Email Marketing Essentials: Measuring Impact with Metrics Free class

John Foreman, Chief Data Scientist, MailChimp

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8 Videos (35m)
    • Introduction

    • Your Project

    • Overview: Metrics Matter

    • Types of Email

    • Metrics in Perspective

    • Testing

    • Demonstrating the Project

    • Final Thoughts


About This Class

Join MailChimp's Chief Data Scientist John Foreman to learn about the email marketing metrics that can help you — the small business owners, freelancers, and startup teams — accomplish your business goals.

This class is an overview of smarter, more relevant ways of approaching email metrics — and is specifically designed for those wary of numbers! Key lessons cover:

  • basic metrics to consider
  • key metrics by email type
  • ways to test and optimize campaigns

You'll leave this class with a healthy and strategic understanding of how to approach and understand the data that exists in your emails and your email service provider (ESP).

Whether you're just starting with email marketing, growing your list, or looking to improve your the impact of your next campaign, use the frameworks in this class to make the most of email!


MailChimp is an email marketing service provider founded in 2001. It has 9 million users that collectively send over 15 billion emails through the service each month.

Seeking an introduction to email marketing? Check out MailChimp's first class on Skillshare, Getting Started with Email Marketing.

66 of 69 students recommendSee All

Great content!!!
Andrés Ospina


Great teacher, great content! If you're into email marketing this course would give you a good idea of why metrics are crucial.
John refreshes the basics: high-level reminders for trends you should follow with your email lists.
Anna B.

Marketing and Media





John Foreman

Chief Data Scientist, MailChimp

John leads MailChimp's data science team. He's the author of Data Smart: Using Data Science to Transform Information Into Insight and writes a blog called Analytics Made Skeezy.

He's also a recovering management consultant who's done a lot of analytics work for large businesses (Coke, Royal Caribbean, Intercontinental Hotels) and the government.