YouTube Masterclass - How to Build a Meaningful Channel | Anas Nuur Ali | Skillshare

YouTube Masterclass - How to Build a Meaningful Channel

Anas Nuur Ali, Doctor and Youtube creator

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10 Lessons (43m)
    • 1. Intro

      1:30
    • 2. Finding your purpose

      2:03
    • 3. Finding your niche

      3:04
    • 4. How to be yourself on camera

      2:30
    • 5. Equipment

      5:22
    • 6. The 2 most important rules

      2:54
    • 7. Titles & Thumbnails

      7:47
    • 8. YouTube algorithm

      2:46
    • 9. Frequently asked questions

      14:04
    • 10. Final thoughts

      0:48
37 students are watching this class

About This Class

Starting a YouTube channel is an exciting and fun experience. In this Skillshare class you will get an overview of how to build and grow a meaningful YouTube channel. Whether you have made videos before or not, we discuss the tools and strategies to help you get build on the platform and gear yourself up for success.

What do we cover in this class:

  • How to find your purpose and motivation to continue producing videos
  • Exploring different niches and finding which one suits you
  • Using key tools and strategies such as titles and thumbnails to interest viewers
  • Understanding the basics of the YouTube Algorithm

This class is geared to make you feel empowered to start a channel that is engaging and authentic. It's perfect for beginners, if you haven't run a YouTube channel before, or just want to add to your expertise about growth on the platform.

A bit about me

My name is Anas, I am a doctor working in the UK and started a YouTube channel that focuses on productivity, academics and the general life of a student in London. Over the last 2 years the channel has grown to over 180,000 subscribers. When I first started the channel, I found it difficult to find useful and relevant information about running a channel on YouTube.

A lot of the information was scattered and I spent a huge amount of time trying to figure things out. The purpose of this class is mainly to save you time and share with you what I have learned about building on YouTube over the last 2 years

