YouTube Ranking Factors | Mastering the YouTube Algorithm | John Valentine | Skillshare

YouTube Ranking Factors | Mastering the YouTube Algorithm

John Valentine, Digital Marketing, TikTok Expert

YouTube Ranking Factors | Mastering the YouTube Algorithm

John Valentine, Digital Marketing, TikTok Expert

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12 Lessons (33m)
    • 1. Introduction - YouTube Ranking Factors

      1:11
    • 2. Video Watch Time Minutes

      1:59
    • 3. Channel Watch Time

      2:57
    • 4. Session Watch Time

      2:40
    • 5. Audience Retention

      3:15
    • 6. Click Through Rate (CTR)

      3:01
    • 7. Upload Schedule

      3:02
    • 8. Topics

      2:26
    • 9. Likes vs. Dislikes

      3:19
    • 10. Comments

      3:39
    • 11. Ranking Penalities - What not to do!

      3:34
    • 12. Final Thoughts and Conclusion

      1:50
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About This Class

In this YouTube masterclass I go though all the YouTube ranking factors. I discuss, explain and tell you how to master all these ranking factors in order to rank high on YouTube and become an expert when it comes to the algorithm. I will be talking about audience retention, watch time, viewer engagement, total session minutes and much more. 

Meet Your Teacher

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John Valentine

Digital Marketing, TikTok Expert

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Hello, I'm John.

10 Years experience in digital marketing. Always looking to stay ahead in the newest developments of social media, online business and everything to do with digital marketing.

