YouTube SEO Secrets Class - 2022 Beginner to Advanced Guide | Sumner Hobart | Skillshare

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YouTube SEO Secrets Class - 2022 Beginner to Advanced Guide

teacher avatar Sumner Hobart, 7-Figure E-Commerce Entrepreneur

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

48 Lessons (4h 24m)
    • 1. Welcome! Start Here.

      0:52
    • 2. What You'll Learn

      3:43
    • 3. YouTube SEO Simplified

      4:54
    • 4. How YouTube SEO Works

      7:36
    • 5. The Power of Keywords!

      10:43
    • 6. YouTube Channel SEO Introduction

      1:37
    • 7. Naming Your Channel

      3:25
    • 8. Secret Channel Tag Strategy

      5:21
    • 9. Free Youtube Channel 'About' Template

      4:37
    • 10. Best Free YouTube Keyword Tool

      2:37
    • 11. Create Your Own Stunning Channel Banner

      8:21
    • 12. Juicing Your Channel Art

      8:13
    • 13. How To Create A Custom URL For Your Channel

      3:46
    • 14. Grow Outside of YouTube With Channel Links

      7:12
    • 15. YouTube 'Subscribe' Link Hack

      6:41
    • 16. Instant SEO Boost!

      4:33
    • 17. Content Optimization Pt.1 - Planning

      1:25
    • 18. How To Create Content That Gets Views

      1:53
    • 19. Find Content People Truly Want

      12:56
    • 20. #1 Best & Fastest Keyword Research Tool

      13:00
    • 21. YouTube Indexing vs. Ranking

      2:22
    • 22. Best Time To Post on YouTube (Under 100)

      6:21
    • 23. Best Time To Post on YouTube (100+ Subs)

      4:51
    • 24. Thumbnails That Grab Attention

      12:41
    • 25. Ethically Hack Your YouTube Thumbnail For More Views

      2:40
    • 26. YouTube Video Metadata Tutorial

      1:48
    • 27. 2 Things You Must Do When Recording

      2:54
    • 28. Little-Known Site for Free Youtube Music!

      2:16
    • 29. 3 Sites for 100% Free Stock Video

      1:53
    • 30. Content Optimization Pt. 2 - Upload

      0:24
    • 31. Proven YouTube Title Formula

      18:19
    • 32. YouTube Video Description Template

      13:23
    • 33. Are You Using Hashtags?

      4:05
    • 34. YouTube Timestamp Hack

      5:04
    • 35. YouTube Tags are NOT Dead!

      6:07
    • 36. Category, Location, + More

      7:57
    • 37. Content Optimization Pt. 3 - Post Production

      0:44
    • 38. Free Template To Increase Your Audience On Autopilot!

      2:47
    • 39. Keep Your Audience From Leaving With End Cards

      7:16
    • 40. Easy Hack For Better Results From YouTube Videos

      3:17
    • 41. Structure Your YouTube Channel The RIGHT Way

      6:05
    • 42. YouTube Playlists Intro

      0:33
    • 43. Get More SEO Juice From Playlists

      8:02
    • 44. 5 Ways To Drive Even More Traffic To Your Videos

      6:48
    • 45. Get More Visibility With YouTube Posts

      5:11
    • 46. Top 4 Ways To Monetize Your YouTube Channel

      5:43
    • 47. YouTube Monetization Requirements + How-To

      8:50
    • 48. Last Step!

      1:49
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About This Class

★★★ The Proven 2022 Guide To Increase Your YouTube Success ★★★

(This works even if if you’ve tried before & failed or have no YouTube SEO or marketing experience.)

Did you know most YouTube Creators have no idea how the YouTube search engine actually works.

Many don't even know that YouTube is a search engine at all!

New YouTubers falsely believe that if they just keep creating "quality content" on a weekly basis they will get views.

The reality is that you can have the best content on the planet but if you don’t know how to properly optimize your videos in 2022 for the YouTube search engine you will spend hours creating content with absolutely nothing to show for it.

Luckily for you, there’s a solution!

Let me introduce you to the YouTube SEO & Marketing Secrets Class.

In this class, you will gain…

  • 5 student-exclusive, downloadable YouTube SEO templates.
  • #1 free YouTube keyword research tool to easily find high-demand, easy-to-rank keywords.
  • Proven YouTube title & description formulas to rank on YouTube.
  • Secret YouTube link hack to instantly attract more subscribers!
  • Hack your images like a pro for even more SEO juice!
  • So much more!

Now, what gives me (Sumner) a single ounce of credibility to teach you this topic?

Well, I am not only a successful YouTube SEO consultant but I’m one of the few YouTube creators to generate a full-time income from my very own YouTube channels.

Don’t just take my word for it! Read some of the raving student reviews of this class for yourself.

You have nothing to lose and so much to gain.

Enroll now to learn the secrets to improve your YouTube channel success today!

Meet Your Teacher

Teacher Profile Image

Sumner Hobart

7-Figure E-Commerce Entrepreneur

Teacher

 

 

Hi, my name is Sumner!

 

I'm an e-commerce entrepreneur traveling the world on a quest to continually achieve a better life for myself and my family AND to share the life-changing knowledge I acquire in the form of affordable, detailed, & highly valuable courses here on Skillshare.

 

Do you want to…

 

Generate more income by creating & selling your own physical products on Amazon? Generate more traffic & sales to your website through Pinterest marketing? Build a brand you are proud of that stands out in your marketplace? Achieve your personal goals faster & happier than ever before?

