Facebook Event Promotion Tips from Start to Finish! Free class

Jerry Banfield, Teaching New Skillshare Classes Daily!

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47 Videos (3h 22m)
    • Use this course to take one step at a time with me promoting your Facebook event

    • What experience do I have with events on Facebook?

    • What is an event on Facebook?

    • Where do you find events on Facebook?

    • Who can create events on Facebook?

    • Planning an event that you would go to.

    • How to create an event on a Facebook page.

    • What's holding you back from going forward with your event?

    • Setting a start and end time for the event on Facebook.

    • Picking an image that has no text quickly for the event.

    • Focusing everyone at one destination.

    • Free events usually are much easier than paid events. Creative pricing strategy.

    • Publishing the event once everything is in place.

    • Writing a description that appeals exactly to the person guaranteed to attend.

    • Making a great event is all about promotion.

    • Getting the very first person to join is the most important step to start.

    • Inviting friends on Facebook should happen AFTER a personal message.

    • Even while creating lectures, the message to friends worked to get another join.

    • Every post after the initial one should help explain more about the event.

    • Facebook invites are so often ignored it can take persistence to get acceptance.

    • Making sure 3 people that are most important to attend are coming.

    • When you create the event, it is shared right away on the Facebook page.

    • Sharing the event in related groups helps get more organic reach.

    • Bigger is not always better. An event with too many people can be a disaster.

    • If no one is responding, now is a great time to change the event or try another.

    • Are you ready to use Facebook advertising for your event?

    • Making the first ad for the event in the Facebook ads manager.

    • Using the power editor to quickly split test different ad creatives.

    • Copying ad sets with the Facebook ads power editor to split test audiences.

    • Use the event discussions to convert people to "going" to the event.

    • Using a location where good event attendance will draw more people.

    • Upload a video with a link to the event for better organic reach.

    • Creating Facebook post engagement ads for the videos with links to the event.

    • Move the events tab up to get more people viewing it on Facebook.

    • Uploading a video to my YouTube channel that shows how to join on Facebook.

    • Reviewing the results of the initial promotional efforts on the Facebook event.

    • Optimizing the Facebook event ads to get more joins for a lower cost.

    • Pausing ads that are ineffective and limiting the campaign spend.

    • Posting a poll to understand what people plan on doing.

    • Every comment and response is very valuable the day before.

    • Making a post to get people excited about the event and remind those forgetting.

    • Converting comments into informed people that show up.

    • The day of the event is a great time for a balanced life.

    • Replacing the idea of success with honesty and effort.

    • How did my Facebook event go?

    • What next? Finding what you love to do and doing it daily is the opportunity!

    • Every piece of feedback is useful good and bad!


About This Class

If you want to learn how to promote an event on Facebook, you might love this course! Take this course to see my system for creating and promoting a new event I make on Facebook which results in hundreds of people attending!  When you finish this course in a few hours, you will have the opportunity to avoid the mistakes I made promoting events on Facebook and feel confident you know what to do in making your own event on Facebook!

How did I gain the experience to teach this course? I promoted my own Facebook events and a world tour for a client. My first two Facebook events were complete disasters. I spent a lot of time, money, and energy creating and advertising events that NO ONE CAME TO! These failures motivated me to keep trying new strategies which finally resulted in a successful event that launched my career in teaching online. You are here now because of the first successful Facebook event I did which showed me what I could do that the world would appreciate most. My successful Facebook event led me to promoting a world tour for a client in cities across the USA. The experience from this gave me the tools to make a course for you that I hope is simple, effective, and fun!

Thank you very much for reading this and I hope to answer any questions you have in the course soon!






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Jerry Banfield

Teaching New Skillshare Classes Daily!

Help me reach 3,000 followers on Skillshare by following me today!  Followers receive first access to the new classes I create DAILY here on the topics listed below and more!

  1. Facebook ads and marketing learned by growing my Facebook page to over 2 million likes!
  2. YouTube channel success strategies learned by building my YouTube channel to 89,000+ subscribers.
  3. Google AdWords tutorials learned by spending $100,000+ on my own advertisements on Google.
  4. Teaching online learned on YouTube with 10+ million views on my YouTube videos and on Udemy where I had 170,000+ students before being banned!
  5. A daily workflow system for creativity that I have used to make over 2,000 videos online in two years.
  6. Building a great Skillshare teaching community on a daily basis with new classes!
  7. Steps for creating and building your own freelancing business online selling products, serving clients, and doing affiliate marketing.
  8. Investing and trading cryptocurrencies such as bitcoin and ethereum as a hobby while earning a better than average return!
  9. What works most effectively to make money online based on my experience earning more than a million dollars freelancing from my home office in the first five years of starting my business.
  10. The complete system I use to run a business that is the best real job I have ever had online as seen at https://jerrybanfield.com/resources.

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  • Skillshare Premium is required to view most of my courses.
  • I have a Skillshare Premium subscription that gives me unlimited access to all Skillshare courses for just $0.99 for the first three months and then $96 a year after that which is just $8 per month!  This is how I prefer to take online courses because I complete payment once and then I am able to learn from anyone at my own pace!  This is SO much easier than repeatedly buying once course after another and then feeling guilty if I do not actually watch it.
  • Join me as a premium skillshare member for $0.99 a month for the first three months at https://www.skillshare.com/r/jerrybanfield.

How did you get here with me?
In 2005 while I was in college at the University of South Carolina, I tried to start working online. I signed up for an MLM program and a survey website. A month later, I had refunds from both and figured working online was not possible because everything was a scam. The truth was I was afraid to fail again.

In 2011, I moved in with my wife and launched an online business focusing on video game addiction in an attempt to avoid dealing with any of my other problems. In a few months, I changed my business to selling tshirts because I realized there was no money in video game addiction. A year after starting my business, I dropped out of my criminology PHD program at the University of South Florida to run my business full time which by then had changed to helping clients with Facebook and Google ads based on my experience failing to do them successfully for myself.

In 2013, I starting sharing everything I knew for free on YouTube because I hoped it would help me get more clients. By April 2014, I was nearly bankrupt after failing at 15+ different business models. I was also nearly dead from trying to drink the pain away and fortunately the fear of death motivated me to get into recovery. Being in recovery motivated me to focus more on being of true service to others and less on what I would get out of it. I started making courses online with Udemy which soon turned into my first real business. I partnered with as many talented instructors as I could and learned from top instructors how to get my courses the most sales.

In 2015, I tried making some inspirational videos sharing what I learned in recovery and got an amazing response on YouTube. To make the background on my videos more interesting, I started making the inspirational videos while playing video games. To make a more helpful website, I hired a freelancer to convert the videos into blog posts including this about page originally.

By 2016, the Udemy courses I was teaching had made nearly $2 million dollars in sales with me receiving over $600,000 of that. Things went so well on Udemy that Udemy decided to launch a new pricing policy in April 2016 that reduced sales by 80% sitewide which encouraged many instructors to leave. Since I did not take the hint, Udemy chose to ban me based on what they said were policy violations despite my best efforts to work within the rules. Now I am recording audio books on Audible and teaching all my new video courses here on Skillshare as well as on my website!

Thank you for reading this and I hope you enjoy my courses!


Jerry Banfield