Youtube: Use Branding to grow your Channel | Mikael Baggström | Skillshare
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16 Lessons (32m)
    • 1. What's in it for You

      2:28
    • 2. Course Overview

      1:51
    • 3. Welcome to the Course

      2:02
    • 4. What is your Goal

      0:58
    • 5. Why Branding your Youtube Channel works

      1:22
    • 6. Define your Channel

      2:22
    • 7. Define your Personal Brand

      2:35
    • 8. Video Style

      2:22
    • 9. Catch Phrases

      1:56
    • 10. Create your Logo

      2:06
    • 11. Create your Avatar

      2:18
    • 12. Channel Background

      2:07
    • 13. Custom in video Graphics

      2:14
    • 14. My Bonus Tips

      1:37
    • 15. Course Summary

      2:17
    • 16. Bonus Video

      0:57
41 students are watching this class

About This Class

Course Overview

You will learn the fundamental branding strategies you can use on Youtube and in your Videos. We will look at things like your Youtube Channel Page, your logotype, your avatar, thumbnails, in video graphics, personal branding, catch phrases etc.

Your Youtube Channel deserves a bigger reach and audience, and if you take this course, and implement your own Branding using the strategies I teach you, your chances to grow your channel increases by a mile.

It is time to take your Youtube Channel to the next level? Well, then enroll today, I am waiting for you my Friend! =)