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Transcripts

1. Introduction - YouTube Ranking Factors: Hello and welcome. My name is John Valentine. And in this course I will be talking about the YouTube channel ranking system and elements that we'll be talking about, all the factors that affect the ranking of your YouTube channel, a few YouTube videos, and how you can use this in order to gain more subscribers, more viewers, and of course, grow your channel and therefore grow your brand. So as you can see, unscreened right now, this is going to be the table of content I'll be talking about all these topics here split into all these different videos. So feel free to skip around if you want to skip to a certain one. If not, of course, just sit back and enjoy everything and I hope you learned something. But as you can see, L will be talking about video, watch time, minutes channel, lunchtime session watch time and audience retention, click-through rate, upload schedule topics, likes and dislikes, commons, and then ranking penalties. So things that affect your ranking channel. And then of course at the end, I'll be giving a conclusion and a summary of the whole video. So feel free to stick around towards that, but that will be at so enjoying the course and hope you leave a comment in the common section or discussion section. And other than that, let's get straight into it. 2. Video Watch Time Minutes: So the first video in the first topic I'll be talking about is video watch ten minutes. And it is also the most important factors. So as the name suggests, this is the amount of minutes that would be your spend watching your videos. And it definitely is one of the most important factors when it comes to ranking you do channel because it tells you how much the viewers interested in your content. And like all social media sites, YouTube, once to keep you, the viewer on the site as long as possible. So if you as a creator can facilitate that, the YouTube algorithm rewards you by suggesting your videos and of course, pushing a channel. Because as I said, they want you to stay on the platform as much as possible. Now, of course, the length varies in content, but the amount of minutes is what matters, the amount of watch time that you have. So the key to pushing your videos to the algorithm, the key of creating a more in a high-ranking on your channel is by creating engaging videos that keep the viewer as long as possible. So as you can see from the most popular videos that you've seen where people in the beginning see something likes Garan towards end to find out this important detail. Or they, you know, have any kinds of tools in order to keep your intention as much as possible and things you can use in order to keep people's attention is of course, having a jump cuts, having music, having sound effects, having any kind of action happening. So videos that sort of plateau in attention span and plateaus in sort of excitement. All we oftentimes get the view is to just click off to video. So if someone watches v from start to finish, that's of course the perfect case scenario. So the more Washington you have, the more you will be pushed in the algorithm because that video tells YouTube that people are on this site because they're watching your video, so they're there for you. So you towards that and of course, ranks with video higher. So it's a very important factor when it comes to ranking your channel and ranking videos. 3. Channel Watch Time: So the next topic is going to be channeled watch town though this is very similar to video watch ten minutes, but it's basically the same principle just with channel watch time accumulated. So it's also very important, but it's basically the number of watch time minutes accumulated on a channel. So let's say you have ten people who watch five of your videos for ten minutes. That's 50 minutes per person times ten, so that's 500 minutes. So your accumulated channel watch time would be five or ten minutes from those ten people. So the same video with more total watch time will outrank a video with watch ten minutes. Basically, meaning if you have a video that's the same video was 1 million watch ten minutes will outrank a channel with a 1000 watch ten minutes. Sounds straightforward, but that's basically how it goes. So the channel watch time as basically the accumulation of watch time across different videos and across everything combined with people. So that would be the total watch time, not the average individual watch time. So basically let's say one person watches you video on average for eight minutes. That's the average watch time. Your individual watch time would be eight minutes, but total watch time, and that sense is 500 minutes. It's a total time combined. So basically we can, we are comparing an average statistic with a total statistic. So those are two different measures. So the average watch time is of course, very important, but the channel watch time is also quite important. So I hope that makes sense that the two different measures are basically average compared to total. Now it doesn't make, might not sound like it makes sense, but basically it's the accumulation versus an average measure. So just to sort of reiterate, basically if the individual what watched him that I talked about in the previous video, individual watch time would be, let's say ten people watching videos for five minutes and then ten people watch video for ten minutes. The average watch time would be right in the middle, which is 7.5 minutes. So that measure would be the average watch time for that video is 7.5 minutes. Now, if ten people watch the videos for ten minutes and ten people, what should we do this for five minutes? That would be 50 minutes plus a 100 minutes, which means a 150 minutes. So you have those two measures, meaning first you have an average measure of 7.5 minutes, and that will be compared in rank to other videos who also have average watch time. And then your total watch time would be a 150 minutes. What would also be compared in the channel? So comparing with your channel. So this will be compared