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14 Videos (1h 11m)
    • Introduction

      1:34
    • Your Assignment

      0:52
    • Email Marketing Overview

      5:36
    • What is the goal?

      2:40
    • What content do I include?

      2:42
    • What types of email should I send?

      2:48
    • How often should I send?

      2:06
    • What are examples of great campaigns?

      4:33
    • Campaign Creation: Build a Subscriber List

      5:40
    • Campaign Creation: Segment Subscribers

      10:15
    • Campaign Creation: Write

      5:54
    • Campaign Creation: Design

      13:31
    • Campaign Creation: Test, Send, Analyze

      8:21
    • Common Pitfalls and Final Thoughts

      4:01

Project Description

Share an effective marketing email.

ASSIGNMENT

Put your knowledge to work! Share a marketing email that you find effective. It should be concise, clear, on brand, and have an unmistakable call to action.

  • If you're new to email marketing, search your inbox or the Mailchimp Inspiration Gallery for a favorite. What do you think the senders were hoping to accomplish? Why was it successful?
  • If you're already sending emails for a small business or project, share an email of your own. Briefly describe your copy and design choices, and share how the email aligned with your goals.

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DELIVERABLE

Share your email in the gallery! Include:

  1. Screengrab(s) of a marketing email
  2. What was the business goal?
  3. Why was it successful?

RESOURCES

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