Transcripts

1. What's in it for You: Hey, friends. So I guess you're wondering if these courses for you Well, let's find out. Do you feel that your YouTube channel should grow? Foster? Are you producing good content consistently, but feel disappointed by the results? Does your channel add value to the world? But you don't feel you get the views you deserve? I know those feelings all too well because I personally struggled with YouTube when I started back in 2010. Today, it can seem even more difficult to build a successful YouTube channel, since almost everyone these days upload videos to YouTube. But I have some good news for you, my friends, the way to build a successful YouTube channel. It's really no different from every other tall score project you do in life. Basically, the more effort and value you put in, the better results you will have. Let's be frank now. People are Lacey. We don't want to do more than we have to. That is why those that do go that extra mile will be rewarded for it. Let me give you a few examples. Let's say nine out of 10 videos on YouTube have poor audio quality. That means If you have good audio, you will stand out as more professional. The same goes for video quality, good lighting, editing, post production, etcetera. And as this course will teach you that branding your YouTube channel and videos make a huge difference, ask yourself how many people actually do this? 1%. Maybe that is why browning your channel will make it more professional, consistent and clear to the viewers. So this course will help you increase your subscribe a rate. You will also get more engagement from your viewers. And if you follow every step in this course and apply all branding elements, you will build up your authority in your niche. Keep delivering professional and branded content with good quality, and in time it will lead to professional results from your YouTube channel. So ask yourself this. Are you ready to go that extra mile brand your YouTube channel and reap the benefits from it? I know you can. The question is how much you want to succeed on YouTube. I, Mike signing out, and I hope you join me in these course. My friends 2. Course Overview: Hey, friends, I know your time is truly valuable, and I really don't want to waste it. So here's a short summary off what this course is about, so you can decide whether it is for you or not. This course will teach you how to brand your YouTube channel for optimal results. This means that you will learn about all the branding elements you can use in your videos and on YouTube to stand out. I will also give you my best tips, tricks and secret source in branding your channel and videos. Here are some examples of lectures in this course why branding your YouTube channel works. Define your channel. Define your personal brand video style catchphrases created logo. Create an avatar channel background custom in video, graphics and custom lower third graphics. If you want to know the complete content of the course, you can really course curriculum, So that's what you will learn in this course. This course will, however, not teach you the details on how to make the graphics and branding elements themselves. So if you want designed tutorials, I advise you to invest your time in a photo shop or graphic design course So ask yourself. Are you interested in knowing all the branding possibilities on YouTube? Do you want to know all my tips, tricks and secret source on branding your YouTube channel and videos? And are you dedicated to put in the effort that is necessary to make your channel grow big and successful if you're interested And perhaps curious, I hope you decide to do in my course. I mike signing out. And I hope you join me in the next video, my friends. 3. Welcome to the Course: Hey, friends. I welcome you warmly to my course on branding for YouTube. So who am I? Well, my name is Mike, and I am a music composer, video producer and online teacher from Sweden. I have run my own media production business since 2000 and four, which means video, audio music and a graphic production. I have been producing videos for YouTube since 2010 and have had several YouTube channels during that time. In these course, I want to share the knowledge I have built up since I started both practical experience and things I have learned from other successful YouTubers branding experts, blokes and articles, etcetera. I have a true passion to teach, share and inspire people just like you to maximize their creative potential. My teaching style is very personal and dynamics, since I truly believe that learning should be found. So if you are looking for traditional academic style of teaching, I'm really not your guy. I also want you to really connect with me as a person because I am a human being just like you. At least I hope you are. Anyway. Here are some fun facts about me. I am Swedish and thus rings lots of coffee, shop on I Kia and drive a Volvo car. I grew up in the eighties drinking Pepsi Cola, watching actual music videos on MTV and making lots of mixed tape with music. I am also true nerd of the old school. I love science, Take stuff and watching sci fi movies. All right, enough about me. Now. I have created this course so that you can make your YouTube channel more professional and increase the possibilities to reach your goals. So are you ready to dive into the course now? I know I am. I Mike signing out, and I hope you join me in the next video, my friends. 4. What is your Goal: Hey, friends, before we begin, I want you to reflect on what you want from your YouTube channel. What is your goal? Easy to establish and build a personal brand. What do you have your own business? You want to grow from exposure on YouTube? Are you looking to make money from ads on your videos, or would you rather sell your own products on your website and use YouTube to leading new customers? Perhaps you just want to have fun, build a community around your channel and interact with your followers. Whatever your dream sore for your YouTube channel, you really should have a goal in mind. I advise you to aim high and follow your passion because I believe that anyone with true passion can make it. But a good strategy would go a long way. So take a moment and think about what you would like for your YouTube channel when you already move onto the next lesson. My friends 5. Why Branding your Youtube Channel works: a friend's mike here with a giant cup of coffee. Now let's consider why