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IMarketer - Liya Bergen, Baby steps in Digital Marketing

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8 Videos (60m)
    • Strengths of Email Marketing

    • Weaknesses of Email Marketing

    • Defining goals and objectives of an email campaign

    • Structuring Effective Email Messages - Part 1

    • Structuring Effective Email Messages - Part 2

    • Planning and creating email campaigns

    • Timing & Frequency

    • Trigger emails


About This Class

Email marketing is CHEAP. Probably that is the main reason you are here.

You might struggle with idea whether you need it or not because it isn't as shiny as Social Media, that sounds like a problem. Fortunately, that's the only problem!

Did you know there are more than 3.2 billion email accounts today? 95 percent of online consumers use email and, 91percent check their email at least once a day (Source: Exact Target).

There is simply no competition. More importantly, it is such an integral part in our lives, no human being walks around saying he will quit email.

Yes, that's right, once set up their email accounts, they won't quit email.

Email has the power to send one piece of content to thousands of people and still have some level of personalization.

In fact, email is the only channel of communication that remains private, that is a direct connection between you and your prospect, and most importantly, it has an opt-in process that turns it into the purest form of Permission Marketing.

Email marketing can accomplish a broad spectrum of marketing objectives from branding to lead generation. In this course we will cover the basics as well as functional components of email messages.

Course Content:

  • Email Marketing Pros & Cons
  • Defining goals & objectives
  • Structuring effective email
  • Planning and creating a campaign
  • Trigger messages and types of emails

The course is easy to chew, as its structured in 8 video lessons. Each will take around 5-10 minutes. The entire course clocks in around 1 hour. So, why not to learn new skills in a lunch hour?

Join us today at the Email Marketing crash course, and take your business to the next level! 






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IMarketer - Liya Bergen

Baby steps in Digital Marketing

iMarketer Training is an educational center based in London. We helped many students in the UK to start with their digital marketing campaigns and now we're here to help YOU. Digital Marketing is a phenomenon of our age. In the current business world, no marketing strategy is complete without internet marketing component.