See full profile

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Transcripts

1. Welcome! Start Here.: Hello and welcome to the YouTube SEO secrets course. My name is Sumner Hobart. I'm not only a YouTube SEO and marketing consultant, but I also generate thousands of dollars in revenue every month from my very own YouTube channels using the power of YouTube SEO. And I'm here to help you do the exact same. By the end of this course, you will become a YouTube SEO master and learn the number one proven step-by-step process to gaming more views and subscribers every single month in this course, you're going to gain five student exclusive template downloads, the number one free tool to find the best keywords to rank proven YouTube title and description formulas to rank number one on YouTube. A simple video tweak to keep your audience from leaving you five free and easy ways for even more YouTube traffic and so much more, you have nothing to lose and so much to gain. I look forward to sharing my secrets with you inside. So Enroll Now. 2. What You'll Learn: Hello and officially welcome to the YouTube SEO secrets course. I'm extremely excited that you're here. And in this video, we're going to cover exactly what you're going to gain from taking this course, the overall course structure, what you can expect, and then also some little-known tips to help you improve your learning process that many students are not aware of. So let's go ahead and get into it. So the first thing we're going to cover in this course is YouTube SEO. What is it? How does it work? And ultimately simplifying YouTube SEO for you? Next, we're going to walk through step-by-step, optimize your YouTube channel to the max, which a lot of YouTubers aren't doing. And once we optimize our channel, next, we'll talk about the best way to plan and create content that has the greatest likelihood of going viral. Number four will be discussing all things video optimization, how to maximize your video search engine optimization. This will include going about the title, description, tags and hashtags and all of this other good stuff. Afterwards, we'll discuss playlist optimization, how to create and optimize playlist to ultimately increase views subscribers and ultimately monetization that a lot of YouTubers are not aware of whatsoever. Number 6, some additional YouTube marketing and YouTube traffic tips that go a little bit outside the scope of SEO, but want to add some additional value to ultimately maximize your potential. On YouTube. Number seven, we will talk about monetization. So what are the requirements? What are the different ways to monetize on YouTube? What are the best ways to monetize on YouTube to ultimately help you really make a living with your YouTube channel, with helping clients with their YouTube channels. And then lastly, for those of you who actually go through the entire course, which would be every single one of you and get to the very end awaiting there will be my entire YouTube SEO master checklist valued at $200, along with all of the other templates and resources covered here in the course, you can access that, which will help you to make sure that you're optimizing your channel, your content, your playlist, and everything else to the maximum ability to again, increase views, subscribers and monetization as much as humanly possible. So that's kind of what we're going to be covering, what to expect. I hope you're excited because I am as well. And then just the last few things to help you with your learning experience here. So number one is obviously, like I said in the previous video or the previous slide, will be sharing a lot of free resources and tools with you here in the course. And you can access these different tools and resources and links below this video here. Next, for certain students, they feel that I speak a little bit too fast. For others, that I speak a little bit too slow, and I completely understand that. And what's great is that you can adjust the speed to your desired preference. And it can do so with the screenshot that you see here in the bottom, I can select your speed right now. One x is a 100 percent and then you can either slow it down or increase the speed. All right, Next, obviously as we go throughout the course, there might be certain questions that you have or want just some additional clarification on and that's completely fine. That's part of the reason you took this course is to get one-on-one help. So what you can do, and you can see this below this video here, you can search for previously asked questions so you can get answers as quickly as possible. And if you don't see that your question has already been answered, then what you can do is go ahead and ask a new question. And I do my best to get back to every single question that's asked within 48 hours. So you can go ahead and ask a new question there with anything that I can do to help you, let me know. That's what I'm here for to make sure that you're successful. And lastly, obviously, we're just getting started so you don't have a feel for the course yet. But once you get a more of a feel of the material, we would greatly appreciate leaving your honest feedback about your course experience. And with all that being said, I hope you're excited. I am. Let's go ahead and get to the first video. 3. YouTube SEO Simplified: So before we begin optimizing our YouTube channel and YouTube videos and diving into the very specific tactics and strategies, we'd understand what does YouTube SEO even mean? So first of all, SEO stands for search engine optimization. And the technical definition of search engine optimization, or SEO, is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. So this is the technical overarching definition of SEO. But how does this apply specifically to YouTube or how does YouTube SEO work? Well, it's very, very similar, but instead of increasing the quantity and quality of traffic to our website, our goal is these three things, and this is what I'm going to teach you how to do step-by-step in this course. And that is number one, Maximize views as much as humanly possible. Number two is gain as many engaged real subscriber's not fake robots as possible. And then ultimately number three and maybe the most important at the end of the day is to maximize revenue that your channel brings in every single month. And I'm gonna show you how to do these through content that we create strategically on the YouTube platform, as well as some other tactics and tips I'm going to share about your overall channel playlist and a lot of other stuff. So basically, this is our goal with YouTube SEO by creating organic, valuable content in a strategic way to maximize these three things. And another point that a lot of beginners with YouTube SEO don't know, is that YouTube is the second largest search engine on the planet. So everyone knows about Google. And by the way, YouTube and Google are owned by the same parent company, Alphabet, and behave in similar ways, although youtube actually behaves in certain ways, that kinda give it an edge over Google, in my opinion, especially for creators. So YouTube is the second largest website, second largest search engine in the world as well. And just as a specific example of how YouTube works, which many of us have probably done. But if not, you know, very simple, we maybe want to be entertained, we want to be motivated, or maybe when we want to learn something like a at home workout or cooking or whatever else it might be, maybe video production tips. So what do we do? We go to youtube.com, go to our account, we type in a set of keywords and then find search results based on those keywords and then click and consume that content, right? Very similar to Google, how we go into Google and we search for maybe articles, maybe for a restaurant nearby or whatever it is, you're searching for information. Then we find that information. We search for information or whatever it might be on YouTube and we find that information or that content. Okay, So behaves very much like a search engine. And of course, as soon as I say this, a lot of people say all Sumner isn't YouTube, a social media platform, not a search engine? And the answer is, it's both. However, YouTube behaves more like a search engine van, a social media platform. So what do I mean by that? Well, here's a specific example. So Facebook is the largest social media platform in the world, right? You can kinda, if we go back to View, you can see it's also the third largest website in the world, okay? And there is even a search engine functionality with Facebook, right? You can see in the top-left corner, you see a search bar there. You can search for a Facebook groups, certain types of content. But in general, how Facebook behaves, it doesn't behave like a search engine. You are there to do what? To socialize. You're there to check and maybe with friends or family, tell everyone how you're during. Maybe, hey, there's a hurricane in our area. Hey, we're safe. You marked yourself safe. You post something for sale in a in a group, whatever it might be, right? But it's very, very heavily a social platform, therefore, a social media platform. So when you're there on the platform and socialized, that's to make it simplified. That's what makes it a social media platform. Where with YouTube, there is that social element, but think about how much time do you spend liking videos, commenting on videos versus actually searching and then consuming that content, right? The social aspect of you and with other people in the comment section isn't that much. And even if it's a lot for you, statistically it's, it's very, very limited now, there's still a social element there. I'm going to show you how to kind of optimized for this as well and some very powerful part of the YouTube platform. And I'm really glad that it's there. It's really, really powerful. But again, just to clarify and make it abundantly clear, the majority of users are not on YouTube to socialize. They're on there to search. Therefore, that's why it behaves more like a search engine platform and why we're going to treat it more like a search engine platform with a social media aspect. Okay? And like I said, and kinda think about it like Google, right? And again, owned by the same company, you go to the search bar and you type in if you're looking for entertainment, motivation or education, and then find the content that you're looking for. So that's what YouTube SEO is, that just how youtube kind of works overall. And I'm ready to dive into a little bit more detail. I hope you are. So without further ado, let's go ahead and get to the next video. 4. How YouTube SEO Works: All right, So we've already covered what YouTube SEO means overall and just general outline of how YouTube works. But now we're going to really kinda dive in and understand how YouTube works for its users so that we can hack in and reverse engineer our search engine optimization strategy for YouTube. So just bear with me. I know it may seem kinda repetitive or seem a little bit just kinda general and basic, but there's a very specific reason I'm doing this, which I'm going to reveal very soon, obvious, bear with me here. So step number one, people, for the most part, use YouTube for one of three reasons. Number one, they want to be entertained. Number 2, they want to be educated. And, or number three, they want to be motivated. We'll talk about more about this in the channel optimization section. But the majority of your content and your channels should focus in, in one of these three categories. Okay? So someone has this neat all I want to watch, something funny. I want to learn about the skills that are learned about this concept. I wanted, you know, I want motivation like MI worth at MIT, whatever it might be. So then I'll go to YouTube and search. So go to YouTube.com, Let's say I want to learn more about video production tips. I'll go to the search bar and type in video production tips. And one quick side note, obviously, people have come to me and said Wait away. Some of our people also find videos and watch videos on YouTube other than searching for it in the search bar. And while this is the case, for example, someone could, let's say you are on Facebook. You see that a friend shared a YouTube video on Facebook. You find it interesting, you click on it and then, you know, you watched the video on YouTube. You didn't search for anything. You just clicked on a link on a social media platform. Or maybe you go to youtube.com. You can actually do this right now. Go to your profile, youtube.com, look at the home feed or kinda homepage like you see here. And you'll see these suggested or recommended videos by YouTube. So your content, people aren't just kind of searching to find your content. They can also find your content through other means. However, especially when you're starting off, okay, this is really key that a lot of these kinda YouTube gurus will not tell you the majority of your views. And ultimately, you know, looking back, you know, your monetization is going to come through YouTube search, OK. And you can see this is a personal screenshot of mine right here. And it's going to be likely the same for you. And by the way, are optimizing for YouTube search or kinda optimizing for keywords is going to help you to ultimately get shares on other social media platforms to get suggested by YouTube and all of that. I'm gonna go into a lot more detail and explain exactly why and how that works. But this is kind of the overview. Okay, so just to keep in mind, the majority people are going onto YouTube. I use to find your videos. They're typing in keywords, okay? And then when they type in keywords, they see the search results. Okay? So you have the thumbnail, we have the title here, a little description. And basically we're going to click on whenever option that we think is going to best help us is going to be the funniest is going to be the most motivating, is going to be the most educational or helpful for us. Once we click. If it's good, content will watch to the end. If we really like it, we'll give it a thumbs up. If we dislike it thumbs down, we may subscribe all of that kind of engage with the piece of content. And then ultimately, you know, who really like the content or if it makes sense, we might purchase. Through an affiliate link or buy something on Amazon or wherever it might be, right? That's later down the road, but that's kinda the last piece here. So pretty simple. We already all know this. Uh, why am I bringing all this up? Like why is this important? So we know the process of how a YouTube user uses the platform. So now we reverse engineer for our strategy, for our SEO strategy, Our goal is these four points we need to optimize search engine optimized for these four points. Number 1, visibility. Number 2, to capture that visibility, number three is to then retain those viewers. And then finally, number four is to ethically monetize that audience that you've now cultivated. Okay, So kinda this really, almost literally this funnel is going to be our strategy. And because we know how YouTube works, that's where strategy comes from. It's not just that I came up with this. This is exactly the kind of from YouTube and from the platform. All right, and just to kind of be a little bit more specific about what I mean by this step 1, visibility. What I mean by visibility is to get seen. You can have the best content in the world, but if nobody sees your content ever, then what does it matter? Okay, so visibility is the first and is the most important first step. Okay? So super, super, super important, right? We need to get seen. We can't do anything else until we get visibility. And what's the best way that we're going to get visibility, especially when we're in newer channel, is through keyword optimization. You're going to hear me talk about keywords throughout this course and you're like summer wiring, so obsessed with keywords. This is why I'm obsessed with keywords, because keywords will ultimately make you money and guess what, when you learn generals, keyword optimization, obviously specifically for the YouTube platform. But this will help you for keyword optimization for other platforms as well and can make you very, very successful. And other social media, other search engines, other, other platforms online as well. So very powerful. So you want to get seen the best way you're going to get seen as keywords. And if you don't get disability, nothing else matters. So very, very important. That's kinda the main point that I wanted to highlight here in this video, and it'll make sense to the rest of the strategy in the subsequent videos that you'll see. Step number two, capture what do I mean by capturing visibility, right? So, so, so people see the search results, they see your thumbnail, they see your title. We want to get them to click on us and nobody else, right? We want to capture and get them to click on our video. How are we going to get them to do that? What's kinda the vehicle? That's why I have a car here. What's the vehicle? To get them to click? Thumbnail. Okay, so keywords get a scene. Thumbnail gets people to click. Alright, great. What gets people to retain? What gets people to kind of engage with us, or ultimately to become subscribers with us. Well, that's going to be the quality of our content. So keywords, guys, visibility of the thumbnail gets people to click the quality of our content, which of course I know it can seem subjective. But I'm going to have some tips to help you with this as well. This is going to ultimately help us cultivate likes, shares, comments, and ultimately subscribers. And then lastly, number 4 is once we have that kind of dedicated audience, we have subscribers, we have people liking and commenting and sharing. We want to monetize. And of course, what do I mean by monetization? Make money? That's the ultimate goal is to ethically make money through YouTube, which by the way, YouTube is one of the best, if not the best, search engine slashed social media platform for monetizing. By far, It's amazing and there are multiple ways to do this. And I have a full section talking specifically about YouTube monetization. Of course one maybe the most obvious or what everyone thinks about is YouTube ads kinda like you see here. I mean, you can get YouTube ads on your account once you have 100 thousand subscribers. And I believe it's 4 thousand watch hours within the past 12 months. That's the current kinda YouTube stat. But the great news is if you have less than a thousand subscribers, there are many ways to monetize, including affiliate links, brand partnerships. You could have merch your own kind of products that you sell as well, and many other ways to monetize full video about that really great platform for it. But again, if you don't get any visibility, you'll get people to capture that visibility, then retain that you can't monetize. So it's kinda step 1, 2, 3, 4. This is the overall process. This is our YouTube Strategy. And again, now you see exactly where the strategy came from. It's built from how YouTube works. So that's kinda the overview. I'm done being vague, I'm ready to get specific and I'm sure you are as well. So without further ado, let's go ahead and get to the next video. 5. The Power of Keywords!: In the previous video, I mentioned how important keywords are for your YouTube SEO strategy and what I find a lot of beginners in regards to creators on YouTube as well as beginner YouTube SEO experts, which you'll soon be, is that they find keywords to be very complicated, or maybe even feel like it's an outdated strategy and that could not be further from the truth. Keywords are much more simple and maybe even more powerful than you currently think. And I'll explain why in this lecture and later, I will share specific tools and ways to quickly, easily and for free find these powerful keywords. Okay, so first thing that I want you to kinda think about is that when you hear the word keywords here, the word thoughts, right? Keywords are thoughts and now think about it literally. So let's say that you're thinking about funny cat videos. I'd really like to see a funny cat video, or I really like to learn more about how to create beautiful presentations or video editing or whatever it might be. Then what do I do? I go to YouTube and I turn that thought that I had in my head into a keyword that I type into the search engine to ultimately find content that helps solve my need, are solved my problem, okay, so when you hear keywords, just think about thoughts. That's kind of a way of kinda demystifying a little bit. So that's number one. Number two is that your keywords will drive your content or your keywords should drive content for this strategy and for the best strategy of going viral, getting visibility, monetizing all that good stuff, keywords you're going to drive your content so you can screenshot this image if you like, just as a visual reminder. And specifically, okay, keywords are powerful. We know keywords are important. We're going to talk a little bit more about that later. But not all keywords are not all thoughts are created equal. Okay, so what you really also need to think about keywords, this is kinda the last very, very important point is whenever you're looking at a keyword, def keyword, you're driving content. We're going to be using keywords a lot. We need a very specific type. Okay? So keywords have to, there's two kind of big variables to focus on. One is search volume, the second is level of competition. Now what do I mean by that? So number 1, as you can see here on the x-axis, search volume means, how often is this keyword typed into YouTube? Every single month. Okay, So obviously, the more that it's typed in, the more search volume it has, the less is typed into lesser volume. What I mean by competition, competition means, okay, when I search for certain keywords on YouTube, how many video show up? How many relevant videos appear for that keyword? So let's say I type in, you know, how to braid my hair, right? How to braid my hair like a Viking. I'm just making that up. And let's say for some reason it has very high search volume. There's a lot of interest in this, but I go to YouTube and there's no options. Oh, oh, yeah, there's no options, but there's a lot of sertraline. That's a good sign right around the alternative, that means low competition on the other end, let's say you type in, you know, how to, you know, five tips for hair braiding. And you can go to YouTube right now and search for it. I can guarantee you, you'll see pages and pages of video after video after video that specifically relate to that topic. Maybe high quality, very long in-depth videos, all of that. So that's what I mean by competition, is the number of videos that show up when you type in a certain keyword. So you have volume competition with those two things in mind. What type of keywords do we want to identify and should be pretty obvious. So I'll move pretty quick. So number one. What do we want to avoid? High volume but high competition? This is the biggest mistake I see, or I should say one of the biggest mistakes I see new YouTube creators making. They see a keyword there doing research and the findings keyword, let's say, you know, whatever it might be. They make a video about it and they're like, oh, I'm not getting any visibility. Well that's because there's so much competition associated with that keyword. So it's great that there's a lot of volume for a certain keyword, but you wanna make sure weight also, how likely basically is it for me to get visibility for that keyword? Something else to keep in mind, I'll show you how to do that later. But just so you can kind of visualize and habits in mind and understand why I'm going to show you what I show you next. So that's number one. We want to avoid high volume and high competition because the more competition, the more difficult it's going to be for us to get visibility. Number two that we want to avoid is, you might think, Okay, I'm going to avoid high competition keywords, MNO for low competition. That's good. However, is there not a lot of videos because there's not a lot of competition or because there's just not a lot of search interests are, there's not a lot of search volume, okay? So just because a keyword does have a lot of competitors, also doesn't mean it's a good keyword. Okay, That's another trap that I see a lot of kind of newer YouTube creators getting into is there i, o, there's a lot of competition for these keywords and I'm going to make a video about it. Do people actually want a video about this yes or no and are gone? I don't really know how I'm gonna help you find that out. So low competition, low volume, stay away from those. Lastly, of course, if you find a keyword that has high competition and low search volume, like no one's searching for this keyword and there's a ton of competition. It would make no sense in either way to, you know, So it's kind of, you know, dum, dum, dum a reference here to do that and make sure that you're not dumb, very, very smart. You are. And I'm gonna show you the right strategies to avoid all of that. And in the end, what is our goal? Of course, pretty obvious. We're trying to identify high volume, low competition keywords. Now, the point that a lot of people kinda stop and don't mention is that a lot of these keywords are long-tail keywords. These keywords, these high-volume, low competition, are relatively high-volume, relatively low competition keywords are known as in general, going to be long-tail keywords. What do I mean by that? What the heck is long-tail keyword? Okay, last point of this lecture, and hopefully you're finding some value taking notes. So this applies to YouTube SEO, Google SEO, and pretty much SEO everywhere right now, anything relating to keywords, there are three main types of keywords that you need to keep in mind. And those are short tail, mid tail keywords and long tail keywords. What does that mean? So first, when I refer to keywords and when many people refer to keywords kind of in an industry, they're not referring to a specific word necessarily. It could be actually several words are really kind of more a key phrases, the technical terminology, but unfortunately kinda interchangeable, right? So when I refer to a keyword, it could be either one word, it could be 2345 words. So that's what I, what I mean when I say keyword. It could be one or more words for that keyword. Okay. And then number two, there are short mid tail and then long tail. Okay, So what do I mean by that? Short tail keywords are literally shorter keywords, okay? They're either one or two words long. And with these keywords, they tend to have very high search volume. For example, tomato plant, write the word tomato planter. There's two words have very high search volume on YouTube. There's a lot of people searching for content around tomato plant or for that specific term as well. However, there's also usually the shorter keyword is, the more competition there is for that keyword, okay, So these are keywords you want to avoid. These would fall into that, you know, that Rocky Balboa with a boxing glove, the high volume, high competition category. Okay, so again, we want to avoid those usually short tail keywords. Next we have mid tail. So mid tail in this example is when to plant tomatoes. These are either three or four keywords long, usually, especially when it comes to YouTube. This is different for Google than YouTube, but usually for you to around three or four keywords long. This is a little bit less competitive, a little bit. Still fairly high search fine, but a little bit less competitive, but can still be fairly competitive. So in this case, sometimes they work, sometimes they don't. I'm gonna, I'm gonna show you if a keyword works or if it doesn't kind of how to identify those keywords. But you're getting a little bit better than the space. Sometimes they do, sometimes they don't get That's mid tail, three or four words long, that make up that keyword. And then lastly, you see here, why are my tomato plants turning yellow? This is what I want you to ultimately focus on, especially if you're a brand new channel. If your brand channel, this is what you should absolutely be focusing on. This is what I built my channels on. I've helped clients built their channels on and have had measurable and great success with in super excited to share this with you. I've had so many people are not talking about it blows my mind. It's like honestly crazy to me. And that's why I felt the need to create this course. So imagine, why are my tomato plants turning yellow? 390 monthly searches. Guess what? A lot of other YouTube creators, they haven't taken this course. They don't know about the strategies, so they just ignore that keyword there. And I've thought a lot of search volume, so I'm not going to create content around this keyword, okay, I'm just gonna kinda ignore it. Let's say there's dimensionality, monthly searches, That's great. You go to youtube.com, type in, why are my tomato plants turning yellow? And let's say there are 0 videos, or even maybe there's a couple of videos, but they're like really, really bad, really terrible quality, really short. And you as a gardening expert and that's obviously have a gardening YouTube channel. You say, Wait, I can create a much better video, ease and there's so much missing information. Oh my gosh. You make the best video and there's now a lot of competition. Well, guess what? You're going to capture the majority of those monthly searches on YouTube. People are going to search. You're going to find your video, watch and guess what all my options is a great video I'm going to like and subscribe for other content. So you're going to start off small with these what are called longer tail keywords, these less competitive keywords, and you may not know one. You can still go viral with these keywords and that's a whole other discussion. I'll talk about that later. So it doesn't limit your ability to go viral. You absolutely still can, depending on what the keyword is, of course, obviously and other factors. But you start here, create a video around this specific topic, around this specific keyword, getline, get subscribers, monetize all that good stuff, then move on to the next long tail. And it's like a brick on top of a brick on top of the rubric. And guess what? The more bricks that you have, the stronger your channel is going to be, the more subscribers the more likes, the more views, the more trust you build with the YouTube algorithm. And guess what happens, then you can start moving and creating content around more mid tail keywords, more competitive keywords because you're becoming more competitive. And as that happens, then you can start creating a lot of different kinds of videos and not have to just focus on keywords. And then at that point, when you get a much larger, much more competitive, much bigger reach, you know, hopefully in the very, very near future, then you can begin, you know, maybe optimizing for conversions versus keywords or keywords, you're always going to be a strong strategy. And again, if you're confused by that, don't worry. We're going to talk all about that in more detail. This is just the overview. So I hope you understood this. Keywords are thoughts. You know, the type of keywords you're trying to find. High demand or high-volume, relatively low competition keywords. And the majority of the time, those keywords are going to be long-tail keywords. So that's kind of an overview about keywords. I hope that kind of demystify certain things and I will show you how to find these keywords in the content optimization module without further ado, let's go ahead and get to the next video. 6. YouTube Channel SEO Introduction: Welcome to the YouTube channel optimization section of the course. So in most people think about YouTube SEO, they automatically and directly go to think about optimizing videos. Now, while that's extremely important, and we're going to talk a lot about that. What a lot of YouTubers overlook is optimizing their YouTube channel. So what do I mean by that? Well, I've gone to one random kind of YouTube channel. This is a travel blogger that I follow. And there are certain assets are elements of your YouTube channel that you can optimize to ultimately get more visibility and ultimately more revenue, and ultimately improve your overall results. And even if this doesn't help you get direct visibility in search, this can also indirectly help you by letting YouTube's algorithm understand your content and understand what your channel is about as well. So this can help you with discoverability as well as kind of indirectly by helping YouTube. And then once you do, kinda can better understand your content. They can better serve your content to subscribers or even people that aren't subscribe to your channel. So some of the key points that we're going to be talking about is here, the channel art, which can kinda see here, channel links, you can link to social media or almost anything else here, websites on and then also the About section which you see kinda right here in this section. And a couple of things as well on the backend that you can't see here that are very, very important, which we'll talk about here. I'm intersection by the way, this YouTuber specifically could do a little bit more to improve their on About section, but overall, really good. And we're going to dive in and help you create the best channel as easily and efficiently as possible. So without further ado, let's go ahead and dive in. 7. Naming Your Channel: So a lot of people don't know this, but you can actually optimize your YouTube channel name. And it can actually have some pretty great results. So what do I mean by optimizing your channel name? Well, take the main topic of the kinda describes your channel and it basically add that to the end of your channel's name. And again, this will not work in every case or why should say is it may not make sense in every single case, but in a lot of cases it absolutely does. And basically, every time you post a piece of content on YouTube, your name is going to be associated with that piece of content. So imagine if you have one of your top keywords in every single piece of content that's ever published on the YouTube platform. All right, And another example, actually, this is a test that I ran recently just to kinda see how effective this was. I recently for a long time with this channel. This is one of my YouTube channels. My own person channels also have indirectly kind of related with some other channels as well. So this is my name. Obviously it's under Hobart. And for this channel specifically, this focuses on helping individuals and brands expand into the Amazon marketplace, also known as Amazon FBA. So I have my name of the channel is under Hobart, pretty typical standard. And what I've done is I've added a dash and then my main keyword, Amazon FBA. And what I noticed is that when I was, you know, channel has grown well, really happy with it. I decided as a test that I would remove the Amazon FBA and actually change it to kinda do something else. There's another brand that I had. It was called the amazing escape plan. And immediately as soon as I made the name change and remove that keyword, I did see less subscribers overall and less views as well. And then when I change it back, I saw another kinda uptick. So I can't guarantee this will get you more views or subscribers on however, just for myself, even with my test, I've gone ahead and change it back. So basically, again, taking your main channel topic or your main channel keywords. So think of like two or three words that describe your channel and then go ahead and then add that to your name. And again, you may be somebody that would kinda diminish my brand or that might know, kinda seeing, you know, not really professional. It's completely up to you. But my case, if you are really looking to grow, I would definitely recommend that you consider doing this. And how you're going to do this is go ahead and log into YouTube just like you would normally. And you should see a screen that looks something like this. Once you're here, go ahead and click on Customize channel. Alright. Once you click on Customize channel, you'd get to a page that looks like this. Click on basic info. And then once you're here, you have the name section and you can actually change your name right here. And again, what I'd recommend doing is you have your kind of your main name. It could be a personal name or your brand name. Then after add a dash and then your main two or three keywords, not too long. And number 1, this can help you get more visibility directly. But even if it doesn't interact Sumner, I know you talked about longer tail keywords and this is a shorter tail keyword. And that's okay because this is also with every piece of content and you're going to publish, it's going to help you to understand your content better as well. So on one end, your keywords are gonna help get seen directly in another way. They're going to help you indirectly by helping you to understand. And then each is going to be able to better serve your content to your future subscribers and ultimately help you there. So that's kind of a little tip, Azure keywords to your name. It's really that simple. If you need help, let me know in the Q&A section should be pretty straightforward. It was go ahead and get to the next tip. 8. Secret Channel Tag Strategy: Here's another little channel hack that's going to help put you ahead of all of your competitors and ultimately help get more visibility and help you to understand what your channel and content is about, which will have indirect benefits in the future. So first we'd see a lot of things visibly. There are certain things that we can't see that are on the backend. And something that you can actually do is you can add keywords to your channel on the backend. And many, if not, most YouTubers, especially new or not doing this at all. So this is a nice opportunity for you. So of course, again, login to YouTube with your specific YouTube channel. Go ahead and click on Customize channel. Once you're in the Customize channel, go ahead and click on Settings and left-hand corner. Once you're in settings, you'll see a page that looks like this. Click on channel and then click on basic info, okay, under basic info, you'll see that you'll choose your country of residence. So go ahead and do your country of residence is kind of a side note, pretty straightforward, but really what you wanna focus on is the keywords here, okay? So you can put keywords here that describe your general and overall content and overall channel. That's going to help you again with visibility directly and indirectly. So you're probably like, well Sumner, great. I love that. I know this exists. What should I put in here? You can do this manually and I'd recommend putting in around 10 tags. You can put it in literally, I believe at this point, a 100 over a 100 and tags. I think it's infinite technically, however, an overall best practices put it at around ten. I've, it's a little bit less. That's okay as well. Obviously here I have a few more. And again, this alone isn't gonna make or break your channel is not going to necessarily make you go viral. But it's all of these small things that add up like this. They're going to have huge impacts on your channel later. So that's why each of these little steps doesn't take much time and it will ultimately have a great impact altogether. So you can do this manually. Like I said, if you know your content channel pretty well, you can go ahead and just kind of think about your overall content and type in general keywords anywhere from two keywords to forward, kinda long and enter them in here. Up to around ten. Really simple and straightforward. If you're still having difficulty or you want some inspiration, what could be good to do is find a creator that's in your overall industry. Even maybe not a direct kind of like competitor, a direct other creators in your specific niche, but in your overall industry and see what they're using. Well, how can we do that? Well, I'm going to show you. So let's say that we're in the cookie niche, okay, we make at like Quito recipes at home. And we're curious to see what tags we want to use. So we go to Gordon Ramsay's YouTube channel, which I am right now. And by the way, you can do this yourself and see that exact same. What we're gonna do is we're going to right-click it can be anywhere, just kinda whitespace on his channel. We're going to right-click and we're going to click on View Page Source, View Page Source. So go ahead and click on that. And once you do, you'll get to a page that looks something like this with a bunch of code, okay? And it looks super messy and like super complicated. Don't worry. What you're gonna do is you're gonna hit Command F or I believe it's Control F with PC, but Command F, basically the find function of your, either your PC or your Mac. And then type in keywords just as you saw there, hit enter, okay? And once you hit Enter, boom, automatically, this is going to take you to the specific section. You'd also use mainly scroll through until you find it as well. It's the same thing, but this is just a little faster. You see the word keywords here. So here's the keywords at Gordon Ramsay's using for his channel. We have Gordon Ramsay cook along, live chef food recipes, swearing, and Channel 14. Honestly pretty weak overall because these are pretty very, very simple kind of tags like one word, I'd recommend, you know, being a little bit more specific to, to, you know, forwards. However, it's always good to kinda see what others are using. An obviously, Gordon Ramsay doesn't necessarily with YouTube SEO. He has such a strong brand presence before YouTube even existed, right on television and other places to where he can kinda succeed without YouTube SEO. But guess what? You've even more successful if you'd better optimize this channel, could just get someone successful on YouTube and doesn't use these strategies, doesn't mean they can't be even more successful. So that's just one example. And again, you can do this with pretty much any channel and to get some inspiration. Or you can do some annually. Don't worry about spending a ton of time in this. Just kind of think through some things, be strategic about it and then be done and move on to the next. Because again, it's not going to be one of those things is going to be life-changing necessarily. But it is definitely, definitely want to do and it's relatively simple to do. So in this case, what we can do if we want to use the exact same tags and you can absolutely use the exact same tags is another creator. There's nothing wrong with that. As long as they're relevant to your channel, we can go ahead and I've dragged hit Copy, and then we can go back to our channel. There we go. We're back on the screen here, and then go ahead and paste into our channel. And you want to make sure that they are separated by comma. So it's word comma and then the next word comma and so on. And that's what's going to basically create these kinda little gray round boxes here. So, and then once you're done with that, go ahead and hit Save my head's kinda covering it here in the bottom right corner. And you're good to go. And now you've kind of better optimizing keyword, optimize your YouTube channel. So if you have any questions about this, let me know. And without further ado, let's go ahead and get to the next video. 