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6 Videos (16m)
    • Introduction

      1:15
    • Why Create a Digital Marketing Plan?

      1:58
    • Choose a Digital Marketing Strategy

      2:24
    • Create Action Plans By Channel

      5:03
    • Define Weekly Themes and Create a Content Calendar

      4:48
    • Wrap Up

      0:55

About This Class

Are you starting or growing a business? Do you want to market your business online?

Digital marketing is one of the fastest and easiest ways to get in front of your potential customers. Learn how you can create a digital marketing plan that will help you grow your business.

This course will help you:

  • Understand the elements of your digital marketing plan
  • Determine a digital marketing strategy
  • Choose the right platforms for your business
  • Create action plans by channel
  • Choose topics for your marketing messages
  • Create an editorial content calendar

4 of 4 students recommendSee All

The course is well structured and clearly narrated.
This class was simple. yet explained what I had been working weeks to figure out - How to create a strategy that fits with my style of working & one that will allow me to target my readers & engage with them in the digital market. Great course.

17

Students

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Projects

Tamara Budz

Marketer. Instructor. Gator MBA. Coffee Addict.

Tamara Budz is an experienced marketing consultant who specializes in brand management, ecommerce, and merchandising for small and mid-sized companies. She has over 15 years of marketing and merchandising experience at companies of every size, from small start-ups to large international corporations. Tamara is the founder of two eCommerce start-ups and currently manages the marketing firm, Silver Shade Group. Prior to her work at Silver Shade Group, Tamara worked in Merchandising and eCommerce at two Fortune 50 retailers and in Marketing and Brand Management at a consumer goods importer. Tamara holds an MBA from the University of Florida and a BA from Roosevelt University in Chicago, IL. She currently lives in Charlotte, NC.