building ‘skillshare review’ the live stream show | Philip 'dm' Campbell | Skillshare

building ‘skillshare review’ the live stream show

Philip 'dm' Campbell, Decentralised Your Life

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8 Lessons (15m)
    • 1. 1.0 - building a live stream show in 2017

      1:32
    • 2. 1.1 - the kit we will be using

      2:43
    • 3. 1.2 - software i'll be using

      2:15
    • 4. 1.3 - five things to do before going live

      3:26
    • 5. 1.4 - exposure for the masses

      3:37
    • 6. 1.5 - take part in the project

      0:20
    • 7. 1.6 - the roundup

      1:13
    • 8. 1.7 - share, review and go premium!

      0:12

About This Class

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2017 is going to be big for live streaming.

especially for those trying to reinforce existing products, platforms and services. it will become common to have a live stream as internet becomes faster. it will become expected, like having a website was for a small business.

as someone who has experimented over the years with live streaming and learning what i need to know about platforms, software and the hardware that you need i've realised how big an area it is and why people still don't use it like they could. it's a lot of work and it's hard to do it all on your own.

from the 1st of january 2017 skillshare is changing the way that teachers are getting paid to 'premium minutes' instead of premium enrollments. this basically means instead of having premium signups we need to have premium content, maybe longer but ultimately more ENGAGING - students are here to be taught and so skillshare have decided that the longer someone watches a course is the metric in which we will earn income.

i've been wanting to push myself more to engage with the students who are following, signing up and taking part in the content i put out, i've started sharing on steemit, a blockchain powered blogging network and in 2017 i want to do even more - i want to start a live stream reviewing show.

the show will tap into the wisdom of the crowds knowledge and i'm looking to get a number of teachers to take part in the show (if no takers, just me!) so we can go over courses and teachers we think are doing great content and find out the process behind the scenes. we hope that this will stimulate course taking, engagement and viewing of those courses and humanise the connection back to the instructor.

find out in this course how we are going to do it! :)