9. Free Youtube Channel 'About' Template: In this video, we're going to talk about the YouTube channel about section. So every YouTube channel comes with an About section. And you can find this if you go to your own YouTube channel or any other YouTube channel, click on their profile. As you see here. Scroll over to the far right side on desktop. And then if you've kinda scroll down a little bit, you see basically there's little description or this kind of like about me or about us section of the channel. This is hugely under-utilized and a very powerful place for two things. So number one, a percentage of your future subscribers are going to go to the About section to learn a little bit more about you. Now, not a huge percentage necessarily. There's still a decent percent of people that will look at this section. And basically this is an opportunity to convince people that are just kind of browsing through YouTube or browsing along your channel and turn them into subscribers. Okay, so that's number one and number two that maybe a little bit even more important is this is a great area for keyword optimization. So those are kinda the two main goals with your About section. And as you can see, a lot of YouTubers neglect this and they absolutely should not. Very simple to do. And what I've done for you is I've gone ahead and I've created a YouTube about template. You can access this template in the resources section. What you'll do is go ahead and head over to the resources section. Click on File here. So file and then make a copy, and then you can make your very own copy and it's all yours. Of course, you want to pay you. That's part of the perk of being here, of course. And here is the overall formula. Really simple, really effective. So welcome to the x channel name where you will get basically x, y, and z subscribe now for topic one, topic to topic 3 and so much more. Watch now and enjoy, okay, really straight to the point, but basically what you want to focus on here, you not want to talk about yourself. You want to talk about what you can do for the viewer and ultimately for the subscriber. Why should they subscribe? If you're just talking about you're like, Hey, I'm smart, I'm really good, I'm really funny, I'm really attractive or whatever. It's irrelevant, what do I care? I'm attractive. But really, I can help you become more attractive. I can, I can help you enjoy your life more. I can help you increase pleasure or decrease pain. That's what you want to focus on. So what do you do for your subscriber? And then add keywords? That's essentially what you're doing. Really simple. And again, it's very effective. And to give you a little bit, a few more examples which are right here. We have example number 1. This is more of a business example for one of my own channels, which is Welcome to the amazing escape plan channel, where we help you profitably grow your Amazon FBA business every single week, subscribe now for powerful in-depth Amazon API tutorials including Amazon product research, product sourcing, Listing, Optimization, Product Launch, and so much more, watch now and enjoy. Okay, so you see how it's very clear right to the point, hey, here's who we are, here's what we do for you, and then keywords, okay, which also translate to benefit also for the subscriber knows what to expect as well. So it kinda has a plays on both of those. So that's example number one, I know not everyone. You're not even the majority of people are in kinda business or e-commerce space. So here's another example of a travel blog. So hello, Welcome to the Hobart abroad channel, where we help you plan the best vacations of your life. Okay, pretty powerful. Sounds good. Subscribe now for weekly travel videos including top places to visit around the world, hidden gems around the world, adventure blogging, cinematic traveling videos and so much more, watch now and enjoy. Okay, Same idea here. And then lastly, and again, you can review these at anytime. Let's say we have a gaming channel. And I could go on for obviously infinity, but hopefully these examples are sufficient. So example number three, let's say there's a gaming channel about Zelda Breath of the Wild or Zelda BO TWO to make it short. Okay, welcome to the Zelda be OTW masters channel where we help you dominate Zelda Breath of the Wild. So basically, you know, get really good at this game. Subscribe now for weekly hacks, tips, tutorial strategies and secrets. And obviously you have the Zelda Breath of the Wild with those. So making those kind of keywords and so much more watch now and enjoy. So really straightforward, but you can see how this template can work with a number of different channels in a number of different categories. And I might change up depending on what the channel is. But overall, it's a very good strategy to follow and it will be effective and I hope you find it valuable. Again, this will be in the resources section for you to access. And if you have any questions, let me know in the Q&A section and let's go ahead and get to the next video. 10. Best Free YouTube Keyword Tool: So you may be thinking at this point, Sumner, where do I find keywords for my About section, for my channel tags, for my name, and for other endeavors. Like where do I go? I'm gonna go into a lot more detail and specificity, especially when it comes to creating content optimized for YouTube. However, for just general kinda channel optimization overall, a really, really great, helpful and a 100 percent free tool that you can use that I really like is called the keyword server Chrome extension. So you can find it, just go to Google, type in keywords surfer also, I'll have a link to this tool as well in the resources section to make it a little bit easier for you to find. And it looks pretty much like this. And basically you'll need Chrome in order to use the tool. Go ahead and install, and it's a pretty simple two-click process. Once you do that, how this tool works is once you install, go to Google. And let's say that our YouTube channel is around at home workouts, right? It's all about working out at home. So we could just type in at home workout, do at home workout, we hit enter. Okay. And then what will happen is in the right-hand corner, you'll see now this new kind of box that appears, and that's the keyword server Chrome extension you see right here. And it takes a little second to kind of load the results. But essentially it's give you a list of keyword ideas that are similar to the keyword that you typed in here into Google with their search volume. Now, yes, this is specifically for Google and it's Google keyword volume. However, there's a huge correlation between what a search for on Google, especially with certain categories, as well as what is typed in on YouTube. And again, this is just for general kind of channel optimization. This is a really great tool. It's also great tool for other endeavors as well. I use this for product research, I uses for some of our blogging and things like that. So it's a really good tool just in general to have and that's kinda why I wanted to share it. And it can also be a good tool to identify keywords to optimize with your channel. And one cool feature that you can kinda see is that for example, you can see that each keyword with its kinda estimated monthly search volume. And you'll see that there are certain, you know, keywords that have more volume than others, which can be very interesting at times you may find, oh, this keyword is actually searched more. Maybe I should use this instead. And you can also just be a really great starting point to generate some ideas for content as well, but really kinda great tool Overall to use. So yeah, keyword surfer, Chrome extension, helpful with some keywords for your overall kinda channel optimization. And I have more tools to share with you in more very, very specific strategies, especially for your content. So that further ado, let's go ahead and get to the next video. 11. Create Your Own Stunning Channel Banner : In this video, I'm going to show you how to create and optimize your very own professional, stunning YouTube channel art without having to hire an expensive freelancer or that having to be an expert graphic designer. And I really, really mean that I'm very excited to share this with you. But first, what am I talking about when I talk about YouTube channel art? This is basically the image that goes at the top of your YouTube channels. So when either subscribers or browsers go to your channel, they can kinda see on this image. And this does two main things. So number 1, this adds a level of professionality to your channel and ultimately will help convert or turn people who are just browsing to subscribers. So very, very powerful there. So there's the conversion aspect and then aspect number two that a lot of YouTubers don't even know about and are obviously not even using is a secret keyword hack that we can use to further optimize your channel as well as specifically our YouTube channel art. It's really powerful, which I'm gonna share in the next video. But first, first, before we were able to optimize, we need to kind of create our channel art to begin with. So in order to do so, what we're going to do is create a free account with Canva.com. So that's canva.com. I'll include a link to them in the resources section as well to make it easy. And basically, canva is a free social media graphics app that creates all different kinds of pre-built templates for YouTube channel on YouTube thumbnails, Facebook, Instagram, tiktok, whatever it might be, all different kinds of graphics. And obviously specifically, we're interested in creating a YouTube channel art. So what we'll do here, click on Create a design in the top right corner. Once you create your account, of course, and then we'll go ahead and type in YouTube. Once you do that, you should see the option for YouTube channel art. Go ahead and click on that. One really great aspect about Canva is that when you create graphics that have the correct dimensions for each graphic type. So in this case, these are the perfect dimensions for YouTube channel art specifically, which is really wonderful. And then number two, as we can see kind of as the automatic default here is what we see here on the screen is blank template. So if we were to basically download this, it would just be blank white, which obviously we don't want, we want to do something. So what we can do is over here and the left-hand side, you can see all of these different templates. And if you see it all the way to the left, you see the word templates. So we're under the templates kind of tab. Here's all the templates and this is where you want to start first. So we're just gonna kinda browse through until we see something that we, you know, that maybe we like. So maybe I'm interested in kind of like a travel or maybe photography or something like that. This really appeals to me. Well, we can do so we have multiple options to work with this. See what we like best. Go ahead and duplicate the page. Click on this element so I can click on all these different elements I can edit so I can like change the tax. I can just be like, you know, Sumner. Is great or whatever else I want. And then delete that for now just because we already haven't done. So we have another blank. And then let's find maybe another kind of interesting art that's kinda neat. So anyway, you can go through, there's many, many, many, and you can customize to whatever you like. Like for example, this icon here. All right, these are grouped, so I'm going to hit Ungroup. Click on this. So you see I clicked on the iconic and change the color of this icon. I can make it yellow, I can make a green. Going to get read, write, or kinda like that offer Ed, I can change this text, right? I can change the type of text appear in the top left to any of these, all of these options. So many options. Some obviously you will look better than others, right? And in certain cases, some of these, you do have to have a paid account to access, but you do not need to have a paid account. I'm telling you there's so many other free options I see here as long as it doesn't have the crown next to it, and this goes for other elements as well, not just the tax and so on, right? Pretty straightforward. And again, find a template that you like. And the two main characteristics that I'd have you focus on both for simplicity as well as for effectiveness. Is pick a high contrast image, something that really stands out, that looks really nice, which won't be hard to do plenty of free images here. It can even see more images if we go to where is it? Elements here at his photos? If we go to photos here and the left corner, there's even more images that you can choose from. So just choose a really nice image that kind of goes well, you can search here in the search bar for specific, like let's say if we wanted or let's say like, let's say foo, Let's see what we have for food. That's an interesting one, yeah, so all different kinds for food and many, many others, find a nice image that's number one. Number two, you will want to have some texture, so you have here and just choose whatever texts that you like, okay, and then what I'd recommend the text say to keep it really simple. What is your main benefit? What do you do for subscribers, okay, So maybe you know, x benefit every and then whatever you're posting data. So for example, you know, powerful Amazon FBA tips every Tuesday at 07:00 AM. Just making that up or easy at home cooking tips every Friday, right? Keep it really simple. You know. Zelda, Breath of the Wild. Tips, hacks and tutorials. Fridays at 05:00 PM. I'm just making this up but you see what I'm saying? So just kinda your main benefit like what you're about, what kind of content you produce and then the time of posting. I have a full video. We're talking about your optimal time to post. So if you don't really know yet or you don't have it yet, don't worry about it, just have your kinda main benefit. You know, the number one place for XYZ, that's going to be your text. With that image. Keep it simple and it's going to look nice. You're going to do it quickly. And it is ultimately going to convert and help you. And just a few other points here. So we already covered templates, we've covered photos here on the far right there are elements. Elements are of all kinds. So there's lines, their shapes. There's different graphics as well, kinda like more cartoons or things like that. You can select different types of tax. So kind of, you know, bigger bolder text, smaller text. All different kinds of texts that you see here. Really whatever you like, you can find it here. Also backgrounds would be the last one I'd recommend kinda looking into so different colored backgrounds and things like that. If maybe the images you don't like. So you have plenty of options here and the best way to kinda learn the platforms to play around. Obviously this is not a Canvas course, but hopefully this a little crash course into using the tool. And then once you're ready to download, what you can kind of do, go up here to download, Okay. I'd recommend sticking with PNG and then you can actually select your pages. So you can either do one or two or both. So you do both, or you can just select one of them, whichever one you like. Hit Done. And then I'm kinda covering up with this button right here, download and you go ahead and download. And once you do this, so go ahead and do this. Now if you haven't already, once you do this or if you already have existing channel art, I'm going to show you in the next video how to keyword optimize your channel art for additional search engine juice. And in last thing, kinda once we do that, I'll just quickly show you in case you don't already know where you're going to upload in your channel. What you'll do is go ahead and log into your YouTube account. Click on Customize channel. Once you click on the Customize channel, go ahead and under banner image, Hey, either change or it'll be ad, it'll go ahead and enter that in here. Once you do that, make sure you look on your channel, make sure it looks good. You could ask your friends and family, hey, how does this look? Would you change anything just to make sure everything is looking good and great? And it also just something else to keep in mind, of course, pretty self-explanatory, but make sure that you have a, an image that's at least 98 by 98 pixels for your profile, your profile photo. And then in the next tip, in this next video that's coming up, I'm going to show you how to keyword optimize all images, including your YouTube channel art, as well as your YouTube profile image as well. Okay, so I hope that was helpful. Again, we'll kind of complete the whole process in the next video. So let's go ahead and get to it. 12. Juicing Your Channel Art: A lot of people don't know this, but you can actually infuse the images associated with your YouTube channel, including your YouTube channel or your YouTube profile image and all of your YouTube video thumbnails. You can infuse those images with keywords that YouTube actually reads and can ultimately help you gain more visibility and also help the YouTube algorithm understand your content and your channel better to better serve your content to the right audience. So this is, this is an old tactic, but just because it's all doesn't mean it doesn't work anymore. It absolutely still works today. I received a couple of questions about that. So I want to specifically address that. Yes, this tactic is very effective. And not only with YouTube, if you are creating blog content, um, or other content on Google and other search engines, this is a very, very powerful technique, again, on its own, that little small detail may not be the night and day difference with your channel. But again, the whole strategy, like I mentioned before, is several small things that add up to huge changes. And this is definitely one of them. It's simple, it's fast, it's effective. And by the way, it's definitely not gonna do anything to hurt you. But of course, if anything changes, I will be making update videos as I always do. So what I've done is I've created an example of a kind of YouTube channel art in Canva and took me literally less than 10 minutes to create this. Of course, I could put more effort, but we have Sally's suites, delicious desserts every Sunday. So let's say that this channel specifically revolves around delicious dessert recipes. Okay, And that's kinda of the Nietzsche's is these amazing, delicious, beautiful deserts. Great. Okay, so we have our channel art. We're going to go ahead and exit out of the preview. Alright, so go ahead and download your channel art onto your desktop. And next step, just a quick caveat. Keep in mind that this process will be slightly different for PC users versus Mac users. So the following, MAC is a little bit more complicated. It's still simple. Just a couple of other additional steps. I'm going to be using a Mac for this. So if you're using a PC, watch this video, just know it's going to be a little bit different and actually easier for you. And then once you've watched through, I have a link to a short blog that shows you exactly kind of how to do that using a PC as well. So just take the same tactics that I'll share here and then just, you know, it's tailored toward PC so you can kinda find it there. So the first thing that you wanna do is change the file name of your image, which is very easy to do. So let's go ahead and hover over the filename here you can see it's YouTube channel example. Hit Enter, select it first, click on it, then hit Enter. There we go. Now we can edit. So think of whatever keyword that you want to optimize this image for, that is what you are going to be using here for the filename that exactly we're just going to be now the name of this file. So if this is for your YouTube channel art, think of a keyword that's kinda overarching for your channel. Again, what is your channel topic? What is your channel about? Okay, what is your niche? And again, like we said for this example, let's just say it's delicious dessert recipes. So that's going to become the name of this file. So we have delicious dessert recipes. Enter, okay, then you hit enter and it saves. And there we go. Now the file name has changed. And it's something that you'll notice. And I recommend doing this. For YouTube and for Google, which again, like I said, there are a lot of similarities being owned by the same company. And that is when you've named your files. And it's for this specifically, you want to include a dash in between each word without a space. Okay, that's going to help Google read these files to the best. So not an underscore, not a period, and not all one word together. Otherwise, if it was all one word with no space, it would be delicious recipes. This is big mumble jumble word. So delicious dash, desert dash recipes or you know, Amazon FBA dash tips or whatever else it might be. Okay, so that's where your filenames step 1 and then step number two, what you wanna do and is go to the photos app. If you're on PC, you can just right-click and you'll have all the data there. Otherwise with Mac, we have to kind of open a certain app and then we'll be able to see the data and make changes. Otherwise, on a PC, you'll just right-click and see all the same data. But for Mac users, go ahead and type in photos. So go to the search bar in the top right, find photos. There it is. Hit Enter. There we go. So we've now opened the photos app on our Mac. Take your image that you want to optimize, go ahead and drag it into imports. Perfect, now it's dragged into imports. I'm going to just kinda drag the whole thing here so you can see better. There it is. So now we have our image here in our photos. Now why did we do all this? It's for this reason which I don't know why Mac does this, but it's just the way that it is. So now we're going to click on the image that we just imported. And we're going to right-click and then click on Get Info. Okay, there we go. And as you can see here, what you notice is that we have add a caption, we can add a keyword and also location. And then up here at the very top, objects out of this, you can actually add a title as well, which we're going to do. So Title, Caption, keyword, and then assign a location. You want to in general, fill up all of these spaces. And it's specifically for your title, your capture, your keyword. This is where you want to put in that same keyword. Again, we're basically like juicing up this image, optimizing this image to the best of our ability to wear when YouTube reads it, they'll understand delicious dessert recipes. And because it's associated with your channel, now your channel is more associated again, it's these little things that build up and have a big change. So with the title again, it was delicious dessert recipes. Now here, again, just for the filename is where you have the dashes in here. There can be a space in between the individual words. We have delicious dessert recipes, perfect. We're going to copy, we're just going to copy these like I did here. I'll do it again. Copy, go here and caption paste. It's the exact same. Go here to add a keyword paste. There we go. So we have the title caption, all the same juicing up this keyword, the filenames change perfect. And then lastly, this is optional assigning location. If location is very important to you, then definitely make sure you do that either for the image itself or for your target audience. So in this case, and it might be most people's cases, where is the majority of your target audience going to be? Is it Australia, is the United States? Is it Brazil, right? So whatever it might be, that's where you would enter in here. Otherwise, if it's like, Oh, this image is very important. Like maybe it is a, um, you know, it's a restaurant in Cincinnati, Ohio. Okay. Then Cincinnati, Ohio would be important to put here for the location otherwise and keep it broad more on a country basis. And let's say the majority my audiences in the United States. So we're going to type in United States. Oops. There we go. We're gonna click on that. Perfect. And it's gonna say Lebanon, Kansas, but it's the United States. So that's fine, Perfect. We've optimized our image here on the backend that metadata. None of this is visible to anyone with a naked eye, but this is visible to YouTube and that's a good thing, so great. Once you're done, you can actually hit X. Yes, the info we'll save and just to double-check to make sure it's saved, we can go back to the image, Right-click, click on Get Info, and there we go, we see everything has been saved. Perfect. Okay, Awesome. Last thing for you to do is to go ahead and take the image that you just edited and then drag back to your desktop or whatever file you would like to save. Okay, in this case I have two duplicates. Okay, see, I have two. So I'm going to do just to make sure that we're not competing. I'm gonna move this one to trash. There we go, because this is the one that's been updated with all the metadata. The other one was just the filename is change. This one the filename and the metadata IDE automatically since I had two copies, it named just wanted to, but I don't want that. So now because I deleted the other one, I got rid of the two again, it just click on the image title, hit Enter and you can edit. Hit Enter again. Boom, there we go. And now your image is ready to go to be up loaded. I'm optimize your channel. You can do the same thing with your art, and I would recommend that you do this with your YouTube channel profile, also with all of your thumbnails. And we have a full video all about thumbnail, so we'll cover that in more detail then. But be sure to do this again with your channel are and your profile. And I'll see you in the next video. 13. How To Create A Custom URL For Your Channel: Do you have a custom URL for your YouTube channel? If not, you're in luck because in this video, I'm going to show you how to create your own custom URL for YouTube. So what do I mean first by a custom URL? Well, what I'm referring to is when you create your YouTube channel for the first time, you'll get some kind of URL automatically generated that looks something like this, where basically you can share this. And when people click on it or they copy and paste it into their browser, it takes them to your YouTube channel. And it usually goes something like this. It's youtube.com, forward slash channel, forward slash. And in this alphanumeric code, that's super long and really weird. And when you kind of link on other social media platforms, are you share this with people? It just a little bit almost spammy looking are very unprofessional looking. So the benefit of, or what you can do is actually create a custom URL. And they can actually see one of my custom URLs here and you can just type it if you want. I can kinda see how it works, okay? And you're able to do this if you have at least 100 or more subscribers. If your YouTube channel has been around for at least 30 days, you've uploaded a profile picture and you've uploaded a banner image, which we already kind of discussed in previous videos. So to this point, in the course, you should have already done this minus maybe the 30 days with a 100 subscribers. So if you don't yet, and then just keep this in mind for when you do have a 100 subscribers, which hopefully will come very, very soon, or at least for 30 days of creating a brand new YouTube account. And then once it does happen, or if you haven't done this already with meeting all of these requirements, then what you wanna do is go ahead to your channel, click on Customize channel, like we've done before. And then under channel customization, click on basic info. You'll find it underneath your name, your About section, and then you'll get to the channel URL section. Okay? So once you're here, you'll have the option. You should see a button where you can actually create a custom URL. Go ahead and click on that. And then essentially what you can do is you'll have a URL that goes like this. Youtube.com forward slash, C, forward slash, and then whatever you want it to be. Now you may be wondering, how could I do this strategically? What should I have? There's a certain debate on whether including keywords in your URL is beneficial. There is some ranking benefit when you have certain keywords in your URL. However, in general, that really just kinda makes you are really a little bit longer, still a little bit spammy. So when I personally recommend and do is just take your personal name or your brand name, basically whatever your YouTube channel kind of name is. And that's what I would have your custom URL B. So in this case, youtube.com, forward slash C for slash Sumner Hobart, not Sumner Hobart, Amazon FBA or Sumner Hobart e-commerce tips, just Sumner, Hobart. And the reason for that is this makes it much easier for people to kind of remember when they see the link. When you share, it looks much more professional because it's not this super long link that kinda gets cut off. So that's why I recommend, and that's kinda the optimization behind the link. Keep it short, sweet, simple, and it's going to look much more professional if you're not already doing this. Anytime you share link anywhere else outside of YouTube, make sure that you use this. And also, it's going to be much easier when someone goes on YouTube and they type in summer Hobart, because I have this URL that contains the keyword Sumner Hobart, it's going to help my channel now appear in search results and hopefully ultimately get seen and, and get clicked on versus my competitors or other channels getting seen are getting clicked on for not being able to get discovered, especially when you're in. 14. Grow Outside of YouTube With Channel Links: In this video, I'm going to show you how to create your own YouTube channel links and the best strategy for doing so. So obviously, if you use YouTube, which is this point you likely have, then you have seen these links that appear in the YouTube kinda channel art or the channel banner section on desktop in the top right corner. Okay, So for example, we're here on ninjas YouTube channel, and he has links on his YouTube channel that actually direct to his Twitter account, to his Facebook page or Instagram, as well as his own website. Okay, Another example, we have Joe Rogan. Not a very nice cover, a little bit difficult to see, but we see here in the top right that he has a link to his website. Okay, So any YouTube channel is able to have YouTube channel links that direct outside of YouTube. And there's two really great things about this. So first the obvious is, let's say you have a merch website or you have some kind of lead magnet that you use to give something of value in order to get emails back and collect emails from your audience or your other, grow your other social media platforms or wherever my b is, obviously the direct benefit of driving traffic and ultimately growing your audience or growing your e-mail list or generating direct revenue that way, which is really powerful. But what a lot of people don't keep in mind. And that's what we're keeping in mind for this strategy, is that YouTube again, is the second largest website and second largest search engine platform on the planet. What that means is that when you have links on YouTube that direct outside of YouTube, wherever those links direct 2, that will give that website or that profile, for example, if it's your social media profile, additional search engine boost it. It'll kind of, you know, juiced up a little bit with SEO. So what I recommend doing is you can have between 15 channeling, obviously joe Robins only using one here an engine is using for, I would recommend using all five, but doing so in a strategic way. Okay, so how do we do this? First, as usual, we will go to our YouTube channel to go ahead and login. Go to your YouTube channel. From there, click on Customize Channel. Once you're here in Customize channel, go ahead and click on basic info, and then scroll down past the name, the description, that channel URL. And finally we get to the links section here. Okay? So we have link section. You'll see just kinda one here as you fill out. So you'll kind of add a link title and then a URL. And the next you'll have the link title and URL and so on. And for link title, keep in mind that only the first title is going to appear on your channel. So as we see here, if we go back to the Joe Rogan, right, he only has one. And this is the one that shows we're here with Ninja. He has his first title shows and nothing else as soon as his Facebook, and it doesn't appear unless you kind of hover over. But this just The title appears on its own without having to hover only for the first length. So your first like is the most important link, okay? So whatever is most important to you, that's what you want to put. If you're not really sure thinking about two things. Number one, what is your kind of what do you want your YouTube subscribers to do besides, you know, obviously monetizing them on YouTube. Like, how do you want to ultimately monetize your subscriber base? What to, what action do you want your subscribers to take or you know, your feature subscribers to take whatever that action is. That could be your first URL right there. Also alternatively, we can think about is, think about your audience. They're on YouTube. What action are they most likely to take if they're browsing and look at your channel art and they're kind of they're on your profile. What actually think they'd be most likely to take? Do you think there's a high correlation between your YouTube subscribers and Instagram, then maybe you have your Instagram Lincoln be first because that's what people are most likely going to kinda subscribe to. Again, it wildly depends on your channel and your audience, even within certain categories, it's going to vary. But again, it's not something to really spend a lot of time and effort energy over. It's just good that you include five links if possible. So go ahead and just kinda fill out whatever is most important in my case. As you can see here, I have a Udemy course that I promote for this channel. Specific needs for selling products on Amazon. Most courses are around $1000, so my course is significantly less expensive. So that's kinda why promoted there, That's my reasoning. Otherwise, maybe I wouldn't have it directly to my website. But because you think about your audience and then think about what's the best way that you can monetize them as well as, you know, diversify off of YouTube and that'll kinda develop your links. Next I have a link to my Facebook group, Insta or Instagram, TikTok, and Twitter. Okay, So make sure you fill out all five. Go ahead and do that. And then I'm going to show you the hack, which is, like I said, you can have up to five links. I would recommend you use all five. However, you can choose how many of these links actually appear on your banner because guess what? And a lot of people don't know this. So as we see here, look, I have three links on my, on this particular channel. We have the Udemy course, Facebook group, and the Instagram. Okay? But if I go to the About section, all right, and I scroll down in the about section. Look what we can see here. We see that there's still the Udemy course, the Instagram and Facebook group and guess what, There's also tiktok and Twitter. Okay, so like I said before, having these links embedded kind of basically in your YouTube channel directing outside are going to be great SEO benefit, obviously for those websites, not as much obviously for YouTube. Youtube channel itself in this case, help give some kind of SEO boost to these other destinations. But you don't have to have them all in your visible in your banner up here. They're all be visible here on your About section. They're all going to be visible here, which is totally fine and that's great. That's more SEO, but not hearing your banner. And you may be wondering, well some are wider and I just include all five in my banner. Well, the more links that you have visible, the less action your subscribers or viewers are going to take. Because when there's more options, you get kinda more flustered. For example, if you go to the grocery store and there's only one option for really good chicken. You're going to select it. But there's like five really good options. You're almost like, I don't know what to get and then maybe you don't even end up making a decision. So the more options, the fewer actions people actually take. So that's why, for example, Joe Rogan had only one. And that is one strategy. And it kinda depends on It's up to you. But generally, and from what I've seen in my experience, I'm having multiple links will be good. I'd recommend between 14 forth the max, I would not have 5. I think that's just way too much. And you can kinda look at other channels and you'd see this for yourself, then it's a little bit more clustered and difficult to kinda take action, but anywhere between one to four would be good to be visible. So you just go once you kind of entering all five-year links. So go ahead and enter them in and then select between the first link. For, I would not recommend having none. I would definitely recommend at least having one. So you would do first link for 2, 3, or 4. This is what I would recommend kind of in here. And again, it's