through all channels with a 150 minutes in that session, in that sense. So talking about sessions, I will be talking about session watch time was also just a little bit different. So there's all these different measures and help them make sense for free to rewatch the video. If you hope you understand, if you don't understand it, feel free to put any questions in the comments and discussion. But let's move on to session watch time. 4. Session Watch Time: Now coming off the last two videos at this would be the trifecta of the watch time factors and this would be session watch time. So this is again, a little bit different. This is the measure of how many minutes and average viewer spends watching any of your videos on YouTube, since this is not tied to a specific video or to your channel. But this is basically a measure of watching any of your videos. Let's say if somebody was just three of your videos, each five-minutes to average watch time would be five minutes on a given video. So this is a overall average measure of their session lunchtime. So if, if you get an a for fewer friends, one of the videos and watch us five more. The session watch time in minutes is whatever average, a few time across those five videos combined into Watch Time, one watch time measure. Again, basically saying, let's say you watch five videos, five minutes each. To watch. Average watch time is five minutes, obviously. So compared to one single video, this is a session watch time and competitor that channel lunchtime, this would be just across a video's not total watch time of the channel. So I hope that makes sense and how I explained here. But again, to reiterate, basically session watch time is just to average combined, average watch time of the individual videos combined over, let's say five videos or whatever it is. These are just all the videos combined to that you watch in a session. So again, we're YouTube rewards channels that keep people on their site. So if someone's binge watching videos that are going to get rewarded because you are the reason that they are on this site. So just to reiterate, all three measures again, the first one is individual average watch time, which is the average watch time of one video. That is a measure of one video, let's say videos ten minutes long, a 100 people watch it for seven minutes. The average watch time is seven minutes. And that says, it's of course very simply put, the second video, the 72nd factor that covered was the channel watch time. Meaning the total watch time of all the videos combined, ten people watching your 10-minute video. That's a 100 minutes right there. So that's the total lunchtime measure. And this is to session watch time, which is not just one video, but an average five videos, ten videos, whatever, how many videos that they watched in a session on your channel. So again, they watched three videos of yours for six minutes. Six minutes average watch time in this session, watch time measures. So these are three different measures. Make sure to get them right. But the first one, the average watch him on a video, is definitely the most important when it comes to specific video ranking. But in combination of these three, of course also very important, but one of the most important factors as well, if not the second most important factor, is audience retention, which is going to be in the next video here. 5. Audience Retention: Now one of the most important factors, again, is audience for tension. Now, audience retention is basically the measure of how long you can keep your viewers. How long can you keep your audience? And don't confuse this with the average watch time minutes. This is a measure of percentage. So as I said here, what percentage of viewers make it to the end of your video? Let's say you have a 100 viewers. You know, 20 of them leave before the last minute and a watch until the end. That's an 80% audience retention. And as I said here, 40% is pretty good, but anything over 50 is phenomenal. So if you want anything over 50, it's basically very, very good. So that's basically the Audience Retention measure. It's this idea of how many people you can keep watching your videos. Now again, there's a little bit of a big debate on what is more important. Is it to average watch time measure on a video or is it the audience retention? Honestly, they both basically work hand in hand. You can't really say that one is way more important than the other. I think that the average watch time is just a little bit of a good measure because audience retention is obviously also important, but obviously, audience retention is a percentage method rather than a minute measure. In that sense, it's not a average measure of minutes, but basically how many people are kinda keep watching the videos. So they're both very important. But just keep in mind that audience retention is from the aspect of keeping the people basically the same. You know, you want to keep engaging videos. You want to have them watch until the end. You want to have them stay in Washington. Videos don't click off and whatever. Just how it's measured as basically two different things. Again, one is a average measure of minutes and this is a percentage of the viewers. So how many people, of the people watching the videos actually make it to the end of your video. So as I said here, an example of video seven minutes long, 50% retention means that watch for 3.5 minutes and media it's 20 minutes long. Twenty-five percent retention rate means it to watch for five minutes. Which video does better? Obviously, the one with higher retention rates. So of course, that's where the big debate comes in because in terms of short videos and long videos, sometimes audience retention is a measure of no obvious prediction is a measure of percentage. So sometimes longer videos have a lower percentage just because they're longer. So when it comes to the factor of average watch time, even though the watch time is longer, because let's say it's ten minutes. But the percentage is lower because the whole video, it's 30 minutes long. Then what does it measure