Transcripts

1. 1.0 - building a live stream show in 2017: welcome back to another course today. All change in 17 2004 skill share with premium enrollments disappearing and changing to premium minutes. So I wanted to quickly talk about something that I've been planning now for the last of three months to do with the live stream and how it's probably gonna feed into the 2017 skill share strategy a little bit better than what I was doing with the short done in 20 minute course is gonna expand those a little bit. I'm still gonna be doing 20 minute courses. I'm still gonna be giving away free vouchers. But I'm also gonna be doing longer screen cast and adding in various elements to the courses as well. Hardware I'll be using to host a live stream review show on Facebook coming up in 2017. Maybe some of these ideas and techniques and hardware its software will be useful for you to do your own show. Five pieces of software I'll be using to manage that show outputs five things to consider as a livestream anchor you could be doing today if you already have a livestream show to keep the momentum going in a show. Why reviewing will give the students and teachers better courses in 2017. And by better I mean more value, more transparency, more want a one connection, actually mobilizing you to take the information that we're giving out, actually accountable to it. I think that's the biggest thing about courses. Is people being accountable is really eased to sign up and click and say, Yeah, I'm interested in that course. But actually to sit down technical course, then be like, Oh, I have questions and I don't know what he meant by that. I want to get through some of those things this year. I want to help you actually achieve your goal. If you achieve your goal, I achieve mind. Let's get into the course. 2. 1.1 - the kit we will be using: All right, then. So I'm gonna be using an I Mac with fully loaded memory. 16. Gig of memory. 40. Make download. 30 Make upload, Which is more than Fastenal for doing live streaming. It's a four g connection, so I'm kind of wireless. So unless I'm a bit trapped by the wireless connection would be better if I was on the Ethernet. A wide connection on a home broadband would get a better connection and amusing y Castelli stream of money using version 607 I don't have the money to upgrade to Version seven, but it's going to do what I needed to do, which is just stream into Facebook. And I'm also gonna be streaming into another target, which I'm going to get into as the course progresses. I can natively stream like I said from wire cast. Or maybe I'll use game shelf. Not really decided which one is gonna work for me. Best kind of leaning towards game showed because it's a cheaper option than white cast and people who want to get into Livestream in 2017. It's the option I'm going to suggest, because it's really for game streaming, But there's no reason why you can't use it to stream your small business. I did a course a couple of months back on skill share about this, that you could use that on the YouTube output to be able to stream out and do a show. Obviously, you're gonna need to upgrade tow wire. Castella Stream work has to use it on Facebook as it has the Facebook streaming and in. But there is other software open source software out there O. B s studio, for instance, that you can use totally for free to stream onto Facebook. I'm gonna be using my green screen, which I've got behind me today. The apogee Mike, which is in front of me. It's of £200 mike. Brilliant quality microphone actually. Want this microphone bit closer to me with a splash guard. I need to get along. This set up completely arrived 2017. I'm not quite there yet. I'm using the largest taxi 9 20 which is the video bloggers, gamers, camera of choice. And I'm gonna be using a pro version off appearance. Could be appeared in four slash in the show so appear in the show and that's gonna be for 12 people are two months for free, and then I'm paying $12 a month. To keep that going, we have to invest in additional storage this year I'm running out of space and down to about 300 gig just from getting through courses in December as I'm gonna be streaming and recording regular the more hard drive space that I have, the more I don't have to do admin and spend time sorting things out, moving it around, the better it will be to do daily weekly shows what weekly to start with, but probably daily. Eventually, I'm gonna start to do that regularly so that every time I push out new course, have a few hours to do Q and A probably there once a week to start and then gradually start to do that every couple of days. For 2017 I'm gonna be improving the quality with better edits graphics on camera equipment with even better audio. This is great audio, but we can take it up another step as well, which will really concrete the quality. I want to go take the quality so that it's in four K by at least halfway through the year, four K is gonna be the standard. You already seeing some incredible shows out there. But the video quality is fantastic, the shots are amazing and I want to try to up my game in 2000. Sent Always want to be upping. The game quality is very important is what really makes you stand out from a average show on the Internet. 3. 1.2 - software i'll be using: right then, So I'll be using appearing. Like I said, it's a 12 person, pro package video chat room to record. Add discussions gives you a bit more bandwidth. The qualities a bit better you could do. Screen casting to a whole group of people is that I just want a one I'm really excited to move forward with appear in next year. And I'm hoping at some point we can maybe do some partnering up for the period because there's loads of custom things that I would love to suggest that them to plug into their pro package. Mostly going to be building a Facebook page, installing the Facebook pages app on my iPad to manage feedback from the shows that go out the life stuff that goes out to all the comments within Facebook, a bit more of a community field to that page, and also to be able to set up events regarding when I'm gonna be putting out those live streams. I think the biggest issue with live streaming is that you can't just fire something open, expect an audience to tune in, and you might get the average for five people. But really, you need to give people times a set aside, time in their calendar to altitude in tow. Watch. What's it gonna be using review? This was a newsletter site suggested to