Branding Your Creative Business: Define Your Brand Premium class

Faye Brown, Faye Brown Designs

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8 Videos (57m)
    • Introduction

    • Defining your business

    • Your perfect customer or client

    • The importance of branding

    • Your brand name

    • The message and the mark - your brand mission statement

    • The message and the mark - writing your logo design brief

    • Next steps


About This Class

The main objectives to this course will be to define your business and brand. By the end of the course you will have a clear idea of your target market and who, exactly, you should be aiming your products at. You will have a clear and concise brand mission statement putting you in a good position to either design your own logo or brief a graphic designer.

Whilst branding in such an important part of running a successful company we will approach it in a fun and engaging way!

This class will be aimed at people running creative businesses - such as photographers, craft makers, pattern designers, bakers - people who are talented in their field but feel overwhelmed by branding.

412 of 415 students recommendSee All

Awesome class!!
This course is quite simple and informative. I've spent a bit of time doing it and obtained all the right questions needed to start working on my business' brand.
Yahira Noeli

Curious Arthique

Excellent anyone interested in branding should watch this video, it's full of good nuggets.





Faye Brown

Faye Brown Designs


Faye is a graphic designer with over 15 years experience in motion graphics, branding and illustration. During her Graphic Design degree course she won a DandAD yellow pencil for a corporate identity brief. 

Faye has designed and art directed for interactive TV, DVD menus, title sequences for film and TV and commercials. Clients include the BBC, ITV, Discovery Channel, SyFy Channel and Aviva. Many of her projects required elements of branding and strong typography. Faye has designed logos from singers to visual effects companies to salad producers. 

Following the success of her first Skillshare class - The Art of Typography, she has since created a range of classes sharing her knowledge, experience and passion in subjects on branding, creativity and business. 

If you’d like a dose of inspiration and to join a group of fellow creatives come along and join Faye’s Skillshare Tribe new Facebook group here.