branding your YouTube channel really works. There are, of course, a number of reasons for this, but here are a few good examples. If you have a clear branding that reflect the value you deliver, people will know what to expect from your channel. People also tend to come back to things they recognize, which is why you should create a consistent look, feel and experience for the viewers. And this is what branding essentially ISS repetition is the mother of learning. And since you repeat your branding over and over in many places, it will make your viewers remember your brand. In essence, they will learn about you. Branding consistently is like creating an alter ego unique persona. Whether that is based around yourself as a personal brand or a business and being unique is the way to stand out from the crowd. Basically, people don't like to be confused, So think of your branding as a means to create clarity for your viewers. All right, now you know some reasons why branding your YouTube channel can work wonders. I'll see you in the next video. My friends 6. Define your Channel: Hey, friends. So before you begin branding your channel, you should define what your channel is about, what the value is for the viewers and what your target audiences. I want you to think about the following questions because only you know the answers, and those answers will define your channel and affect the way you brand yourself first. What is the focus off your channel? For example, is it focused on movies, music, gaming, blogging, health, beauty, fitness or anything else? Basically, what is your niche? When you have a clear answer to that question, you should write it down. Next question. What value do you deliver to your viewers? For example, do you mainly deliver entertainment, comedy, tutorials, education, news, blogging, etcetera? Again, right down your answer when you're certain and the last question is, what is your target audience? I tried to think of this not as the people you think will watch your videos, but those you mostly want to reach with your videos, for example, people who like store wars and science fiction people who are adrenaline junkies or perhaps people who really care about health and fitness, etcetera right down the kind of people you really want to become your subscribers? All right, So what was this exercise for? Well, it is mostly so that you personally have a clear picture of your channel. Because if you don't have a clear picture, how can your viewers have? And branding always starts with a clear picture and distinct frame off what you are about. So to recap, the key points, What is the focus of your channel? Your channel niche. What value do you deliver to your viewers? Example. Entertainment tutorials, comedy, etcetera. And what is your target audience? The people you mostly want to reach with your videos. Now you're ready to move on to the next lesson, my friends. 7. Define your Personal Brand: Hey, difference. YouTube is the personal platform, so if you want to succeed, you have to accept that people will follow you for who you are. This is my personal branding is so important. Even if you use YouTube for your business, you should bring out your personality. Much is like you connect with your friends in real life, but each and every one of us, or actually many different things You can be apparent student football fan, the party person, a science geek gamer or just about anything. The point is that we all have different roles in life, many interests and many passions. You have to choose how you will present yourself to the public on YouTube. Do you find your personal brand? What characteristics, interests and passions do you want to emphasize? Consider all the skills and expertise you have. Write them all down and then mark the ones you would like to be known for. Force the video and do this Now. All right, welcome back. I hope you now have a better understanding on what you want your personal brand to reflect to your viewers. Remember, it can be soft skills as well. In fact, If you're great at making people off, it will work wonders on YouTube, but also, if you are very structured and informative, you can, for example, make great review and demo videos. The most important thing is that you don't try to be something you are not. Be genuine. Always be yourself. But choose what science off yourself you want to emphasize. For example, my personal brand is Mike. This Swedish music composer and video producer were slightly geeky, sometimes funny and often smiling person who like to share, teach and inspire people. So to recap, the key points. Define yourself. What characteristics, interests and passions do you have? What skills and expertise do you have? Choose the ones you want to be known for. Be genuine. Always be yourself, but choose what sites of yourself you want to emphasize. So when you have defined what your personal brandis, you are ready to move on to the next lesson. My friends 8. Video Style: a friends. In this lesson, we will talk about video style when watching your videos. People should feel and know it's one of your videos. It's like when you watch a TV show you can often recognise your favorite shows by the actors. Clothes seen lighting, color grading, camera movements, pace, music, mood, etcetera. Some people can even tell almost instantly when they see your movie clip. Which director made that movie? It's all about signature style. So if you develop your own signature video style on your YouTube channel, it will help you. In many ways, people will find your channel more professional, and they will come back for more since they feel the same vibe when watching your videos. Remember, people love, consistency and branding is about creating a consistent, overrule image. Developing a video style is branding in a subtle way. By finding your style and vibe of your videos that suits you. You should think about video format like video length, the pace of talking and cuts, the lighting in this scene, the type of background your clothes props in the background, etcetera. You should also consider adding re occurring events in your videos, especially if they include your viewers in some way, like Ask me anything sessions or best comments or gaming fail highlights. If you're a gamer, try to find something unique and original, And if your viewers appreciate the segment, you should consider repeating it in. More videos make you depart of your signature video style. So to recap the key points when watching your videos, people should feel and know it's one of your videos. Video style examples. Video length, pace and cuts, the lighting, the background, your clothes, props, etcetera. Consider adding Rio curing events in your videos like Ask me anything sessions or best comments. So write down all the things you believe constitutes your video style, and when you're done, let's move on to the next lesson, my friends. 