up to you. And if you need help or have questions, let me know. And actually in the next video, I'm actually about to share with you a hack in case you're struggling with thinking of links to use for your YouTube channel. How to actually use this section to actually get more YouTube subscribers. So I'm going to show you that hack that a lot of people don't know about in the next video. So let's go ahead and get to it. 15. YouTube 'Subscribe' Link Hack: If growing your YouTube subscriber base is your number one priority right now with YouTube. Or you don't really have any other social media platforms or a website that you know to use for your YouTube channel links. Then I'm going to share a little hack with you to where you can actually use your YouTube channel links to grow your subscribers on YouTube and actually keep people on YouTube. And as an example, we're here at the Ramsey show highlights YouTube channel. And as we can see here, there are first and primary channel link is actually to get people to subscribe to the channel. Okay, I'm gonna show you what this looks like. So currently I'm unsubscribe as you see here. So I'm gonna go ahead and click on the subscribe button. And my wife has just taking a little bit. But essentially what this does, click on the subscribe button. Youtube's now going to ask me, Are you sure? I just hit? Yes, I do want to subscribe. And now this should change astronaut be subscribed. There it is. I'm now subscribe to the Dave Ramsey show. Too easy clicks, right? And I'm gonna show you how to do this for your own channel. But really quick, since I received questions about this, as you can see, right, we have our channel links right here. And then we have the subscribe button, which is by default on YouTube already. So you may be thinking, well, Sumner, isn't this a waste? If we have both a Subscribe button in our channel lengths as well as the subscribe button right below. Isn't that kind of a waste of our efforts? And the answer is no. Again, it's up to you and your objectives. Obviously, I'm not currently using this with my channels, although that may change because I'm constantly testing and intestine with clients as well. And with certain individuals as makes the most sense or a certain channels. But think about Coca-Cola as an example. If you've ever driven down the highway and you see that Coca-Cola billboard, there's a good likelihood you've also seen another or even several other Coke billboards even along the same stretch of road of, you know, kinda for miles. And you would think, wait, I already saw the billboard ones. Why do I need to see the billboard multiple times? Because it's a psychological factor that when you see the same message multiple times, it makes you significantly more likely to take action, you know, based on what that message is. That if you only saw it once, so sort of like preaching to the choir. Or if you've read a book, especially if it's nonfiction, you've read a book. Great, learned a lot, put it down and then picked it up a year later and re-read and you're like, Oh my gosh, there's so much almost like new information. I'm learning all these new things on it's because the same message multiple times can actually be extremely beneficial. And in this case, the more time someone sees the word subscribe, the more likely they will be to subscribe. So for example, if you had subscribe on here just in your channel, kind of art subscribe link here and then unsubscribe button. They are much more likely to subscribe to your channel. But again, of course there's the balance and not being too overt and 2, excessive about it. But in general, it's really not, really not that excessive. So anyway, just a little bit about that little marketing tip for you. So definitely not a waste of efforts to have this in your link. And especially if your goal is to grow your YouTube subscriber base or you're at a loss of kind of links to use, then this can be a very good strategy for you. So what you're going to do is head over to your channel, click on Customize channel just as we've done, head back over to basic info. And then under basic info, we're going to scroll down until we see our channel URL. Now if you have a custom URL, go ahead and copy your custom URL, which you can do right here. You use go ahead and copy. If you don't have a custom URL, No worries, It does not matter. And in this case, it really doesn't matter either way. So it doesn't matter. Just choose one of them. They go they both go to the same place. So we're just gonna go ahead and use this one. Okay, so we have our custom URL. So basically when someone types this URL or just clicks on it, it takes them directly to my YouTube channel. Okay, that's what you want. Next, what we're going to do is you're gonna go ahead and click on the Google Doc that I have attached here and the resources of this video. And I'll try to link this as well if, if, if I'm able to as well just to have this like directly kind of in the description section, if possible. It's very, very simple what you're gonna do or the formula for the length that you want to create in order to get people to subscribe. Because if you just have a link to your YouTube channel, for example, right? We just had a link to our YouTube channel. What I would do is I click on this button, gets what it would do it which is basically refresh the page. We don't want people to refresh the page, we want them to subscribe. So what we need to do in order to make that happen, we'll have the channel URL right here, which I just copied. And then you're going to add the key here is you want to add this code, read at the end, no space, no plus no dash, nothing just right, right after your YouTube channel URL, you will include this code which is question mark sub underscore confirmation equals 1. That's it, kinda weird or messy, but that's what you wanna do. And then an example, right? So I've taken my URL, which you already saw, which is this section right here is my URL, https dot dot slash slash www.youtube.com slash C four is less than or Hobart who all of it got it there. And then immediately after I'm adding look this, I'm adding it right after. Okay, perfect. That creates my new URL. And whenever I share this URL, by the way, you can use this for your YouTube channel link. You can also use this to share, especially with friends or family members, people who are very likely to subscribe to your channel, share this with them and said sharing your YouTube channel because that'll increase the likelihood of them obviously subscribing, because it'll kind of by default say, Hey, you all subscribe to the channel, yes or no. And it'll basically be like, yeah, sure, hit Subscribe, right? So you can use this outside of the links. But again, in this case, we're gonna go ahead and copy our new link that we just created. Go back to our channel again, we're right in the right area. We were here in the channel URL. We're going to scroll down to get to the link section. Here. We're going to change this to subscribe. And then here in the URL, we're going to delete whatever's in here, and then we're going to add our new. So there we go, https www.com forward slash. There we go. All that looks good. And then go ahead and hit Publish and you're good to go. And just to show you that it works, I'm going to open a new tab here. I'm entering my URL, just pasting my URL right in the section there. And there we go. Do you want to confirm channel subscription then go ahead and hit subscribe. But because it's my own channel, I'm not allowed to do that. I'm actually if I go ahead and do that, says you may not subscribe yourself. Okay, no worries. And everyone else will be able to. So that's how little hack that you can get to increase subscribers both through your YouTube channel links as well as this URL they can share with friends and family and your audience to ultimately grow your subscriber base. So hope you found this helpful if you have any questions, let me know and let's go ahead and get to the next video. 16. Instant SEO Boost!: If you've ever been in a job interview before or you have friends who have been in a job interview. It's not uncommon for the interviewer to ask for a list of references. Because if you have a list of referrals from highly respected individuals, you are more likely to get that position. And the same is true with your YouTube channel and your YouTube content. And a lot of people don't know this. And this is a very simple, powerful hack that's going to instantly improve your YouTube search engine optimization. And if we remember before, right at our old graphic, there's a list of some of the top websites in the world. And you can look up the most recent list for yourself. And you'll notice that on this list, there are several social media platforms that are actually some of the largest websites on planet Earth. Well, guess what? When you have links that exist on these websites, okay, any of these websites including, and we're going to focus on the social media aspect in a second. That link to your YouTube channel or even your YouTube content. That is going to help give an SEO boost, because YouTube algorithm basically sees, okay, you have a, you have links from several reputable, you know, really powerful and strong websites kind of like, you know, really respected members of the community, for example, that link to your content. That's going to give us a thumbs up and that's going to help push an increase discoverability and visibility on this and other benefits as well. So what we're going to specifically focus on earth for this tip, what I recommend that you do right now if you haven't already, is to create profiles on each of these social media platforms. Facebook, Twitter, Instagram, Pinterest, Tiktok, LinkedIn, and Quora, ok. A lot of people aren't aware of core and that's a whole other conversation. I could have a full course on that really great resource as well. But the reason for doing this is again, create a bio for each of these kind of are just a profile for each of these different websites or social media platforms. And in, in your bio or in your profile somewhere. Usually they will ask you for a link, okay? When they ask you for a link, go ahead and then link back to your YouTube channel if you haven't already, and if you have some of these accounts set up, and that's a great opportunity if it makes sense to include a link to your YouTube channel. And that's going to instantly give you a SEO boost. That's number one. So it helps kind of on the backend of discoverability and visibility within YouTube's algorithm. But guess what, number 2. This also makes it very easy for your audience too, tag you, or to shout you out on different platforms. For example, if you don't have a Twitter account or Tiktok or Pinterest or whatever. And in one of your audience, even though maybe the majority of them aren't on this platform, maybe somebody is and they want to tag you, then they can do that where if you didn't have a profile, they could do it before. And in. Lastly, when people are just searching on these social media platforms, you increase your likelihood of getting discovered or your profile getting discovered and then ultimately your YouTube channel getting discovered, all for free and really simple to do. Now of course, whenever I recommend this tactic to pretty much anyone else, their first response is, well Sumner, I'm not active on these platforms, so maybe I'll just do a few. No, it doesn't matter if you're active or not active. Obviously, if you're creating more content on all these platforms, enter YouTube channel, that's great, That would be ideal, but we have limited resources and time in her audience isn't necessarily on all of these platforms. So it doesn't make as much sense, especially with LinkedIn here. Maybe compared to like Tik Tok, a very different audience. Doesn't matter. Again, because just by having a profile, even if you don't create any content, that's fine. Because that's going to create this powerful backlink that directs to your YouTube channel, or maybe even your YouTube content makes it easier to get discovered and get found. So that's irrelevant, doesn't matter how much content you create or don't create on these platforms. But what's more important is that you just create a profile that links. The one thing I will say is that with Tiktok, um, you need to have right now 100000 followers to be able to have a link. Again, still good. Did you set up on TikTok profile also, Tiktok is short-form video content. Could be great to take some of your YouTube content, cut it up into smaller bits, and then post on tiktok completely kind of side, side note there, but just kinda wanted to call that out. But things could change with Tiktok here in the near future to where every creator can create a link, just like with Instagram or Facebook or any of these other platforms. So go ahead. If you haven't already do this right now, it won't take you that long and it'll give you an instant YouTube SEO boost. You have questions, let me know in Q&A section and let's go ahead and get to the next video. 17. Content Optimization Pt.1 - Planning: Congratulations on making it to part one of the YouTube content optimization module of the course. So by this point, you follow all the steps we've already covered and you now have an extremely well optimized YouTube channel. But now it's time to optimize our content. And remember, content is king and it's true. This is your content is where the majority of your views, your subscribers and ultimately your monetization is going to come from. So because this is the most important section in terms of optimizing on, we're going to spend the most time on this. And ultimately I'm going to share several secrets, hacks, and strategies with you to help plan your content, create your content That's as well optimized as humanly possible. And specifically, in this module, we're going to first cover keyword research and planning. Next, identify the best posting time for you for each of your YouTube videos. Number 3 is crafting a high converting thumbnail without having to hire a professional. Number four, resources for several free assets that you can use in your YouTube videos. Not as much in SEO tip, but just a helpful tip I want to share with you when creating your videos that there are free music for your videos and other items and assets that you can use in your videos to help improve the quality overall, just want to share that with you. And also several other secret SEO hacks and strategies that I'm really, really excited about. So without further ado, let's go ahead and get to the first video. 18. How To Create Content That Gets Views: In this first section of the module, we are going to be discussing keyword planning. And remember just as a quick reminder, that keywords are going to drive your content. So all of your content should focus on a specific keyword that's basically at the end of the day. And now I know there's lot of information out there that weight Sumner keywords, you're dead now on YouTube, that was an old strategy. I want to try to make something that would be likely to going viral or whatever it might be. And here's the thing. Number 1 keywords are not dead on YouTube whatsoever. They're alive and well and you can see your friends, your family, yourself, how you use YouTube. The majority of the time you are typing in specific keywords and the majority of your audiences doing the exact same. And the reality is, you can create content around specific keywords. Which number one? Remember keywords equal thoughts. Keywords also equal demand. So you know, when you see keyword volume that people want that content, now it's up to you to create quality content. But you know, at least people want this topic. Otherwise, you're just guessing. You may think I'm gonna try to do this for the algorithm. I'm going to try to create this content, to try to go viral. I think it'd be really great. That's great. And it could, right? You don't have to have keywords to go viral. However, you can go viral with keywords as well. It doesn't limit you in any way. It only helps you and you know that there's demand for the, for that specific topic. Otherwise you're just shooting in the dark, just guessing. And this is going to significantly increase the rate at which again you increase views, subscribers and monetization again. And if you want to put this to the test, what you can do is create 50 pieces of content on your own with your own strategy. And try the next 50 with the following strategies that I'm going to lay out for you. And you can see which pieces of content ultimately perform better. And I can almost guarantee that with this strategy, this will put you in the best position possible. So without further ado, let's actually get into how to find these keywords and find topics for our content. 19. Find Content People Truly Want: In this video, I'm going to show you how to use this free tool called answered the public to identify high-demand, low competition keywords and ultimately topic ideas that you can use for your YouTube videos to ultimately maximize your chances of going viral, gain subscribers and ultimately monetizing, of course. And I will have a link to answer the public again, it's a free tool. There's also a paid version. I've never used the paid version. I don't never have a need for it, So wouldn't recommend it unless you feel the need. But the free version should be more than plenty enough. And it has been for myself. I also want to mention that answer. The public only has two free searches per day kinda with your free trial. So that should be plenty, but just make sure that you're intentional and use the free searches wisely link will be in the resources section, or you can start off, go to Google and then just type in answer that public.com and see the name kinda right here for reference. Once you're here, you'll see a screen that looks something like this with this distracting guy's face. Scroll over here to the search bar, okay, and what we're going to do is enter in either one or two words relating to our channel. Okay, So if we are maybe travel vlog something about traveling, if we're marketer that helps us blogging or we're cooking or whatever it might be. Cooking tips on just one or two words relating to content that you're interested in. There's no really right or wrong way to do this. So go ahead and then let's say that we are a UN agency that helps bloggers, that we help people learn blogging tips, understand what blogging is and help them make more blogging. So let's say blogging. Okay, that's our topic. Next, select your main country. Okay, So obviously a lot of YouTube channels that have a very international reach. But think about either if you don't have a specific geographic location, where are the majority of your subscribers and then kind of target that for me. And in this case it's the United States. So I'll leave it the United States and then I'll select English. And then I'll go ahead and hit Search. Okay? And what this does, or what answered the public is, is technically a reverse search engine. So think about a traditional search engine like Google or like YouTube, where you go to the search bar on either Google or YouTube, you type in a set of keywords. Based on what you type in, you get results to help you kind of learn about those keywords. Writing help solve the problem they had around that keywords are, for example, how to do this or, or, you know, how did Europe form or whatever. It might be, just any query that you have and then you get content that helps you in relation to that, a reverse search engine, instead of kinda giving you content, they give you questions. So they kind of give you even more questions about your search queries there in this case, instead of getting search results, we are going to get questions. Basically, it's like a question generator and it sounds kinda confusing. So let's go ahead and actually look at what it is, because it's actually very, very simple and very, very helpful. So like I said, go ahead and hit search. Once you do that, you'll get to a page that looks like this. The first thing that you wanna do, scroll down on the page and go ahead and click on Download CSV. What this is going to do is download all the data that we're about to look at. So you have that, So it's, you know, you have it on file, you can access it whenever you want and it's free. So that's really, really powerful and we want to make sure that we do that. Also, if you want, you can go ahead and save each of these images. So first image here, we have the word blogging. And as you can see, we have several different questions and specifically AT questions that revolve around the topic of blogging. Okay, if we keep scrolling down the page, we now have prepositions, 55 prepositions revolving around blogging, meaning, you know, blogging near x. Blogging without blogging, with blogging can blogging for et cetera, and kinda so on. Okay? And this one is, what does this comparisons, comparisons can be very powerful as well. So those main three, you can go ahead and save the images, download all of that data there. And just a little bit about this is basically answered. The public extracts Google searches with these different questions and prepositions and Comparisons. And they just puts it all here in one place for you. So you don't have to go messing around. Very, very helpful. And what you wanna do is look through each of these results and think what any of these kind of specific long-tail keywords could that make a good video? Would my audience be interested? Is that around my niche? And if so great, go ahead and write it down. Or what you can do is just kind of go here and copy Command C to copy. And then you can go and command V to paste into like a Google Sheet or an Excel file or a Word document or whatever works best for you. And another note that a lot of people don't realize is that the darker the green kinda circle is for lack of a better word. The higher the search volume. So the darker, higher search volume, less green, less search volume. So you want to try to focus on some of those more green because the higher the green is higher search volume. Because again, our goal, like I've said before, is we want to find those relatively high-demand topics are high-demand keywords with relatively low competition. So this, on this side, this is gonna show us the demand and I'll show you how to analyze the competition. And yet this is a free way. I prefer to use a paid tool which is a little bit more accurate, which I'll talk about later. But this is also a really powerful freeway and I want to make sure that we're giving you all the tools and strategies possible that you don't need to go and spend a bunch of money to get your YouTube channel started or to grow because you absolutely do not. So we're just gonna go and look through, let's see. So this is some different questions. You can go and look through yourself if you're interested. What does this prepositions? Let's go and check out comparisons. Okay? The comparisons we have, blogging versus blogging. Blogging versus youtube. Blogging versus podcasting. Very interesting. So people are kinda like what could ultimately be more efficient for me with my time, my energy, my resources? Could I make more from podcasting or from blogging? Best we can kind of think about. And that's why I chose this topic is on a little bit more familiar with this, blogging versus blogging. Blogging vs. logging. Okay, so there's a lot of demand and blogging versus vlogging. However, I feel that that's a pretty common topic, but you can go ahead and search. But I want to give you guys kind of a good example and you'll see why in just a second. Well, that's interesting. Blogging or Instagram. Some are blocked. Other go blogging vs. Instagram. So as you can see, blogging versus blogging is the most green, basically indicating the highest search volume. But blogging vs. Instagram is still fairly high search volume if we, if we can assume kind of this lighter, lighter green is kinda like a middle, but kind of average search find this is kind of above average. So what we're gonna do, and again, this is more of an estimation, that's what you kinda get with free tools, but it's still really powerful. I'll show you why. So we're going to copy this term, blogging vs. Instagram. So this could be, you know, maybe, you know, blogging vs. Instagram, which is better to monetize. Or, you know, yeah, likely someone typing in this keyword might be thinking, Okay, where can I better monetize it, my blog or with Instagram? That's what I would assume it again. This is for this nice. Specifically, if you're in your niche, you should be pretty familiar and be an authority in your space and should kinda know. And again, you're never going to really know what each keyword means. But in general, there's a lot that when we look at a keyword, we can kind of infer about that. So blogging vs. Instagram, why would someone type this into YouTube or into Google? They're likely not. They don't really high likelihood they're curious to what the differences are like. What is Instagram, what is blogging? I don't know what those are. I'm, it's likely which can make me more money, right? I mean, I'm peers to put effort and resources creating content. Where can I ultimately kind of maybe better make a living? So blogging vs. Instagram, I'm gonna copy that term. And again, just an example. We're gonna go to youtube.com. Go ahead and enter that in. So blogging vs. Instagram, there we go. We're gonna go ahead and hit Enter. And then what we're doing here, okay, because we already have the demand side. If you find a keyword on answer the public, and especially if it's in that darker green, even the lighter green can have some pretty high demand. But definitely with that kind of darker green, That's demand. We know people are searching for this on at least Google. And by the way, there's a high correlation between what people search for on Google as well as YouTube. So even though it's like, oh summer, this is specifically for Google, that's totally fine. Just think about it logically. Um, there's a high correlation between people searching on Google versus YouTube. Would someone search for this on YouTube? And even if someone's searching on Google, guess what? Some of the top search results in many cases are actually videos and YouTube videos in Google search results. And that's actually how you're gonna be some traffic. And again, it all goes back to why keywords are so important. Otherwise you wouldn't even get that Google traffic anyway. But again, we'll talk about that later. So anyway, back to what we were doing, blogging vs. Instagram, we go to YouTube, we type into the search bar and now we're going to look at the search results. And what we're looking for is if we were to create our own video, analyzing, which is, you know, maybe which is better for monetization, blogging vs. Instagram, okay? What do we be able to compete, right? Because there's all these other videos. Will we get visibility? Will YouTube show us two people who type in this keyword or basically am I going to spend all my time creating this video and then no one's going to see it, okay, which is what we want to avoid. So what we're looking for is okay blogging vs. Instagram, how many of these search results have that keyword in the title? So we have blogging Vs, is blogging still worth it? So it's kind of relevant, but not really if I'm looking for blogging vs. Instagram, I want to know like, Hey, I want to do either Instagram or blogging. Which one is better? That's not really, I'm not going to watch this video. It's not really helpful to me right now with my search query. How brain deals work, Instagram versus blogging. That's helpful. It's not really specifically what I'm looking for, but that's kinda helpful to 0.2 thousand years. So not too overly competitive at all. Youtube versus blogging, know I mentioned Instagram versus blogging. I could be interested in this as well as any others, but not really, not based on my search query. How you create content for my Instagram in my blog, that could be helpful again, I want to know the difference which, you know, Instagram versus blogging and which one is ultimately kind of maybe better for monetizing. So I might be interested, but not really, Blog versus YouTube versus podcast. Instagram blogging. That could be interesting as well. But as you see, we go through the search results and what are we noticing? There's not a lot, like, you'll see that there's a decent, you know, several thousand views on this video, 12 thousand and is, et cetera. So it's a decent videos. But as you can see, the quality of some of these videos might be not as great. They don't match the search query really, really well. And that's a good sign. Basically, when you search for something, pretend like your, your audience, you're looking on YouTube and you think to yourself, are there amazing options already? If there are not amazing options, that's number 1 already available. And then number two, if you see several videos, do not have that a ranking on the first page here, right here, when you type in blogging vs. Instagram, those keywords are not in the title. For a lot of the videos. That's a great sign. And in this case, that's, that's and usually they're correlated. So that's the sign here. So to me, what does that mean? That means we know from answered the public people are searching for this high demand. We know that there's not a lot of great content for this specific keyword on YouTube right now. So guess what you're going to do. You can fill that void. So someone who's looking for blogging vs. Instagram, you can create a video around this and have a very good chance even with just starting off because you got to start somewhere to get visibility for that keyword, because there's not a lot of great options for it, both quality-wise, but then also relevancy wise that there's not titles that contain the keyword specifically in the title. Okay, So whenever I see a keyword like this, right? See high-demand, low competition. Boom, I'm gonna make sure that I write that down in a list. I'm like, Okay, this is on my content calendar. I, this is in consideration for me to create a video around this type of content and guess what? You know, blogging vs. Instagram, there could be multiple types of content that go around this one keyword as well. So keep that in mind as well. This is overall kind of keyword research and we're gonna have some more strategies as well. This is, in my opinion, the best free method for identifying keywords. As you can see, it's fairly straightforward, pretty simple, and it's a 100 percent free. And you can just do this maybe like once a day. This run kind of like a few searches, doesn't need to take a ton of time and kinda start collecting that keyword or that content list to kind of help guide all of your content. And again, you're reverse engineering the platform. So you're reverse engineering all of these keywords creating content around. And basically you're helping YouTube because YouTube is like, hey, people are searching for this, but there's no good content. So you come in and when you help YouTube, youtube helps you, That's basically the best way to think about it. So again, we'll talk a little bit about more in detail on kind of optimizing your title and your video and your description, all of that in the next module. But hope you found this helpful. I know it's kind of a lot. So if you have any questions, let me know in the Q&A section without further ado, let's go ahead and get to the next strategy. 20. #1 Best & Fastest Keyword Research Tool: In this video, I'm going to show you the best way to find high-demand, low competence, you keywords for your YouTube videos as quickly and efficiently as possible. And yes, this is the exact method that I use for my own videos as well as all my clients videos and have had great success with it. And for this tutorial, we are going to be using the Tube Buddy tool. Now to Buddy is a YouTube tool. That's first of all, it's, it's amazing, very, very accurate. And best of all, it comes with a free trial. So I'm gonna have a link in the resources section where you can sign up and get free access and a free trial. And specifically to buddies, basically this suite of tools for YouTube creators. And what we're going to be using for this tutorial is the keyword explorer tool. And as you can see here, you get 25 searches per day. It also says you can only see the top three results in each category, but honestly, not really valuable, in my opinion, doesn't even matter. So you get a lot of uses out of this tool. Really, really valuable and you can pretty much just use the free version. I personally use the paid version of this tool because I find value in it. But like I said, you can get really far with the free. I definitely recommend just get started with the free. I think you'll get a lot of value from that. And like I said, This is the best way. This is the exact method that I use. I don't use answer to the public because I have this tool. But if I didn't, then I would use some of those other methods that I've laid out. So without further ado, let's go ahead and get to it. So first of all, so excited this once you sign up for a two buddy account, you'll have to kinda do ask you to install a Chrome extension. So go ahead and make sure you install the Chrome extension. And once you do that, you'll see this too buddy icon here in the top right corner when he login to your YouTube account because basically you're too buddy account will sync with your YouTube account. So once that happens and you've installed the Chrome extension, which is really easy to do and they'll walk you through step-by-step. Go ahead and click on it. After you log in. And then here in the right-hand side you want to click on Keyword Explorer. There we go. Once we're here, what we're gonna do is literally work on, think about this as like casting a net to find fish. But instead of fish, we're trying to find keywords. So all we're gonna do is we're going to try to find high-demand, low competition keywords to create our content around as the best likelihood of going viral. So let's stick with the kind of the blogging vs. Instagram example. So let's do blogging vs. Instagram. Blogging vs. Instagram. Good, We're going to hit Explore. Leave it on this tab here, leave it as unweighted and will give the tool a little bit of time. And basically what the tool is going to do is it's going to look at each keyword and to extract data specifically from YouTube. So it's not like with Answer the Public are other tools that use Google to Buddy will extract directly from YouTube and we'll analyze each keyword that you type in here with three metrics. Number one is search volume, number two is competition, and number three is optimization strength. So search volume is obviously how much volume does a particular keyword have? Is it relatively high or relatively low? Okay? And it has this kind of a scale here for that metric. Metric number two is competition, okay? Basically the level of competition, right, in how kinda strong your competitors are. Like, for example, are you going to create content? And then someone who has like a million or 2 million subscribers is also making the same content. That would be high competition. Usually number of subscribers, average number of US debate generally getting an engagement, all of that next year's competition, you are really strong, really good, solid built-in YouTube channels versus, you know, you in your current state. And then metric number 3 is optimization strength. And we kind of mentioned this before with the answer, the public tutorial. And that's essentially where, how well as each video optimized for this specific keyword. So basically two buddies looking through YouTube and is looking at this keyword here, blogging vs. Instagram. And it's like, how well are the current search results, each individual kind of search results optimized for this title. And if you remember, when we searched this before, that we found with our own eyes that there weren't very good options for this specific keyword. There's other good options about blogging, about Instagram or things like that, but not for this specific keyword. And we can actually see that kinda play out right here with two buddy. So it analyzes the three metrics. And then what it does is it will kind of give you a nice kinda color graded score, which I find really visually helpful. So the higher the search volume than the more green, the lower the search volume than the more red, okay? Again, competition unweighted. And the more competition, the more red, the higher the competition to more green, right? We want less competition, right? That's better because then we don't have to work as hard or out market them. And then lastly, number three is optimization strength. So are the videos really well optimized that are currently in the search results for not, if they're not really well optimized, that's a good opportunity. So it's green. If they're really well optimized on already been It's more red. And then based on those three, It's not just based on one, but based on all of those three kind of metrics, then we get the overall score here at the top. And like I said, I recommend leaving this unweighted. If you upgrade to the paid version you get and you have more subscribers, then I'd recommend starting using weighted where basically it takes your account, your channel into account when looking at these scores were right here, just basically assumes that you're a brand new channel. So if you're in channel that works, it works out well on this what I use for one of our newer channels that we're currently building and growing. So say I'd go ahead and keep it on waited. And what I recommend, you may think, well some are what's a good score? Technically, according to two buddy, a score around 50 is usually a good score. However, I definitely recommend. And there's plenty of opportunities to, for at least a score to Buddy of 70. So 70 to 100 is a very good score. 