You're Probably Doing Competitor Analysis Wrongly: ECommerce SEO 2016 | Arun Nagarathanam ✪ | Skillshare

You're Probably Doing Competitor Analysis Wrongly: ECommerce SEO 2016

Arun Nagarathanam ✪, SEO | Web Developer | Designer

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3 Lessons (15m)
    • 1. Introduction to Competitor Analysis SEO 2016

      1:24
    • 2. How to Finalize Who is Your Competitor?

      6:06
    • 3. How to Choose Your First Competitor Manually

      7:36

About This Class

Welcome to my new class on You're Probably Doing Competitor Analysis Wrongly: ECommerce SEO 2016

Starting up an online business is not so difficult task, but achieving success i.e., getting more customers and sales is not so easy.

There are 2 ways to achieve that. Either you can lay down your own road to success or travel in someone else road and overtake him. This class talks about the second way, why?

Because, if you choose the second way,

You won’t have the so called ‘starting trouble’

You can easily find out your exact path from beginning to the end, right from scratch

You can follow it exactly as your competitor has done and still you can fine tune it, avoid the mistakes your competitor has done, turn their weakness into your strengths and overtake them.

The concept seems attractive, but you’re confused, how to implement it! Right?

Don’t worry. In this class you’ll learn to derive the following:

  • Who is your competitor
  • Why and how to find an inspiring competitor manually
  • The organized and fastest growth process

This class is designed for ECommerce Store / website owners.

