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Mission, Vision, and Brand Architecture9:48
Your Brand as a Story10:35
About This Class
Learn what it takes to start a brand with a social mission. In this 45-minute class, Warby Parker Co-founder and Co-CEO Neil Blumenthal reveals how to identify a problem you want to solve, craft a brand’s architecture and story, and launch your vision for the greater good.
Whether you’re curious how businesses begin, eager to build a brand of your own, or already in business, you’ll gain the clarity and insight to start making a difference!
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74 of 75 students recommendSee All
Fantastic insight into branding a major, influential, industry disrupting brand. Very concise information that is actionable.
Neil Blumenthal is a Co-Founder and Co-CEO of Warby Parker, a transformative lifestyle brand that offers designer eyewear at a revolutionary price, while leading the way for socially-conscious businesses.
Prior to launching Warby Parker in 2010, Neil served as Director of VisionSpring, a non-profit social enterprise that trains low-income women to start their own businesses selling affordable eyeglasses to individuals living on less than $4 per day in developing countries. He was responsible for developing VisionSpring’s award-winning strategy (Fast Company Social Capitalist Award ‘08, ‘07 and ‘05) and expanding VisionSpring’s global presence from one to 10 countries. In 2005, Neil was named a Fellow for Emerging Leaders in Public Service at NYU Robert F. Wagner School for Public Service.
In 2012, he was named a Young Global Leader by the World Economic Forum and one of the 100 Most Creative People in Business by Fast Company. In 2013, he received an Ernst & Young Entrepreneur of the Year award and was recognized as part of "The Next Establishment" by Vanity Fair and one of Crain’s “40 Under Forty”. Neil serves on the board of RxArt and on the United Nations Foundation Global Entrepreneurs Council.
A native of New York City, Neil received his BA from Tufts University and his MBA from The Wharton School of the University of Pennsylvania. Neil lives in Greenwich Village with his wife Rachel, the founder of Cricket's Circle.