70 to 100, okay, that's what I would recommend that you look into. So as, so what you're gonna do is basically literally just kinda type in different keywords here into the search bar. And it's going to come from you just think about what would your audience like to learn about or what do you think they'd be interested in? Answer the public's a great place to get started. You can ask if you have a Facebook group via Instagram, asked her out and take what kind of topics you're interested in. And then you can go to this tool and then start actually entering into specific keywords to see, okay, I know my audience, some of my audiences are a lot of people actually interested. Is there a lot of competition and all of those important metrics and then get it. 21. YouTube Indexing vs. Ranking: In this video, you're going to learn the difference between indexing and ranking on YouTube. So a lot of people don't know this, but when you upload a brand new video on YouTube, there's this period called the indexing period, okay? And this is essentially once your YouTube videos indexed, it means that your video is able to be found on YouTube, or it's also known as it's searchable on YouTube. If someone goes to YouTube and they search for your certain keywords or for your very, very specific title, they can be able to find it, okay, so it's searchable, it's indexed, but there's a period right after you upload your video that your content is not searchable, okay, and I'll explain why that's important in a little bit more detail about that in the next video. But just kind of want to bring that to your attention as many new creators, especially aren't aware of this. Okay, So index, that means your video is able to be found on YouTube. And there's a period right after you upload that it's not able to be found. It takes a little bit of time before it becomes searchable. Next, we have rank. When your video is ranking, it means that your content is appearing in search results for at least one set of keywords. So what a lot of people say is, hey summer is my video indexing? Yeah, your video may be indexing, meaning it's able to be found. There's a difference between being able to be found and actually being found. So ranking is basically, so in order to rank you have to already be index, right? You have to be able to be searching for your content, has to be able to be searched. But then also it's kind of a step further and you're not just being able to be searched, but now you're also actually getting search. You're actually getting visibility you're ranking to wear. So when someone says, you know, ranking page 1 of search results, that means when someone goes on to YouTube and type in certain keywords. And as I scroll through the first page, either right there at the top or maybe somewhere in the middle, that your video is right there and that's your goal. So step one is to get indexed and usually that's not really big at all. It just takes a little bit of time for that video to get index the real key. And what we ultimately want to do this where keywords are going to help you is to rank right? And rank for a specific set of keywords to where, when someone searches for the keywords that we're, we're not just index somewhere, but they were actually ranking right there at the top of the search results. Okay, so I hope that makes sense. Pretty simple. Two concepts, but I know it can trip a lot of people up. So I hope this make sense. It will make even more sense in the next video. So without further ado, let's go ahead and get to it. 22. Best Time To Post on YouTube (Under 100): In this video, we're gonna talk about optimizing your YouTube content schedule. I did questions about this all the time. I think this is going to be much more simple and I'm a reveal some things that maybe you didn't think about before. And actually this video is going to be specifically for those viewers who have less than 100 subscribers. So if you have 100, less than 100 subscribers, this video is for you. If you have more than a 100 or more than a 100 subscribers for your existing YouTube channel. Then go ahead and you can watch the next video that I have, which will be a little bit more specific and you'll understand why. And by the way, if you currently don't have a 100 and then you get a 100 or a 1000 or, you know, ultimately a million, right, or more. Then you can go ahead and watch the second video for a little bit more in depth and it'll make sense to y. So first, when is the best time to post on YouTube? Well, if you do any Google research whatsoever, you will come across many infographics like this. And this is one that's a little bit more up to date. I think it's fairly statistically significant. So in general, there are many different YouTube channels made different YouTube types. And this can be helpful if you're just starting off your brand new, you know, the best time to post is between Thursdays and Fridays, two to four PM Eastern time. However, I will say that this can be very misleading. And the reason for that is YouTube. Again, I've said it many times, the second largest website in the world. And there are many different types of channels, content, you know, an audience's and niches. And YouTube is all around the world. So it's going to definitely vary for you specifically, this could be a really good general rule of thumb if you're just getting started. However, instead of just relying on this specifically, which can be helpful, but I'd recommend that you do. Along with this is these three really simple things. And these next three things are really going to help you determine your YouTube channel if you have less than a 100 subscribers at your brand new just starting off. So number 1, look at similar channels, posting schedules. So look at how many pieces of content are they posting per week. And when are they posting those pieces of content? If you're wondering hasten or how many pieces of content should I post? You know, how often should I post? My response to that is obviously with pretty much every single social media platform, the more content you post every week or every day. In general, the faster you grow, and the same is true with YouTube. However, that's not realistic for us to post multiple videos a day that are quality and keyword optimized, or at least in most cases. So what I'd recommend that you strive for is at least one quality video every week. And then in terms of figuring out when to schedule that one quality video every week, like I said, where I recommend the first thing that you do is look at channels that are similar to yours. Because guess what? They've had the same question and especially if they're a little bit bigger than you and they have a little bit more data. What I would do is go through 10 channels. Look at this. 10 channels, look at when they post their videos, especially the only post once a week and look at what that, what that day is in that time and what you'll start to see some common. Similarities. So you might find out of the 10, eight All Posts on the weekday instead of the weekend, right? Or maybe eight post on Sunday or to dome. So that can be okay, I'm going to post on Sunday and then you kinda look at the Times to kinda best determine a time. So that's one way. Look at your top 10 most similar channels to yours and kinda look at what they do because they've already kinda pave the way and carved away through the jungle. And you can kind of piggyback off of their research already, right? Because they're trying to do the best for their audience and they have a similar audience. So there's, there could be some overlap. Okay? Number two, think about your audience. Literally just take a second to close your eyes, put yourself into your audience's shoes and think about their life. Are they working nine to five jobs? Are they? In our case, for one of our channels, we have digital nomads that are all over the world. But are they working on what part of the world or country or state, or the majority of these individuals in what are they watching for? Are they, do they want to be educated, motivated? Do they want to relax? You know, all of those different features. Just think about your audience, how they use you to, when are they on YouTube, at least to the best of your ability, and you may not know. But if you have access, if you already have a pretty strong Instagram account, Facebook group, Tiktok, things like that. Great platforms where you can actually ask your audience, which I've done myself. And that's actually would cause me to change my posting strategy. What time would be best for you? When are you most likely to watch a YouTube video? And that can help you determine exactly when to post every single week. So that's probably the most powerful if you have access. Otherwise, just really try to be thoughtful. Nothing's perfect. Your YouTube channels always going to be evolving and there's nobody going to be able to tell you what the perfect time is to post. And at the same time also, you may be really stressing about it. It's important, but there are other factors that I would argue are significantly more important than the time that you post on as long as you are consistent. And that's factor number 3 to kind of consider in this is, It's better to, instead of trying to find like the perfect time or perfect day and then try to like AB test between those days. Meaning maybe one week he pose on Tuesday and next week you post on Thursday because you're trying to find the best. What I'd recommend is that you you kind of think to the best of your ability, identify a time of day and time to post every week and then be consistent in that. And YouTube. And this goes for many other social media platforms as well. And search engines, right? They really like to see that consistency. So I really, really recommend like kind of using, you know, looking at similar channels. Thinking like your audience, asking your audience if you're able to picking a time and in being consistent with that. And like I said, a minimum of posting one quality video week. If you can do more, that's great. Which kind of strive for that one a week if possible. And if not once every two weeks, I have not once a month. And if not, well, I don't really know why you're taking this course, but hopefully this was helpful and just kind of helping you to understand the best time to post. Like I said, there is no definitive answer. You know, you'll see constant like this and this can be helpful, but just keep in mind, this is just very, very general. And using average statistics can get you average results. So think about you specifically, and once you've kinda meet that a 100 plus subscriber mark, I'm going to show you exactly how to then find the best time to post using your YouTube analytics. So that further ado, let's go ahead and dig in. 23. Best Time To Post on YouTube (100+ Subs): So once you have at least 100 subscribers, I'm going to show you how to find the ideal posting time for your YouTube videos. So first what you wanna do is go ahead and login to your YouTube channel. Once you're there in the top right under your profile, go ahead and click on that. And click on YouTube studio. Okay, Because what we're gonna do is we're going to look at our own analytics to see when is our specific audience are active on YouTube. Because then when we can see when our audience's active on YouTube, then we know when to publish our content to them at that time that they're on YouTube, right? So very straightforward. Once you're here, go ahead and click on Analytics on the left-hand side. So just kinda click on that. And then once you're in analytics, what we'll want to do is select audience. So just let it load for a second. Click on audience in the center of middle. And then once we do that, we'll have some more data about our audience, including we scroll down when our viewers are on YouTube, okay, this is key, this is what we want to look at. So what you're specifically looking for is kind of a dark purple areas. So obviously, in this case, the darker the purple means, the higher the traffic or the more of your subscribers are actually on YouTube and in the lighter than there's less. So what you're looking for is those darker areas are the days that have the most number of dark sky, dark purple, for lack of a better word. So we see that Tuesday has a pretty good viewership. Wednesday as well. Thursday, a little bit on Friday, not much on Saturday. It looks like Saturday and Monday in this case are the weakest days. Looking at the past 28 days worth of data. And Sundays a little bit decent as well, but really it looks like Tuesday through Thursday are really some of the stronger days. Okay. So I'm literally just kinda looking at this and I already have my YouTube channel. Dates set up. A big part of that is, is asking my direct audience and serving them and seeing what is the best time to post on and using their data as well, which I've already covered in the previous video, which is helpful to do if you have a larger audience off of YouTube as well. Or you can ask them in your video and let them comment. Great way to get engagement as well. But aside from that, just looking purely at this data, what I would consider is like I said, it looks like Wednesday and Thursday overall pretty strong with Wednesday looking like the strongest consistency. So just my overall strategy would be okay. I want to post around six AM to seven AM on Wednesday. That's the time I would choose if I was posting one video a week. If I was posting twice a week, then I might consider to space it out a little bit. So I see that. Okay. There's some decent on Sunday and there's some pretty strong on Wednesday, then I would choose Sunday as one of those days, maybe Sunday around seven to eight AM once the traffic starts to pick up, as well as Thursday around 78 AM. And again, the reason for this 7, 8 AM or earlier kind of in those cases is because remember, it may take some time for your YouTube video tape to index to become searchable. So you want to post a little bit before your subscribers come on, not too far in advance, but right before too, where as soon as they're kinda coming onto the YouTube platform, your videos, they're ready to get served. And the reason that you want to start posting, right? When your audience starts coming online, are coming on YouTube specifically is because the more engagement and views that you get are your video gets as soon as it's posted, the better That's actually going to help it in the long run. And YouTube will actually wants, it seems like, you know, you just posted a new video. Wow, it's getting a lot of engagement. It's getting a lot of views and comments and likes and all that good stuff. We're going to potentially serve this to a greater or broader audience. Okay, so that's why it's important to kind of, again, it's not really necessarily make or break, but it is definitely important for your search engine optimization strategy. So that's what I would do in this case if I was posting once a week, like I said, I post on Thursday around somewhere between six to seven AM towards right there when my subscriber start coming on and they keep coming on more and more throughout the day. I hopefully my video obviously right there from the beginning continue to get served to them. And because it's getting served in my audience, which are my best fans, obviously, that's going to help kind of propel it to a broader audience and ultimately helped me with ranking for that keyword and all that good stuff. So that's kind of the overall strategy. So like I said, if you have more than a 100, obviously the more subscribers that better read around a 100 is still fairly small, but it's still statistically significant. So it's still a good number to have an obviously the more data and subscribers that you have, the better your results are going to be. So I hope you found this helpful if you have any questions about this, let me know in the Q&A section below, Let's go ahead and gets you in the next video. 24. Thumbnails That Grab Attention: In this video, we're going to cover the best practices for optimizing your YouTube thumbnails. So first of all, what does a YouTube thumbnail for those that don't know? A YouTube thumbnail is essentially that cover image that is going to be visible when people search for your videos. So when someone goes into search results on YouTube, looks at the video options, your thumbnails, and it's going to show up, not your actual video obviously because it can't really play the app to click on it to play. So the purpose of your thumbnail is essentially to turn browsers, people who are just on YouTube searching for content into viewers and ultimately into subscribers, and ultimately to help you monetize and grow your channel. So what is the best way for us to kind of craft or create a thumbnail? What do our thumbnails need to be highly, highly successful. What are the best thumbnails do? Well, they capture attention and then capture attention by doing these four things. Number 1, including some short text. In general. Again, these are general rules. There are certain cases where maybe one or more of these rules will not apply or it wouldn't make sense, or that your video can still be successful without. However, in general, these four tips are going to drastically help improve your thumbnails are at helping create the best thumbnails possible. So what a lot of people don't know is that YouTube can actually read your thumbnail text. It actually analyzes and can read it. So including some short text is always good because it helps the viewer to really understand your video on. If we go back to the examples, here, you see that there's the title right next to the video on the right, but on the left we have the thumbnail with text in the thumbnail. The text that's in the thumbnail is much more visible. For example, there's Robert De Niro with the perfect thumbnail. There's three times more views, right? How to make YouTube thumbnails easy and free. That's the first kind of texts that people are actually going to read over your title, over your description. So that text is actually the most important because like I said, YouTube can read it, but also your viewers are going to read it. And ultimately, your goal should be to entice them and talk about basically the benefit of what your video we'll do for them, okay, and I'll show you some more examples to where this will make sense in a few different categories. Instead of just kinda that the YouTube thumbnail category. So short text, if possible. And if it makes sense, include a keyword in your text. Because like I said, that's going to actually help your SEO with that video, but that's not a requirement. Do not make all of your text in your thumbnails include a keyword because in some cases it will make sense and others it doesn't. But if possible, if it makes sense to include your keyword in, are part of your keyword in the text with your thumbnail. Okay, that's number one. Number two, high contrast, all of your thumbnails need to really pop. So again, think about it. Go to YouTube, look at the colors of YouTube, make sure that your thumbnail will stand out. And another tip that you can do is what I like to do is I actually like to take a screenshot of the current. So for example, if I am trying to rank for a certain keyword and creating content around a very specific keyword. I'll type that keyword into YouTube. I'll look at the search results and take a screenshot and just kind of have it on my desktop while I'm creating my thumbnail and just thank them. What could I create to stand out from these existing options? Like what do I need to do to kinda stand out? And that kind of helps me figure out kind of how to contrast with kinda YouTube colors like red, the grays and blacks, things like that. But then also contrasts from my competition, right? The whole goal is to stand out and get people to click and view and become subscribers to your video and your channel and not everybody else's. So text contrast number 3 is make sure that your benefit is extremely evident in your thumbnails. So what do I mean by a benefit? So a benefit is essentially what your video does for the viewer. How are you either increasing pleasure or decreasing pain for your viewer, right? Whatever that is, you want to make sure that that is clear. So maybe it's something entertaining or comical or interesting, right? Then you would want to make that very, very clear in your thumbnail. And again, I'm going to show you some examples here in just a second. If it is to solve a certain problem, you know, go from this to this right, before and after can be really great, really positive. But again, think about what is the goal? What is someone hoping to achieve there in this place, right? And we want to get to a better place. So how does your video acts as the bridge between there, where they are now and where they want to be. Make that evident and clear through your texts, through your imagery. But just make sure that's clear in your thumbnail, That's really the biggest key. And then number four, little hack is that the human brain is wired to respond and to look at human faces, right? We evolved for so long on interacting with other human beings. So when we see a human face, we initially are drawn to that and we're actually drawn specifically to eyes as well. Even like objects that are, that look kind of like human eyes are somewhat resemble. We are drawn to and we're actually look at even if they just resemble, even if it's not a human face, but it looks like a human face were even drawn to that. So you'll see this in a second, but just go onto YouTube and look at some of the top YouTube videos and top thumbnails. And in so many cases you see a human face, you know, maybe a shocked face. Surprised. You may think it's a little bit cheesy, but it's done because their psychological backing to it. So when it makes sense, use a human face in your thumbnail because it can really help get people to kind of stop looking at your, look at your face or look at your thumbnail and then ultimately click and view the video, okay, so text contrast, make sure your benefit is evident. And in certain cases, use a human face, do those things and you will have some very, very solid thumbnails. And to give you some inspiration are some examples, which of course there are plenty for you to search for on YouTube. I just selected a few in a few different categories. Number one, we have again our old friend, Zelda, Breath of the Wild. This is a video game for Nintendo. And as you can see right, we have advanced tips for Breath of the Wild there at the top and the text is 21 advanced tips. So they use their keyword in the thumbnail. I'm on YouTube. I want to learn some advanced tips for awhile. I see a thumbnail says 21 advanced tips, bingo 21. Oh, awesome. I want to become an expert. Boom, I'm going to click on that. And you see what they do with your imagery. Obviously, if you're not familiar with the game, you have no idea. But let's just say that this thing that Zelda is riding, this kinda like unicorn motorcycle, is something that a lot of beginner players don't know, right? Because they're beginners that want to become advanced, right? Kinda like you to be your YouTube SEO beginner's to YouTube SEO advanced. Same thing here. So someone wants to become advanced. We know from the keyword that they're probably a beginner. So we want to include some kind of advanced thing. So like, oh, you can actually, if you're advanced in the game, you can actually get this like weird motorcycle. Oh wow, I've never seen that before. I'm really it arouses curiosity. I want to know how to get that. 21 advanced tips I'm sold, boom, and they click. So it stands high contrast, very clear and to the point includes a human face. There's a human there in the image and then also focused on the benefit like we're going to get you to the advanced level. We're gonna get you this motorcycle. Okay, I hope that makes sense. I know it's, it is a little bit subjective. I know it's more creative, so therefore it's a little bit more subjective. But there are a lot of, it's actually very, very analytical when you break it down. The number. The next is, you know, things, things you still didn't know, right? 48 things you still didn't know and Breath of the Wild. Okay. And then there we have it. Again, a human face, even though it's an actual human, it's a humanoid, a virtual human. That's kinda looking surprise of the screen. And in the background we see some weird thing in the sky that we don't really know what it is and it arouses curiosity. It's where we want to click and look. And then lastly, we have, you know, Zelda Breath the wild for beginners. Again, somewhat of a human face their baby Zelda there in the corner. And then the tax Zelda Breath wild for beginners, I would say it's a little bit messy. It can be a little bit clean, a little bit difficult to read, but obviously it's been highly successful with 4.7 million views. But again, still follows these three just right off the top. Follow that same kind of formula. If we keep looking into at home workouts, you see at the top, full body hit. So again, uses their keyword in the thumbnail, ok, and they all have keywords, are they all have text in there, thumbnails. And then obviously it's showing kind of what the workout is going to be. So it's like I'm looking for at home workouts will look we're working out at home. It looks like she's maybe somewhat smiling. I'd be better if she was smiling if they both were to. So hey, here's a workout. We're enjoying ourselves where we're getting in shape. So overall, I think it's, it's, it's fairly good. Of course, ultimately, the quality of your content is also going to have a big part in your ultimate views and everything. So it's not just your thumbnail That's going to determine all of your success, but it is important. Number 2, we have 30-minute fat burning home workout for beginners. So we have low impact beginner workout, perfect. Low-impact beginner workout. And then it shows a little preview of what you're going to find in the video. And we see there's a gentleman over there that might be a little bit overweight. So obviously kind of a little bit overweight and we had an instructor who was a little bit thinner. So, you know, before and after type of thing, you know, you obviously want to burn fat at home. We're going to help you do that. Look and then you can show that in the thumbnail so you see how that benefit plays in and so on. And I think I've two more quick examples. I know it's kind of going on, but I hope you're finding this valuable. And if you're already good, you can go ahead and skip to the next video. But here we have some different dinner recipes. And as you can see, each thumbnail on its own looks really good. But what do you kinda notice? That all of these images kind of blend in together. They're, they're very, very similar. And I know two of these videos are from the same Creator from health nutrition. However, my recommendation would be maybe for this creator is to test and say, Hey, why don't you have a human face holding and kinda smiling and pointing at a, like a keen wobble or one of these kind of different recipes with the same tax notes. It could be 10 minute dinner, but at a human face, if I was going to try to compete with these videos, which obviously these are very, very successful videos, which is why I showed them for the thumbnail example. But if I was going to compete with these videos and create my own content, what I would do is I would consider having a human face here to really make it stand out. Otherwise, it's good. It shows obviously, here are the recipes you're going to learn, right? There's the benefit, Here's the actual recipes, and then you have the text in there. So it's all good at contrasts. A little bit low on the contrast, but really good with the benefit, really good with the text. But that's the only thing I would change personally. But even then, you know, people can do things, have really good, great quality content and do certain things not perfect and still be very successful. So just keep that in mind like I'm trying to set you up for the best chances of success. But just because maybe you fail in this or that, or you're kinda learn and test on me can be successful. And this is the last, I promise. So top places to visit in Turkey or just overall turkey videos what I typed in. So obviously if I type in video of Turkey or turkey video, I'm interested in visiting the country of Turkey, or maybe I mentioned eating turkey. So I mentioned visiting Turkey. So what did they do? They have different, very beautiful iconic points in Turkey. And in order to kind of increase contrast or to really kind of capture attention, what they've done is a lot of these are all look kinda like Sky View. You have a view from the sky looking down at hot air balloons is a very different type of vantage points. So it's very kind of like a high contrast. You have the high elevation point maybe from a drone looking at the IS Sophia mosque and kind of that middle thumbnail there. And the bottom as well, kinda up in the sky with the hot air balloons again and copy Nokia. So, yeah, so very high, very high contrast. Obviously the benefit is the place itself. That's why there's not a human face here. And that's why I say in certain cases it might make sense. So this is really well done overall for the last thumbnail. And maybe there's a reason it has fewer views and the other I would try to increase maybe the tax a little bit. I would maybe try to change because it looks very brown. It's very beautiful, but it's very brown. So not as high of a contrast with the yellow balloons and the top or with the kind of the green and the blue, the green trees and the blue buildings with the sun, gold sunrise for the middle. So that's kinda what I would do overall, that may be changed, but hopefully these provide some very good examples for you to get started. So if you have any questions about this, let me know in the Q&A section and let's go ahead and get to the next video. 25. Ethically Hack Your YouTube Thumbnail For More Views: Just as we can optimize our YouTube channel banner with keywords to optimize, we can also do the same with our thumbnails and would be highly recommended because YouTube can analyze and read this data and ultimately help us rank for the specific keywords. So with your thumbnail, specifically the keywords that you want to use to optimize your thumbnail with the metadata and the filename is with the keywords that you use for your title. You also use the same keywords in your description in one of your tags. So in this case, let's say the keyword for this piece of content, or the main keyword is potato PC versus gaming PC, okay, it will just say that for keywords, so potato PC versus gaming PC. Alright, so first again, we're going to use the filename potato PC versus gaming PC. Enter. There we go Again, a dash in between each individual word. And then what we're gonna do is we're going to open photos if we're on Mac, obviously, you just right-click if you are on PC is I've already shared with you before. And if you need a refresher, be sure to go back to the video where we talk about optimizing your YouTube channel art. Then we're going to put it in imports. There we go. We now have this in imports. We're going to right-click get info. And then we're gonna get to, which is the potato PC versus gaming. But potato PC, sorry, potato PC versus gaming PC, just the keyword as-is. Again, there's the dashes for the filename. This is fine as is for the, this section here, as well as the caption, the keyword. There we go. All right, we just copied and pasted here. And for location, let's just say United States. Alright, beautiful. I'm actually save so we can exit out. Drag this back to up. There we go. And in this case, let me delete the original because this does not have the data delete. And now we're going to rename this because it has the two, because there was two. So we're just going to get rid of that again to enter or to edit the name. All you gotta do is hover over click, hit Enter, and there we go. I've are done. So, so I hit Enter again. We're gonna go and then you will upload this with your YouTube video. I'll show you where all of this goes on later, just so you know, for reference and pretty straightforward, simple process, a small thing that you can do that will have a positive impact on your content and YouTube channel overall. So I hope you found it valuable. And let's go ahead and get to the next video. 26. YouTube Video Metadata Tutorial: So just as you can add keywords to your images, including your thumbnail, your YouTube channel art. You can also infuse your videos with backend keywords as well, using metadata, which a lot of people don't know about. Now, unfortunately, I have not yet been able to find a free tool that can help with this. Otherwise, when I do, I will be making an update video because of course, I'm here to save you as much money as possible and grow without spending as much money as possible. But for this tutorial, I will be using the meta DR. Pro app. This is available in the App Store. It's $10 to download and use a onetime payment. For me using this multiple times a week, it's been more than worth it, however, didn't do a cost-benefit analysis and see if it's worth it for you, of course. And the process would be once you kinda download this tool, what you would do is go ahead and select the video that you wish to upload your gonna right-click Open With, and then select metadata or Chrome, okay? And then just give it a second to load. And again, very similar to optimizing the backend of our images. Specifically what you want to focus on is optimizing the title here, the short description and the full description with your main keyword. So whatever your main keyword is that you're using and creating your content around. That exact same keyword doesn't need to have dashes, just regular kind of spaces in between. So, you know, key word here, key word here, whatever the keywords and keyword here. Okay, once that's done, go ahead and hit save metadata. And now the metadata will be saved and you're good to go. Now the keywords are infused in this video with this tool. And then once that's done, then you can begin uploading your content. 27. 2 Things You Must Do When Recording: Many YouTubers are not aware of this, but YouTube's algorithm can actually read the language that's spoken in your videos. So with that being said, it's very important to make sure that whatever keyword that you're using to optimize your video content on YouTube, that that keyword is repeated in spoken when actually planning and creating your video content. So whatever keyword that you ultimately want to rank for and gain visibility for you, I make sure that that keyword in that exact order, spoken at least one time in your video. Obviously, if it makes sense naturally to say the keyword multiple times. In general, the more the better with reason. You don't just want to sound awkward and just keep repeating the keyword that would actually be bad, but use it at least one time naturally somewhere within your video, preferably toward the beginning. And this can actually help boost your SEO. So that's number one when creating video content. Number 2, thing that you want to make sure that you do is like we've mentioned before. Youtube is both a search engine and a social media platform. With a social media site or that kind of social relates to engagement, meeting, likes, comments, subscribe, share, all of those type of actions. And what you wanna do and be clever in your videos is to make sure that you tell people to engage with your video, okay? And likely if you've seen any large YouTuber, many of them will do this in their video, something like this. If you enjoyed the video, let us know by giving the video a thumbs up. If you have any questions, drop a comment below. And lastly, if you'd like to see more videos like this, then be sure to hit the subscribe button and let's go ahead and get to it. Right? So you can use that exact script if you would like, or something like it. Feel free to use. But you want to make sure that you call out, at least, you know, like this video, comment, share or subscribe. Sometimes it doesn't make sense to have all four. It gets a little bit of noxious, but have at least one called out in your video. You may think that if you have great quality content, people just naturally like your video. They'll comment below subscribe, they'll share with their friends. But this is not the case. There are many times and you can even thinking your personal experience that you've watched a great video and have you hit the subscribe button as you leave a comment, as you like, maybe not. So we're going to cover some other ways to kind of boost engagement and overall YouTube traffic as well later in the course. But just as you're creating your content and planning your video content, make sure that number one, you include your main keyword spoken in the video. And number 2 is make sure you call people to like, comment and subscribe on your videos. And in certain cases, by the way, sharing is the most powerful metric or one of the most powerful metrics for YouTube. So if your videos are very sharable type video where it would make sense that people will share this with friends or family, then definitely make sure you include that otherwise. The common kinda like subscribe comment and you start implementing this and watch your views and subscribers and ultimately monetization improve. So pretty straightforward, I hope you found this valuable and if you have questions, let me know in the Q&A section and let's go ahead and get to the next video. 28. Little-Known Site for Free Youtube Music!: I just wanted to share this little tip that still many YouTube creators are unaware of, and that is the YouTube audio library. So if you are a YouTube creator and you usually use music or sound effects with your YouTube videos. The first place you should look, unless you already have a paid account somewhere. If you're looking for free music and sound effects to use in your YouTube videos, you should absolutely check out the YouTube audio library. What you'll do is you'll sign into your account, head over to YouTube studio. So let's kinda click on our account, click on studio, which would be here. And that will take you to your YouTube Studio. And the left-hand corner kinda scroll down until you see audio library. Go ahead. And then you'll get to the audio library that has many, many options for free music sound effects. And the benefit of this, or why I'm calling this out, is because usually even with these other kind of free downloads sites, especially with music, when you download something, you need to and then use it in your video, you need to credit the original creator of that kind of song, for example, or that sound. In this case, as you can see here, this is from YouTube themselves. And YouTube literally states, don't try to scroll up a little bit so you can see it fully. You're free to use this audio track and any of your videos, including videos that you monetize, no attribution is required. So a lot of people get tripped up with copyright. And the reality is people that claim that copyright is just as easy thing to avoid. It is not. However, it is easy to avoid using in terms of music using the YouTube audio library. So I would definitely, definitely recommend checking this out if you haven't already. Very powerful I can do is you can also filter up here. You can look at different genres, moods, et cetera. And then you can download here over in the admin section. Same thing is true with sound effects as well. Download and use in any of your YouTube videos, even if they're monetized, which we'll talk a little bit more about later. But just want to kind of share this little tip with you. Not really an SEO tip, but it's something that will help you with SEO to keep you from getting any kind of copyright restrictions for using music that you shouldn't be. So I hope you find this helpful if you have any questions, let me know and let's go ahead and get to the next video. 29. 3 Sites for 100% Free Stock Video: In this video, I'm going to briefly share my top four absolutely favorite sites for finding three stock footage that I can then use in my own YouTube videos that I felt maybe helpful to you. So I hope you find it valuable. So number one is Pexels.com. This is in a lot of these sites are both for video and images. Were a lot of people don't know is that pixels has a lot of free video. Again, that's Pexels.com. Links to all of these will be in the resources section as well so you can access. So you type in any topic appear, find free downloads here. We'll go ahead and click on this one. All right, and then we can go ahead and just pause. And then we can download in different sizes. It's a free download. And if you feel like supporting the Creator, you can. Otherwise it's a 100 percent free. So that's Pexels.com. Next, we have Pixabay. So pixabay.com, you can search for anything, you know, videos here, other assets there as well. There's the sponsored kind of ads appear. Don't worry about this. Yes. Scroll past and then you have all of the search results. I'm down here for a wide variety of topics, super, super helpful to kind of add some additional professionalism to your videos. Next, we have video. Again, same concept. Type it in here, and we have all of these free options here. Just make sure with this site, well, you'll have to do is on the left-hand side, go ahead and make sure you uncheck premium clips and uncheck editorial clips. So you only see the free clips if you're looking obviously for free, which is what I would recommend. And then lastly, we have covered this one's a little bit newer than I started using CLV, IRR dot co. And again, same idea here, all different kinds of topics I just typed in Laughing to see what we had. So those are the top four sites for free stock footage to use in your YouTube videos. Let's go ahead and get to the next video. 