Context is Key: Social Media Strategy in a Noisy Online World

Gary Vaynerchuk, CEO of VaynerMedia

24 Videos (1h 31m)
  • Introduction

    • Trailer

      01:03
    • Introduction

      09:14
    • Context vs. Content

      02:44
  • Facebook

    • Facebook (part 1)

      01:46
    • Facebook (part 2)

      3
      3
      05:15
    • Jabs vs. Hooks

      2
      2
      02:13
    • Facebook Case Study: Kit Kat

      2
      2
      03:55
    • Facebook Case Study: Reggie Bush

      1
      1
      03:59
    • Lesson 2 Prompt

      02:43
  • Instagram

    • Instagram

      08:03
    • Instagram Case Studies

      04:30
    • Lesson Three Prompt

      03:21
  • Pinterest

    • Pinterest

      04:51
    • Pinterest Case Study: Arby's

      04:47
    • Pinterest Case Study: Lauren Conrad

      02:29
    • Lesson Four Prompt

      00:57
  • Tumblr

    • Tumblr

      03:40
    • Tumblr Case Study: Jimmy Fallon

      03:17
    • Tumblr Case Study: Smirnoff

      04:05
    • Lesson Five Prompt

      02:47
  • Twitter

    • Twitter

      04:07
    • Twitter Case Studies

      06:12
    • Lesson Six Prompt

      01:34
  • Summary

    • Summary

      03:43

About This Class

Tell the right story. Build a powerful brand.   Don't just tell your brand's story, tell it right. Learn to develop a results-driven social media strategy perfectly adapted to each major social media platform—a strategy that guarantees your brand is telling the right story in the right context. Gary will break down the right story for every relevant platform—Twitter, Facebook... Read More

Gary Vaynerchuk, CEO of VaynerMedia

I have been an entrepreneur for as long as anyone close to me can remember. In high school I joined the family business, a liquor store called Shoppers Discount Liquors that my dad started. It wasn’t long before I became obsessed with collecting w... Read More