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1 Videos (55m)
    • Book Publishing Master Classbook publishing1


About This Class

MASTER CLASS OBJECTIVE: Learn to harness the power of “print on demand” technology to self-publish your own book easily

  • How to get your book printed for a few dollars a copy, with no minimums
  • Where to find content you can easily adapt, re-use and make your own
  • How to quickly choose a topic that will sell and come up with a great title
  • How to get others to do the work for you
  • How to get paid to write your own book


1. Higher royalty rates

"Royalty from a traditional publisher is 15-20 percent of net revenues," Kawasaki wrote for Kirkus Review. " Kindle ebooks, by contrast, pays a 35 percent or 70 percent. Apple pays 55 percent, and Barnes & Noble pays 65 percent. If you select Kindle's 70 percent royalty rate, remember that Amazon subtracts delivery charges for ebook files."

2. You can bypass traditional publishers

"The current digital revolution completely changed the face of publishing," Goldberg said. "Before, authors needed publishers simply to get their books to customers. Publishers controlled distribution. It was virtually impossible to get your books into brick and mortar bookstores and to shoulder the cost of producing those books... It is now possible for an author to be on the same footing as James Patterson, and Michael Connelly and Nora Roberts virtually for free."

3. You can be a control freak

"Think of it as artisinal publishing," Kawasaki said. "Instead of thinking of self-publishing and vanity publishing as perhaps a stigma, that my book was rejected by traditional publishers so I have to do it myself, you think of it as artisinal publishing. Instead of going to the Anheuser-Busch or the huge conglomerate traditional publisher, I wanted to do it in an artisinal way. I wanted to control the content, I wanted to control the cover, the interior design, the marketing of it."

4. Your book gets more time to catch on

"Books have a shelf life of 30 to 60 days in the brick and mortar store," Goldberg said. "The great thing about a digital book is the shelf is forever. It's a marathon, not a sprint. You have much longer to establish yourself there than you do in a brick and mortar book store."

5. You can control costs

Kawasaki said self-publishers can expect to pay $2,000 to $4,000 to produce the final product. Some authors have also found success on Kickstarter and Indiegogo getting initial financial support from fans

17 of 17 students recommendSee All

I found the "brain dump" segment of turning your thoughts into bullets and then subsequently organizing and refining them to be helpful so you can stay focused in a right brain or left brain activity.
Tommy Howell

Math and Puzzle Guru





Sterling V.

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