Crowdfunding Confidential: Raise Money for You and Your Cause Premium class

Kristen Palana, Professor, Award-Winning Artist, Digital Do-Gooder

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31 Videos (3h 2m)
    • Welcome to the Course!

    • My Website, Aura's House. Over 10K Raised Each Year For Ten Years

    • My Indiegogo Fundraising Success for my American University of Rome Students

    • Friends' Success With Kickstarter, Gofundme, and Firstgiving Crowdfunding Sites

    • It's OK to Go It Alone, But There's Strength in Numbers.

    • How to Overcome Fear and Doubt to Cultivate a Positive Mindset

    • Define Your Project, Your Goal, Your Platform, and Your Potential Donors

    • Choose a Winning Fundraising Goal. How Much to Raise and By When?

    • We Needed The Money Yesterday! The Power of Urgency

    • A Rundown of Some Crowdfunding Platforms and Their Pros and Cons

    • Fundraising From Your Own Website

    • Teaming Up With Larger Non-Profits so you Can Offer Tax Deductions and Perks

    • Collecting Online Donations. Paypal Donation Buttons Pro's and Cons.

    • Writing the Text For Your Project. Choose Your Words Carefully

    • Worth 1,000 Words: Choosing the Best Images For Your Project

    • Color is Key. What Works Best for Inspiring Trust and Confidence

    • Adding a Video. Optional or Not?

    • Be Trustworthy and Transparent. Mentioning Perks or Benefits to Potential Donors

    • How to Format the Fundraising Pitch Letter

    • Modifying Your Pitch Letter for Social Media Platforms

    • Updates and Second Letters

    • The FIRST People You need to Ask For Help

    • The Next People to Ask

    • Your Employer: How Using This Trick Can Double Your Donations Many Times Over

    • WHEN is The Best Time to Ask

    • Getting "Strangers" On Board

    • More Donation Boosting Ideas

    • How to Reignite Momentum Once it Slows or Stops

    • Plan B, Just in Case

    • After You Are Successful, Now What?

    • Thank You For Taking This Course


About This Class


Can one ordinary person create a massive wave of positive change by generating support and cash donations to the people and communities who need it most? This course is here to answer with a big resounding YES!

If you, a loved one, a family, a community, a cause, or a charity you care about is in urgent need of support and funding, you have come to the right place to learn simple and effective crowdfunding techniques so that you can begin raising money right away.

This course will empower YOU to plan, create, and manage your first successful online fundraising campaign even if you have no previous fundraising experience and no idea where to start!

I'm just one ordinary person that has been fortunate enough to also raise over $100,000+ and counting for needy children in developing countries through my online grassroots project, Aura's House as well as additional thousands for my University students through online crowdfunding platforms. My fundraising techniques are so simple, anyone can follow my formula and have similar results.

I'm an artist, a college professor, a mother, a wife, an expat navigating life in a foreign country, and an all around busy person with A LOT on my plate and yet all of my fundraising activities have been done in my so-called spare time. My goal is to share what I've learned over the past decade about online fundraising and crowdfunding so that you can get started making an impact quickly, efficiently, and powerfully in just a few hours.

In this course I share my very best tips and advice so that you can begin collecting donations right away for your loved one, community, or cause that you care about.

I'm a tenured Associate Professor of Digital Media at The American University of Rome and have over 15 years of experience teaching students all over the world using my tried and true custom approach (turning complex information into something simple, memorable, easy-to-understand in as short amount of time as possible) to ensure that you get the most important, relevant, and useful information that can be applied immediately.

New bonus lectures and resources will continue to be added and friendly and supportive advice will be provided in the discussion forum. I love to help and always respond to inquiries and discussions ASAP.

Come and begin making positive change now by enrolling in this course and join our growing learning community! Let's get started generating support and donations for you and your cause today.






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Kristen Palana

Professor, Award-Winning Artist, Digital Do-Gooder

My goal is to empower ordinary people to do extraordinary things.

I'm a multimedia artist and educator based in Rome, Italy and a tenured Associate Professor of Digital Media at The American University of Rome where I also run its Film and Digital Media Program. I have 15+ years of university and adult education teaching experience in North America, Europe, Asia, and Africa. Besides teaching at Skillshare and other online platforms to students in over 155 countries, I'm also a Course Facilitator for the UN-mandated University for Peace (Costa Rica) through their Centre For Executive Education.

My work is exhibited internationally and online and has received a number of awards. I earned my MFA from Pratt Institute in Computer Graphics and Interactive Media and also hold a BFA in Painting from Massachusetts College of Art and Design.