Build a Social Mission-Driven Brand Premium class

Neil Blumenthal, Co-Founder and Co-CEO of Warby Parker

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6 Videos (48m)
    • Introduction

      1:13
    • Social Impact

      8:46
    • Mission, Vision, and Brand Architecture

      9:48
    • Your Brand as a Story

      10:35
    • Launching

      10:18
    • Final Thoughts

      7:49

Project Description

Re-imagine a brand with a social mission.

Class Prompt

Take your favorite brand and re-imagine it with a social mission!

First, choose your brand.

Choose a brand to re-imagine with a social mission. A fast food chain? A fashion line? An electronic company? Be creative and have fun. Write 2-3 sentences explaining what social impact you envision this brand can have.  

Second, communicate the story of how this brand can have social impact.

Tell the story however you'd like. You might create an infographic, draft a press release, create a moodboard, or write a script for a Kickstarter-style video pitch.

Third, share your thinking with others!

Use your Project Workspace to share your brand, your story, and your mission — and exchange feedback with other students.

      

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