Zenler Zen - Sell Your Online Courses from Your Own Website for FREE | David ✏ Ault | Skillshare

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Zenler Zen - Sell Your Online Courses from Your Own Website for FREE

teacher avatar David ✏ Ault, The Writer Teacher

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

13 Lessons (58m)
    • 1. An Introduction to the Course

    • 2. Expanding Your Product Range

    • 3. Why Sell Courses on Your Website?

    • 4. How Can You Sell Courses on Your Website?

    • 5. Constraints and Criteria

    • 6. Choosing a 3rd Party Solution

    • 7. Example of One of My Zenler Schools

    • 8. Setting Up Your Zenler School and Creating a Course

    • 9. An Overview of the Course Section

    • 10. Course Details

    • 11. Branding Your Course

    • 12. Pricing Your Course and Creating Coupons

    • 13. Publishing Your Course

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About This Class

Start taking control of your online teaching business, today !!!

It is true that Online Education is still a fledgeling industry with incredible opportunities for both writers and teachers, who are able to create high-quality courses to sell online.

And it is also true that the ever increasing number of online learning platforms have a huge role to play in the marketing and selling of your courses in order to maximise your earnings from online teaching.

But a word of warning...

Although it is currently possible to make a good living from one or more of the online learning platforms out there, you have to realise that you are playing by their rules. Rules that can change at any moment and which often do change quite frequently.

Furthermore, the students that you are teaching are not your customers, but rather the customers of each specific platform. And you will only have limited access to those students all the time you remain a teacher on that particular platform.

So although you should embrace the wonderful earnings opportunity that these online education marketplaces provide you with, it is important not to keep all your eggs in one basket

Yes, you should certainly distribute wide and make sure your courses are on multiple learning platforms, but even more importantly you should begin building your own learning platform.

- Where your students are also your customers

- Where you have unlimited direct access to your students

- And where YOU make the rules

In this course, you will learn:

  • WHY it is so important to sell your courses from your own website
  • The different options that are available to make this a reality
  • And why it is that I chose Zenler as my 3rd party solution

So why don't you enrol in the course today and start taking control of your online teaching business.


Meet Your Teacher

Teacher Profile Image

David ✏ Ault

The Writer Teacher


A Little Bit More About Me

My name is David James Ault and I am a British ex-pat living in Slovakia, in the heart of Europe, with my wonderful Slovak wife, our three children and our Ragdoll, Blue.

Having graduated with a BSc (Hons) Degree in European Business, the first part of my career was spent in marketing, especially in the tourism industry, and during that time, I completed my Postgraduate Diploma in Marketing, at the CIM.

In 2001, I moved from the UK to Slovakia, where I set up a tourism portal about Slovakia and wrote travel related articles and books. I also began writing my first novel.

During the last two decades, I have written non-fiction books in a variety of niches and set up a number of successful websites to promote my various inter... See full profile

