Your Difference Formula: How to Find & Showcase Your Uniqueness and Become an Industry Authority | Dana James Mwangi | Skillshare

Your Difference Formula: How to Find & Showcase Your Uniqueness and Become an Industry Authority

Dana James Mwangi, Creative Agency Owner & Speaker

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8 Videos (35m)
    • Intro

      3:08
    • What is the Difference Formula? How Can You Use it in Your Business?

      3:36
    • Your Difference Formula, Pt 1: You

      4:49
    • Your Difference Formula, Pt 2: Your "Why"

      6:38
    • Your Difference Formula, Pt 3: Your "How"

      5:12
    • Your Difference Formula, Pt 4: Your "Who"

      3:56
    • Ways to Market Your Difference

      6:45
    • Project Tips & Conclusion

      1:18

About This Class

It's noisy out there. With millions of designers, strategists, coaches, speakers, artists, and consultants online, how do you stand out and let potential clients know you're the one? By being different, and I'm going to show you how.

With your Difference Formula, you'll learn what it takes to stand out and position yourself to:

  • figure out your unique niche and title, what makes your skill set one of a kind and more
  • become the go-to professional in your field
  • make space for yourself in "overcrowded" markets
  • gain press, collaboration opportunities and more
  • market your difference in a variety of ways - ways that are authentic and emotionally compelling

Who is this course for?

This course is for anyone in any field, whether you are an aspiring entrepreneur or a seasoned one.

By the end of this course, you will know your difference like the back of your hand, and you’ll have new ways to shout your difference online!

Who am I?

I'm a brand strategist, web designer, and founder of Cheers Creative, an award-winning branding and web agency. Within 6 years of starting my business, I've worked with amazing clients, been featured and referenced in Forbes, Essence, Canada Learning Code, and .Net Magazine, the largest printed publication for web/UX designers and developers.

I have been interviewed on dozens of podcasts, blogs, and my design work is featured in various showcases around the web. I have taught branding workshops at schools and colleges, And I have traveled as a speaker and shared my story with hundreds of creative entrepreneurs.

Because of my journey, I know the power of storytelling. I'm going to teach you how to skyrocket your brand by knowing your difference, with a method that I use with my agency clients every day.

You already have a brand, and you don't need a brand makeover. You are already great. You need a brand reveal.

It's just time for us to extract the magic in your story, and place it front and center. This course is all about putting the right content from your story in the right place.

I can't wait to meet you, learn about your business, and provide feedback on the project I've created for you!

See you in class! Enroll today.

Disclaimer

28

Students

2

Projects

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  • Beginner
  • Intermediate
  • Advanced
  • All Levels
  • Beg/Int
  • Int/Adv

Level

Community Generated

The level is determined by a majority opinion of students who have reviewed this class. The teacher's recommendation is shown until at least 5 student responses are collected.

Dana James Mwangi

Creative Agency Owner & Speaker

From corporate employee to full-time entrepreneur, Dana’s career has evolved from being an in-house print designer to creative agency founder, branding and website strategist, speaker and teacher.

After undergrad, Dana designed marketing pieces for SunTrust and Wells Fargo, and package design for home storage items sold in major retail stores including Walmart and Target. This experience shaped her understanding of brand design consistency and sparked the desire to offer her know...

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