Youtube Advertising: Leverage This New Gold Rush! | Howard Lynch | Skillshare

Youtube Advertising: Leverage This New Gold Rush!

Howard Lynch, Teaching you to get results

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17 Lessons (1h 19m)
    • 1. What's The Hack

    • 2. Finding Products

    • 3. Google Live Chat

    • 4. Google Standing

    • 5. Two Softwares We'll Be Using

    • 6. Videoscribe !

    • 7. Creating An Ad In Videoscribe

    • 8. Example Of An Ad

    • 9. Creating Your Campaign Basics

    • 10. Targeting Demographics and keywords

    • 11. Placements Get Insane CTR

    • 12. Calling Channels for 3% CTR

    • 13. Cutting Bad Placements

    • 14. Split Testing Offers

    • 15. SEO Friendly Video

    • 16. Little Known Benefit

    • 17. Annotations And Calls To Action


About This Class

This course is updated for April 2015.

Being able to drive targeted traffic to their website on demand is every internet marketer's dream.

Traffic is the difference between an amazing website that no one knows about and a crappy blog that keeps getting action.

Most people are clueless when it comes to paid advertising. They go out there and buy placements, lose it all then go home. Basically a trip to the casino.

What if I told you there was a little known -for now- hack that you could use to create trueview videos (these videos you can skip after five seconds), and get FREE targeted traffic to your website, product, or affiliate offer ?

Good news - This is the truth!

This course provides the blueprint to creating, uploading and managing ads that will run for you 24/7, on a platform that gets over 4 BILLION views a day. Yes, you heard that right.

All of the tactics, scripts, and techniques are the product of my personal experience with this platform, my research, my discoveries and my advice. I went through months of testing so you won't have to.

*Sitting on unlimited targeted traffic is a powerful place to be.


We have thaught over 12,000 students the ropes of internet marketing, ranging from flipping public domain content to creating compelling promotional videos. This is our passion.

Enroll Now and let's get started already !



Howard Lynch & Antoine Lelievre

If you are looking to advertise on YouTube on a more flexible payment scheme and for sure conversions, you can maximize YouTube pay per view services. You only get to pay when your ads are viewed by audiences of YouTube. YouTube, because of this offer, gains the trust of advertisers with a more accountable and transparent advertising platform and now hosts many advertisements from millions of marketers. This service comes in YouTube's TrueView In-stream ad format.

TrueView In-Stream Ad Format

This type of ad format integrates ads into the videos in YouTube. The ads appear as pre-rolled videos before, during or after the main selected videos are played. Viewers get 5 seconds to watch the ads. After, they have the option to continue watching the ads or to skip the ads. Advertisers will only pay once all of the ads or 30 seconds of the ads have been viewed. They will not pay for viewers who skipped the videos. But, when they do pay, it will be on a higher premium rate.

This type of advertising format is part of the new monetization scheme of YouTube. This type of service allows easier in-streaming of ads at a much more affordable rate. This advertising format is also more financially promising for many creators and producers of videos who are looking for ways to monetize their works of art. The advertising format is also very favorable for advertisers because they only pay for every conversion made. Audiences of YouTube are also happy of this advertising scheme because they have the option to skip the ads and watch the videos uninterrupted. The rates also differ in different countries. The return of investments may also be higher for partners than the creators of the videos.

Creating an Effective YouTube Pay Per View Ad

If you want to avail of YouTube's TrueView In Stream Ad Format, you have to make a really good video. Your task is to convince your viewer not to skip after five seconds and continue watching your ads. The first five seconds of the video is thus, very crucial. Many advertisers would maximize the first five seconds to mention the brand, products and services. They get to advertise without paying YouTube and the creator of the main video. However, some advertisers would go to lengths to engage the audience into watching further. They create videos that leave their audiences curious and puzzled. These videos serve as teasers for the viewers to be too intrigued to stop watching the ads. Also the ads should be interesting enough for audiences to click more of your ads.

YouTube is already a sensation by hosting videos for free to video creators. Their videos get the exposure that they want for purposes of entertainment and education. With the advancement of technology and with the new offers of YouTube, advertisers have now the option to broadcast their advertisements online via YouTube to billions of YouTube viewers. Despite the popularity of other websites, YouTube still remains to be a top pick among many advertisers when it comes to running their ads especially with YouTube pay per view option.