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1. An Introduction to the Course: It is true that online education is still a fledgling industry with incredible opportunities for both writers and teachers who are able to create high quality courses to sell online. But a word of warning. Although it is currently possible to make a good living from one or more of the online learning platforms out there, you have to realize that you are playing by their rules rules that can change at any given moment, in which often do change quite frequently. So although you should embrace the wonderful earnings opportunity that these online marketplaces provide you with, it is important not to keep all your eggs in one basket but even mawr. Importantly, you should begin building your own learning platform, where your students are also your customers, where you have unlimited direct access to your students on where you make the rules. In this course, I explain why it is so important to sell your courses from your own website. I provide you with the different options that are available to make this a reality, and then I show you step by step exactly how you are able to achieve this. Using Zenn La, my preferred third party solution which just so happens to be free. So why don't you join me in this must watch course for online teachers and start taking control of your business today? 2. Expanding Your Product Range: in my author website course, I discussed the process for adding your library of books to your WordPress website and this was actually achieved using a plucking to display the various details of your books together with links to the likes of Amazon, where your books could then be purchased. But what about if you're looking to sell other types of digital content from your website? Perhaps you would like to expand your product range beyond the creation of e books, repurpose ing your content in the form of printed books or even audiobooks. But perhaps the ultimate product expansion for a self published author, especially for a writer of nonfiction, is the creation off online courses. And although it is true that you may need to learn some new skills, such as creating and screen casting narrated presentations or depending on your niche, shooting some video with your smartphone, the learning curve is nowhere near as high as you might perceive. And in my opinion, the key skills off researching, writing and communicating original content are the same skills that you already possess as a self published nonfiction writer, and there are a number of good reasons for repurpose ing this content that you have already researched, written and communicated the most obvious being the opportunity, often additional revenue source. An online course has potentially a far higher revenue per sale than an E book does, and because of this fact, it is far more likely that you will be able to attract affiliate partners. Toe actually sell your online courses for you. Another factor that online courses have ovary books is the fact that the online education sector is far less saturated than the self publishing industry has become, where it now sometimes seems as if just about everyone has a book published on Amazon. Unless competition together with considerably high earnings for sale, means there is a much greater opportunity for making a substantial income from your writing , let's look at my example niche that a Slovakia. Up until now, I have been concerned with selling e books and printed books from the Heart of Europe website about slow that culture, language, history, travel and recipes. But what if I took some of these concepts one step further, perhaps an online course about the history of Slovakia or even a slow that language course ? Potentially, I have the opportunity of far higher earnings than their equivalent e books of mate. And while these are both projects that I currently have on the back burner, one such project that has already seen the light of day is a Czech and Slovak recipe course that I've created. This is a course that is already selling well on skill share in the form of a number of different classes. I have also recently added the course to you, to me and in the next Siris of videos. I'm going to show you how you can upload such a course and sell it from your own website. But before I do that in the next lesson, I shall explain why exactly you would want to sell online courses from your website. 3. Why Sell Courses on Your Website?: in the previous lesson. I told you that I had already earned money from my Czech and Slovak recipe course in the form of individual recipe classes on skill share, and that I also recently began selling it as a single course on you to me, which not only host your courses and handle payment whenever you make a sale, but also actors a marketplace whereby potential students are able to come and discover your courses. With this in mind, you may be wondering if it is worth going to the effort of selling courses on your own website. After all, it would be a lot less work to just send potential students who visit your site over to you to meal skill share to purchase your courses in a similar way to what we have done with the yearbooks on our author website, which link through toe online bookstores such as Amazon. And believe me, this is probably the mindset of the majority of online instructors. However, there are actually a number of good reasons for selling courses on your own website, and by far the most important of these is the element of control that it can provide you with you may well be a big fish on skill share you to me or another of the educational platforms. But ultimately, no matter who you are, you have to play by their rules rules, which may well change at any given time. Likewise, the students taking your