Facebook Marketing: How to Market Your Company With FB Timeline Premium class

John Williams, Home Business Expert

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10 Videos (1h)
    • Introduction to Facebook Timeline

    • Brainstorm Your Brand's Personality

    • Timeline Anatomy

    • Create Your Cover Image

    • Create Your Profile Pic

    • Using the Messaging Feature

    • The About Section

    • Apps Section

    • Pinning Your Posts

    • Milestones


About This Class

This step-by-step 10 part video series takes you by the hand and shows you how to properly setup your Facebook Timeline so that you can brand your company the right way – and effectively.

It’s time to build and strengthen your business brand and create an experience people will want to come back to. You’ll learn strategies you can use starting today that will bring you closer to your ultimate goal.

Here's a list of the 10 part video series in more detail:

Video #1 :: Introduction to Facebook Timeline

In this video series, you will be introduced to Facebook timeline, the formula in this video course, and what you'll need in order to get started.  You'll also be given a quick overview of the video series so you’ll know what to expect, and with that you'll be able to put the pieces of the timeline puzzle together in no time.

Video #2 :: Brainstorm Your Brand's Personality

Before you create anything you’ll want to do a little brainstorming.  In this video, you’ll be asked to complete a checklist of questions so you can begin creating a list of information that you can use to create an effective Facebook Timeline.

Video #3 :: Timeline Anatomy

Want to understand how the Facebook Timeline works and how successful companies are using it?  In this video, you’ll learn the pieces of the Timeline that make it powerful.  Understanding this is very important so that you can effectively create your own timeline for your business.

Video #4 :: Create Your Cover Image

The cover image takes up a large portion of the header of the page and is vital because it is often the first image people see.  In this video, you will learn what makes a good cover image so that you can make an impact and stay in the minds of your fans.  You’ll also be shown how to outsource the cover image, and even how to create one yourself.

Video #5 :: Create Your Profile Pic

The profile pic is right below the cover image and is important as well.  In this video you will learn what makes a good profile picture, along with what strategies you can take to brand yourself. 

Video #6 :: Using the Messaging Feature

The messaging feature has been added as a new feature to the timeline.  Use it wisely and you can deepen the relationship between your friends and your company.

Video #7 :: The About Section

In this specific video, you’ll learn how to utilize this small area to your advantage.  The About section is located right below the Profile pic and allows you to enter a small amount of words.  You can also include links to your website, to your opt in page, and much more.  Use this area wisely and it can impact your timeline positively. 

Video #8 :: Apps Section

The Apps section is located below the cover image, centered and to the right.  In this video, you’ll learn how to really take the branding of your business to a whole new level just with a few simple, yet powerful ninja punches.

 Video #9 :: Pinning Your Posts

Pinning your posts allows you to move a post to the top for seven days.  However, while it is easy to just pin any post, you’ll want to choose your posts wisely and ensure they include several key items to avoid lowering your edge/rank and losing fan interest. 

Video #10 :: Milestones

Milestones are events that happen during your life or the history of your business that mark something of significance.  While it is easy to talk about yourself and your business, you must avoid doing it in a manner that will lose your fan’s or prospective fan’s interest.  While the timeline allows you to show people events that are important in your business, you must lay them out correctly.