A Simple Guide to Pricing Your Virtual Products & Services Premium class

Dana Malstaff, Business & Content Strategist

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6 Videos (32m)
    • Welcome!

      1:47
    • SkillsharePricingProject

      0:29
    • Goals & Takeaways

      6:51
    • Benefits, Perceived Value, and the Competition

      9:01
    • Picking Your Price

      10:35
    • Bonuses & Value Adds

      3:19

About This Class

Deciding on the right price for your products and services can be tough. Our prices not only determine our income, but also say something about the value of what we are offering. There are a lot of factors that should go into your pricing, and being thoughtful about your decisions can help give you the confidence you need to sell your products and services when the time comes. 

This guide is a simple process to help you price your content with ease. The guide is a segment of a larger course that I offer, but I saw how so many people struggle with pricing and wanted to make sure this guide was more widely available.

This guide and workbook is something you can come back to each time you want to launch something new to help walk you through everything you need to think about before finalizing your pricing, deciding on bonuses, and planning discounts or value adds.

29 of 30 students recommendSee All

Thank you for this great info. The sheets really help. I price books, ebooks, and classes and this is a great place to start.
Lisa Rusczyk ❤️

Skillshare Teacher, Author, Blogger, & Ed. D.

Short, sweet and super charged with great info and frameworks! Thanks for making it so simple and efficient!
Diana was very passionate and had a ton of useful tips and information to share with us.
Daniela Madriz

Branding and UI Designer

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Dana Malstaff

Business & Content Strategist

Dana is a mother, business & content strategist, coach, speaker, writer, podcaster, brainstorm facilitator, blind spot reducer, and CEO at Dana Malstaff International.

Dana is the author of Boss Mom: The Ultimate Guide to Raising a Business & Nurturing Your Family Like a Pro, and the founder of the Boss Mom Movement. She serves Boss Moms who yearn for more time and less guilt when it comes to building their business and starting or raising their family, by providing the tools they need to get more out of their content and business, without sacrificing their family goals.

She specializes in course creation and business & launch strategy and currently has over 6,500 students over multiple courses and platforms and runs her Boss Mom Academy Group Coaching Program. 

You can get access to her free training on now she uses Trello to run your business and team at www.boss-mom.com/trello