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About This Class
To maximize search engine-referred traffic, it is important to locate and secure SEO friendly domain names which accurately describe your products and services.
Ideally, webmasters should strike a balance between finding a catchy, unique, brand-friendly domain name and having a domain that contains keywords they are trying to target. The benefit of a keyword-rich domain is two-fold. First, the domain name itself is a ranking factor that the engines consider when calculating ranking order.
Second, having relevant keywords in a domain name is beneficial because the domain name is the text that other Internet users will use as anchor text when linking. Since keywords in anchor text are an important ranking factor, having these keywords in a domain name can have a positive impact on ranking.
This course teaches students how to find and deploy SEO friendly domain names so join us today!
Brian Dale specializes in teaching numerous areas and disciplines in online
marketing for entrepreneurs and small businesses. He believes an effective
online marketing plan must be centered around industry specific
geo-targeted keyword strategies as well as executed through use of Internet
marketing best practices.
With each new product and service launch, entrepreneurs must have an
effective strategy which must extend well beyond their website. Key to
realizing traffic and sales goals are the 12 Pillars of online marketing
1. Website hierarchy, navigation and design
2. Organic search rankings (Seo)
3. Video Marketing
4. Paid Search Advertising
5. Social Media SEO
6. Mobile Marketing
7. Optimized Content Creation and distribution
8. Direct Call to Action
9. Sales funnel management
10. Email & APP Marketing
11. Back Link Strategies
Every area of our curriculum benefits students by teaching how to gain
immediate as well as long-term brand recognition using tools available.