Data Backed Inbound Marketing Strategy for Bloggers Premium class

Mark Espanol, Startup Accelerator Alumni, Bootcamp Instructor

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54 Videos (8h 3m)
    • Keywords Overview and Seo Perspective

      11:21
    • The Customer Perspective

      6:25
    • The Industry Expert Perspective

      6:46
    • Overview of Crystal Ball and Worksheets

      3:56
    • Explanation of the Crystal Ball Spreadsheet

      3:15
    • Harvesting Keyword Fuel: Step 1

      6:53
    • Preparation for Step 2

      2:39
    • Harvesting Keyword Fuel: Step 2

      7:45
    • Harvesting Keyword Fuel: Step 3

      6:09
    • Keyword Factory: Step 4

      6:07
    • Keyword Factory: Step 5

      5:25
    • Keyword Factory: Step 6

      6:43
    • Content Strategy and What is your Industry Really

      8:37
    • The 4 Roles in your Industry Community

      12:27
    • First half Industry Identifier

      18:03
    • Second Half of Industry Identifier

      16:55
    • Rapportive and your Roadmap

      6:58
    • Community Mapping Intro

      2:17
    • Community Mapping Screencast

      10:33
    • Social Stalking Screencast

      17:53
    • Automating Content Coverage Screencast

      9:20
    • Buyer Persona Overview

      21:03
    • Developing Interview Your Questions

      4:42
    • Developing Interview Questions Spreadsheet

      4:12
    • Compiling Customer Research

      4:56
    • Identifying Trends with Custom Built Tool

      13:58
    • Extracting Buyer Personas from Trends

      11:40
    • Developing Buyer Personas Stories

      5:04
    • Researching Customers Online Step 1

      16:05
    • Researching Customers Online Step 2

      16:18
    • Researching Competitors Online

      10:22
    • Blogging Overview

      12:36
    • Blog Post Types

      16:15
    • Blog Title Principles

      9:35
    • Overview of the 4 Validated Content Hacks

      9:49
    • How to compile the Best Articles for Hack 1

      2:21
    • Hack 1 for Validated & Unlimited Blog Ideas

      12:56
    • Hack 2 for Validated & Unlimited Blog Ideas

      11:01
    • Hack 3 for Validated & Unlimited Blog Ideas

      15:48
    • Hack 4 for Validated & Unlimited Blog Ideas

      6:21
    • Understanding the Master Blogging Sheet Tab

      3:35
    • Overview of Inbound Campaigns

      8:26
    • The Buyer's Journey

      11:33
    • Understanding Conversion Paths

      19:28
    • Essential 1 Snaking the Grid Methodology

      6:09
    • Essential 2: Brainstorming your Blog Posts for your Campaigns

      5:58
    • Essential 3: Deciding on Offers

      7:31
    • Essential 4: Full Scale W.I.A Worksheets

      7:39
    • What is a Full Scale Inbound Campaign?

      3:55
    • 3 Correct Methods for Priortizing Your Campaign Content

      11:06
    • Step-by-Step Building Awareness Campaigns

      7:05
    • Step-by-Step Building Consideration Campaigns

      2:15
    • Step-by-Step Building Decision Campaigns

      2:21
    • Filling out your Inbound Campaigns Plan

      4:42

About This Class

Instead of teaching the "10,000 foot view" of Inbound marketing, we decided to just layout the exact steps to actually DO IT, rather than just learn about it.

Pretty much, we decided to take out as much all of the guess work that goes into inbound marketing, by laying out the exact directions on how to do it in the most comprehensive manner.

It’s comprehensive because it works with every single industry that we have used it for.

Simply, if you have ever struggled with blogging, offer creation, getting people to your site, building your email list ,developing relationships with visitors to buy your product, this is the class for you.

Additionally, if you have ever been interested in launching a blog, passive income, launching a product, or making money on your passion, this is the class for you.

The class is an extremely comprehensive approach to inbound marketing but the things you build within the process saves you so much time in the future for your blog, website, product, or project.

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Mark Espanol

Startup Accelerator Alumni, Bootcamp Instructor

Mark Espanol launched his career when he quit Finance and dove head first into the startup world when he was awarded $40,000 by Start Up Chile(100 accepted out of 1577 applications) to start a software company in Chile, South America. With his small team he started Art Circle, a “Netflix for Local Art" software company, but fell in love with Inbound Marketing.

He studied Inbound Marketing from SEO specialists, profitable bloggers, digital marketing agencies, and super internet entrepreneurs. While in Chile, he shared what he learned through marketing team consulting, and in-person marketing classes at the South American Incubator. He has been teaching an online class on Content Marketing and has helped 900+ companies, bloggers, and internet entrepreneurs to date.

After graduating from Startup Chile, he returned to the U.S and consulted EdTech startups at LearnLaunch, an Ed Tech Incubator in the heart of Boston, with their Inbound campaigns and developed an in-depth understanding of Alumni Relations, Admissions, and the Tutoring Industry. Mark wanted to help more startups so he launched CODE MIDAS, an Inbound Marketing Agency for Startups.

Currently, Mark and his Co-founders are launching an Inbound Internship Development program to supplement the bootcamps he runs. His favorite food is the cheeseburger and he loves lifting weights, traveling, and music festivals. He is Inbound Marketing Certified, and HubSpot Certified.