Email Marketing Essentials: Designing Effective Emails Free class

Fabio Carneiro, Email Development and Design, MailChimp

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10 Videos (36m)
    • Introduction

    • Your Project

    • Overview

    • Principles of Effective Design

    • Buy Me

    • Join Me

    • Read Me

    • Transactional

    • FAQs (and Email Clients)

    • Closing Thoughts


About This Class

Join MailChimp's Fabio Carneiro and learn how to design a marketing email that helps you — the small business owners, freelancers, and startup teams — accomplish your business goals.

This class is an overview of email design, covering:

  • the difference between web design and email design
  • key considerations for designing and developing emails
  • best design practices for the 4 most common email types

Note: This class is an introduction to the craft of creating and developing effective email, not graphic design or the aesthetics of email.

An email's design has a huge impact on its effectiveness. Whether you want to design your own emails, tweak some templates, or just work more effectively with designers and developers on your team, use the tactics in this class to make the most of email!


MailChimp is an email marketing service provider founded in 2001. It has 9 million users that collectively send over 15 billion emails through the service each month.

Seeking an introduction to email marketing? Check out MailChimp's first class on Skillshare, Getting Started with Email Marketing.

260 of 272 students recommendSee All

Thanks, Fabio. Good use of video medium, great delivery, not overly pushy on MailChimp services, and I scribbled a bunch of notes down. Good work!
Very clear and lovely to follow. Thank you for the great advice.
Lorna Daniel

Living Life to the Fullest

Very concise course, to the point and really well delivered.





Fabio Carneiro

Email Development and Design, MailChimp

Fabio Carneiro specializes in email and user experience design. He is the lead email developer at MailChimp, in Atlanta, GA, where he and his team spend their days neck-deep in HTML email, designing and developing versatile, responsive templates for more than 8 million users.