going freelance and all the things to consider. The goal is to empower, enlighten, educate, and arm everyone with the itch to go freelance!


Working Not Working is a highly curated network of the world’s top creative talent. Serving thousands of companies including Apple, Wieden+Kennedy, The New York Times and Kickstarter, WNW provides a visual, real-time dashboard for companies to keep track of freelancers and full-timers alike.

522 of 529 students recommendSee All

Insightful, actionable, clear, and true - if you want to start somewhere like me (and many of us), I believe this class will jumpstart your #hustle today! ---best one hour spent -what a gift! - thank you :)
Mack G.

Geek with personality & Web Marketing Consultant

Absolutely awesome course! It is "must watch" for all aspiring- and current Freelancers. This course was extremely thorough in its content. The explanations were short and to the point. It included some very valuable information that really is helpful on what your portfolio should contain, how to get exposure and even to have an overall vision for your personal "brand". A+++ Highly recommended! The only things I would expand on would be budgeting. As you know, freelance can sometimes be feast or famine. I use DaveRamsey.com for that though, so maybe they could at least make artists aware there is some great resources out there. Secondly, if an artist is experiencing a "feast" season, it would be good to tell artists to charge more for their work as the supply and demand for their services allows for them to charge more. Thank you for this course though. You have been very generous with your time and your knowledge. I look forward to checking out more of your courses.
Very clear, concise and inspirational course. Thanks for sharing the love, and skills.





Justin Gignac

Co-founder of Working Not Working

Justin Gignac is the co-founder of Working Not Working, an invite-only, real-time network of the most respected, most awarded and hardest working creatives in the business. Companies like Apple, Google, Airbnb, Facebook, Droga5, Wieden+Kennedy, R/GA, The New York Times, Kickstarter and Etsy use Working Not Working to manage their very nomadic workforce. Prior to starting WNW, Justin was an award-winning art director and creative director at ad agencies around the country. Perhaps best known for helping create the original ElfYourself.com and unleashing the world’s elf fetish, with over 800 million elves created. He also has gained notoriety for his various art projects, including NYC Garbage, Wants for Sale and Needs for Sale.