courses on these platforms are not actually your customers, they other customers of that particular educational platform. And if for whatever reason, you are booted off, said platform, or if the platform suddenly shuts down, you will no longer have any direct access to those students. In contrast, when a student purchases, of course on your website, you are free to contact them as you see fit. And although you should never abuse this privilege, at the end of the day, you are now playing by your rules. Now don't get me wrong. I totally embraced the concept of working with you to me, skill share and a number of the other educational platforms out there. And to begin with, the line share of your earnings will come from one or more of these platforms. However, I am also a big believer in not having all of your eggs in one basket as well as trying to avoid making the majority of your earnings from a single platform. You should also try to build up your own platform with the eventual goal that it will one day be your biggest source of income from online course sales. This, of course, is not goingto happen overnight, and depending on the traffic to your website, may actually take years to achieve. But it is important that you put things into place as soon as possible, and you will probably not be surprised to hear Central to all of this is the building of a mailing list. If you are able to get your students to subscribe to your mailing list, then you will have direct access to them. You'll have a certain element of control. If over time you are then able to transform these students into true fans of your body of work, then you have a successful business on your hands, and this must be your ultimate goal. Coincidentally, the ability to sell online courses on your own website Kam play a huge part in the building of your mailing list. If you are having some success already using one of your E books as elite magnet for your list. Just imagine how much more powerful and online course would be. Both skill share and you to me, albeit under very tight rules and guidelines, allow you to promote the lead magnet for your list. And so this is a strategy you should actively pursue so that eventually you are able to have direct access to the majority of your best students and thus will be less vulnerable if the worst happens and your favorite educational platform suddenly goes out of business. There are other good reasons for selling courses from your own website as well, such as affiliate referral programs and the ability to bundle courses together and or drip feed lessons. But this idea of being in control of your business is by far the most important. So hopefully I have convinced you why you should sell courses on your own website, and in the next few lessons, we shall take a look at exactly how you can achieve this 4. How Can You Sell Courses on Your Website?: If you have decided that you would like to sell online courses on your website, the next question is obviously how exactly are you going to achieve this? And currently there are two main options available to you. The first is to self host your courses on your website using an L. M s plug in for WordPress, that is to say, a learning management system plugging whereby you are totally responsible for the hosting and selling of your courses. Meanwhile, the second option is to use 1/3 party solution that handles everything from the hosting and delivery of your courses right through to the payment processing whenever you make a sale. While the advantages of an LMS are total control and not having to share any revenue when you do make a sale, the disadvantages are that they can be complicated and or costly to set up and also time consuming to maintain. And although third party solutions have the disadvantage that you will not see 100% of the money from each sale you make, in my opinion, this is more than made up from the fact that setting everything up and maintaining your courses on 1/3 party solution is relatively simple, straightforward and hassle free. For this reason, I would suggest if you are a self published author, a solar preneurs or even a teacher who is now looking to sell online courses through your website, your best bet is to definitely use 1/3 party solution as the service that they provide, you will be more than worth the percentage of the sales that you'll end up paying them. Of course, which third party solution you ultimately end up choosing will depend upon the different constraints and criteria that you set as well as your budget. And in the next lesson, I shall look at the three main third party solutions that are currently available before revealing why and how I came to a decision on the company I use to sell online courses on my website. 5. Constraints and Criteria: at the time of writing. There are currently three major third party solutions for selling online courses on your website, Teachable, formerly known as Fedora. I think if IQ ands INLA, all three solutions have their strengths and weaknesses, and between them they cover a range of packages to suit all budgets. But before deciding upon which third party solution is best for your website, I believe it is important to decide on the various constraints and criteria that will determine an ideal solution for your own situation. Naturally, every instructor will have different constraints and criteria. But perhaps generic constraints may include a great student experience, an easy to use interface, a reliable platform and, of course, good customer support. Then there will be further constraints specific to your particular needs. For example, my third party solution must be you that compliant, be able to integrate with male chimp and have an affiliate referral program. While these three constraints are non negotiable, I also have certain criteria which I would like the third party solution tohave, and these include a custom domain name. The ability to sell bundles, of course, is and the option off drip feed lessons which I do not need at the moment, but which I would like to have for possible use in the future. Then, once you've decided on your various constraints and criteria, you are ready to look at the different packages that these three companies offer and make a choice on what is the best fit for your needs. While taking into account the monthly costs and transaction fees, I shall now have a look at each of these third party solutions in turn and armed with my own constraints and criteria, I shall explain how, exactly I ended up choosing the third party solution that now hosts my online courses. 