it? Again, it goes hand in hand and measures both and measures to average watch them and to audience retention, just audience retention and can sometimes be skewed. Because some people might mistake that as a bad measure just because all their videos or 20-30 minutes long. So the audience retention might not go all the way towards the end, even though the total watch time and average watch time minutes is way higher than a video with higher retention rate just because its only three minutes long. So again, audience retention from the aspect basically is from the principal. And when it comes to making your videos is very similar. The main ideas always you want to make engaging videos that keep your viewers attention and don't make them click off. That's basically the main idea behind it all. But this is a very important factor when YouTube considers ranking your challenge of videos and so on. So keep that in mind as well. 6. Click Through Rate (CTR): Now this next factor is click-through rate, also abbreviated as CTR. And basically there's this idea that it shows what percentage of your impressions turned into views. So let's say you search for video and you, your video pops up in the search function. How many people actually press on that video? It's a measure of how often people watching videos after seeing the thumbnail. So it basically shows how effective to thumbnail Andrew Tyler. Basically, they can show up and recommended they can show up in search. So everywhere that your thumbnail shows up, it is recorded how many impressions that gets, how many times it shows up for people, and then it shows how many people actually click on the video. That's where the name comes to click through rate. It is a raid, a measure of how many people and what percentage of people actually click on that video. So if you go into your settings and your Youtube Studio, you can see the click-through rate. And that's basically what it means. If someone who searched, you know, if you make tutorials for fixing cars in your church and how to fix this part of the car. And then, you know, all these videos pop up and you're somewhere in the search function, you pop up on that page, then people of course, have a choice. Do they pick your videos or any other video on this search function? And then that is a measure of how many people have actually click on your video. Of course, this is a combination of all things. You know, you might also show up and recommend any might show up somewhere on, on your channel. It might show up when people go to your channel. So this is a overall measure of how many times people see your thumbnail and then click on it. Now of course, this comes in with a bunch of factors. As I said, there's so many ways people can see you have some now and then decide to click on it or not. So this is, it is a factor of ranking, but the best way to basically, you know, be effective in a click-through rate is have a very appealing thumbnail and a very intriguing title. So that's basically the basics behind it. And also keep in mind that come from other sources as well. If you, for example, Lincoln on your Instagram, you know, swipe up to see my video. That doesn't really connect to clickthrough rate because you don't see the thumbnail is just a direct link. People might click on it directly. Some people find your videos directly through direct links that you provide it or to other sources. And that doesn't really take the click-through rate into account because people didn't see the thumbnail. So that way it's not measured. So basically, the click-through rate is a great indicator of how well your thumbnail and title are doing basically for that video. So if you have other videos doing well, and then one video with a horrible click-through rate, you might want to reconsider the thumbnail, you might want to reconsider the title. And that way you can use to click through rate as an indicator of how effective something some thumbnails are compared to your other videos. So, you know, if one or two videos have an amazing click-through rate, you might want to emulate that thumbnail and create a template and reuse that kind of idea. So that way you can use click-through rate to really go through your videos and audit your channel to see what works well and what you should maybe keep doing and what you should stop doing. So definitely use this to your advantage and work on your thumbnail and title again. 7. Upload Schedule: Now a another measure that YouTube takes into account when ranking your videos in your channel is the upload schedule and your upload consistency. So you might think, and it doesn't really affect it that much. But YouTube does measure and does record how often when you upload it and so on. So just keep in mind that daily and weekly is always better than just monthly. Just as a general idea because of course U2 wants you to create content for the site, David, it's a user posts concentrated site. They want people to use it and upload and watch and so on. So daily and weekly is better than consistently uploading monthly. But the main idea is also consistency. You do want to have some sort of schedule. Say you upload one video every ten days, one video a day, one video a week, whatever it is. But what you don't want to do is upload three videos for three days and then not upload for two months. Then upload one video and then upload the next week, then maybe half a year later, this inconsistent schedule is hurting your channel and hurting your ranking greatly because as I said, a YouTube, once you'd be a consistent user, I like seeing that you see you to post something to consistently upload and consistently use as a creator and then of course, therefore as a viewer. So and also just a, another bonus point is try to avoid uploading more than once a day. First of all, it can get annoying to subscribers and your followers unless they used to that. But in general, uploading more than once a day is not really ideal. As I said, the best upload schedule is either daily or of course we clean. And another bonus tip at the best days in the week to upload