Transcripts

1. Introduction to Competitor Analysis SEO 2016: welcome to my new class on you will be probably doing competent or analysis wrongly, I'm are starting up on online business is not so difficult thoughts, but are giving sexes face that is getting more customers and sales. It's not so easy. There are two ways to achieve that. Later we can lay down your own road to suss is or travel in someone strong on or take him. This class talks about the second way. Why? Because if you choose the second way, you won't have the so called starting trouble. You can easily find out your exact port from beginning to the end right from scratch. You can followed exactly as your computer has done, and still you can find to Mitt Why the mistakes your computer has done. Don't their weakness into your strength on or take them. The concept seems attractive, but you're confused how to implement it, right? Don't worry. In this class, you will learn to derive the following. Who is your competitive? Why, on how to find an inspiring, competent er manly. The organized fastest road process. Let's dive into the class 2. How to Finalize Who is Your Competitor?: in this lecture, you're going to learn how to choose your competent or e commerce website. So who is your competent? Let's narrow down from a broad concept. You cannot take a review website or a video blogging website or a direct noose website as your competitors. So your comforted Oh, should be an e commerce website who is selling products in the category that you're about to sell or that you're already selling. Also, that competition should be as powerful as your upside or a bit higher that is in the position where you want to rank in the near future. For example, you cannot take amazing dot com or ebay dot com as your direct competitors because they are already at the top position in the Ekhomu snitch. Also, you cannot take a website. That house started just recently, about 2 to 3 months ago, which is not at all getting sales. So let me be somewhat a cure it so that it helps you to decide your calm potato. The first creditor is that it should be an e commerce website. The second most important criteria is the intersection off category off products that you on that competitor website are selling. Next comes the market reach, or you can call the traffic that the competitive website gets on a daily or monthly basis. If you want to difference it a little bit from the previous point, then you can search for a competent ER who is selling to the same area, our country or city to where you are thinking or planning to sell. So by analyzing these points, you can collect a list off competitors, write down or collect as many competitors as possible. Once that's done, then we can want to our next lecture about collecting the keywords on metal description off that competitors. But before moving into this next lecture, I want to introduce some tools to help you collect the list off. Calm potatoes. They are spy full Alexa on similar red. They use these tools. You should have already known at least one competitors in your niche. If not, then your website should already how at least a minimum level off establishment. If you're an entire newbie into this e commerce website segment, the DEA's If you haven't even launched your website or you have already launched, but still you're not getting at least 10 unique visitors a day. In such case, he should manually find an inspiring, competent er. As for the able, said four conditions so that you can fast forward your broad process to the level that your competitor ease. So that's why you should not straightaway choose an unachievable target like ebay dot com or amazon dot com, our new york dot com. So this is how your growth process is going to be. First, you select a low to medium range competent er who is certainly above your level, both in terms off traffic and sales. Then you will be targeting the keyboards off that competitive website not only that website . You will also collect as many websites as possible using the three tools I'm insensible. Then you will force forward your growth process to the range off your competitive websites . Once you have done that, then you should read. Read this process and choose another set off competitors in medium to high range off traffic on sales. This is a reason why you need to build more trust and relationship with your customers on is to bring up or dellape your brand identity. Your unique value perception English more on marketing department on, then don't your new customers into returning customers, and then Gein turned them into Reppert to customers, so your growth from step one to step fight will be faster than your growth from step five to step Yate. Once you have reached this medium to high status, as in Step six, you will read. Read the process again. But then you so choose Ah, high range competent all such as Amazon or eBay or some big sort in your field, which should be your lifetime target. But it's all in your aim and ambition. If it all you're satisfied in the medium to high range, then you can sit there and concentrate more on improving your customer relationship management dress are getting more value out off your existing customers, as in step seven. So now I'm going to So you a live example off craft category in the country. India. Since I'm in India, I can easily relate to the websites that are in this region. Assume that I'm going to start an e commerce website in craft category. Now I will walk you through the entire process off finding my first computer manually once they have chosen such competent er, then I will explain you how I can multiply the list using the able said three tools. So in the next lecture, let's see how to find your first competent er manually. 3. How to Choose Your First Competitor Manually: in this lecture, you will learn how to find your first computer manually. As they said in the previous lecture, I'm going to walk you through the entire process, assuming that I'm going to start an e commerce website selling craft items from India to India. So if you want to find the best top selling e commerce website in a particular location, then the keyword you'll be using its naturally best crafts seller in India. Right? So let's analyze the search results. Let's live out or exclude the advertisements on the top. Andi on sidebar. The first search result. Ace Artsy craftsy Mom Next gums crafters corner on, then craft fullness in the our craft house in your crafts draft house, India on then some article websites. And finally, the 91 is itsy bitsy. Just see how fun need these names. Or but among these 1st 9 the domains, which I won't forget even after a week or so, or these two artsy craftsy mom, Andi. It's a busy the sound different right? I'm going to deal with what kind off, though my name you can buy in the upcoming lectures, but let's see an introduction here. You may forget this crafters corner or craft fullness or other door mines, which are suffering the world's India craft and house in their names because they are not unique. But this artsy craftsy mom or itsy bitsy they sound funny on. They align with the theme because crafts itself is a funny thing. It's kind of a hobby, and it's not some kind off a professional job. So these kind off domain names sit on the minds off people, and they don't forget it any time soon. Let's deal with this thing in the appropriate lecture. Now let's take these four results alone. Artsy craftsy mom, Grafters Corner, the India Craft House on the Craft furnace. Before analyzing these websites in the three SC were tools that we have discussed in the previous lecture. Let me tell you an important fact that these four websites or not going to be our competitors Do you know why? Because we house searched for the search dome best graph seller in India. If a person is going to buy draft in India, they will just search by graft in India and they don't care about the best craft sailor. So naturally, if you're going to buy a craft product. Just think from the suits off a buyer. If I'm going to buy a craft product, then I would have searched by crafts in India. So now let's search for that keyword on sea water. All the results has useful. Let's leave out the 100 eyes months. By seeing the remaining bristles, I could easily observe the fact that some off the results which ranked number one for the previous keyword listen, drank number one in this key would. This is why the first important thing in a civil or marketing is never make an assumption, do the best, or under the research or sorry and then decide based on the final outcome, you should not assume anything. For example, if I have assumed that the craft bios will search for best craft cellar, then I would how optimized my website for that keyword. Even if I ranked number one for that, they would. My traffic would not be high because the number off people who are searching for that keyword is not high. Then how can I get a higher amount off traffic Even now? I don't know. In other words, I'm not 100% sure that people will search using this key would that is, by crafts in India. That's why I'm going to take the intersecting bristles in both these keyboards. So what are they AIDS crafters corner on, then its embassy. Finally, we have found two competitors who are selling craft items in India and ranking in the top five positions for both the keywords. Best craft seller in India on by craft in India. Why I have chosen from the previous keyword best craft sellers in India is because people tend to review a website as a whole are not based on the products alone. For example, let's assume that you have bought some five products in a MSM to recommend a maison toe. Other people just a quality off the product isn't enough only if you had a small treat, and policy is the navigation on site trust, Full payment facility, etcetera. You will recommend a maison your friends and related if people write such reviews off Amazon, mentioning it's the best side for buying X rays that items Andi. If there are multiple people writing such reviews, then naturally, Google rank a maison for key votes such as best side to buy X rays and items. So now could you infer why different results were up? Tine for Best Crafts Allison India on by craft in India Because those websites which had appeared for the forced it off keywords should actually being reviewed by many peoples on various websites as best craft sailors, this is just an explanation toe how the search engine optimization walks for various keywords. If you haven't understood this process not to worry, this won't have any influence over how your website performs. The final take away from this lecture said be that you should know how to find your first competent er manually since I walked through the process entirely by now. You should how got cleared off, how to select your first competent er manually.