6. Choosing a 3rd Party Solution: Okay, So in this video, I'm going to show you each of the 3/3 party solutions for selling online courses on your website. Namely teachable, I think if IQ and Zenn la. And as I said in the previous video, I'm armed with my own constraints on criteria of what I must have from my third party solution and what I would like Toa have from my third party solution. I shall go through each one in turn and then explain why I ended up going with the third party solution than I am currently with. Okay, So I'm going to begin with Teachable, which was formerly known as Fedora and which is probably the most well known of the three companies. As you can see, they offer three different packages. I believe that they also have a free plan. I'm not sure what exactly that entails as the only plan that I have had any personal knowledge off is there $39 per month? Basic plan when I was on the planet was actually $29 per month. But the price must have risen since then. And I was on this plan for over a year As you can see, the basic plan satisfies most of my must have features such as a custom domain, integrated affiliate, marketing and integrated email marketing as well as some of our nice toe have features such a drip course content. When I paid for the package, it did not have the option of bundling courses, but I was not too concerned by that. At the time. However, I did have major problems concerning one of my must have features that of you that compliancy at the time. They said they had this as a beater feature, but I had a lot of problems with it. However, the biggest problem of all was their customer support. I'm afraid to say that in my experience, a teachable is customer support is pretty much non existent. In fact, it is by far and away the worst customer support I have personally experienced for a paid product. In any case, in the past 20 years that I have been working online in Internet marketing, so in the end I had to do something that I don't very often do. I had to say goodbye to teachable and find a new alternative service. I had actually heard a lot of good things about think if IQ and as you can see, think if it actually has a free plan as well, which includes some of them must have features such as basic integrations. But if you require other off, the must have features such as the affiliate marketing. If you want to have a custom domain and some of the nice to have features, for example, drip content and course bundles, you will need to pay for their $39 per month essentials package, which is not to better price. And there's with teacher balls. Basic package. There is a 5% transaction fee instead of the 10% transaction fee with their free starter package. So you have to bear in mind how many courses you are likely to sell each month because if you are selling a large number of courses each and every month, then it might be better for you financially to pay for an essentials package or even a business package, because you need to take into account the transaction fee for each sale. For example, there is a zero transaction fee with the business package, so you would have to bear that in mind. Also, to satisfy my particular constraints and criteria, I would have to go for their $39 per month essentials package. And if you want to pay monthly, it is actually more than that. It is only $39 when billed annually, but it is still perfectly affordable and not much more than I was paying a teachable, but almost certainly offering a superior product. However, the problem I discovered with think if IQ and the reason I ultimately did not go with them is that at this moment in time, their packages do not include one of my must have features, namely you that compliancy. Of course, you are able to comply with the U that on think if it but only through 1/3 party plugging called Quader. No, which is going to cost you a further $30 per month. So you're talking at least $69 per month, which I considered to be a bit too much at this point in time. So it meant that I had to look for another alternative. Which brings us to the third off the three companies that of Zenn LA Now Zenn LA only offers one package at this moment in time, and it just so happens to be a free package in that you do not pay any monthly fees at all . But you do, however, pay a 10% transaction fee with every sale, which is the same transaction fee as think if it's free package. So there is a 10% transaction fee but no monthly fee. And in my opinion, this is by far the best third party solution when you're first getting started, and probably beyond that as well. Unless think if it were able to begin offering you compliancy as part of their packages. Because those Endler package includes all of my must have features, for example, your own affiliate program, your own custom domain name and integrated email marketing. It has other cool features as well, such as a landing page designer and an authoring tool. And more importantly, it also has my nice toe have features such as drip lessons