me by day, Leo on Twitter will be using this as a newsletter output source to let everybody know where we are with the live streaming new courses have been pushed out. Reviews that we've done just basically give people a place that every once away, even if they missed their live streaming shows that they can catch up. But what happened within the week? And I think review's gonna be the best place for that we're gonna be using Tight form will be using that mainly to take feedback from people who are watching the Livestream show. There's no reason why we can't use it for a sign up form for speakers who want to be on the show and also students who are taking my courses or other people's courses and kind of get them into a newsletter environment. Because I like to push those into D places. I don't want to just rely on one particular platform. I don't want to rely on just Facebook like I'd like to be able to have my own platform by the end of 2017. Gonna be using a very interesting cloud package, which I'm not gonna get into yet until I've actually got up and running and it's working perfectly. But this is going to re stream that output that live recording that live stream that I put onto Facebook life. I want to also send it out to about 15 other platforms at the same time, some just covering different areas of the Internet. And they come with different problems. We can have different audiences of different platforms, but they may be asking questions in the chat native that platform. I do have a solution for aggregating all those chats in tow. One chat betting that chat into a page, and I'm pretty excited to put that together in 2017 and show you how I did it so that you could do it for yourself. 4. 1.3 - five things to do before going live: five suggestions. I think that anybody could get some value out off if you are doing live streaming. If you're interested in live streaming before going live, always do a test that you could be seen and heard the amount off live streams I connect to and I've done it myself that a 1,000,000 times, many camp or some other app is being shown rather than your camp. And for five or 10 minutes. Is this frustration, as people who are trying to watch the live stream are watching people trying to convict alive dreaming toe work, and it sets a president to people watching because they get frustrated, therefore straight from the start, and it could be really difficult to maintain their engagement for the actual show. People could disappear because they see it's frustrating, and it also send a bad message about live streaming. If we don't have all of those things set up beforehand, and people could just click often, go somewhere else, and we need to be on top of that still test something like appearance check that you could be seen and heard. Ring somebody up. Just do a quick test and then at least you know your camera and your microphone is working . One of things that I do is I unplug my USB mic and camera and report them back in again. I don't a wide, but I've had situations where the USB ports get lazy, almost like switch. Awful, really, really slow. Having cameras working your audio, working for your life. Schedule out the session. People do not want to hear dead air. Nobody tunes into a TV station waiting for people to get their content together. Start discussion straight away. Have some topics to switch to when you're listening to people in the chat room. See, for that somebody else is waiting to drop something into the conversation. Maybe they put something in the chat or some feedback, or you are also jump over. Those people. Don't forget to mute the person who was just on. When you've got lots of people in the chat room, you can end up with lots of voices at once, and it could be very difficult to track. I used to use a really good platform or lash way. You could click on a bullet to go next, and it would put you in the queue for you to talk next, and I wish that a period would do something similar so that maybe we can have that discussion about the pro account in 2017. Understanding moderation is paramount that muting that moving the conversation on and keeping an eye on the time. Remember, people have busy lives you might want to regulate. The amount of time would be really good toe. Have a quick fire 20 minutes, maybe upto half an hour. But if the conversation is very interesting, if there's lots of points of view of, people are adding to the mix at bringing value to the conversation than it's worth carrying that on. But remember that people will be watching the archive afterwards and also take notes as you're doing the live stream cause that'll make making your newsletter at the end of the week lots easier. Remember, regular call to Action's Remember that remote audience? There is people sitting and watching that live stream on Facebook in the background. Lurkers, as we like to call it, who are not engaged in the conversation, who are no on screen who are not leaving comments there still a remote audience to talk to it might be the very first time they've watched the live stream. So don't forget that remote audience. Have regular call to Action's asked people in the audience what they think if it's the first time that they've ever posted, give them some confidence. Actually Post that they're not going to be judged on what they post that you just genuinely want their feedback or how they find out about the show. Ask them to subscribe to your newsletter if they're interesting in the event to sign up to your Facebook page, set up text expander for Speedy You Earl sharing in the chat box the amount of times I've sat in a chat box on a live stream on Wanted to give the U. R L and have to go searching in Google to find it. Then only go back. 30 people have posted in Lincoln's world having a preset amount off your elbow, your newsletter list, your Facebook page or Twitter account general email link to your latest course. If you're trying to push your latest calls, even the review courses that you're going to do, make sure that you have them as short links so that you could just drop them easily into the check and figure something like text expand it. You only need to use very short links to remember them, and that's quite useful as you're doing this show. 5. 