our Tuesdays, Wednesdays and Saturdays. And what you can do is go and your Youtube Studio and check what time your videos do best. There is a feature that you can go into YouTube studio and check that. And then you can either go towards that or you can of course use a general object times that just work for you as well. Let's say in the morning or at night or whatever works best for you. But my suggestion would be to look at that and then see that, you know, maybe you'd be surprised you videos do best during 12:00 PM or during 02:00 PM and you always upload at night. And then all of a sudden you start uploading, loading at 1pm and all you do is do a way better. So just keep that in mind as well. There is a truth to that and is a measure statistics in the YouTube studios. So take advantage of that. But yeah, just remember to stay consistent. That's the main idea. You don't want to be erratic and your upload schedule, again, you don't want to upload, you know, twice a day for a week straight, then leave for six months and then come back just once puppet. And you do want to have a, some sort of resemblance of a schedule and a consistent idea of uploading and creating content. So that will definitely help your ranking your video and also stay connected to fans because that way you fans know new videos come every Friday and people will actually start looking forward to that upload and know when to look out for those videos. So that's another ranking to keep in mind. Let's move on to the next point. 8. Topics: Now, the next point is going to be topics now and you want to have relevant topics. First of all, of course, it's always better to have a sort of niche YouTube channel and to have a channel that is centered around the theme, whether it's auto mechanics, mountain biking, fishing, gaming, beauty tips, whatever it is. Youtube likes to put you in a sort of drawer, likes to put you in a box at certifying and saying, this is a gaming channel, this is a self-help channel, this is a travel channels. So YouTube likes to put you in a box with a certain name on it. Of course, most people already have that, so that's just something to keep in mind, having a consistent topic theme. It also helps for easy search functions because if you have a video that addresses a certain topic, you want to be very detailed in that video and not the video itself. By that, I mean, in your title, thumbnail and description. And also I don't mean, you know, putting too much infinite thumbnail and the title and crowding it. But you want to have a descriptive title. You want to make it so that people know exactly what they clicking on. You can just tease to click bid just a little bit. But of course, don't use clickbait in the sense that you overdue, over promise and under deliver. And what you also want to do is you wanna take advantage of the description box and the closed captions. Now Description bugs should be a paragraph long form of what the video's about. You want to have a sort of summary of the whole video. And that helps for SEO and search functions as well. Because if you have a full description of what the video's about, especially if it's longer than people will be more easy to find because the search vector doesn't just work on keywords and that's sense. It also works on the topics covered in the description box. So if you have a more specific description with specific keywords and tags titled In that sense, U2 will use that in order to rank your video higher, especially if it's a more detailed videos. So also used closed captions because that's also a similar tree descriptions. Youtube filters out the key words in tags and uses that information to show people into video if it's something relevant to what they searched. So it's definitely a great idea to use more details because it ranks you hire and search function, which is, you know, most, most people find new YouTube channels, do videos and so on. So definitely be detailed in your video description. Again, don't crowd your title and thumbnail. When I say be detailed, I mean mostly the description that closed captions, but just be accurate when it comes to Title and make a appealing thumbnail. 9. Likes vs. Dislikes: Now another important topic is likes and dislikes and generate like engagements. So first of all, the number of legs helps obviously a little bit. It's not the be-all, end-all, but it does help with ranking because it is engagement. And of course, if you have a video with a million legs, it's gonna do better when the video with a 100 likes, not just based on views, because it does show engagement in industrial YouTube that this is a video that people like to watch. And so the ratio is a factor, but not as important as you might think, because dislikes are not that important. So it's really something that you don't have to worry about, especially if you're new, you tuber. They think if they're VD gets one dislike, they're all videos over and gets completely destroyed the ranking. But it doesn't keep in mind that a like helps more than a dislikes hurt you. Basically, of course is the numbers are off, but this is just as a figure of speech. You know, five likes might help you. More than 20 dislikes hurt you. Meaning that, you know, it's not something to worry about that you, of course, should take into consideration if you upload a video and it has ten likes and three dislikes, it might look bad, right? As you, when you click on it. But it's not something to think just because a dislikes people are going to not like it and it's going to get absolutely destroyed in the ranking of the dislikes really don't hurt the ranking adopt much in itself. Now of course, if people click on it and the video has one like and a 100 dislikes, people might click off because they automatically assume it's bad video. But the dislikes itself really don't mean that much. The only thing that they do mean Is the implication that it carries to the other views. So of course, if it's a tutorial and they click on the video and it has 11, like at a 100 dislikes, they might think it's a bad tutorial and it's not really relevant