30. Content Optimization Pt. 2 - Upload: Welcome to the content optimization part 2, where in this module we're going to be diving in and specifically focusing on the aspects of your video when uploading new content and specifically best optimizing your YouTube video titles, descriptions, tags, and much more. So really excited for this very, very powerful. Let's go ahead and get to it. 31. Proven YouTube Title Formula: In this video, I'm going to share with you the best, simple and proven strategy for crafting your YouTube video titles. Now, your YouTube video titles are the most important aspect of your content in terms of ultimately getting visibility in ranking for specific keywords, which is very, very important. So our thumbnails goal is ultimately to get people who are browsing to click and watch our video and really capture attention. Our titles video is partially to capture attention, but maybe even more importantly, is to make sure that we're gaining visibility for that specific keyword that we've chosen for our piece of content. So with this in mind, we'll go ahead and get into this. And the reason I'm using this Google Sheet here is because I'm going to make all of these resources that I cover here in this Google Sheet accessible to you in the resources section of this video. All you have to do is once you get here, click on File, and then make a copy and you're good to go. If you have questions, let me know. Let's go ahead and get to it. So first of all, your title formula, very, very simple, okay? Because ideally you want to use less than 70 characters in your title, and I'll talk about that and cover that here in a second. So limited space to do anything. So you really want to maximize that space as much as possible. And simply, your title will likely consist of your keyword and benefit. Or in general, that's the best simple formula for you to use. And let's go ahead and get to a few examples. Okay? So what I've done is I've laid out a few categories here on the left-hand side, and then potential keywords for that category. And then we can kind of actually go through and craft titles for each of these specific pieces of content based on that category. So first let's say we're in the music category, okay? And then we've identified a keyword which is chill out music for studying. Okay, someone wants to just have some relaxing music to help them study. Okay, That's the keywords. We want to make sure that this keyword is in our title. Because of that specific keywords in our title, that's going to help us really help us rank again, title is the most important section for keyword optimization for your content. This is what's gonna get you the most visibility, okay? And it helps you to understand your content and helps them serve your content to audiences that are interested in not just this keyword, but also similar or related keywords. And that'll especially later on as your channel starts to grow. So that's the keyword. Okay, What's the benefit of this keyword? Here's something that's really beautiful about keywords. Remember, keywords or thoughts, like we mentioned before. So when someone is thinking and taking that thought and then typing it into YouTube, right? We can kind of deduct certain aspects about the audience based on this keyword. So I'm typing and chill out music for studying. Okay, so what do we see here for studying? Okay, well, when someone is studying, what are they trying to do? Well, in general, they're trying to memorize information, right? They're studying, they're reviewing notes, learning material so that they can apply that to an exam or a test of some kind. So really memory, okay, that's, so we see that's the keyword. And from that we can kind of infer. That it's related to memory, obviously for that aspect of for studying. So with that being said, we have the keyword we've written down the main benefit which is to improve memory. Okay, So because of those two things, and then we put them together into our title. So title is improved memory, chill out music for studying. So you see we have the exact keyword there and the benefit. Now, again, we'll cover this in the last tab here in the checklist tab. In general, it's usually better to have your main keyword first at the beginning of your title. That's going to help with SEO the most. However, in certain cases, it could make sense to not have your keyword right there at number one, it's still in your title but not right at the beginning. The reason I put maybe improved memory first is because I see a lot of my competitors have, you know, they're pretty weak optimized anyway for chill out music for studying. But if I have that main benefit right there when someone's chill out music for studying and they say improved memory, chill out music for studying. I feel that they would be more likely to select my video when they see that benefit right there. Um, but if you're not really sure when to do this or what, again, a lot of it's going to be testing. This is a proven, this will absolutely work for you overall, but you could simply have chill out music for studying, then the dash and then improve memory. Okay, So when combining two things together in a title or when I want to break up a title, what I'd like to do is have that dash there, either dash or I'm parentheses. Those are my two favorite that are somewhat SEO friendly. Instead of just having this huge, massive kinda helps make it look a little bit cleaner on it doesn't really hurt your SEO at all. So that's example number 1. And we're gonna go through a few more, okay, and we'll try to be quick. So category gaming, all right, so let's say Apex Legends. Apex Legends gaming hacks. Okay, so that's the keyword, right? And we know some hacks were an expert in this game, and we want to share this with a YouTube video. So what we're going to do is what's the benefit, okay, what benefit are we providing? What are we giving to people who are going to watch her video that maybe other people aren't doing or maybe they're not doing really well. So let's say in this case it's advanced tips and advanced hacks for Apex Legends. Okay, so advanced hacks, and then we have a keyword, Apex Legends, gaming acts. So we put them together and then here we get ten advanced Apex Legends gaming hacks. So you see there's the keyword right there, pretty close toward the territory front. But in the very beginning we have 10 and then advanced. So in general, another tip for you when crafting titles is when it makes sense, do try to include numbers in your title. I'm not super long numbers but you know, top five, top ten, top three, top 20 of all of this kinda top x. Those type of videos in general can perform really well. There's actually a great SEO in general, assuming that they're relevant to your content. So definitely including numbers when applicable is great. That's why I included it for this example. And like I said, all kinda cover in recap all of this in the following checklist which you'll have access to. So it's not all scattered and you're trying to write down everything. So we have the 10, so let's say maybe it was five then we just have the number five, it was seven. Whatever number is we just kinda put that there. I'm again, that's very eye-catching when you see a number compared to everyone else who may not. And you can see this for yourself on YouTube. You tell me, do videos with numbers tend to stand out to you more or go back right now into your YouTube liked history, all the videos that you've liked. Look at those titles and look at how their craft and how they're created now just because you've watched on but watch them or they become viral and they don't follow. This doesn't mean that this formula doesn't work. Oftentimes, you'll find larger accounts because if such a large audience and they're pumping out so much content that they're not really spending a ton of time optimizing every single piece of content for newer, smaller craters, this is super important and this will work for you, Okay? Otherwise, you get your money back on this course. So that's for Apex Legends and the last little aspect here you noticed that I, all, I put in all caps the word Advanced. Now in general, you do not want to have your entitle entire title in all caps. Okay, That is not good for SEO that they're actually absolutely hurt because YouTube registers that as usually as spam, okay? But if there are certain aspects, for example, especially the benefit in certain cases, I like to make that all caps if you're not really sure where to use all caps or where not to in general, don't use it. Okay, but I want to give an example in certain cases, highlight the benefit or if there's something really special about your video, consider taking one word and just making one word all caps. And that should not hurt your SEO, okay, with the video. In general, it will not and ultimately will help get people to actually pay attention, make your title standout, and then click again. Completely depends on the content and all of that. But hopefully this example kinda made sense into where you would use that. Okay, so we have a number, we have an all caps, and then it obviously that's related to the benefit plus our keyword, okay. Here we have videography, okay, so keyword is make YouTube videos more professional. So someone who's searching for this wants to learn how can I make my YouTube videos look more professional? So pretty straightforward or benefit though is that these are free and they're easy tips to help someone make their YouTube videos more professional. It's both, okay, That's the benefit to the user. So what we have for the title when we combine the two, is five, free and easy ways to make your YouTube videos more professional. And then I also added today, okay, at the very end, so kind of what they get and then when they get it. So people want they want a benefit and they want that benefit as soon as possible. So you know, it's like Get improve your memory today, right now, right? It's better than just improving your memory. It could be improved your memory, it's going to take you three years. But if you improve your memory, starting right now, like today, you'll have better memory. So people want benefits and they want as soon as possible. So again, if it makes sense that you can apply that kind of timeline in there in terms of today or now or things like that. So again, we include the number because we have five tips, including numbers usually in your title, especially at the beginning, can really help with your SEO, both registering in YouTube as well as getting people to click. There, have just wasted. Make YouTube videos more professional, but they're free and easy ways again, more likelihood someone's going to click because they know exactly what to expect and it's very beneficial to them. And then lastly, we've included the word today. You're gonna get results today. Again, make sure that it's accurate. Don't just throw things in there to try to get clicks and make it click Beatty. You want it to be accurate as long as it is. And then make sure you include it. Okay. Moving along. We have a Cooking Channel and we have a video for five delicious Mexican recipes. All right, so there's already a benefit in there, right, with that keyword, Delicious. Okay, that's the benefit. It tastes good. So that's great. And you may think, okay, that's enough. And it could be five delicious Mexican recipes. However, remember, we have 70 characters that we can kind of use, or up to kinda 70 characters that would be good to utilize. You don't have to use all 70 by the way. But in general, especially when starting out, it can be good to kind of keep them kind of closer to that 70 mark because you're able to include a little bit more detail. So five delicious Mexican recipes. The other benefit aside from being delicious is that these recipes can each be done in under ten minutes, okay, so pretty fast recipes maybe compared to those that take 30 or 40 minutes. So we have our keyword, five delicious Mexican recipes, and it's right there at the beginning because it makes sense. And then as you see, I've added under ten minutes, right? And I've even abbreviated the minutes be to Min because it's pretty self-explanatory. Again, you want to keep your titles within that 70, but keep them really short to the point not super dragged out in terms of the length of words or things like that. So if you can't abbreviate where it makes sense, then go ahead and do so. Again, if you're not sure where to abbreviate, then don't worry about it as long as it's kinda within that limit. So like I said, you could with this title separate using the dash like it did before. But as you see, in my opinion, and also because parentheses generally won't hurt your title SEO is this looks kinda stands out a little bit more kind of like focuses in on this under ten minutes. And it's just a little addition to our title. That's not going to hurt a title. But guess what? I don't want her a keyword ranking, but it will ultimately help or keyword ranking because it's going to help get people to click and watch, okay, and entice people to come in. So that's the reason they're an x. We have fitness, 60 minute at home workout. Okay, so that's the key word. So think about this again, it's kinda deduction. What can we infer about someone typing in this keyword? Right? If you're not typing in ten minute workout, five-minute workout, 20 minute workout. If someone keyword that you found in your research is 60 minute at home workout. That's a pretty decent length of a workout, at least in general compared to a lot of others. So in terms of this, right, what is the main benefit? Okay, So it's likely one of the benefits is it's complete, you know, it's full, it's thorough. But really why someone's dedicated in wanting to spend 60 minutes, maybe it's to burn fat, maybe it's to gain muscle. Again, it depends on your audience. These are just hypothetical examples, but let's say it's to burn fat rights to lose weight, which is fairly common. Okay? So we have again 60 minute at home workout. That's our keyword. We have that right at the beginning of the title and then dash, right. We know that they want to burn fat, okay, that's our audience. So we want to have something related to that benefit. So I've put in here obliterate fat now. Okay. So someone searching for this, if they're searching for it right there, likely not like Oh, let me look at a 60 minute workout for later. They could be on but a lot of cases, right? If someone's looking for a workout, maybe you're like, Hey, I'm ready to work out. What worked out am I going to do? Okay? And if there's going to be a mix of both, so 60 minute workout at home or that's what it is pretty straightforward and then obliterate fat. Now destroy it again. I'm kind of highlighting that with all caps to obliterate. Really standing out, showing you, I'm going to help you in the next 60 minutes. You're going to burn fat, you're going to burn calories and get closer to your, to your fitness and health goals. All right, really powerful. Again in otherwise we would just, if you just use the keyword, it'd be kinda bland, right? 60 minute homework out, cool, and it's good for your keyword, that's great, but then obliterate fat now, all right, I'm going to click on yours, right? It's, it's gonna kinda convince me. So there's, there's two elements. And then lastly, we have just general business channel or finance channels. So we have best ways to make money online today. Okay, That's the keyword. And then our benefit is that there's no investment needed. You don't need any capital to start with these business ideas for this video. So we could have, you know, best ways to make money online today and then $0 needed, okay, So no money needed. And if we really wanted to, like I said before, we're obviously making a video on a number of different ways to make money online. So if you have seven ways, go ahead and put that in the title, seven best ways to make money online today. And I didn't think about until now to look back at the title. So seven best ways to make money online today. $0 needed. Great. If I'm looking to start money without, and I don't have a lot of capital, I'm much more likely to click. So I think we really get the point if you guys would like me to add more examples to this, let me know in the Q&A section and I can consider adding some more examples for different categories. As you see, I'm trying to get as many kinda different examples as possible. And yet this is here for your reference. And lastly, to kinda recap everything that we said is I know it can seem like a lot. I've put it all here and it's very simple. Youtube titled checklist. Again, these are general best practices. Certain pieces of content may not necessarily follow this format for whatever reason, but in general, and for nearly all the videos and content that I create, that I help others create, this is what I would recommend and personal use. So what you can do here is you just kind of create your title and then go through this checklist and it makes you okay, Just my title include my main keyword. Yes, it does. You can go ahead and hit the checkbox here. Is it less than 70 characters long? And if you want, you can use a tool like letter count.com. And there's many just like count characters. So you can either manually count it went or when you go to YouTube. Youtube will kinda tell you how many characters that you have left are that you've used. Really pretty straightforward, Nazi difficult. So just make sure it's under 70 characters. Great. Okay, next are the first letters capitalize it, somebody else I wanted to point out with. So again, with some new, especially new kind of craters do is we'll make everything, you know, this is my YouTube title and all caps, right, to try and make it stand out and get people to click very spammy. Youtube does not like this, not when all the words are all caps. So that's one thing you want to avoid, but you also want to avoid this. This is my YouTube title, okay? Where everything is lowercase y. As you can tell, this stands out significantly less than when the first letter of each word are uppercase. So you wanna make sure that each letter of the first letter of each word are in uppercase. Okay, So the first letter is capitalized. So we'll go ahead and say yes, it is in general for certain words like 42, you know, things like that, then maybe not. But in general does yes, first letters are capitalized. Next, does your title honestly accurately describe your content? Very, very important. Think about it. If you have a title, it sounds really great, right? Whoa, like burn fat today, awesome, but it doesn't actually help them burn fat today or it doesn't help them, you know, it's not free, it's not easy. Guess what's going to happen? People are going to watch a little bit of your video, hit the dislike button and then leave. So it may help you in the very, very, very short term, but in the long-term. And in general, it's not going to help at all. So you want to make sure that your content accurately describes your content. Next does we're titled, get your audience excited or curious to click on your title and ultimately watch your video. Okay, So very, very, that's one of the big points. Obviously we have the keyword for ranking purposes, but we want to get people excited to watch her video. Otherwise, if it's not exciting, if it's, I don't really know the benefit of it Just general and bland. Then why would someone click on it? So again, your thumbnail is going to help about as well. So keep that in mind. Your thumbnail entitled going to work together, but you wanna kind of treat each on its own, maximum, maximize its search engine ability. So doesn't get my audience excited. You know, honestly, if not, think about ways to spice it up to make sure it's still accurate. And then lastly, if applicable, are there ways that we kinda include numbers to have those numbers in there with a text to make it pop a little bit, either at the beginning or somewhere inside. As you see here, as we saw many. But even here it was $0 needed. Great way to kinda make it stand out. And if you use like, Oh no, it's not applicable. Me, go ahead and check it and then there you go. And then you can kinda just run through this checklist every time you create a title. And running through this, if you haven't already been using this, look at the difference of content you create from this point on versus before. And I strongly believe you're going to see significantly better results from your overall contents, specifically from this title formula. So hope you found it valuable, knows a lot. So if you have any questions, let me know in the Q&A section and let's go ahead and get to the next video. 32. YouTube Video Description Template: Once you enter a title for your video, YouTube will ask you to enter some information and a YouTube video description. Now this I find is one of the most underutilized aspects of YouTube videos. And I'm going to show you the best strategy and specific template that I use to best optimize your YouTube description sections. So as you can see, once we kinda click here on the description section, that in the bottom right, we have up to 5 thousand characters that we can include in this section. So it can be a very, very long description. And I do recommend that you have long descriptions, but done in a very specific way. Ok, and I'll show you that way right here. So here we have a Google Doc that I've created. You can access this in the resources section. And what I've done is listed step-by-step, the seven-step process to building the best YouTube description possible. And I've provided a couple of examples because of an alkene seem a little bit confusing at first. So here is the process. Okay, So number one, all right, the very beginning of your description is very important to convert view, to convert browsers into viewers and ultimately subscribers. So an example of that, if you've been on YouTube, obviously you've seen, when you look at a YouTube video, you have the thumbnail, you have the title. And then also if you look kinda down below the little kind of channel name, you have the beginning of your description. So that actually appears in search results. So it's very important that we optimize this specifically for someone who's browsing and looking at which video to choose. Okay, so that's why this is section number one, very, very important for conversions of browsers into viewers. And the rest of your description then is going to be more targeted toward, um, existing viewers and subscribers. Okay, So with that being said, let's go ahead and get to it. So part number one, the first thing you want to begin with is a benefits based description. So literally in the description section, you'll have a description of your video. And in that it's very important to make sure that you include your main keyword. That's the really the key point. So this'll be usually I find around one to two sentences long, so fairly short. And just a brief description of what is the viewer going to gain by watching your video. That's what I mean by benefits based. Think about your audience. What do they gain by watching your video and then describe that. So it could be, you know, you know, for example, get more subscribers on YouTube this month. You know how to use YouTube keywords to x, y, and z, right? So that's the benefit is okay, you can get more subscribers. You can ultimately generate more monetization from your channel or whatever it might be. That's the benefit. And then here's how you get the benefit by watching this video is how you're going to get that benefit. Okay, So benefits based description. And in, in that description that one or two sentences right at the beginning, make sure that your main keyword, the same keyword that you're using in your title, your thumbnail metadata, your video metadata, and anything else that, that is in the first two sentences, ideally in that first sentence, somewhere where it makes sense. Okay, That's the key thing. I stress that enough. So that's part number one, then number two. And again, this is my recommendation after analyzing many, many, many YouTube channels. Number two, make sure that you include any resources that you mentioned in your video, if applicable, that would go here kind of right below those first one or two sentences. Or if you have timestamps that you're using, this would be a good place to include those timestamps. If you don't know the timestamps are no worries. We're going to have a full video on that here in the course later. So that's part number 2. Pretty simple. You mentioned anything in the video include a link or whatever it might be right there. Number three, this is what I recommend doing, is any YouTube playlist or other YouTube videos of yours that are relevant to your, to the video that the viewers watching. So think about it. Someone is already on YouTube watching your YouTube video. They're in the resources section or the description section, I should say, looking at, you know, your resources or other links, they're highly, highly, highly likely to click and view other videos of doors. So this is a great way for, especially for new viewers to ultimately get them to watch more content. And of course, by watching more content, your views go up. I'm ultimately your subscribers would go up and also ultimately monetization. Okay? And again, the reason we're putting that first is because we want to put the action that is easiest for your viewer to take kinda first before kind of more difficult actions and that'll make sense in a second. So part one at the very top, that is four, to convert viewers in browsers into viewers and ultimately subscribers. Part number two is just obviously if you mentioned something that resource in a video, you need to include that right there and you want to have it as easy to find as possible. But then point number 3, and moving forward, we want to kind of have the easiest resources for that viewer to access. And number one would be YouTube playlist or videos. If you don't have a lot of videos or playlist yet, no worries. Then right after that or instead, you can include links to your other social accounts. Again, these are going to build very powerful backlinks because every piece of content that you create on YouTube that links to your social accounts is going to help with just general SEO for those social links as well. And again, if you think about it, if someone liked enough to watch your video and go to the description section in and learn more. There's a good likelihood that they'll be clicking and interested in consuming content outside of YouTube as well. Obviously, they'd be most interested in YouTube content, then content outside of YouTube. And then next number five, this is a great place for affiliate links. And yes, you can include affiliate links, links to social, as long as they're not any sketchier, kinda spammy links, pretty much any quality general link that you would use yourself, right? You can use in your YouTube description section and there is no limit. You want to kinda be careful and not just making it super spammy and just having link after link after link. But you can have many, many, many links in your description section as long as the total character limit is at or less than 5000 characters. So this is a great place for any sort of affiliate links. And what I mean by affiliate links, if you're not familiar, is having links to paid partnerships. So this could be sponsored brand sponsorships. This could be any tools that you're promoting or services, your own products or services, maybe like merch or things like that. This is a really great section for it because again, you want to get people what's easiest to consume and kind of free and valuable first and then kinda sell to them a little bit later on. That's what I've recommended and I find works really, really well. And that's where you kinda include a phalanx. And again, it's going to depend on what your channel is and what you're promoting. This is also a really, really great way to monetize if you don't have any affiliate links or partnerships yet. I would definitely recommend getting creative and making some of those partnerships. We're gonna have a video about affiliate links on later on in the course as well. That kinda helped you a little bit with that really, really powerful way to monetize YouTube videos, one of our top ways of monetizing, okay, Next, number six, if you do have affiliate links of any kind, you will want to make sure that you include a affiliate disclaimer. And I'll show you an example of an affiliate disclaimer just stating that, hey, if you purchase anything with these links, just know that I do get percent commission on every sale that's made or this is my own business or whatever, it might be a bit I benefit from you purchasing here, okay, and I really appreciate your support, but having that little disclaimer is important. And another tip, just in case you didn't already know. If you are also promoting any kind of links or brands in your video. You need to make sure that you call that out in your video as well. So not just have the disclaimer here, but also in your video kinda call that out that you benefit financially from people, you know, ultimately purchasing with these links or you're affiliated in any way. Okay. So hope I made that clear. That's number 6 and I'll show you an example here in just a second. And then lastly, number 7, which a lot of creators do not do. But it's really powerful, is, I like to include between one to three hashtags at the very end of my description and the reason for this, and again, we also have a video on this. I know it's a lot of videos that we have, but this is YouTube. You can use hashtags is search for content. So this is going to increase visibility. And I'll show you where hashtags actually appear in your YouTube videos to where you can actually look a little bit more professional and kinda have your video stand out a little bit more as well. So hashtags are very, very, can be very powerful. Again, a little extra boost with SEO. And I'll show you a full video on that, how to find them in a little bit more detail. So that's the overall structure. Fairly straightforward. This is what I recommend and guarantee every YouTuber will have a different one. There is no kind of guarantee, this is the best. However, I've gone through a lot of channels and done a lot of analyzing and testing myself. This is what I personally use, what to use for my clients and what I believe is the very, very best. So that's the template, seven steps. And now I'll show you a couple of real examples that I've used in my own videos. So for example, number 1. First, we begin with the benefits based wanted to sentences with our main keyword in that sentence. So here we have super-simple and highly effective Amazon thank you card product inserts. So stop. So super simple and highly effective. That's the benefit right here's the benefit to you as the viewer. They can see that right there when they're scrolling to see which video to choose. So simple, highly effective. And then our keyword is Amazon thank you card. Okay? So Amazon thank you. Card is our main keyword. So boom, that's where the keyword is. That's where the benefit is. So pretty straight forward. That's kinda what it looks like. Again, really pretty simple. And it still has an effect on ultimately turning browsers interviewers. Next, we have the resources that were mentioned in that specific video. Following you can see how we structured and we tried to do this aesthetically as well, where a lot of YouTube. A description sections are very ugly. The more aesthetic and kind of broken out everything is, the easier it is for your viewer to digest and ultimately to take action. So here we have our main playlists or top watched playlists that are also very helpful. Again, sharing playlist will actually help increase your viewership time on your channel overall increased likelihood of subscriber. And we also have a video on playlist specifically. So we'll talk a little bit more about that. Also a great place for individual videos as well. If you don't have playlist yet. After that, we have our other social channels. I've also repeated the subscribe for more so people can subscribe using that little hack that I shared with you before. And then lastly, tools that can make you more money, right? That's the benefit, right? So my affiliate links and I do have a disclaimer and I of course call it out in my videos. And you can kinda see all of them right here, followed by the disclaimer that some of these links are affiliate links. Well earned a small commission if you make a purchase at no additional cost to you. So pretty standard and straightforward. And then lastly, the hashtags. So this is what it looks like. And again, you can review this at any point. And then just one last example for those of you who like examples. So is another one for a travel blog that we're building. So better than to loom playa and can, can discover buckle our lagoon, Mexico's hidden gem in this basilar travel vlog Mexico, watch and enjoy. So the benefit here was better than to implying can Kuhn. So that's where most Americans, our target is Americans mostly. And most Americans know about toluene Play-Doh Carmen and Cancun, Mexico. And this was specifically showing another place not too far away. So that arouses curiosity, that's the benefit to them. And of course we have our keyword which is buckle or travel blog Mexico. It sounds a little ugly, right, doesn't it? That's why I kinda put it a little bit later on. But even though it doesn't make a lot of sense, and it's ultimately up to you whether you want to include it or not, I would definitely recommend it is actually going to help your SEO. Reality is, your description will get viewed, especially that beginning part. But honestly, even if it sounds a little messy, I prefer to put the keyword in there usually a little bit more at the end of the description for that SEO benefit. And really it's not a huge turn-off. Ultimately, the quality of your content is what's really going to drive, not if your party, your description sounded a little bit off. So that's just my point that I wanted to bring up here. And of course, we have. So our full Mexico Venture playlist, again, we prefer in general to promote playlist over specific videos. And we'll talk more about that. Like I said, a couple other resources mentioned. Next, we have our other social channels for those who want more. And then our affiliate links here, different services and then also products which are our camera gear. This is all accurate too, by the way. And then lastly, I've got to update it, but have our little disclaimer here which I accidentally removed regular video, and then finally our hashtags. Okay, so hope these examples help and as you can see, feel free to compare this type of template to other templates that you've seen. I can tell you that it's very, very effective and well thought out and will ultimately maximize your search engine optimization for your YouTube channel and specifically with your description. So you have any questions, let me know in the Q&A section and without further ado, let's go ahead and get to the next video. 33. Are You Using Hashtags?: Did you know that your content can be found on YouTube through hashtags? Yes. So while most people don't use hashtags to find content, YouTube is so large, being the second largest website in the world, than a percent of its users do search for content using hashtags and your concept is searchable through hashtags. So what I would recommend that you do because it doesn't hurt you whatsoever and can only help you, is, like I said before, to use one to three hashtags in the description section of all of your videos. And here's an example. So you can try this for yourself. Go to youtube.com, type in any hashtag you wish. In this case, I've typed in hashtag chill mix, which is essentially like chill out music, relaxing music that I actually do like to listen to here on YouTube. And I don't know why don't you Spotify. But so we have the hashtag here. We see that there are 7 thousand Euros and a little over 100 channels where the hashtag chill mix is much less competitive than the keyword chill mix. Now again, most people are searching using that keyword for chill mix or chill out music or whatever it might be. But still a high percentage are enough. People are searching using the hashtag and discovering new content and channels that you definitely definitely do want to use this. So that's kinda how it works. Again, type in hashtag, find any kind of music you like. And as you see here, we have time music up here at the very top. We keep scrolling down time music again, time music, time, music, time music, really competing really well for this hashtag, which is really, really powerful. And your channel can do the exact same, especially because most of your competitors aren't doing this or thinking about it. So another thing about hashtags is an, I got this question a few times is that when a viewer actually clicks on your video to view and you're here on kinda the video detail page where you have the main content. You have the likes, Share, save, subscribe, all that good stuff. The title right above the title, when you include three hat, one to three hashtags at the end of your description. This is where they will appear as well. So they're both searchable. So even if people can't see them, they can still find your content through the hashtags. But they also appear above your title, which when I view YouTube videos personally and I know many others as well. To me, it gives a little additional sense of professionalism that those videos that do not a little bit more, maybe trending are kinda cool for lack of a better word. So that those are kinda the two reasons I'd recommend. But again, not a really a maker break, just something additionally that you can do to boost your YouTube video SEO. And like I said, right here, this will, YouTube will display between one to three. So if you have four or five or six hashtags, they won't display here, it'll be between 13 usually. And in terms of Sumner, what hashtags to use? I don't recommend using any paid tool. Just because like I said, it's not as important if this was Instagram or Tiktok, I might recommend a paid tool, but in this case, no worries. Just think logically, what kind of hashtags would your audience use to find your content? And also point number two is if you're a newer channel and you're maybe not as competitive, you don't have a million subscribers yet, then what I recommend that you do is use hashtags, have three words. So instead of chill, chill mix, they may be like Chill music videos or Chill music mix or chill out music mix, things like that that are a little bit, again, kinda like with longer tail keywords that are less competitive. Longer tail hashtags that are also less competitive as well. That's going to help you get some additional search, searchability. I'm going to increase the likelihood of you actually showing up in that main kinda hashtag feed where you can see all these different videos. Okay, so go ahead. If you haven't already done it, find your top videos that you've already created. Make sure you add some hashtags to those videos to give you a little boost. And if you haven't created any content yet, great, this is going to set you up in the best way possible. So something a little bit simple that can help. And if you have any questions about this, let me know in the Q&A section and let's go ahead and get to the next video. 