1.4 - exposure for the masses: quickly talk about Scotia. What's changing in 2017 skill share is switching to a premium minutes. Engagement metrics. So at the moment, as instructors, we've been doing premium enrollments. Every person who takes a premium enroll class, we get a certain amount of money. Now that is changing for the amount of minute freemium minutes person watches a course. So if you swatch my 10 15 20 minute course all the way through, then we get the 20. We get a percentage of that money based on the amount off time her course watched. This is probably gonna make it a little bit more difficult for courses like mine because they're short. But I am gonna increase the size of the courses, add more value to them. And also I'm gonna be do courses on different platforms and that live engagement factors should bring up viewing minutes on some of the courses that I'm really interested. Actually, At first I was a bit shocked about it, but this is a reason why you have lots of income streams. You don't rely on one platform to bring you money in and sustain that amount of money because platforms have to ebb and flow, they have to change. They have a certain demographic of horse created that they're looking for. It's up to the start up at the end of the day, how they decide to pay its teachers. As a teacher, I don't get feedback on the course contents, so I want to open that up a bit more. Don't feel that we have the right platform. The right discussion areas is not necessarily phrased right as community. I would really like to get some more feedback. And I think the best way to do that is the live there. Live streaming. Just bring up five courses. One of them could be mined for the teachers on skill share and we could discuss what works . What doesn't work. The idea is here is to improve the course. I want people to get more value out of it. If I talk too fast, if I don't go into enough detail, I don't give you enough examples. I want to know what it is that you would get more value out off. And I think by doing live, I think that will make a huge difference to the way that I create. I believe also that many course creators are being overlooked and they need exposure. It's gonna be very difficult for the newbies. The new people haven't build up a audience over the last year over the last six months on skill share to get some attention, because some of the bigger players, the ones who have already got a lot attention, will do better. That we've seen better be exposed better in the trending in the rankings rather than the brand new comers who might have something amazing. Great content, great graphics, break feedback, great screen presence. And so we need to give them exposure to be able to compete to skill share rankings, matching the audience with the instructor. I think there's many different styles off teacher on skill share from people who just want something really, really quick. Somebody wants something in complete detail. People like graphics. They like the audio that like the sound of somebody's voice. I like the way that they communicate that information fast or slow. I think we need to be matching the audience with the instructor. I think there's lots of instructors, but people don't know who to follow which person has the best content and who they're going to get the most out off. So I think by matching different people in those life groups, I think you're gonna start to see little niches appear of people that go toward technology . People go towards the creativity art, step by step instructor of works, better for you. So I'm interested to see how that pans out. I also want to give more of a hands on approach by doing a live Q and A a day after maybe the course launch. That should mean better engagement in the minutes watched, but also being elf to give back to people who have watched the course and then a day later or two days later, go back to him. Say Okay, What did you understand? What? Didn't you understand? What questions do you have? Did you try it? If you tried it, what was the issue? Did you come across any problems? And that helps me rebuild the next version of that course, The version two of that course. Aiken, take what feedback that they give me. And I can make the course better. And if the course is better, you're gonna get more value out of it. I'm gonna feel like a better instructor. Totally. We end up connecting the data silos with the right kind of teacher, and I'm really wanting to get the most out of that engagement between each other. 6. 1.5 - take part in the project: All right, then go to your project in the bar below. Upon awesome project title in the project works based. Be creative. Include pictures and the steps you talk Pick this week over image. If you don't have one going, take one of our CC zero images from Nome. Adopt pictures. You can use it anywhere on the Web you want. Click on the save button and you're done. Please take part in the project. I love to get your feedback. 7. 1.6 - the roundup: All right, then, the roundup. I hope you will join us. Have you'll join me in 2017 on one off the live streaming one of the live streaming events that we do on Facebook live as a viewer audience member, even a guest course maker. I would love to speak to a bunch. Of course, makers find out about that process some of the challenges that they have, how I want to improve it, how they're going to adapt to the new premium minutes in 2017. So if you're interested in coming on the show, do get in touch actively looking for five presenters to join me in the show. We've got room for 12 people, but I like to have at least water in the room of teachers already on skill share so that you can give advice to other people on the stream. Ideally, course makers on skill share, but you can be coming from any platform. It'll if you're teaching elsewhere. If you're starting a live show in 2017 yourself and need any help with Adul, just get in, touch me, find me on Twitter at Phil Campbell. Just add me up. I'm glad to answer any questions you have. Or if you're looking for a co anchor fuel show, I'm really looking forward to doing more live stuff in 2017. So I'd like to get involved with your stuff as well. Hope you enjoyed that short overview about live streaming my life stream. Show what it's gonna look like. What software? I'm gonna be using more to come in 2017 please. Joining to the live stream. Look out for the Facebook group. I'll be mentioning really soon. I'll see you in 2017. 8. 1.7 - share, review and go premium!: while I have you enjoyed the course, Please share and review the course. It really does. Help me out. Click on the triple dot button. Leave a review shared with Twitter and Facebook. I'll catch up with you.