to what they're searching for. And other people didn't like it and thought it's not helpful so they dislike it. So as soon as people click on a day like OK, this is obviously a bad video, I'm just going to leave. So that's the only implication that dislikes really half. But the actual act of clicking on disliked does not really affect the ranking factor that much. So don't invest too much thought into it. Again, a lot of new YouTubers think that if the video is get a couple dislikes, it's just something to cry about, but it really isn't the be-all, end-all for the videos to only negative connotation it has, again as the implication that it carries and what it shows to other viewers. But, you know, it's YouTube as we all know, it's people disliked video for them wasn't random things. You could have nothing but good to say a 100% true, a 100% factual. It's a good video and people will dislike it because, you know, I don't know if they didn't like the color shirt that you are. So it's absolutely volatile how likes and dislikes work. So don't worry about the actual act of dislike. Of course, make sure that it doesn't get too disliked. And then maybe you should sort of rethink how you present your videos and what it does. But other than that, you know a couple of dyslexia and there really won't hurt your videos if you think you're going to do doing well and then get discouraged by a couple of dislikes. So that's something to not really paid too much intention to. It's something unavoidable. Youtube, I don't think there is a couple, a few videos that are, that are popular and have noticed like so. Don't take that too much into consideration, but yeah, that's basically at the likes does help. It is a measure of engagement. But as I said before, watch time audience retention is way more important than the actual number of likes you get. 10. Comments: Now the next topic is going to be comments. And similarly two likes and dislikes. It is engagement and it is important. Don't get me wrong. In the last video, likes and dislikes do matter in terms of engagement, but dislikes don't really matter that much, as much as likes. And the overall obviously don't matter as much as audience retention and average viewer duration. But when it comes to comments, it is part of engagement. So of course it also matters for the algorithm. First of all, you know, it just ranking videos, just people want to stay invested in new videos. If they engaged, leave Commons, then it's shows you that it's a video that people interact with and think it's important and think it's a good video. So of course it's continuously push it. And besides the algorithm, it's also important for community connections. It's important for building families. It's important for building that connection to your followers and your subscribers and your fans because it shows that they are so invested in the video that they want to leave their opinion. And so that's obviously a very important thing when it comes to building that connection to your fans. So what you wanna do is drive common engagement. And how you could do that is you can ask open ended questions. You can tell people to find a mistake in the video, or you can tell them to leak their favorite part of the video. There's so many ways that you can drive common engagement. You can say no timestamp your favorite part of the video, which was your favorite outfit that award. And this video, what's your favorite gun when it's a gaming channel or something like that. What's your favorite outfit? What's your favorite mountain bike? What's your favorite type of flour that you saw when it's traveling video, whatever it is, is a bunch of different things that you can think about, where you can ask questions and have open-ended discussions to drive that common engagement. And what you'll also wanna do is you want to reply to every comment, especially if you're a small channel. If you're a small channel, you get ten comments, video. It's almost a must that you, you know, comments and replying to every comment that was made, unless it's a nasty comment that you can just delete or ignore, whatever it is. It's just a neutral common liked, good video or I liked that part. Or what did you use to do this in that video? If you're a small channel, there's almost no excuse for you not to reply to become an festival. Your comment also counts as engagement. So now it's not ten common snouts, 20 Collins, because you respond to every comment. And again they might respond again. So that adds as well. Now you have 30 Collins dying of 35 comments. Because some people respond, whatever. It just shows that you have a active common section. And it is a video that people want to engage in. And it also drives their personal connection because they've invested time to make that comment even though it's just five seconds, you know, if you have a great answer for them as well, that might be the reason why they subscribe a question you answered with a quick sentence, day like okay, that makes sense. Although I'm looking forward to the next video is let me just describe a quick. First of all, it helps again with algorithm because you increased engagement, you increase the number of columns that you get. And second of all, it builds that community connection. Again. It builds that personal connection that you have to the viewers that builds that chance for them to subscribe and the chance for them to continuously watching videos because they think you took the time out of your day to reply to them. So at least it can do is at least a like a comment If it's a non very open-ended question, if it's just, you know, like, I like this. So whatever it is, you can't just like the Commodore hard it, whatever it is, but replaying of course, would also be great. You can just say thanks for watching or whatever it is. So what you wanna do it definitely derive coming engagement by asking open questions and having these discussions and then replying to that. Especially if you're small streamer. Again, if you have 10 thousand followers and you have, you know, 20 thousand comments on your video. And it's hard to reply to her comment, but of course do your best. And it is a great way to show that you care as a creator. 