34. YouTube Timestamp Hack: In this video, I'm going to show you how to create your own timestamps in YouTube. What they are, how they work, why they're important, should be pretty short, so let's get to it. So first, what are timestamps? So as you can see in this video, the video is actually broken up into several sections. So if we go here to kinda scroll bar, we see that there's an intro. We keep scrolling. We see that there's the begin the ATV ride. If we keep scrolling, keep scrolling. We see that there's waterfall, jungle bar, final review in this video. So it's all there, but it's basically broken up into different sections, almost like chapters in a book you can think of it. And what this allows viewers to do is to skip to the sections that are most important to them. If it's important to them, for example, maybe some people who are watching this video only want to see the final review. So they would just want to go straight to that section. And if they didn't have the timestamps, They wouldn't really know where to go. They would just have to like watch the full video, watch a bunch of information that's not important to them. Where there's other viewers who are like now summer, I want to see the whole video. So show me that everything and build a start from the beginning and they won't use the timestamps. But basically timestamps give those viewers who are looking for very specific pieces of information and help them find it faster and easier. And by doing so, you increase the likelihood of that person becoming a subscriber and actually increase views on your video. Now a lot of people will say, Well summer weight if we have time stamps, I rather to someone have to walk through my video to get to that point. Isn't that going to ultimately increase my view time and ultimately help with my SEO? And the answer is no, That's the short answer. The reason is, and a tactic that's been used a lot, is that a lot of YouTubers would just cram a lot of fluff and unnecessary information into their videos with the purpose of trying to get the viewer to watch as much as possible to get their view time up. But guess what? Now that timestamps have are becoming more and more used and that a lot of subscribers are getting sick of all that useless content. They're going to opt in. And it basically that you are constantly making information easy for them, centered around them versus your competitor who might be trying to use these old school tactics of trying to get people to watch all this content with all this fluff. They're going to choose u and subscribe you and they're going to appreciate you. Even if they don't watch through the full video, they'll watch through full videos in the future because they're not going to be subscribed to you and you'll go to you for the information, okay? So it's a small thing that can indirectly boost your SEO and that's kind of how and why. So certain videos, this will make sense. Other videos and honestly most that we create, it doesn't make as much sense. So it definitely depends. Don't just use timestamp for all your videos. Some will make more sense than others. And how you create this is actually really, really easy. So what you can do is in your description section. And like I said, what I recommended is right below the first one or two sentences. Go ahead and think about, okay, how do I want to break this video up? Let's say that you're doing a top five review of your favorite five hot sauces. In a review of your top five favorite artists, might be, and you kind of break it up, maybe like option 1, 2, 3, 4, and 5. Then what you're gonna do is name each of those. So maybe hot sauce one helps us to hot sauce three, reaction one, reaction two, reaction 345. You'll go ahead and name them. So you've got 12345 or however many that you want, it's completely up to you. It doesn't have to be five, it could be two, it could be 20, right? Depends on how long your video is and all of that. So as many as you want. And then next to it you're going to put the time of which it begins and the time format is as follows. So it's minute and 10 seconds. So in this case, the intro begins at 000 000. And the reason that I timestamped the intro is because, um, so people kinda know, you know, this whole section is the introduction. Then this whole section is, for example, the beginning TV ride. The whole next section is waterfall and so on. So it's not just like a, you have to click this to start the intro is just to know that that whole section is the intro, as you see right here, right? This whole section is okay. So again, you'll, you'll break it up and name it. And then next to the name, where does that begin? So again, this is why it requires a little bit of manual work. You can't outsource this as well. Or you can do this yourself either way, but just find where that section begins and then put it in this format. Um, once you hit Publish, then automatically the changes that you make will show up in blue here. So for example, let's say waterfall. So I want to see where the waterfall begins. Watch what happens when I click on two minutes and 52 seconds. It takes me to the video and then it starts at that section automatically. You don't have to do anything special with the linking. Youtube automatically creates those links because its algorithm knows that those are timestamps. So a lot of new YouTubers don't know this little trick. So wanted to share that with you and know where and how to use it. If you have questions or need some feedback in maybe if you should be using it or best-practices, let me know in the Q&A section, but hope you found it valuable. And let's go ahead and get to the next video. 35. YouTube Tags are NOT Dead!: When uploading content to YouTube, you also have the option to include what are called tags. And a tag is essentially a keyword that is associated with your video that YouTube can read and understand but are not visible to your viewers. So tags used to play a much bigger role in YouTube SEO than they do now. And actually now, especially as of this month, have played a much smaller role than ever before. And because of that and the way that tags are used, my strategy has actually evolved a lot. There's a lot of outdated information about tags, so you want to be very, very careful about where you find information. So this is the most updated. And because tags play less of a role in terms of overall searchability and SEO, they require a little bit less effort and work, then your title and your description. So with your tag and with the strategy. And by the way, when uploading a new video to view this, you may have to click on more kinda the More button to see some of these other options including the tags. Now, because tags play less of a role, a lot of YouTube creators just kinda leave them out entirely and don't utilize tags at all. And that's still a mistake because tags can still absolutely help with your search engine rankings. And they're really not difficult to use. So you might as well do it every time you upload a video and won't take hardly any time. And we'll still only help you not hurt you with this strategy. So the first thing you're gonna do, and the first tag that you want to use is whatever the main keyword is that you're using for your YouTube title. You haven't also in your description and your thumbnail metadata and all of that, you want to take that same keyword, that's going to be your first tag. Okay, so in this case, let's say it's chill music for studying, just going with our past example. So that's her main keyword. We're going to hit comma, and there we go. That's our first tag. And as you can see, we have up to 500 characters that we can use. I would have a minimum of that kinda one keyword for your tag and of course maximum, obviously 500, okay, So somewhere in-between. Now as you can see, you too could really says that tag can be useful if you're the content in your videos commonly misspelled. Otherwise, tags played a minimal role in helping viewers find your video, but he's still do play a role. So just keep that mind. So first it's going to be your keyword that's going to help, again, give as much juice to this keyword as possible. Next, what I'd recommend that you do is take either misspellings of your main keyword as well as other spelling variants of your keyword. And I'll show you two examples here. And literally you could just use this and then upload sort of a real example. So as he chill music for studying, Let's say that chill for whatever reason. We'll say chill, misspelled, maybe with three music for studying. So it's the exact same. And then I hit comma, and then there we go. So let's just say that it's common that people will type an extra L when typing chill or maybe one less L. So then you would have one less L instead. Music for studying, or if studies commonly misspelled, That's an example of a misspelling, okay? And we just need to think logically. Think like your audience. No need to go into in-depth research on this. But just think of a common misspellings and then make those appropriate changes. And then also not just misspellings you want to include also other variants. So for example, we have, our main keyword is Chill music for studying. But think about it. Someone going to YouTube. Another common way that they could type this in would be chill music while studying. So that's another great kind of variant that you can use that can kinda help your content gets searched for your specific keyword as well as kind of surrounding a keyword that surround that specific keyword. So again, so we'll do Chill music while studying. Okay, hit comma. And maybe I'll do chill just with one URL. Do chill out. Music for studying. There we go, comma. And then we'll do one last one. Let's just do chill with one L music while studying comma. Okay, there we go. And honestly, it doesn't use up the full 500. This is fine. Insufficient. You can go as much as you would like. I again, it will depend on the video and in a keyword as well, this is a very good base. Again, what we're doing is we're trying to tell YouTube in every way possible. This is what our content is all about. This is our main keyword. And in everything that we can do kind of drive traffic and drive relevance for this keyword, as well as in this case, kinda the surrounding keywords that are very, very similar. It might be commonly misspelled or spelled, or search in a slightly different way. So again, you can maybe add a couple more here. This is solid. Again, at the minimum, you want to have your main keyword there. What you want to avoid, which a lot of people do is not a lot of people do anymore, but we used to be done is maybe trending popular or just completely unrelated keywords, even spammy type keywords. So you want to avoid anything like that, right? And just kind of focus on your specific video and that content. Otherwise, tags could hurt you, but the only hurt you if you abuse them, which is very obvious. Youtube is all about relevancy for the user, similar to what Google is. So as long as you're doing that, you should be fine. And as long as obviously your content abides by YouTube's guidelines, like it's not something crazy, then you're fine, right? So that's my recommendation for tags. Also, you can use certain tools as you saw here. I'll do it again as I'm starting to type. If you do have the two buddy tool, they have a little section here when you install the Chrome extension that automatically shows you suggestions for tags, which is really, really helpful as well, but again, not needed. You don't need to go buy a tool for this specifically unless you already have two buddy and are using it. And it's a really great tool and I use it personally, but pretty straightforward. Hope this helps give questions. Let me know in the Q&A section and let's go ahead and get to the next video. 36. Category, Location, + More: Once you fill out your title, description and tags, there are few other sections that artists fun, but are very, very important to make sure that you're giving the correct information to YouTube to avoid any potential errors. And there's a couple of specific sections that can and will help your SEO, which I'll call out, I'm trying to run through this because I know it's kinda boring and it's a little bit. So let's go ahead and get to it. So step number one, select your video language, whatever language that you record it, and that's what you would select. Go ahead and select that for captions or certification. You can go ahead and hover over here. But essentially, as long as your content has not appeared on the US television on or after September 30th, 2012, then you should be fine. So you can just leave it as this content has never aired on television us. If your content has aired on television than you need to make sure that you select the correct. But in general, for the vast majority, maybe 99 percent, you're going to select this content has never aired on television and us. Okay, pretty straightforward. Next we have recording dates and location. And you can leave this blank unless your content is location-specific. And by the way, if you're creating location-specific content, for example, if you are a travel blog and you're making content about a specific city or a place, then the location be very important to you if you are covering, let's say you're a news channel and you're covering protests in Pittsburgh, which I'm just making up, then that could be good to have the location there for your video. If you have a, for example, if you have a cooking class in Cincinnati, Ohio and you are, your content is not specific to Cincinnati, it's just you happen to have in Cincinnati will then don't put Cincinnati here because the location is not important to your content. Another example of where it would be important is if you're a local business creating content. So for example, if you are a, you know, if you're a restaurant in a certain city than you, and you want people who see your content to come into your restaurant and it's not international or national, then what you would want to do is maybe it'd be good entering your location. Okay, so those are some examples of where location would be important. But basically, if location is important in your video, then it's important to put here and it will help with your searchability. Because as you can see here, videos can search our user viewers cancers for videos by location, okay, for recording date. It's up to you whether you want to include this or not. Not as important, but if you do want to include that, go ahead here for license and attribution, generally, you'll leave it as standard YouTube license. You can either choose to allow or not allow embedding, basically where people can take your video and then basically embed into their website. In general, I allow it. I like that actually, so I'm, I'm fine with someone who's a blogger taking one of my videos, basically picking it up and adding it to their website, assuming that they give me credit and people can live it. That's another way that I can actually drive traffic to my YouTube channel. So for me I like to allow it, but if you don't, if you wanna kinda have more control over your content and where it goes, then you can uncheck this. Next, we have published a subscription feeds and notify subscribers. So definitely would recommend leaving this checked, which it will be by default. Basically, do you want your subscribers, subscribers to get notified and see your video when it goes live or not? The answer should be yes and if it's yes, then leave it checked. So yeah, it'll almost certainly be checked. I hope this is a little bit newer. So we have shorts permission. So since YouTube is introduced, YouTube video shorts, what can happen is people who create shorts can take your pieces of your content or sample your content and use it in their shorts. So again, for me, I liked the additional visibility. So I leave this checked on. It's still little bit newer. It's actually very, very new. The creation of this video. So it's up to you again, if you want, have more control over your content, leave it unchecked. But for me, it gives me a little bit additional visibility than I will leave it unchecked. That's fine. Here's another one category. This is very important as well for your video SEO, okay? So for your category, it's also really simple. Choose whichever best suits your video. So for this example, right? I think we were doing the kind of music. So let's see if we have music. So we're going to scroll. There we go. And we do, of course, you have music and you can see all of the other options here. So just scroll through whichever best applies to you. Go ahead and select that. So I'll just go ahead and select music here. And then lastly, we have comments and ratings. So we have the option to either allow all comments to hold potentially inappropriate comments or to hold all comments for review. What I'd recommend is either allow all comments or hold potentially inappropriate comments for review. If you haven't already been on YouTube and experienced this, you soon will. And it is that kind of unpleasant where you get the notification, Hey, so and so commented on your video on or it, Oh, great, I wonder what they said. Then you go and you find that that particular user says something like, you know, wow, I tried this for the first time and it worked. And they have some link, interact. What the heck are they talking about? And a lot of times those links are spam links and these are kind of spam YouTube accounts or bots. So what I like to have is hold potentially inappropriate comments for review. So YouTube's algorithm has gotten pretty good at identifying what types of comments or spam. So it will basically hold those for review. And then you as a creator, we'll review them in either remove them and delete the comments and maybe even block the user or the user, or you can allow them to go through. So that's what I prefer. Or if I didn't do that, then I would just allow all comments. And it's going to be ultimately better for engagement, which ultimately will help you boost your SEO as well. Um, and that's pretty much it. It seems like a lot at first, but once you start uploading videos, and especially in your specific niche, it'll likely be very similar from video to video. So shouldn't take much time, but it's important to make sure that little additional juice and just make sure that you are setting up everything correctly. And actually quickly, the last, last thing that I want to bring up as well, it may not apply to a lot of you, but a couple of things here. Number 1 is your content made for kids. Okay? So if it's no, it's not made for kids, then click no. And what do you mean? Oh, well, what do you mean it's not made for kids like it's adult content, near know if your content specifically applies to kids. Again, it's, you know, music for kids, okay, then that means it's made for kids. So if it's made for kids, select made for kids. And if it's not select know, most of my videos, they're not made for kids. Actually, none of my videos are made for kids. So I select know almost every time, and that's the majority of students here in this course. However, if you do have videos for kids, make sure that you read the child's Online Privacy Protection Act for yourself. And make sure that you select Yes, here. Okay. So that's number one. And then down here for age restriction, if you're promoting anything, maybe you have alcohol in your video or you have certain content that is not suitable for certain ages, you can include age restrictions. If that makes sense. It's completely up to you. And then lastly, if your video was sponsored by a company, right? So, you know, sponsored by Squarespace, you want to make sure that you include, have this button checked to show that this is a paid promotion. If you don't, if you think, well somewhere, I'd rather just try to get away with this. Youtube can shut down your account. So that is not good. That's why I'm saying it's not as much, you know, helping you get more visibility and subscribers. It's helping you to make sure you don't get shut down to make sure that YouTube understand your content. So you want to make sure that you do all of that, like I said, seems like a lot at first, but really, as you create more content, it'll be pretty straightforward. So hope you found this helpful if you have any questions at all, let me know in the Q and a and let's go ahead and get to the next video. 37. Content Optimization Pt. 3 - Post Production: Welcome to the third and final part of the content optimization section of the course, where we've already covered planning your content, uploading your content. And now we're going to cover sorted those post-production aspects of search engine optimizing your content. And specifically what we're going to cover is number one, using an implementing a subscribe icon. And actually here I'm going to give you a free download for you to use. Very simple, very, very effective. Number two, EGN cards or end videos to increase viewership and subscribers. And then lastly, number three, our pin comments. So what they are, how to create your own, why they're important and all of that good stuff. So without further ado, let's go ahead and get to the next video. 38. Free Template To Increase Your Audience On Autopilot!: In this video, I'm going to show you how to increase your subscribers in just a few clicks using your own custom subscribe watermark. So if you've been on YouTube and watched a number of videos, you've likely come across this subscribe icon in the bottom right-hand corner of YouTube videos. And what's great is that you can create your own custom YouTube subscribe watermark that will automatically appeal on all of your YouTube videos and ultimately increase the likelihood of viewers for each of your videos turning into loyal subscribers. So really simple to do and will really help. Another little trick to help get more subscribers. You can see the example here. Here's watching the video. At any point you can just hover over this and click Subscribe, and now you're subscribed to that particular channel. Okay, so how do we do this for our own videos? Well, what you wanna do is go ahead and log into YouTube. Once you're at your account, go ahead and click on Customize Channel. And then once we click on Customize Channel, want to go ahead and click on the branding tab. Here we go. So we click on branding. And then once we're in branding, to scroll down. So again, we've already been here for the YouTube banner image or our channel art. And scroll past that we see the Video watermark. Okay, so here is where we are going to upload a watermark that will appear on the bottom right corner of all of our videos. So I've already added one. So what I can do and what you can do as well as you can display it only for the end of the video for a custom time. For me personally, especially with like a nice clean, lighter watermark. I like to have this for the entire video. So I'm increasing the likelihood of someone subscribing at any point that they want to and not just limited to a certain timeframe. Otherwise, if it was a little bit more obnoxious than maybe I would have it pop up more toward the end, or maybe halfway through to the end. But I recommend the entire video to increase the likelihood as much as possible. Since I've already uploaded one, I'll go ahead and click Change. And here I can just upload anything from my desktop. But what I'm gonna do for you is that if you don't really have the graphic design experience or you don't want to take the time. What I will do is give you my very own YouTube channel art, which you can kinda see right here. It just kinda this white male with a subscribe, but you'll see it in a second. I'll find a way to link it in the resources section of this video. So you can just download and literally go here and then upload in this section, ready to go on all of your videos. So check the resources section for that free template. And of course, if you have any issues accessing it or questions at all, let me know in the Q&A section below, Let's go ahead and get to the next video. 39. Keep Your Audience From Leaving With End Cards: In this video, I'm going to show you how to create your own end card video elements, which are ultimately going to help you increase viewership and subscribers for all of your existing videos. So the first thing that you wanna do is go ahead and log in to your YouTube Studio account. So just login to YouTube, hover in the top right over your profile. Click on it and then you should see the option for YouTube Studio. I'm already here in studio, so that's why it's not showing. So you'd go ahead and click. Once you click, head over to content and an in content, choose the video that you would like to add, end card video elements too. So in this case, we're going to add some elements here or just gonna use this as the example. So what we'll do is we'll go ahead and click on the details. Okay? Once you've clicked on details, go ahead and click on editor. And then you should get to a screen that looks something like this. And I have removed my face from this video just because I was covering up some of it. So as we see here in the bottom right-hand side, that there are some end video elements that will appear here in this video, and I'll just play it to show you what these look like. And you've likely seen these before on other channels as well. So let's go ahead and play as an example. Opens play that one more time. Make sure that they are selected. There we go. Okay, I didn't have them selected before, but essentially look something like this that appear towards the end. And we'll do really quickly one more time. There they go. Okay, so as you can see specifically here, we have two videos and a subscribe icon. These are the elements that we have chosen for this video and that I would recommend that you consider for your videos. Basically, once a video ends, you can add other video options for the viewer to watch. And how I'd recommend structuring is first what you'll do once you're here IN, OUT editor, go ahead and click on Plus element. And then, like I said, usually what I like to do is I'll have two videos. So I, so I select this once, then I go back to elements, select another, and then go to element, and then select subscribe which has already been chosen. So I'll go and select that. So two videos, one subscribe icon. And then once you're here, what you can actually do is you can move these elements around. You can increase or decrease the size as well. Whatever you like, that makes the most sense for you. And what I would recommend and a strategy that works best is one video on one side, one on the other, and then the subscribe icon maybe somewhere in the middle, somewhere to the side like I have here. Our depending on the video just so it's a little bit more out of the way. And in certain cases, I actually removed this subscribe icon, which is this one right here. It's where when someone clicks on this, they automatically kind of subscribe to my channel. But definitely want to have these two video options. Okay, so for the first video option, once we create these elements like I've just done here, go ahead and click. Then what you can do is select best for viewer. So you can allow you to select a video that their algorithm believes best suit the viewer. So YouTube sees a lot of data on each one of the YouTube users. And they are going to select the video that they believe from your channel that is best for them. So I definitely recommend the first video element here being best for viewer, just like you see on the screen. Okay, so that's number one. That's what deselect, because guess what? You're going to be creating more content in the future and having this, YouTube's always going to try to find whichever video they believe is best based on the user's past search history, not just on your channel, but there are other engagement as well. Number two, we have the second video element here. I'll actually show you. We scroll down. We can do automatically most recently uploaded, but I recommend not doing that. I recommend and once we've used the best for newer, scroll down here, hit on the Edit and you can actually choose any video of your liking. So think about the video. What video did the user just watch? And think about what would they be most interested in next? And the fact that someone's gone all the way through your video to the very end. That's a great sign and that's a high likelihood that they will both subscribe and that they will watch these other videos. So you definitely want to make sure that you have one of your choosing, one of your youtubes choosing. And what we would do is we will just select this, for example, There we go. Now it's switched out. So those are the two video elements. And then lastly, we have the subscribe element here. Again, pretty straightforward. It's automatically just to, ultimately when people click will subscribe to your channel, move it somewhere so it just kinda out of the way. And what I'd recommend doing is setting up this exact structure for all of your videos. If you already have videos on YouTube right now and you're not utilizing n cards. Definitely recommend doing so. It's gonna help keep people on your channel instead of leaving and increase subscribers. And what you can do to keep things simple, look at your top 10 highest viewed videos on your channel and just focus on those channels first. If you don't have a ton of time, focus on the top 10 or top 20, and just update those videos with this template. And you should see an increase in viewership for those videos and keep people on your channel so very powerful. And of course, if you have a new channel and your brand new, you're getting started off in the exact way possible. You can either do this after you've already uploaded your video or you can do this while you're uploading in that process, YouTube luck, she asked you, I like to do this. Once I upload the video with the title description tags and all the other information. I do this process afterwards. So that's what I for my personal workflow, that's what I like to do. And then lastly, you can actually also adjust when they show up. I personally to keep the video clean and nice eyelid to have these at the very end. So as you can see, right, this is the last ten seconds of this video. We have these things pop up. Otherwise, if we scroll here, for example, and just go to random part over here, I'm gonna hit play, right? We see nothing. We don't see any of the n cards because they don't show up until the very end. But you can change that if you want to, different parts of the video. But like I said, I would recommend, once you create the elements here at the top, scroll down here, and just make sure that they show up here kind of at the end. And you can kind of click on each of them right here, like I'm doing right now, and then drag and change them, for example, more appear anywhere in this gray area here. But like I said, I like to have them right at the end because people who watch all the way to the end are the best candidates for watching more my videos and subscribing. So that's it. Again. Briefly recap. Edit your video, hit on editor. Once you're here, you want to create a best for viewer video. And you'll want to have a video that you select along with a subscribe icon, make sure that they're there toward the end of the video right here. And you can again drag within this gray box here. And once you do that, go ahead and hit Save and boom, it'll show up on your video. You can go and view it yourself to make sure that everything set up correctly and you should be good to go. So hope you found this valuable. Let's go ahead and get to the next video. 40. Easy Hack For Better Results From YouTube Videos: In this video, we're going to talk about pinned comments. What are they, how they work, and why you should have one for every single one of your YouTube videos. So we're here on Mr. Beasts YouTube channel. We're looking at one of his videos. And if we scroll down in the comment section, we see that Mr. Beast himself, the channel creator, Pinned, put a comment and then pinned it to the top. As you can see, it's pinned by Mr. Beast. So right here at the very top for everyone to see. Now, what is this and how can we use PIN comments for our own videos? Well, what's really great is that by the ability for you to pin comments means percentage of people go to the comments section. And when you have your own comment at the very top, a huge percentage of your viewers are a good percentage. We will see that and ultimately can act on it depending on what your goal is. Okay, so in general, you want to have it pinned comment for every single one of your videos. If you've already been creating for awhile, Don't worry in and began to do all this work. Just go back to your top 10 to maybe 20 videos and go ahead and create PIN comments if you haven't already. How do we do this or how should we go about creating PIN comments? Well, what you'll do, go to the video that you want to create a pinned comment for. So let's say if this one right here. So I want to create a comment on this video. We're going to scroll down. We're going to add a public comment. Just like you wouldn't normally like your butt. You're going to comment on your own video. And then what we'll do in if you're not really sure what to do, either one of two things. Number one, if you mentioned certain resources in the video, I would recommend placing them here. So kinda that section of the description where you list the resources from the video or maybe timestamp or things like that that could be good to put here in this pin comment for that video. Otherwise, if you're not really sure what to put or I, if you really want to grow on YouTube and grow subscribers, way I'd recommend that you do is for your comment, you can literally copy and paste this exact phrase or just general phrase, but basically, you know, subscribe for more value and then have a link I showed you how to create to get people to ultimately subscribe. Okay, so it can be, in this case, subscribe for more adventure because it's a travel blog. So subscribe for more whatever benefit and then the link to get people to subscribe. That's a very strong link overall. And like I said, otherwise I would have maybe some resources from the video just kinda listed there. So once we create the comment, we'll go ahead and hit Save. There we go. Now it shows up here. So Save, we're going to hit the thumbs up, hit the heart. The reason for this is it makes it pop and stand out a little bit more. And then what we're gonna do is we're going to go over here to the three little dots on the far right. Click on Pin. There we go and hit pen. There we go. Now this is pin right here. So everyone who goes the comments are huge percentage will see this and you'll say subscribe for more adventure. Yeah, I love to subscribe for more. This is a great video on that. So I was going to comment them to go ahead and click. And it helps increase our subscribers. Really simple, really powerful, and really underutilized. So go right now if you already have content and create some pin comments for your videos, and if you are new to YouTube, then be sure to have this in mind. And with that being said, let's go ahead and get to the next video. 41. Structure Your YouTube Channel The RIGHT Way: Once you've created some YouTube video content, it's time to structure your YouTube channel and the best way possible with your videos. So what you'll do, as we've done many times before, go ahead and log into your YouTube channel. Go ahead and click on Customize channel. Or if you are in YouTube Studio, what you can do, go into left-hand side, click on customization, and it'll take you to the same place. Under customization or customize channel, what we'll do is click on layout. And in here and layout, we can then kinda reorient or structure our channel in the best way possible to maximize our SEO. So first two things you see here, our video spotlight, okay, and there's two verse. We have a channel trailer for people who have not yet subscribed, as well as a featured video for returning subscribers. So in general, It's a good idea for your channel to have a nice, you know, it could be short About Us video. So kind of here's what the channel is about. Here's what we're dedicated to helping you do. Here's when we schedule. You'll be sure to subscribe now to get funny videos, to get cooking tips, to get, you know, e-commerce tips, whatever it might be. That's your about video can be very short. That's where that would go. And I would recommend that you have a video about your channel overall. And then once you have it and go ahead and upload it here. And in this way, anytime a new subscriber comes to your channel, this will be the first and they haven't subscribed yet. They'll see this video then hopefully ultimately subscribe. So this is for new viewers, new people to your channel. And this will ultimately be the first video they see and help them in subscribing to your channel. Okay, so that's number one. Number two is we have featured video for returning subscribers. So one is for non subscribers, one is for subscribers. For this video, I recommend that every time you upload a new video, that whatever your new video is, that's what you make this video. And you may think, well Center, okay, how do we do this? Really simple, just overhearing this for both videos as well. Click on options. You can change Video, removed video, ad video, whatever that is. And then in this case, if we hit Change, we can select any video on her channel here we can search through our videos. We could also add any video on YouTube, but it obviously would make sense to use our own videos. So for returning subscribers, your most recent video that will go here, That's the top section. Next, we have featured sections very, very, very underutilized and can be very powerful. Here's my general overall strategy that I recommend for you. Again, this could depend, depending on your type of content, category and other factors. But overall this will work. Alright, so number one is put your popular uploads first. Whatever videos are most popular and kind of going the most viral, there's a reason for that. So if they're going viral, so instead of what a lot of people think is, oh, you know, my videos that aren't getting a lot of views. I want to try to get those more views. Know your mindset should be like what's already working, double down and focus on what's working and get it to work even better and what's not maybe working or maybe it doesn't seem to be working so much right now, that's fine. Leave it as is, but focus on your best performers and put those videos in front of more viewers. So in this case, when we went, basically what we'll do is we'll click on Add a section. And I've already done this, but you would click on popular uploads and automatically YouTube creates this section where it takes and automatically updates your most popular videos and post them here in this section. So your top five basically videos and guess what? The top five most popular in general are likely going to be the top five for new subscribers or people who maybe want to subscribe and ultimately get the most boost there. So that's popular videos is going to be your first section. Second section, what I'd recommend is your top playlist. So you'll need to select your top playlist. But what you'll do is you'll go back here to Add section. Scroll down and you'll see a section that says multiple playlists. So select multiple playlist. And then you'll just add in whatever playlist that you would prefer. And again, why are we doing playlist? And we actually have a whole other section coming next about playlist. But essentially what this will do is when someone clicks on a video and watch the playlist, it'll automatically play the next video in the next video and so on. And ultimately increased likelihood of them subscribing increases your total channel watch time in views and it's ultimately good overall on. But the reason we're putting it second is because it's much easier for new subscribers or new viewers to consume. Some of your one video is just one video. It's on a whole playlist. It's very easy. Just click and start watching. So that's why it's first it's the easiest to consume. That's why we have this. It's almost like a heavier meal. It's good. It's very good. And that's what you want them to kind of consume, but it's a little bit, a little bit more. So that's why we kinda put it second. And then lastly, this is kinda the default that YouTube will have. Go ahead and put uploads here last. So you're kind of putting your best content forward for the viewer right off the bat, which is the best, instead of just having the default, which is just basically your most recent, it's still good to have this, but I recommend having these 2 first. And by these being first, you increase the likelihood of people actually consuming this content first. And the last section is if you have any other channels. So let's say you have multiple channels on YouTube and some of those channels relate. You can go ahead and put your feature channels here. Otherwise, no need just leave this blank and you'll just have these three sections along with a video for returning subscribers and a video for new viewers who have not yet subscribed. So pretty simple overall, this is the best way to kind of structure this, the reasoning for why. And if you already have a YouTube channel, look at your overall statistics and analytics now before making the changes, then by, after implementing these changes look and I can almost guarantee that you'll see an increase in views and ultimately subscribers and monetization to your channel. And of course, if you have any questions, let me know in the Q&A section below and hope you found this valuable. Let's go ahead and get to the next video. 