9. Catch Phrases: Hey, friends in this Listen, we will talk about catchphrases. The cats phrase is a phrase or expression that you use often and that people will remember and connect to you. Popular movie examples are I'll be back. Or may the force be with you. I bet you know from which moves. Those catch phrases are for YouTube. I recommend that you at least find a catchphrase to open your videos with and to close your videos with. Personally, I always thought my videos with a friends, and I closed them with you. Rook, my friends, That lost catchphrase is even in my channel banner to reinforce it even more. If you have personal signature phrases you use in daily life, consider adding them in your videos. These catch phrases will make people remember you even Mawr, which is great for YouTube and a kind of personal branding. It might sound a bit corny, but it really works, and it makes you stand out from the crowd. You can even ask your friends and family if they know over phrase you use often. It is all about emphasizing yourself and your unique characteristics. So to recap, the key points a catchphrase is something you say often and the people will remember and connect to you. At least come up with one catchphrase to open your videos with and want to close your videos with. A good catchphrase should emphasize yourself and your unique characteristics. So take a moment to reflect and then write down all the phrases you feel that you can use as signature phrases. All right, let's move on to the next lesson, my friends. 10. Create your Logo: Hey, friends. In this lesson, we're going to discuss local types. This is the most important graphic element of brand has. And even if you only use YouTube as an individual and don't have a business, I advise you to create a logo for yourself and use it to brand your YouTube channel and videos. It will really make you stand out as more professional. Everyone knows the brand should have a logo the most important aspect when creating your logo race. It should be unique and simple enough to be remembered and identifiable, preferably high contrast so that it can be used in very small formats. It should also be designed to reflect your brand value and niche. For example, the logo of a beauty brand should be designed very different from a logo off a tech company . Most often, the logo also contains your brand name. For example, my logo, which I use for my media production business, is a golden angel against a deep royal blue background, with my brand name Peak 11 below it and a frame around it. The design was chosen to reflect my most important brand values and keywords. I want to portray such as divine freedom, royal epic and prestige. Now I want you to reflect on your brand and what keyboards you would like to represent it. So, to recap the key points, the local type should be unique and simple enough to be remembered and identifiable. Your local types should also be designed to reflect your brand value and niche. Consider what keywords he would like to represent your brand and use them as designed instructions. Take a moment to reflect. Then ride those keywords down and started signing your logo or include the keywords in the instructions to a designer that can make the logo for you. Awesome. Let's continue to the next lesson, my friends. 11. Create your Avatar: Hey, friends, in this lesson, we are going to discuss your channel avatar. This is the small image that you see in, for example, the YouTube comments and in the banner on your YouTube channel page. I used to have my local type as my avatar, but I have changed that. Because I have seen on YouTube and social media, it generally works best. If he used a good, close up photo of yourself as an avatar. It should be high contrast, sharp and eye catching. And one way to catch viewer's attention is by showing emotions in your picture. My tip is to smile, smile passionately and genuinely. Don't put it fakes, my long. Think about something really funny or think about happiness and then take the picture right then. There are also some people that use a graphic illustration off themselves as their channel avatar. In that case, you can get away with even stronger emotions in the illustration, portraying you remember when you design your avatar that it should be perfectly square in format and you should find a suitable backdrop or complementary background to shoot your picture against preferably, the background should be out of focus so that you stand out. So I advise you to use a good DSLR camera for your avatar picture. You can increase the contrast and sharpen it quite a bit in your favorite photo editor afterwards because it will always be seen in a small thumbnail. Former. So to recap, the key points Generally, a good close up photo of yourself works best as your avatar picture. It should be high contrast, sharp and eye catching. Show emotions Smiling. Works well, Use a good camera and find a suitable backdrop or complementary background. So make all preparations and then do a photo shoot off yourself. Try out different clothes, props and backgrounds until you get a great picture to use as your avatar. All right, now you're ready to move on to the next lesson, my friends. 