Branding Your Creative Business: Define Your Brand Premium class

Faye Brown, Faye Brown Designs

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8 Videos (57m)
    • Introduction

      6:00
    • Defining your business

      10:55
    • Your perfect customer or client

      8:02
    • The importance of branding

      8:46
    • Your brand name

      7:59
    • The message and the mark - your brand mission statement

      5:47
    • The message and the mark - writing your logo design brief

      7:38
    • Next steps

      1:41

About This Class

The main objectives to this course will be to define your business and brand. By the end of the course you will have a clear idea of your target market and who, exactly, you should be aiming your products at. You will have a clear and concise brand mission statement putting you in a good position to either design your own logo or brief a graphic designer.

Whilst branding in such an important part of running a successful company we will approach it in a fun and engaging way!

This class will be aimed at people running creative businesses - such as photographers, craft makers, pattern designers, bakers - people who are talented in their field but feel overwhelmed by branding.

422 of 425 students recommendSee All

This was exactly what I was looking for in terms of getting started branding. Thank you so much! So many helpful ideas and words of wisdom and great questions for getting the process going. I really liked the different examples given so we could get a good idea about the range of responses and types of branding, and the emphasis on being yourself and that there's no wrong way to be is a helpful reminder, as well. Fantastic class!
Faye takes you through a quick, painless process for developing your brand. I highly recommend this class!
Ashley Sperry

Graphic Designer | Writer | Illustrator

Awesome class!!

5,430

Students

83

Projects

Faye Brown

Faye Brown Designs

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Faye is a graphic designer with over 15 years experience in motion graphics, branding and illustration. During her Graphic Design degree course she won a DandAD yellow pencil for a corporate identity brief. 

Faye has designed and art directed for interactive TV, DVD menus, title sequences for film and TV and commercials. Clients include the BBC, ITV, Discovery Channel, SyFy Channel and Aviva. Many of her projects required elements of branding and strong typography. Faye has designed logos from singers to visual effects companies to salad producers. 

Following the success of her first Skillshare class - The Art of Typography, she has since created a range of classes sharing her knowledge, experience and passion in subjects on branding, creativity and business. 

If you’d like a dose of inspiration and to join a group of fellow creatives come along and join Faye’s Skillshare Tribe new Facebook group here.