Branding: Build a Creative and Visual Brand Strategy

Emily Heyward, Partner, Red Antler

3 Videos (1h 29m)
  • Gaining Background and Conducting Research

    • Research Best Practices

      30:06
  • Start Building Your Strategy

    • Creating Brand Strategy and Mood Boards

      29:07
  • Bringing Your Strategy to Life

    • Wrap-Up and General Best Practices

      30:05

About This Class

Why do we care about some brands, and others fall completely flat? How can an abstract, inanimate concept have any kind of effect on our lives, let alone a profound one? And as brand builders, how do we create brands that people will actually care about? Whether you're looking to launch something new, having an identity crisis, or simply want to give focus to a personal project tha... Read More

Emily Heyward, Partner, Red Antler

Emily began her career in advertising as a Strategic Planner, working on many top brands under General Mills and Procter & Gamble, as well as DeBeers, where she led research for all major brand initiatives and developed strategies for multiple la... Read More