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A Brief Introduction to the Persuasion and Communication Section4:01
Access to Brain Boosts and the Private Facebook Group0:25
The CSA Persuasion Planning System4:41
Action Learning: Work with the CSA Persuasion Planning System0:28
How to Develop a Persuasive Message3:22
Checking in on Your Progress1:46
The Fiedler Model Task-Relation Orientation Decision Tree2:49
4 Core Lessons in Visual Communication3:14
How to Deliver Better Online and Offline Presentations3:47
Visual Communication Mini Video Quiz0:24
How to Use the Argument Design Recording2:19
EazlLive: The Persuasion Planning and Argument Design Event28:00
Persuasion Companion: Listening, Good Questions, and Advocacy12:03
About This Class
Part 2 of Eazl's Easy MBA Series
Learn how to interpret communicate, persuade, and make better presentations in a course that's similar to the Communicaiton and Persuasion in the Digital Age course from MIT's Advanced Management Training Program.
Tailored to the Needs of Managers, Content Marketers, and Entrepreneurs
- Learn how to analyze an audience and then create your persuasive strategy
- Apply two communication models: one for persuasion and one to use with your team
- Use images and video more effectively by learning about visual communication semantics
- Make better presentations--both online and in-person
Tools to Keep Your Business Brain Engaged and Provide Direct Support
You are invited to use two tools that our team has created to keep your business brain engaged in the changing world of business, technology, and work and to give you direct support from the Eazl community. Click here to subscribe to Eazl's free YouTube channel where you will get weekly Brain Boosts that are designed to reinforce your business learning outcomes and keep you engaged in the changing world of work. Click here to request access to the Eazl Career Lounge, a private and moderated community on Facebook. You can use the Eazl Career Lounge to get feedback on anything related to your career from Eazl instructors and the Eazl community.
The Complete Communication and Persuasion Toolkit
Suitable for people with no formal training in communication, public speaking, or argumentation, this course will equip you with frameworks that you can use in a wide variety of personal and professional situations. You'll start by learning how to analyze an audience and then move on to using that analysis to inform your communication strategy. Then, you'll learn how to use a model for determining your internal communication style (especially relevant for people who communicate with and lead others). Next, you'll learn the fundamentals of visual communication. Finally, you'll wrap by learning how to make better in-person and online presentations.
Davis Jones is the co-founder of Eazl, the venture-backed career acceleration platform based in San Francisco. Prior to starting Eazl, Mr. Jones was a professional recruiter (or “headhunter”) with Robert Half International, the publicly-traded recruiting and staffing firm with ~$5.4 billion in annual revenues that operates in countries around the globe. Mr. Jones worked in the San Francisco market, where he identified, recruited, and placed top talent with well-known firms like Wells Fargo, Western Digital, and the Kendall-Jackson family of companies and with many small and medium-sized organizations like hedge funds, wineries, real estate development firms, non-profits, and biotechnology companies. Before joining Robert Half, Mr. Jones was a team lead and content marketer for the CCA Group, a technology consultancy serving institutional clients like the World Bank, the US State Department, and the governments of Mexico, Italy, and Canada.
In 2014, Mr. Jones was named one of the North Bay Business Journal's People of the Year for his work with international students entering the job market. Mr. Jones earned a bachelor’s degree in international economics with a focus on international development (with highest honors) from Sonoma State University and an MBA with a focus in global finance from EDHEC Business School in France, ranked one of the top 50 MBA programs in the world by The Economist.