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Introduction to a Crash Course in Comms Planning5:05
What is Comms Planning9:57
Comms Planning in a Creative Agency9:00
Consumer Journey Research Tools14:00
Mapping the journey22:25
About This Class
In this one week crash course in Communications Planning, we will go over the basic understanding of what is Comms Planning and where did it come from as a discipline.
I will then go into detail about the steps involved to creating a great Communication Plan and how it fits into an agency. I will give you the best tools to use to create these plans and how to measure success of your Comms Plan. This course will be packed full of real life examples and tools that should be able to start using in your job right away.
This course would be ideal for anyone who is currently working as a Brand Planner or Digital Strategist and is looking to understand more about Comms Planning and the best practices.
Check out some of the great presentations from students who did my Digital Strategy course;
Class Projects 49 See All
39 of 41 students recommendSee All
Process described in detail, lots of useful info and concrete tips! An oldie but still a goodie :)
Branding and UI Designer
Amazing course by one of the most talented planners nowadays. Thanks for sharing your knowledge with us, Julian!
As Head of Communicatons Planning at BBH NYC, I oversee the Comms Planning for PlayStation, Axe, Johnnie Walker, Baileys, Westin and a number of other brands.
I have taught over a thousand students on Skillshare, with crash courses in both Digital Strategy and Social. Have a read of my recommendations for what past students have said about the course.