A Staple of Fashion Business: Introduction to Sales and Sourcing Premium class

Jeff Staple, Founder, Staple Design & Reed Space

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14 Videos (1h 50m)
    • Trailer

    • Class Overview

    • Methods of Selling

    • Tools of Selling (Part 1)

    • Tools of Selling (Part 2)

    • Promotional Materials

    • Reps, Showrooms and Tradeshows

    • Seasons and Deliveries

    • Price First, Make Later

    • Working with Vendors

    • Production Example

    • Costing

    • Protecting Yourself

    • The Relationship Between Sales and Sourcing


About This Class

OK, you have a great idea for a brand. That’s nice. But in order to turn that dream into a reality, you’re going to need to embark on two major journeys: SOURCING and SALES. If you can’t make the thing (and make it with quality for a reasonable price), you can’t sell the thing. 


I’ve seen hundreds of great ideas that never get off the ground and never become a reality. Why? Because the founder couldn’t figure out a way to get it made and/or get it sold. In fact, as you’ll see in my class—sales and sourcing go very much hand in hand.

I founded my clothing line, Staple, back in 1997. Over the past 17 years I have manufactured Staple in every possible way, shape and form. I’ve also tried every possible method to sell the brand so I’m innately familiar with the pros and cons of each. With all this experience (and an immense amount of mistakes and failures along the way) I hope the lessons I share with you cut down the amount of time it takes for you to figure out sales and sourcing for your own endeavors.


What You'll Learn

In this class I will take you through the ins and outs of sales and sourcing, two essential pillars of any product based business. I will go over standard practices in the industry as well as the necessary materials you need to get going. We'll cover:

  • Introduction to Sales. How the industry operates and the different ways to sell your brand.
  • Building Sales Collateral. How to develop the materials you need in order to price and place your collection.
  • Introduction to Sourcing. How to communicate with your vendors in order to cost and sample your line effectively. 
  • The Relationship Between Sales and Sourcing. The sourcing and sales determine the timeline and costing of your production, but what happens after you deliver? 

What You'll Make

In this class you will put together the sales and sourcing collateral necessary to sell and produce your collection. This will include a line sheet, a costing sheet, and a production + sales calendar. For extra credit you can create a look book and promotional material.

Reed Space Contest

Out of the student projects submitted in this class, I will choose one to carry at Reed Space, my store in New York City. The winning project can be anything from clothing, to accessories, to homewares, as you will find this variety at the store. Contest instructions can be found in the "Events" section of the class. Good luck! Project submission deadline for this contest is February 28th, 2014. 


270 of 270 students recommendSee All

Very insightful and thorough. Jeff breaks it all down in such an easy to digest way. Much appreciated> Definitely take this class if you are looking to start a creative business, even outside of fashion.
Blue Hernandez

Awake & Moving

Really helpful class





Jeff Staple

Founder, Staple Design & Reed Space


In 1997, jeffstaple walked into the Triple Five Soul boutique in New York City and received his first order of 12 silkscreened t-shirts – and Staple was officially open for business. What started as a small t-shirt line handmade by jeffstaple, who was then a student at Parsons School of Design, grew organically and began to gain visibility in the city. In the process of building this burgeoning brand, Nike hired jeffstaple in 2005 to create a special sneaker to represent New York. The Staple Pigeon icon was conceived and was branded on the heels of a limited (and now most coveted) 150 pairs of the popular Dunk Pro SB, leading to much fanfare upon its release and exposing sneaker culture, and Staple, to the masses. The Staple Pigeon is now a world renowned symbol which reflects the gritty and reckless energy New Yorkers (and all urban dwellers) possess. It not only exists as a representation of New York but is also the influence behind Staple’s extensive apparel range and collaborative products distributed in the top retailers across the globe. Inspired by street culture and design, Staple’s reach encompasses many different landscapes such as music, art, and fashion.

17+ years later, Staple continues to be a positive social contagion.