Creating landing pages with Unbounce: Get started by creating a pitch page Premium class

Evan Kimbrell, Director at Sprintkick

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8 Videos (1h 3m)
    • Welcome to the class!

    • First thing to do

    • Using UnBounce for more in depth analysis

    • Making the UnBounce page fit your idea

    • Setting up A/B tests for you UnBounce page

    • Adding conversion goals + dynamic text

    • Adding a payment button to your page

    • Keep the learning going


About This Class

When it comes to landing page design, balancing data-driven decisions with intuition can be tricky. There's no right way to create a landing page, and while you can follow a few best practices, your success ultimately comes down to trial and error. If you want to speed up the trial and error process you can test your landing page before going live.

A landing page is a website with one page, no sub pages, and typically used for testing ideas or pitching new products or features. Where you put your text, what you say, your font, your colors, and your images can make an enormous difference in the effectiveness of the page. There are plenty of cases out there that show how tweaking one or two words can increase conversions by as much as 30%.

In this class I'm going to teach you how to set-up and design landing pages using a system called Unbounce, one of the most popular tools out there for creating landing pages and running A/B tests. A/B tests see what your audience responds to best and Unbounce is the most comprehensive tool for extracting this information.

We'll start with learning how to create basic pages before getting into more advanced techniques. Then we'll set up A/B tests and play around with other important aspects like conversion goals, dynamic text and payment buttons.

What you'll learn:

  • Create more complicated landing pages with Unbounce
  • Run basic A/B tests with their idea and their landing page
  • Setup and interpret conversion goals for the page
  • Set up dynamic text to better capture the right customers for your potential product
  • Add payment buttons to your page and to email to setup the ultimate validation experiment

What you'll do: By the end of the class you'll know the ins and outs of Unbounce. You will then create your own page with at least one variation, test it, and report back with the results.





Evan Kimbrell

Director at Sprintkick

Hi, I'm Evan Kimbrell.

Thanks for checking out my classes.

Currently, I'm the Founder, Director of Sprintkick, a referral-based full service digital agency based out of San Francisco. Over the past 4 years, I've overseen the development and launch of over 100 web and mobile apps. Clients range from 1-2 man startups bootstrapping their initial idea to multibillion dollar Fortune 100's like Wal-Mart, Dick's Sporting Goods, & GNC.

Prior to Sprintkick, I worked as a VC for a firm called Juvo Capital, based out of L.A. I spearheaded the firm's expansion into the Silicon Valley deal flow and into the Consumer Web tech category.

Before working for Juvo, in the long, long ago, I was a co-founder for an educational software startup called ScholarPRO that raised a ton of money and then spectacularly blew up (in the bad way). Before it exploded like the Death Star, I went through 5 tech incubators (yes 5) with Tech Stars, Excelerate Labs, MassChallenge, Babson Venture Program, and Sparkseed.

That's enough about me. Hope you enjoy my class!