and also the ability to bundle courses. So Zenlike is the only third party solution that satisfies all of the constraints and criteria that I have. It just so happens that it's also free. As you can see here at the top, they collect, report and pay you that on your behalf. I've now been using Zen Lor ever since I stopped using teachable, which is approximately half a year, and I am completely happy with it. And so far the customer support has bean absolutely first class, which is why I highly recommends. Endler is your third party solution for selling courses on your own website. On which is why in the next series of videos, I am going to show you step by step just how easy it is to set up and start selling your courses on your own website using Zenn La. 7. Example of One of My Zenler Schools: Okay, So in the previous lesson, or I explained why Sendler was the best match for me personally in terms of its feature set . And it is also the company I would recommend for those of you who are just starting out. Or indeed, if you have a number of different Nishi's and so we want to create multiple schools and in this video I am going to show you one of my schools. It is actually for my main niche, my how to publish an e Book website. And I thought it would give you an idea of what your school might look like in the future before we actually go and build a new school from scratch. As you can see, I have a custom domain for my school, which appears that courses dot how to publish an e book dot orc, and you will be able to customize the home page of your school with your own logo and the look and feel of your website in order to make the student experience as seamless as possible. So, for all intents and purposes, the student feels that they are actually on your website, even though the courses are actually being hosted by Sendler, and here you can see one of the nice toe have features that I want it, the ability to bundle courses here. I've actually bundled five of myself publishing courses. Then I have some of my newer courses, for example, the how to build a responsive off the website course. So let's open that one up in a new tab and have a look at the course layout. As you can see as soon as you have loaded up the page. The promo video is set toe auto play, which I personally like to do. Although you can always turn this feature off if you prefer on, I think I'll stop the video for now anyway. So the price of the courses here, as well as a call to action there are details about the number of lessons, some technical details, information about yours truly, the instructor. And then there is a description off the course itself, followed by the actual curriculum, and what you see here is basically straight out of the box with no customization whatsoever . So it really is very easy to set up a good looking page in order to sell your course to your potential students. You are able to customize the course page further if you are so inclined. But I'm perfectly happy with this particular design and I will show you how to set this style in an upcoming lesson. I'd like to draw your attention to this which, if you remember, was one of my must have features the fact that your students can also become your affiliates and sell your course for you in order to earn a commission. And I consider this to be a very powerful feature indeed. Okay, so that was a brief overview of how yours Endler school may look like in the future. And in the next video, we're going to begin creating a brand news in the School for my Heart of Europe website, which is a website all about the history, culture and tourism of Slovakia. And in the next series of videos, I shall walk you step by step through how you can create a new school and then add your first course for sale on your own website. 8. Setting Up Your Zenler School and Creating a Course: Okay, so here we are on the Zenn la home page, that Zen HLA Dr Comb and we're going to start creating a new online school for free. So all I need to do is fill in my name like so on my email address, I shall use my Heart of Europe email address here. Then I need to enter a password and finally I need to name the school which I'm going to call Heart of Europe. And then it is just a question of clicking on the sign up button. So the heart of Europe school has been created. It was a simplest that. But now I will need to add my first course. So we just need to click on the create your first course button and do exactly that. As you can see, we are now in the dashboard for my school within the courses section. But from the dashboard, you can also access such things as reports, trainers, trainees by your students leads integrations site where you can customize the look and feel of your school reviews of your courses. And finally, the settings section. We shall come on to some of these things presently in future lessons. But first of all, we shall create our first course from within the course section on the course that I'm going to create for my heart of Europe. School is check and Slovak recipes. Then we need to write a short description for the course. So I should just right in here. I check and Slovak Recipe course that will do. For now. I'll probably come back and add to that at a later date, and then we need to select the course type. Lifetime access is the default and is what I will be choosing. But you can also choose between a subscription course on either a monthly or annual basis, which is a sort of membership type access. A bundle course which, if you remember, was one of my nice toe have features and last but not least, subscription bundle courses again with a monthly or annual subscription. So I'm going to keep that at the default and then click on create to create our new course . And there you go. Now that we have entered all of the course details, we have automatically Bean redirected to the next tab in the course section, which is the syllabus tab where we will need to add the various sections and lessons that make up our course, and I shall show you exactly how to do just that in an upcoming lesson. But in the next lesson, I'm first going to give you an overview off the course section as a whole, and the different things will need to do before we can actually publish our first course. 