11. Ranking Penalities - What not to do!: So the last but not least thing that I want to talk about is a ranking of penalties, basically what you should not do and things that could hurt your ranking of your channel or videos or whatever. So first of all, you want to tell people to leave. You don't wanna do that because it drives away people from the site. What I've been talking about this whole video, I've been saying that people want to stay on the site. Youtube wants you to keep viewers on their site as long as possible. So the worst thing you could do is tell people leave in any way, shape, or form. Of course, that's very broad. You know, if you have a video or link to another site, of course it's a sponsorship deal or something like that. Or you just want them to follow you on Instagram or whatever. Of course, that's a great call to action that you can do as well. But just the general idea that you want to avoid is getting people to click off your video's getting people do leave YouTube. What you wanna do is keep them on your channel, on your videos as long as possible. So, you know, telling people to leave or getting them to believe in any way, whatever you do by having videos that say, this is basically at, I have no more of this. You know, just say like Check out my videos if you like this video, check this out, this out and so on. So you basically want to avoid to get people to leave. And the next one is clickbait. Also this of course, is a very sensitive issue. Clickbait can work to a certain extent. If it's not necessarily clickbait, if that makes sense. Of course, you want to have any appealing video and engraved thumbnail and title that tracks people's attention. And of course embellishes the truth a little bit. But you also want to be straight up and you don't want it to straight up lie. And your tiles, you know, you don't want to have, you know, click on this video to know how to earn $1000. And then it's just something where you just mess around people who are going to, first of all, dislike and which hurts your engagement a little bit, hurts your reputation, it hurts the look of your video. If you continuously clickbait, people are gonna get upset. They can unsubscribe, they're going to be tired of you lying consistently. So clickbait is sometimes works in a very limited sense. If you do it gracefully, if you do it just by sort of embellishing the truth, by making it look more appealing while still having the basis of truth behind it. You know, saying something like You won't believe what happened when we did this, but you still do it. What you actually do in the thumbnail. You don't want to just straight up lie in a sense where you deliver something completely different as promised in the title and thumbnail because that will make you unpopular. And again, the third one here is big upload breaks, as I talked about in the scheduling. You don't want to just upload once a week for two weeks, then take a break for two months, come back, leave for another three months, leave for six months, whatever, keep it's scheduled, cubic consistent, Cupid, irregular, where you are uploading video on a regular basis, even if it is monthly, monthly uploads are better than uploading three times in a week and then leaving for three months. It's been a few to schedule those videos to be uploaded once a month, then upload them in a quick turnaround and then take a big break because it does hurt year. First of all, it hurts relation to your subscribers because they say, Okay, great, he's back and then you leave again. Okay, great, he's bag and then you leave again. At some point they're gonna stop caring that you leave and they're going to stop carrying that you'd come back. So you do want to keep that in mind. And of course, just a SEO based reason. Your channel ranking will sort of hurt by having these big upload breaks. So these are just three general things that you wanna keep in mind, of course, that can be sort of interpreted in any way that you can. But these are the three main ideas that you should avoid when it comes to considering the channel ranking of your YouTube channel. 12. Final Thoughts and Conclusion: So that's basically going to be it for this course on ranking factors when it comes to your YouTube channel, just a little summary. Keep in mind that video watch ten minutes is probably the most important, right and fallen rightly by audience retention. So those two are going to be the most important ones. The main idea behind all this is basically you want to create an engaging title and thumbnail to attract viewers. And then he wanted to create an engaging video to keep your viewers attention as long as possible and as often as possible throughout all your videos. Now it seems basic, but that's basically what it comes down to. You want to keep the attention of your viewers as long as possible. And you can do that however you want. You know, stay creative in that sense, you'd want to create engaging content, jump cuts, videos, music, you know, more exciting and topics and so on. So the main idea is basically to create videos. Dead people stay on as long as possible and consider the other things that are talked about as well. A click-through rate, having a consistent upload schedule and having relevant topics don't mind likes and dislikes too much. But of course, the work together with comments to do form engagements. So it is a factor to consider, but it definitely wanted the least important one and not really to pay too much mind too. If you do get a dislike every now and then. And of course it was so keep the ranking parodies and mind. But that's basically going to be at, if you have any questions, make sure to leave them in the discussion below. And other than a hope you found the channel, I hope you follow everything and hope you enjoyed it. Feel free to check it all out if it is at a half. But other than that, thank you so much for joining me today and I hope to see in the next one, goodbye.