12. Channel Background: Hey, friends. So in this video, we're going to talk about your channel background. This is the graphics viewer see, when going into your channel page. The first thing you should know is that it looks different depending on what device the viewer is using. However, you design on Lee one channel background in a very large format, which then it's cropped automatically. So you have to realize that YouTube have different cropping areas for different devices. If a person watches to your channel page from a TV, he will see the full background on a computer. He will see a somewhat smaller version and so on. I advise you to search Google for YouTube channel page template and final link to the original instructions from Google themselves. Then you will have the full specifications on format and cropping areas. When designing your graphics, focus mostly on the banner area of your channel background. This is where you can establish your brand. My advice is to include your logo there and also your website address if you have one. If you have a niche channel, you can also make it clear to the viewers what your channel is about. Perhaps with the tagline, for example, gaming commentary with an edge or fitness with your health in focus. So to recap, the key points YouTube have a different cropping areas for different devices for your channel page background. When designing the graphics focused mostly on the banner area of your channel background, establish your brand in your channel background. My advice is to include your logo and website address. So take some time and then decide how you want to brand your channel page. All right, now we are ready to move on to the next lesson, my friends. 13. Custom in video Graphics: Hey, friends, this video will be on custom in video graphics. This is also a great opportunity for you to brand your videos and at the same time increase the level of perceived quality. Remember, branding is about creating a consistent image. So by incorporating custom graphic elements within your videos, people will be exposed to your brand again and again. You do this by creating a unique design off your video graphics and then use them consistently. The most common in video graphics is something called Lower Third Graphics. This is what you see on TV in interview segments, etcetera. It is the graphics showing the name and a short info line off the person. This is a great way to expose your brand. Come up with the title of yourself that you want to be known for, or use a tagline. I would also advise you to add in your logo or avatar in the lower third graphics. Personally, I have my profile photo, my full name, plus my nickname and my tagline in my custom lower third graphic. There are also several other types of graphics you can use in your videos. For example, text overlays, infographics graphics slides, etcetera. So, to recap, the key points by incorporating custom graphic elements in your videos, people will be exposed to your brand again and again. The most common in video graphics is lower third graphics, usually the name and short info line off the person I would advise you to add in your logo or avatar in the lower third graphics and perhaps your website address as well. Now take some time to design your own original graphic elements to use in your videos and focus mostly on the lower third graphics, since he will use it the most. All right now you are ready to move on to the next lesson, my friends. 14. My Bonus Tips: a friend's. So in each course I make, I always want to add some extra tips from my personal experience. I will give them to you as bullet points, and you can choose whichever ones you want to learn from and remember. All right, so here we go. Always start off by defining what your brand and YouTube channel is about. Then design all branding elements. Try to incorporate as much of you and your personality as you can. Because people follow people on YouTube. You are unique, which means no one is like you in the entire world. So make sure to let that come through in your videos. Don't be afraid of showing emotions, especially smiling and laughing. Upbeat and positive Attitude works well on YouTube. Upload videos regularly at least one video per week. Don't be afraid to experiment with different types of content. Include your fans and viewers as much as you can in your videos. To create more engagement, focus on building a community around your channel. Consistency is better than perfection, so don't change your branding elements over and over again. And finally always follow your passion because viewers will feel it and you will have more energy to keep on creating more videos. All right, so in the next video, I will give you a summary of the course. Let's see what you have learned, my friends. 15. Course Summary: a friends and congratulations, you made it. You completed the course, and now you have a deeper level of understanding and knowledge of how you can brand your YouTube channel and videos to increase the professional level of your channel, as well as your chance to grow your channel big and successful. This video will be a summary of what you have learned in this course. So here's the summary. Are you ready? We started out by focusing on what your goals are and why it is so important to have a clear goal before creating your brand. Then we continued to talk about why branding your YouTube channel really works. You learned the importance off defining your channel and the value you serve to your audience. Then you learned ways to strengthen your personal brand. We went into cat phrases and the importance of using them, especially a consistent opening phrase. You learned the important aspects when creating your local type as well as your avatar. We also talked about the channel background and how we can use it to reinforce your brand. Then we discussed various in video graphics and especially the use of lower third graphics and how you can use it to brand yourself. You then learn about video intros, the pitfalls and my personal recommendations on creating one. You also learn what to consider when creating a video insulate to get viewers to take the action you want. After watching your content. I also gave you my best advice on creating a thumbnail template to be able to brand your thumbnails so they stick out an increase click rate as well as make people recognize your videos just from seeing the thumbnail in the last lecture. I also gave you my personal advice for my practical experience on YouTube. If you need to go back to a lecture, please do so. Repetition is the mother of learning. Now let's get to 100% by watching the lost video in the course, which is a bonus video I made for you. 16. Bonus Video: Hey, friends. I promote you to V i. P. It's 100% free. Just go to my website, kik 11 dot com and enter your email address and you're in for all the good stuff. I'm talking about secret V I P downloads and resource is special. V i p discounts the latest news updates videos and it sold for free. So go to my website now and enter your email address to become a V i p. And remember, you look, my friends as a gift for you. Since you finished this course, I have added some bonus resource is to this lecture. So be sure to check those out, my friends.