9. An Overview of the Course Section: Okay, so here we are, in the course section off the dashboard, and we're currently in the syllabus tab, which is where we shall add each of the lessons to the course, and I shall show you how to do that in the next lesson. But before I do so, I'm going to have a look at each of the other taps in this section. And what is the minimum we need to complete before we can actually publish our course? The 1st 1 is the course Details tab, where you are able to add your course image as well as the course name on the course description, which we already populated in the previous lesson. We can also put our intended audience here, for example, here we could put Slovak's checks recipe lovers, etcetera. Here we're able to enable a discussion on our course which might help to increase student engagement. I'll leave that antics for the time being, and down here you can write a detailed summary of your course using this. What you see is what you get into face so you can add images, bullet points, bold and italicized text, etcetera. The next tab, the syllabus tab is probably the most important of all, and we shall go into more detail in the next lesson. Originally, you are able to upload your course directly from you to me, if you had already put your course there, which was a great time saver. Unfortunately, you're no longer able to do that. But there is a bulk upload feature, which does save a lot of time. You're also able to rearrange your lessons within sections, and of course, you can create individual lessons as well. The next tab is branding, which I shall be looking at in more detail in an upcoming lesson, and this is basically where you can choose the layout of your course. There are actually two page layouts that you can choose from. I think I'll probably go with this one, which is my favorite, and depending on which lay out you choose. You are able to configure various aspects off the look and feel of your course, such as the background image, and you can configure the A pass ity of the background image overlay. Here. You can change the text of the buttons if you want to, namely the preview button and the enroll button. And finally, this is where you upload the all important promo video for your course. And you can also decide whether or not you want toe all to play the videos within your course. Okay, The last tab that we shall look into in depth within this class, in any case, is the pricing and coupons tab where you are able to set the price of your course and the validity of your course, the default being unlimited validity. And this is also the area where you are able to create coupons for your course to help promote it. And we should also look into this more in a later lesson. Now, at this point, having completed these 1st 4 tabs, you would finally be able to publish your course if you so wanted to. And for that reason, I am not going to dedicate an entire lesson to each of the remaining tabs within this particular class. Although I'm a cover, some of them in more detail in future classes. So instead I'm going to quickly go through each of these taps in terms. The next tab is the affiliates tab, which you may remember was one of my must have features, and this is where you can enable the affiliate program so that your students have the opportunity to promote your course for a percentage of each sale they make. The students who enjoy your course can recommend it to their friends, family, colleagues and or their network while earning some money for themselves. And this could be a very powerful feature, especially if you can attract students that have a large following themselves in your particular niche. The next tab is the share tab, where you are able to email your current students to attend a particular course or where you can create a direct link for the course itself or even create some code to embed your course within your website. Naturally, you're unable to do any of this before your course has actually been published. The next step is the conversion pixels tab, which I won't be covering in depth in this class, but which is a neat little feature for those of you that are running Facebook ads or other types of paid ads for that matter. And the final tab in the course section is the reports tab, where you're able to look at sales reports for your course as well as course activity reports, where you'll be able to see how your students are interacting with the course, such as what lessons get watched the most. Okay, so that is a lot from this overview of the course section. And in the next four lessons, I shall take you through the course details, your course syllabus, the branding of your course and finally, the pricing of your course before then actually publishing the course. 