Facebook Ads: How to Create Effective Facebook Advertisments for Your Business Premium class

John Williams, Home Business Expert

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9 Videos (1h 10m)
    • Introduction to Facebook Ads

      9:48
    • Types of Ads to Achieve Your Objective

      8:07
    • Demographics of Your Audience

      12:26
    • Ad Rules - What You Can and Cannot Do

      9:11
    • Gathering All Your Information (Product or Affiliate Offer)

      8:29
    • Ad Type: Promote Page

      8:36
    • Ad Type: Boost Page's Post

      3:27
    • Campaign Cost & Budgeting

      3:06
    • Getting the Best Ad Conversions

      7:18

About This Class

Discover Strategies for Driving Traffic with Facebook Ads And Increasing Your Conversions At The Same Time.

This is a step by step video course that takes you by the hand to show you how to choose the right ad type and explode your conversions with Facebook the right way!

Video #1 - Introduction to Facebook Ads

Facebook has updated their ads system so you can rest assured that this course is updated to 2014. Now before we get started and jump right into this video series, I want to get you into the right mindset to understand how to effectively create Facebook ads. Also, you’ll want to learn how to increase your conversions as well - which is very important to your business in terms of gathering potential customer leads. Plus we’re going to talk about how it's all going to work and help you understand how you can figure out what your end result or objective is.  

Video #2 - Types of Ads to Achieve Your Objective

Before you can create a specific ad to achieve your objective, you'll need to understand the different types of ads that Facebook provides. This way you’ll know how to effectively choose the right ad type to fit your business’sneeds.

Video #3 - Demographics of Your Audience

Now that you have a better understanding of the different types of ads that will help you achieve your objective, it's time to look at the demographics of your particular audience. You need to have this information in your hands before you create the Facebook ad.Being able to pinpoint the correct audience will increase your conversions in the long term. I'm also going to help you figure out how to find the demographics of your audience by using free tools.

Video #4 - Ad Rules - What You Can and Cannot Do

By this point in the video series, you should have a good idea of your demographics and the specific ad type that you want to use to achieve your end objective. However, before you actually create your ad, you need to know what you can and cannot do. So in this specific video we are going to talk about Facebook's ad rules. If you do not follow their rules, your ads are most likely going to be rejected, so in order to allow a smooth process of approval, you want to make sure that you understand all of these rules.

Video #5 - Gathering All Your Information (Product or Affiliate Offer)

Now that you understand what you can and cannot do, it's time to gather all your information for your product or affiliate offer that you're promoting. In other words you're going to need to have a title or call to action, a specific image depending on the type of ad that you choose, and more. And I will also go over the different types of ads and what you'll need in terms of gathering all the information and so forth.

Video #6 - Ad Type:  Promote Page

This is one of the most popular ad types that Facebook provides. By promoting your page in terms of getting more fans, you can build a tribe of fans that love your stuff. You’ll want to promote your page rather than an outside URL for now because by keeping people within the Facebook ecosystem, this will allow you to increase your conversions for any future offers that you might promote.

Video #7 - Ad Type:  Boost Page's Post

Did you know that whenever you create a post / status message on your fan page that not every single person is going to see it?In fact, the only way to get the majority of your Facebook fan page fans to see your post is by boosting your page’s post and paying a small fee. So in other words if you want to bring eyes to a specific post that might create engagement, interaction, and more, then this specific ad type can help. Of course the question is how effective is this – and does it really work well?

Video #8 - Campaign Cost & Budgeting

Let’s talk about campaign cost and budgeting. How much money should you spend and what are the different strategies that you can use that will help you save money choose the correct keywords and more?

Video #9 - Getting the Best Ad Conversions

A video course is nothing without understanding how to increase your conversions and get more people to take a specific action that results in fulfilling your objective. Therefore, in this specific video we are going to talk about how you can increase your conversions for your ads and get more people to buy your products and take action.

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John Williams

Home Business Expert