42. YouTube Playlists Intro: Congratulations on making it to the playlist module of the course. This is going to be actually very short module where we will dive into play lists, what they are, why they're so important for YouTube SEO and how to create your own. And just as an example, you can see a set of play lists here. If I click on any one of these playlist, go ahead and click View playlist. We have basically a collection of videos in each playlist with some other information. And again, I'm gonna show you why this is important, how to set up your own. So without further ado, let's go ahead and get to it. 43. Get More SEO Juice From Playlists: In this video, we're going to cover playlist optimization for YouTube SEO. And if we've already covered a little bit about this through the course. So again, what our playlist, playlists are essentially a collection of videos that you put together. And the benefit of platelets are two things. So number one, I'm creating playlists will actually help your overall channel optimization and helping YouTube categorize and understand your channel content, which can ultimately help boost your content to perspective subscribers and viewers. Secondarily is that creating playlist and sharing playlists, as we've kinda talked about and shown before, can actually help increase viewership on your channel. Because when someone goes to a playlist, essentially, they'll start watching the first video. The second one will auto-play and then the third and the fourth and so on. So instead of just your potential viewer or subscriber watching one of your videos, they drastically increase the likelihood of them watching multiple videos. And then ultimately, if you're not a subscriber, turning into a subscriber, this is going to help with your monetization of the channel by getting more viewers and subscribers and all of that. So plays again directly into our three goals that we mentioned at the beginning with YouTube SEO, very important, they're easy to do. The first thing that you wanna do is before you go to your channel or anything like that, is think about your overall content and think about how your content can be divided into different categories. Just some random examples could be if you have a cooking channel, maybe you divide into cheap eats, delicious, quick or micro. Microwave eats, things like that. Skillet oven or no oven. All that. It can be infinite, right? It could be if you have, if you do impersonation for celebrities, each playlist could be a separate celebrity like Elvis impersonation is Bill Gates impersonation or whatever it might be. If you're doing a travel blog, it could be different countries, Brazil, Turkey, Singapore, right? Whatever it might be. And it's up to you. It depends on your content. If you need help or have questions, let me know. I'd be happy to kinda help give you some insight with your channel. So that's number 1. Next, once you've developed those topics, each of those topics or divisions will become a playlist here on YouTube. Now how did we set up a playlist? Very easy to do. So first, you'll log in to your YouTube channel. Next, click on Customize channel. Once you are in customized channel, on the left-hand side here, kind of under your profile photo, scroll down until you see playlist, which did I just there it is. Okay. Platelets, right? They're actually quite at the top. Go ahead and click on that. Once you click on that, what you can do, obviously, you already see my existing playlist, but assuming you have no playlists yet, in the top right-hand corner, click on new playlist, ok. And then here we can create a title. And actually after we can create a title and a description. So whatever your main topic is, again, you can use keyword surfer, that Chrome extension that we spoke about before. That's a great place to maybe find some just general keywords that would be good to insert here. So again, just kind of write down your topic and then later go back and maybe throw in a keyword or kinda adjusted around. It's where it makes a high search keyword or a relevant keyword. But in general, if you've been creating content for some time and seeing what's kinda picking up, you'll likely already have an understanding of what keywords are performing well overall. So you just enter plate, playlist title with a keyword. Okay, we're gonna make this, so you would make this public. I'm going to make this up. Actually, I'm gonna make it unlisted right now just because I don't want anyone seeing it because it's just for this example I'm gonna hit Create. There we go. So our overall kind of shell of our playlist is created. Next, what you're going to do is go ahead and click on the edit and YouTube button. That'll take you into a new tab. And in here, you've already added your title. Looks great. Next, we're going to add our description and videos. That's it. So title, description and then the videos that you want in this playlist, that's it. Really, really simple. And you can create as many or as few playlist as you would like. So obviously for the description similar to the YouTube video description, what is the benefit that someone is going to get by watching this playlist? So overall, what are they going to learn by going through all of these videos? Maybe it's a crash course or a mini-course into a certain topic, or maybe become a professional chef. Or, you know, my funniest videos, the funniest videos on my channel right here or whatever else it might be. So you can put that there. And then also again, in a description, try to take a keyword and one or two and put them in your description of your playlist to again help keyword optimize both your title and your description. Okay, So title, then you'll add your description. Just edit here at it. Again, you have up to 5000 characters. Again, I would just recommend and just having a very short, maybe you like one or one to three sentences for your description, not adding all those additional like affiliate links and everything else now for this case, but you can, if you'd like, you have the opportunity to. But I find that this is a better place to just get people to watch through the full playlist. And then on each video they can see your full description there. Okay. So again, it's up to you, but that's what I'd recommend one to three sentences, keyword optimized. You can also add hashtags as well. So we're going to go ahead and cancel. There were just pretend like we edited. And then lastly, we need to add some videos. Okay, so we're gonna go here to the three little dots. And then what we're gonna do is we're going to add videos and then click on your YouTube videos and select all of the videos that you would like to add to the specific playlist. Keep in mind you can add the same video to multiple playlist. But in general, it should be if you use the video in one playlist, as you just usually stay in that playlist to keep everything separate. So let's go ahead and we'll add this one here. So we'll add video. We added one here actually, why did another one? Let's see. So I added this video. Let's see kinda how it looks once it's updated. And YouTube just giving me a second. There we go. So added one video. So there's the video here. With multiple videos, you can actually change the order so you can kinda reorder. And when I'd recommend doing is obviously if it's chronological, then put it in chronological order. Otherwise, whatever you believe would be most valuable to the subscriber to the viewer, put that first in your playlist, whatever is the most valuable, and then kinda go down the list. So as soon as they start watching the platelets, they get immediate value, immediate help, or immediate laughs or motivation or whatever it might be, education, entertainment or motivation. And then it'll make them more likely to move through the rest of the playlist. And again, you believe is most valuable won't always be the case with them. But again, keep it simple. Go through and how many videos should you add? It's completely up to you. Obviously, you should have at least two current playlist, but it can be up to 10 or even more. Again, depends on your playlist and your objective, but should make sense. And of course, if you have questions, I'm happy to help you with your channels specifically. And then once you add the videos that you like, what you can do is head over here to the share button, click on that. And now you have the option to share either a link or even directly share or even embed on other social media platforms or websites, which make this really great. And again, in general, I prefer sharing playlist over videos for the reasons that we already discussed. And now that this is all done, what you can do is actually exit out and go back to your channel. Once you do that, you should see the platelets show up. Again. I made this unlisted. So I'm not gonna kinda make this visible here. Otherwise you would be able to see it here. And again, you can have as many or as few playlists as you like. The more in general is going to help boost your SEO for your channel overall. So hope offends valuable. If you have questions, let me know in the Q&A and let's go ahead and get to the next video. 44. 5 Ways To Drive Even More Traffic To Your Videos: In this video, I'm going to share with you five simple hacks to further increase visibility for your channel and your content. And at number one, we have news, especially if you are a newer channel, trying to gain additional traction, especially in the beginning. This is a great, great, great idea. So it doesn't matter what your category is in general, this can work for most. And essentially what you wanna do is pay attention to trending or new topics in your industry and then create content about it. Because when you think about it, every piece of news is sort of like this keyword is this new thought. Um, so when you, when this kind of new keyword of this new topic arises to create maybe some of your content around this topic, around this keyword. It's very, very low competition, right? When the news breaks, right? And you kinda, it's sort of like this wave and you get in really quick and ride the wave as more demand, as more people search for this content on can be very, very powerful. Again, it's not as traditional. You're not going to follow the exact methods that I've mentioned before in terms of keyword research. This is a little bit more, maybe I'll say a little bit more risky in terms of less likelihood of your video's going viral. In terms of like knowing for sure because you're kind of taking a guess on a keyword or topic. Um, however, I would diversify and have some your content focus on news. If you're a comedy, maybe there's something that happened that you can make a skit about or you can have your reaction about if it's music, right? So an artist is dropped a new album and you do a reaction video or tips or tutorials where there's a new tool that's available. Or if you're in marketing and something, some algorithm change happened, um, or some new feature was introduced in the list goes on, right? So just know your niche or your industry and any kind of news or newsworthy things that happen. Just keep that in the back your mind and as soon as it happens, get ready, get out your equipment, record a quick video, upload it with, you know, as best as you can. And you may be surprised at how viral those videos could go, Okay, That's number one, Number two, weekly or monthly contests for your channel. So this is really powerful as well and this works better once you start having at least somewhat of a base, I would recommend kind of starting this around maybe at least a thousand subscribers. Do you have a solid base? And we can still be very effective? Or if you have a strong audience outside of YouTube and you're starting to build your YouTube channel. This can be amazing. So what you can do is, you know, every week or every month, you can say, hey, everyone who subscribes to the channel likes this video and comments, does those three things. One of these people will be randomly chosen to win, you know, XYZ. So it could be an Amazon gift card. It could be a one-on-one consultation. That's what we do because it makes sense for our clients. Do something of value to your audience. It could be, you know, some of your merch or whatever else it might be. And run those like I said, weekly or monthly. And you can do this to grow your YouTube channel. Again, it was subscribers and views and likes and all of that and give something that's really not a high cost to you, but very valuable to the audience. So very organic, very powerful way of growing your YouTube channel. Number 3, partnerships. Fine. So two things here. Number one, find other YouTube creators that are in the same category as you with similar number of subscribers. So maybe a little bit more or a little bit less and reach out to them for potential partnership or collaboration. You bring them on your channel and they bring you on your channel. And the reality is, you're going to, obviously some of your subscribers will go and also subscribe to this individual. But there's also come in subscribe to you, you know, they're likely going to share the video on their social media channels. You're going to share on your social media channels. And ultimately you're both going to benefit from this partnership, especially with YouTube, is really, really powerful and a very easy way. You could even do a Zoom call and just have a zoom call. It that makes sense, or have them be a guest on your channel and is create a video. There's a lot of ways of going about it. And if you're curious or want to learn more about partnerships, what you can do is just in your niche, just start subscribing, following other people, other creators in your specific industry and see kind of what they're doing. You know, engage in their contents, start reaching out. And then also secondarily is yours have to limit yourself to your specific niche or industry. You can also reach out to other creators or even like news sites outside of your industry. For example, let's say one of my channels I teach Amazon FBA or selling on Amazon. I may reach out to an e-commerce channel or to a passive income channel, things like that. And talk about how you can generate, make money online by selling products on Amazon, where it's not just other Amazon sales channels, but kind of complimentary. Or if you make a specialized in a certain type of food, collaborate with someone else or, you know, in the list goes on, right. So pretty straight forward if you have questions about that or any of this, let me know. So partnerships, very powerful, start reaching out seriously. That can be very, very helpful to you both. Number 4, which I kind of alluded to, and you should be doing, is it's amazing and it's my favorite social media platform, slash search engine because it's both. But what you wanna do is when he create new pieces of content in general, is to share that new content with your audience. So for me, what that looks like is we have a Facebook group, Facebook page, twitter and Instagram. And for Instagram for example, we'll kind of do a quick Instagram story where we say, hey, you know, new video out and then we kinda show that new video on the channel On Facebook group. We actually share the link and say, Hey, if you want to learn this or that, or you want to gain this and watch this video. Simulate like Twitter, you can share the link, right? So share that link to the video or just notify your, your other audience that you have a new video on YouTube and just drive traffic as soon as that video goes live. Because the more engagement and likes and views that your video gets right from the beginning, that's going to send good, kinda good messages to YouTube's algorithm right in the beginning and help boost it in search results and discoverability. So very important you should be working if you have additional social channels, make sure you kind of build those out first and then start utilizing those at some point. And lastly, we already talked about, of course, the importance of keywords. I think we've stressed that more than enough, but just wanna kinda put it here in this final checklist. Free to kinda go back and make sure that you're hitting on all five of these points. It doesn't mean, you know, all of your content should be partnerships. All should be talking about contexts. It should all be news, but just kind of sprinkle in a little bit and you may find that your certain contact clearly is performing better time and again than others, then maybe you just start solidifying and doing that only. So hopefully this makes sense. These are the five absolute best ways to grow indices for new channels and existing channels. And like I said, if you have questions or need anything at all, let me know in the Q&A section and let's go ahead and get to the next video. 45. Get More Visibility With YouTube Posts: In this video, we're going to briefly cover YouTube posts, which are one of the most underutilized content types of YouTube creators that can help give you some additional visibility and ultimately help engagement with your subscribers to keep them attuned to you and your channel. So what are you two posts, essentially YouTube posts are sort of like posts almost similar to an Instagram post in a way, but for YouTube. And obviously YouTube is most known for its video content at starting to expand into other content types it has been, will continue to do so in the foreseeable future. And what you can do to see if you have access to posts is login to your YouTube channel. In the top-right corner, click on Create, okay. And then you can scroll down and see if you have the option to create post. If not, YouTube will tell you the requirements that you need. Usually maybe something like 1000 subscribers are needed before being able to create posts or whatever else. It, I'd be rich soon as you have access, it's definitely a good idea to start utilizing YouTube posts. So we're gonna go ahead and click on create posts, show you what this would look like. So first of all, it'll get to a section that looks something like this. Posts will appear in your YouTube community tab. So obviously you have all your videos here in the video tab, playlist in the playlist tab, and then in the community tab, you will have your posts and these are visible to everyone. What I found in my experience is the majority of people that will see your posts similar to your videos, at least when they first start off is your own audience. I have found they don't get as much visibility as videos. However, they take a lot less effort than most videos that I've ever created. Actually, I don't think there's ever been a post I've created that's taken a really long time. And as you can see here, in order to create our post, we can write some text here. So there's no title and description. It's basically all the description. So you keep it simple and just whatever you're posting about, kinda describe that it could be one sentence or more. You can shout out certain channels. If you've, if you've had, you know, partnerships or things like that. And in terms of the actual content, you can select video. So you can choose an existing video that you've created or even another video on YouTube that maybe you want to weigh in on or kind of raise awareness about. So you can see in select your own video or any video on YouTube. Next we have a poll. Really, really great option. So if you have any, you know, maybe you're having some ideas about changing your YouTube posting schedule. You've created some new channel art and you're wondering how people like or maybe dislike it. Or you wonder what type of content do your audience want to see more of? You can create a poll which is really, really powerful. People love interacting with polls on definite recommend doing. It makes sense. So you can go ahead and kind of create a poll here as well. So that's number two and then number 3 and the final one, I'm going hit Cancel, Okay? Number 3 and the final is image. Okay? So kinda like with Instagram, you can upload an image and then talk about that image again, it could be certain updates. So in my case, we'd just to show an example. We have kind of monthly promotions on her channel and I've go ahead and I announce. The winner here, a little bit grainy, but people get the point. So that's why I used the image for this is the video where I, you know, I had a collaboration with another creators, so I tagged them, create a post about it. You know, product ideas. A lot of news are new logo, et cetera, different news about us. So images I find a really great for news pertaining to either your industry, your channel, et cetera. But definitely what I recommend is in your workflow, consider creating one post per week. Don't worry about creating a ton or having create every day, but just one post a week. It could even be, hey, just a reminder. We're video about this as going live on the state. So it could be, you know, talking about future videos, collaboration's polling and serving your audience for whatever reason, updates to your own channel or to your industry, etc. Those are some great ways to use posts. So that's what posts are. That's how you can use them. Pretty simple. And again, you can kind of try it out for a month, once a week, for a month, see how the engagement is overall. But like I said, I found quite a decent amount of engagement depending on the post because it's very, very underutilized. And also the last thing I'll mention is with this description here, you can also include searchable hashtags. Here, once it goes live, you'll see they're searchable. So definitely, again, put 123 hashtags in each of your posts if it makes sense. And it can help, again gets you. So even more additional disability where they show up is on the YouTube homepage. So when someone's signs into YouTube right there on the homepage, they can either search for content or in the bottom though kinda see, kinda like at the beginning of this video you saw all the other videos that were there. You'll also be able to see particular posts for a good chance that you've subscribed to, as well as other kind of recommended posts that youtube throws in their feed. So that's the overview. Hope you guys find it valuable if you have any questions, let me know in the Q&A section and let's go ahead and get to the next video. 46. Top 4 Ways To Monetize Your YouTube Channel: In this video, we're going to cover four different ways to monetize your YouTube channel, Andrew content to maximize revenue on YouTube. So first, number one and the most obvious is with YouTube ad revenue. So as a YouTube creator, you had the opportunity to allow YouTube to display ads on your content. And basically to keep it simple, you get a percent. Youtube basically pays you to allow them to show advertisements, because obviously YouTube's biggest revenue source is from their advertising. So you helping them to ultimately generate more revenue, they give you basically a percent of that. At best way to keep it simple. Very common everyone knows about this. In the next video, I'm gonna show you some of the requirements and how to actually set this up for your own YouTube channel. So that's advertising or ad revenue. Number two is brand partnerships. So you can actually have the opportunity to reach out to different brands or for brands to reach out to you and create a piece of content or a series of content that specifically involves or promotes that brand. So for example, it could be product placement. You could be creating a video and then call out, Hey, this video is sponsored by x, y, and z brand. And then you can have kind of the brand product in your video. It could be just a video, for example, alley and I were paid $650 to create a video for this company basically showing people how to use this particular software. And it really didn't take us that much time at all, just as perspective. So really with brands partnerships, there's not like a kind of cut and dry method. It can wildly range depending on what the brand wants, depending on what you want and what you're willing to do with your channel. And basically it's a little bit of kinda like a couple back and forth and ultimately agreeing on something. For me personally out of these four methods, partnerships are not my favorite. I don't like doing it as much. I like creating organic, more kinda helpful content and not kinda having a brand. You have to tell me what to say or what to do. But this can be a really great opportunity and there's many other brands that do this and make quite a bit of money on doing this as well. So that's number two. Number three, this is my favorite by the way, and this is where the majority of our income from our EG channels comes from, and that is with affiliates or affiliate links. So affiliate links are also fairly broad. Usually when people think of like affiliate links, they think of Amazon affiliate links where you can essentially have an Amazon affiliate account to where you create a special link to a product or something on Amazon, someone clicks on that link. And then if they buy on Amazon, then you get a certain percentage because that whole sales basically tracked and attributed back to you as the source. But affiliate links can be for virtually anything. So it could be physical products, digital products, services, et cetera. So you can even promote, you know, if you have, you know, you're making a video about a certain type of tool or software, you could have an affiliate link for that software. To get started with affiliate links, what I'd recommend that you do, is there certain tools, products, services, or whatever that you use a lot of either in your videos or that you talk about a lot or whatever, or that you just like, go to those websites, scroll down on the website all the way to the bottom and you might see a section there for affiliates, or you can type in that name of the company followed by the word affiliate program. And a lot of these companies, even small companies, do have affiliate programs especially now. So definitely if you're already kind of promoting or reaching out, you know, are talking about a lot of these tools, products, services, reach out, see if they have affiliate programs, enroll, sign up with your basically your PayPal, your e-mail, your name, and then they'll give you a specific link. You'll use that link in your YouTube videos. And remember, whenever you use an affiliate link and you're calling it out in the YouTube video, just make it known that this is an affiliate link and you do receive a percent of commission. Likes it. This is my favorite because it's very, very kind of passive income. I don't have to I don't have to do the service or sell the product or anything. It's just kind of all done automatically. It's between, you know, that individual and accompany and I'm just kinda the middle person connecting the two together. So really, really powerful and I make, we make a decent amount through our affiliate links much more than our ad revenue. And then lastly, number 4, we have, of course, merch or merchandise, which is a very common form, especially now. This can depend on your channel. You may be surprised. You have the opportunity for merch, maybe more than you think. You may think it's only for certain types of channels that is can really revolve into a lot. And when I'm talking about merch, I'm referring to different types of apparel. So it could be wristbands, hats, hoodies, mugs, you know, things like that, pretty typical and pretty well-known. But also consider your own creating your own products, services, tools, whatever it might be, and just promoting your own. So you kinda have with affiliates, you're promoting somebody else with merch or your own products or services, you're promoting your own companies or maybe, you know, companies that you're a part owner in or whatever it might be a good that's kinda what I'm referring to as merch overall, it's not just merchandise. Could also be your own business. Hello, YouTube ad revenue, brand partnerships, affiliate links, and your own products and services or your own merch are amazing, great ways to monetize. And really you could do all four of these. There's no reason not to. So if you're not already start just kind of brainstorming, think about how you can start implementing these in your channel right now, even if you have a few subscribers, just start from the very beginning and then build up with this in mind. And if you have any questions or would like any insight on this specifically, let me know more than happy to help you. And without further ado, let's go ahead and get to the next video. 47. YouTube Monetization Requirements + How-To: In this video, we're going to talk about YouTube ad monetization. So how to monetize your YouTube channel through YouTube ad revenue? So first things first in a lot of questions, people have our weight. I don't see the option to monetize my channel. Well, there's a couple requirements that YouTube has in order to monetize your channel. So number one, you need to have at least 100 subscribers. Number two, in the past year, the past 12 months, you need to have at least 4 thousand total watch time hours. I need to let let you know if that's if you have that requirement and you will, I'll show you where to kinda find that in your own channels. So those are the two big ones, of course, also comply with YouTube's policies. They'll tell you to read these agreements and make sure that you read through and then agree if you do agree with them. And then lastly, you need a Google AdSense account in order to get paid. So even if you don't have 1000 subscribers, what I'd recommend that you do, or the 4000 watch ours is you need to make sure that you set up an AdSense account. So this is a Google AdSense account. You can go to google.com forward slash AdSense. And that should take you to this screen here, and I'll link in the resources section as well. Basically, the way that YouTube works is that with Google AdSense, this is the way that you're going to get paid. So you get your views and in the Azure shown on YouTube. But the way you actually get to funds deposited into your account is through Google AdSense, again, because their YouTube is owned by Google. So that's kinda how it works. I don't know why they do that, but that's just kind of the way. So you'll create basically a Google AdSense account. It's free to do so. Go ahead and do that right now, even if you don't have 1000 subscribers and then connect it to your YouTube account and I'll show you where and how to do that. So that's kinda the overall requirements. And again, as you can see right here, it's a very short Google search away. This is the most updated information if anything changes, I will let you know. Number 2 before we kinda show you everything in your account, how much can you expect to make? It definitely varies based on your category. I find that more business-related or kind of wealth related categories tend to make a little bit more because that audiences little bit more monetizable compared to maybe some other categories. But on average, it's about $18 per 1, 0, 0, 0, 0, add views. Hey, so you can kinda use that for your estimation in C. And then Let's go ahead and actually dive in. So hope you found it helpful thus far. So first, login to your YouTube Studio account. Once you're here on the left-hand side, go ahead and scroll down until you see monetization. Click on monetization. Once you've hit the screen, it may look different for you if you do not yet have those requirements that we already mentioned. And then YouTube will let you know and tell you enlist those requirements there as soon as you meet them. You just basically going to ask you to connect your Google AdSense account so that you can then get paid. And then once that happens, once you meet the requirements, you have Google AdSense, then you can start monetizing your videos and the way or what to do once you're able to start monetizing is. And you can go retroactively back to all of your past videos, which I recommend that you do, as well as all of your future videos that you post. And make sure that each of those videos can be monetized or not monetized. So it's not just all videos are monetized automatically. You have to choose which ones are or are not. So what we're gonna do once were monetized or monetizable. We will go back here and click on, go to content. So click on content and the left-hand side. Once we're here in content, then what you see here, there's a little bar that says monetization. And as you can see, we've turned on monetization for all of these videos. To do this in bulk, go ahead to the top left here and click on Select All. Okay? And then you can either select just what's on the page or everything. So I'm going to select everything. Okay. I'm going to click on Edit. Click on the drop-down, and then I can click on monetization. Here, monetization, then I can go ahead and turn on monetization for all these videos. So you wanna make sure that you've turned on monetization for everything if you want to get monetized and that you can also specifically go through and if you want to turn it off for specific videos, you can do that as well, but it's just kind of how to do it in bulk. I'll hit Cancel. That's already been done. And then lastly, what I'll show you is so now once you've gone through these steps, you've hit the requirements. You have a Google ad sense account linked, and now you've turned on monetization. You wanna make sure that you control the type of monetization with your video, because YouTube has different types of ads that they can serve on your content. So what we're gonna do is just kind of select kinda random video, whatever one that you want to edit. And then hover over here where it says monetization kind of like right next to the video, next to the kind of comments in three little bars here you want to click on this monetization one. Okay, so we're going to click, this is going to open a new tab. And specifically this is going to allow us to change or alter the type of monetization. So number 1 we have first is monetization on or off. Go ahead and change that. We've already done that. Number two is the type of ads. So what type of ads do you want to show? We have display ads which are default overlay ads, sponsored cards, skippable video ads, and non skippable video ads. Pretty self-explanatory. If you've used YouTube, you've definitely seen all of these type of ads. And if not, you can do your own research. It's pretty straightforward. But what I like personally and just sharing this with you is I do not like to have non skippable video ads for my own content or I don't recommend this for any, my clients are any students here in this course because this really if you've ever gone through a non-scalable, will add where basically you're on YouTube, you're about to watch a video and you see this ad that just keeps playing and playing and playing and you're not able to skip. It gets really annoying and really matches. And I found that you can actually, a lot of people actually not watch your video and go to another video because they're frustrated with seeing that ad. So that can actually hurt your SEO and even indirectly hurt your monetization by having non skippable video ads and forcing people. Usually when new creators kinda get access to monetization, they want to monetize everything because they want to basically make as much money as possible. But you can actually in the long run, be better off with your channel and your account by not including. So I like to have this unchecked for most videos. The only time that I use non or sorry, yeah, I leave this unchecked for all all my videos is non-scalable. I don't have them on any mind to just not something that you have to do, just some other insight. And everyone's gonna have a different strategy. So you'll hear 1000 different things if you go online. But that's my rationale for why. And obviously, if I believed it was good, then I would do it. So that's the type. And then lastly we have the location of video ads. So we basically have before, during and after the video, okay? So before obviously you're about to watch a video and then you see the ad play. That's fine. If there's a skippable really sought from, there's a non-scalable. So I'm fine with having it before, because now the YouTube audience is pretty accustomed to this. So it's not a huge turnoff to your audience to have videos before. And it also kinda adds a level of professionality when someone sees if you're newer channel and you're starting to use ads, and they see that you have ads. That's just my opinion as well. But before the video, especially if they only have skippable and we don't have that non-scalable. That's totally fine. During. So if you have a shorter video, shorter being in this case, let's say like even 10 minutes in this case would be a little bit shorter. I do not like to have videos during the video, this is a huge interrupt to someone watching the content and can really increase the likelihood of them leaving my video and going somewhere else. And I really don't wanna do that. And again, they can actually hurt your SEO. So what I like to do is uncheck this in general for my shorter videos. From longer videos that are maybe around 45 minutes an hour or even longer than an hour. I would consider for those specific go ahead and kinda click on those videos and then allow during the video because when it's a little bit longer, it's a little bit okay to kind of have those breaks and maybe even nice to have some of those video breaks. So those are the only times that I consider having video ads in the mid role kinda during the video is going to have much longer videos, okay? And then lastly we have after video, pretty straightforward. I like to leave this checked because after someone's walked through the whole video and they see an ad, that's totally fine. So I'll leave that checked. And that's kinda my rationale. So number 1, now you know what's needed to get monetized your Google AdSense that you need to connect with your YouTube account to get monetized, where and how to monetize your videos, and then how to edit the specific monetization of your videos. So hope you found this valuable if you have any questions about YouTube monetization at all, let me know in the Q and a and without further ado, let's go ahead and get to the next video. 48. Last Step! : Congratulations on completing the YouTube SEO secrets course. Seriously, did you know that only 10 percent of students make it to this video and complete the entire course, which means that you are one of the top students who has ever enrolled. So CRC again, congratulations to you. You now have all the tools, resources, and knowledge that you need to see significantly better results from your YouTube channel or your clients YouTube channels. And there's only one last thing that you need to do in order to officially complete the course, and that is to take action. All of the information in the world means absolutely nothing if it's not applied. And I would encourage you, even if it seems a little bit overwhelming that there's so many steps and so many things that we covered in the course, I encourage you to take one of the seemingly simple or easy tactics and strategies that we covered in this course thus far, and implement it with your own YouTube channel starting today. And what that's gonna do is obviously on its own, help improve your YouTube channel results and your YouTube content. But secondarily, this is also going to start a chain reaction that will ultimately propel you to take more and more action and ultimately see significantly better results on YouTube. So I encourage you to take action today, even if it seems small, it's going to have a profound impact on your life. And lastly, obviously, by this point, you've had a very good feel for the course material and we hope that you've thoroughly enjoyed and found it extremely valuable. We'd really appreciate your honest feedback should only take 60 seconds. And like I said, we would greatly appreciate your honest feedback so we can know what's going well and maybe you also want to improve upon. So thank you so much for choosing me as your instructor along this exciting journey. I'm so thrilled for you. And remember, I'm here at any point now and in the future with any way that I can help let me know in the Q&A section, feel free to connect with me on other social media platforms. And I'm extremely excited for you. Be sure to keep me posted and I look forward to seeing your success.