10. Course Details: Okay, so here we are in the manage course section, and before we look at the course details, what I thought I would do is actually previewed the school so that you can see what it currently looks like. And Zenn LA has automatically created a temporary Blanding page where you are able to collect potential students email addresses if they are interested in your course, so that you are then able to notify them when your course eventually goes live. Now, I am actually going to publish my course as soon as possible, so I won't really need this landing page. But I think it's a nice little touch nonetheless. So in this lesson, we're going to fill in the course details, and over here on the right side is the information we have already populated. That is to say, the course name and the course description, and we are also able to state what are intended audiences so I can have some keywords in this box, such as checks, Slovak's and food lovers. You also have the option of enabling a discussion area, but I'm not going to do that for this particular course, however, what I shall do is at an image for our course, and I just need to double click on the gray area here and then locate a suitable image on my hard drive. That shouldn't take too long to upload. And there you go. You then get the opportunity to crop the image if necessary. But I think that's pretty much how I want it. So I shall click on Crop and Safe, and there we have it. The course image has Bean added to a new course. The next thing we need to do is add a course summary, and I'm just going to paste the description that I have copied from the description on you . To me. I just need to tidy it up a little bit like so, and Aiken bold a couple of the paragraphs to make them stand out a bit. Using the What you see is what you get into face. And once I finished, I just need to click on Save. So just to recap, we have the course name, a short description, the intended audience. You have the option off a discussion area. We have the course image, and finally, the detailed description of our course where we're able to add images and even videos if we so want, as well as tables and hyper lings. But I think that will do for now. We're still unable to publish our course at this point because as a minimum we need to add a syllabus, naturally branding. And finally we need to price our course. And in the next video, we should look at adding our syllabus. We shall at the course sections that is to say, the different recipes and the actual video lessons themselves, which together we'll make up our syllabus. 11. Branding Your Course: Okay, so here we are, back in my eyes, Endless school. And here is the course, Czech and Slovak recipes, and in this lesson, we're going to look at branding your course. So if we click on the branding tab were presented with two course page layouts, which we can choose from and also down here at the bottom of the page, we are able to add the promo video for our course. So I'm going to start with the course page layout. Like I said before, you get to choose between these two course sales page designs. This is the default design, which I really used myself as. I think it looks a little bit dated, but it may be that you prefer this style, and if so, you are able to add what is known as a course page banner, which is basically a background image that you can upload from your hard drive by clicking here, and you are able to change the A pass ity off the background image over here, like so you are also able to change the text of these two buttons the preview button so you could change the text from watch preview to something else so we could shorten that to preview. And you could also change the enroll button text from the default text to something like in role today. But the course page banner on the button text only apply if you choose the default page design. But I'm actually going to choose this design in state. So if I click on it, I no longer get the options for the course page banner on the button text. I just much prefer the look of this page to sign, which, as you can see, centers around the courses promo video and also includes an instructor bio, the description of the course and then the course syllabus. I just think this has a fresher designed to it. So I shall choose this style like so and then that brings us on to the next section, which is, of course, your promo video, where you are able to add a promotional video to your course. What I'm going to do is add my promo video by clicking on upload media and then locating the promo video on my hard drive. Like so it shouldn't take too long to upload. Okay, the upload is complete, and it is now currently processing the video, So that didn't take too long a tool. Now our promo video has been uploaded. We can choose to auto play the video and also hide the video play bar as well. I'm going to take both of those options and click on safe. We can also set auto play for all of the other videos in the course, so I think I should click on that as well. And that is basically the branding of a course within Zen DLA. In the next lesson, we should look at the final section. We need to complete that of pricing and coupons before we can, then go ahead and publish our course. 12. Pricing Your Course and Creating Coupons: Okay, so here I am back again in the Czech and Slovak Recipes course, and in this lesson, I'm going to walk you through the final section that needs to be completed before we can publish our course. And that is the pricing and coupon section where we can see that currently, for our course, Czech and Slovak recipes, the price is set to free, which is the default setting. Obviously, I want to change that as we want it to be a paid course. Clicking on paid triggers the following statement to enable e commerce settings For this course, please go to the E Commerce Settings Page and indicate your pay, pal. I t in the corresponding field. So let's click on the hyperlink and we come through to the e commerce tab within settings. So I just need to enter my papal address here like so the currency is set to us dollars and I just need to click on Save. And there's the confirmation that the e commerce settings have updated successfully. So now if I go back to the pricing coupons tab, refresh the page and click on paid once more, we now get the option to set the pricing as we see fit. Now, In my opinion, pricing should always be set at a fair and realistic price, which could be based on the length of the course. Obviously, the quality of the course is important, as is the uniqueness of the course. But basically it comes down to a price the potential students in your target market are willing to pay. Now I'm going to price on the high side of what I believe is a realistic price due to the fact that I shall be expanding the course with more recipes in the very near future. So I'm going to set the price at $47. You're able to change the currency of your course if you want, depending upon where the majority of your students likely reside. So I shall keep this as U. S. Dollars. And here is one of my must have features the fact that Simla handles the you that, and you are able to decide whether you at the VAT on top of the price or whether you include the VAT within the price. And for this course I'm actually going to add the vat on top of the price. So then we just need to click on safe and the course price is set at $47. With regards to course validity. The default is unlimited, which is what I want for this course. But you are able to set the course validity for a specific number of days if you wanted to , whereby the student would only have access to the course for a certain period of time. But I shall keep This is unlimited. You can also set to reveal the price after a time delay, whereby the price of the course would only appear after a certain period of time, the reasoning being that you want to hook the student before they even consider the price. I'm not going to bother with that boat. I think I'll just show the price of $47 upfront. Which brings us to the final part of the section, the setting up of coupons for your course. Now, at this point, we could publish our course if we wanted to. But as we are here, I thought I would show you how to go about setting up a coupon, which is a great way to promote your course. So we click on create and a random coupon code is generated. But I want this to be an early bird coupon. So I'm going to change the name too early, Bird. And I think I shall set the coupon discount to 75%. The activation count will keep us unlimited. But we could limit this to 1000 if we want it, or perhaps 100 coupons. But I'm going to keep it as unlimited. And we can also set an expiration date for our coupon. So, for example, I could run the promotion until the end of the month. But again, I shall keep this at the default because I'm not sure yet exactly when I will be sending out the promotion. Okay, so I'm going to add this coupon. And just to recap, we have set the price of our course at $47. It has unlimited validity, and we have set up an early bird coupon for the course. This is the coupons direct u R l. And if I create a new tab and paste this u R l in the browser, we can have a look at how the coupon works Czech and Slovak recipes is a fun and easy to make recipe course consisting of a number of delicious traditional dishes from the heart of Europe. Just like a bitch Go used to make Okay, I'll stop that there. So as you can see, the course comes up showing the original price in rate and crossed out together without discounted price of $11.75 sinks. And if you wanted an exact figure, let's say $7 for example, then you can easily work out the percentage discount accordingly. Okay, so if we return to Zenn LA now that we have completed the pricing section, we are able to click on the publish course button, which will be the subject off the next lesson. 13. Publishing Your Course: Okay, so here we are again in the Czech and Slovak Recipes course, and if we click on the course image, we are able to manage our cause. And so far we have filled in the course details. We have uploaded the lessons for our course. We have chosen the course layout and added a promo video, and in the previous lesson, we set the pricing for out course. Which means we are now able toe publish the course, and when we click on the publish course button, we are asked whether we would like to change the home page. Your course is ready to be published to your home page. Your current home page will be replaced by a home page with published courses. Okay to continue. So let's have a look at the current home page, which is a default landing page that similar has automatically generated that states that the online school is launching soon. So I certainly do want that page to be replaced, so I'm going to click on yes, and we get the confirmation that the course has been successfully published. If we now return to the home page and refresh the page, we can see that the landing page has now been replaced without published courses, which is currently just the Czech and Slovak recipes course. So our course has been published, but there are still a few things that we need to do. For example, I need to create my instructor profile, and I can certainly write a better short description here. But let's see what the course currently looks like inside. Okay, so the promo video begins automatically consisting of a number, and here on the right is some info about the course. My photo and bio will appear here once I've completed the instructor profile. Here's the course description and then finally the course syllabus. Students are able to stop the promo video just by clicking on it. But I think the promo video is a powerful tool for selling the course extremely fun and filling dish of brings of a hero. He also come to the incredibly tempting Caramelo of a show. Heidi, there is literally something for everyone in this Czech Slovak recipe. Okay, so there you go. The course has now been published and his life on ours Endler School. And in the next video, I shall look at setting up an instructor profile within the setting section