Transcripts

1. Intro: creating and growing a YouTube channel can be one of the most rewarding experience a person goes through. I started my channel in 2018 with no field experience or ever having sat in front of the camera. I learned so much about myself on my inner passion on about how to share authentic experiences with people and how to provide value and story. Tell making videos on YouTube also taught me about how to grow a meaningful platform that provides value and that people love to come back to. And this is what I would like to share with you through this miniseries. I understand that putting yourself out there can be a daunting experience on. Information can be quite scattered when you're searching online. And that's why I have decided to make these videos in order to make that journey a bit easier so that you can find a way that information on more in one place. So in the next series of videos will talk a bit about purpose on what should drive you to make a you tube channel in the first place. How to be authentic on camera, what type of equipment you need from kind of budget to more expensive equipment. And towards the end we'll talk a bit about the YouTube algorithm and what I've learned from analyzing it over the last couple of years. Final video will be a frequently asked questions. I put a sticker on my instagram where loads of you guys had opportunity toe. Ask anything about growing and building a YouTube channel. So we'll go through the most frequent questions out of those and try and answer them on For now, let's get on with this skill share course. 2. Finding your purpose: So why should you start a channel in the first place? There are lots of reasons why people decide to start them. Some examples include to become rich and make it a source of income to become famous to practice skills, like speaking or videography to get some exposure for that work to teach, to use it as a creative outlet. All of these are fair reasons and very valid. Obviously some are more likely to happen than others. But regardless of what that reason is, the key is to be clear on where your purpose lies on. This is because growing a channel can be extremely taxing and quite a long road. Being clear on why you're doing is was gonna allow you to continue on this path and persevere through the difficult times. But overall, I would divide the Y into primary reasons and secondary reasons. For me, the primary reason has always been to provide some sort of value so that every time someone clicks on one of my videos on watches, a portion of it that they leave having going something useful out of it. That doesn't mean that every video has to be boring, educational or whatever. Entertainment is also some sort of value, such that whenever someone clicks on that video on, they feel happier after having watched it That is included in the value route. But this, in my opinion, should always be at the center that it's not just about yourself, but about others deriving value from what you're creating. The secondary purpose could literally be anything else, like making money or business. There's no harm wanting to make money online, although it can take quite a long time until you're making some sustainable income from your channel. As long as you're continually providing value to your audience. Wanting to make money online or through the channel as a byproduct is a valid reason or value purpose as well. In the next video, we're gonna talk about niches in YouTube and whether you should get into one and how you can use it in order to grow a channel 3. Finding your niche : YouTube in the last 10 to 12 years has become one of the largest platforms on the Internet , with a massive user rate of both consume and create content. This is meant that there's a huge variety of content available out there. In fact, the videos that you see on your YouTube home page are just the tip of the iceberg or rather , the tip off the tip off the iceberg. And with a huge area of content out there, it makes sense that when you're starting a channel to pick an area that you're interested in and stick with it, at least for a while on this is known as picking an itch. And, of course, there are loads of niches out there, from tech to fashion to study videos to vlogs on, not to mention photography and filmmaking. The list is endless, and in fact, within that you've got sub knishes. So within fashion you can have men's tech fashion or within study video. You can have medical students, slightly videos and within photography, you've got things like portrait photography on landscape photography. There are so many subjects and topics that you could talk about now, why am I telling you about this? From a strategic perspective, you have a better chance of being found when you make content in a subcategory off finish, it allows you to build a community around the one thing that you're most passionate and interested in on us. People search for that content. Your channel will grow, and that's when you can start to think about growing into other areas and interests. So how do you go about finding your knees? Well, first, it's about what you're interested in. Your channel should be authentic to you. So what do you like to do? What do you like to read? Is there anything in particular you like to do on a day to day basis? I mean, there are 6 to 7 billion people on this planet. So whatever you end up making content on, you're bound to find a group of people that would be interested in those very same topics you're interested in. So, for example, if you enjoy sewing that, make a channel about how you sew your own clothes at home or if you like reading, you can make a channel about every book that you've read and what you've learned from them on, and interesting things about there really are no limits. It's more about how you present your interests on your storytelling, and that's what's gonna make your content really enjoyable. And then we move on to the next step. Once you decided or a niche, then have a look around what other people are doing within that very same niche and how you could do things different. What can you improve? Is it the camera quality you can improve? Is it the story telling you can improve? Is it the way that information is presented? Is it the way that you edit your videos? Or is it that you can provide a completely new perspective on that very same topic? All in all this, probably best to decide on a niche and sticking with it, at least for a while until the channel grows and then you can start experimenting with other interests in other areas and how you can kind of grow into them gradually 4. How to be yourself on camera: part of growing a meaningful audience online is to be as authentic as possible on your platform. You should always try to be yourself. One mistake that I fell into when I first started the channel was that I thought that I needed to project a certain type of energy that I have seen Are the YouTubers do on the platform? I thought that that's what needed to be done because their channels were really big. I needed to do the exact same. Only realize later that actually, it's not about being overly energetic, overly Melo or speaking in a certain way. As long as you are yourself, your channel will grow Now. I do understand of that. When you first start, you can sometimes feel really awkward on camera or when you watch back your footage. You might kind of not like the way you sound or the way you move. And to be honest, that's fine. This honestly kind of passes with time, but we'll talk through two tips that I have that can help you overcome this. The first thing is to accept that this will take time and that it's something that you'll grow into talking to a camera, which is an inanimate object is in itself is something that is quite unnatural, so it can be really difficult to be yourself in a situation which all in north is quite unusual and unnatural. It will take time until you're comfortable on camera and until you can project your true self. Once you accept this reality, it will allow you to post more content, which in turn will allow you to become more comfortable on camera all the time and be more off yourself in this kind of unusual and unnatural scenario. The second point is not to be afraid to share your thoughts and experiences that are relevant to your content. One thing that I think it's worked well on my channel is that I've tried to keep things as real as possible. So, for example, since I'm a content injure education niche, have talked candidly about some difficulties and barriers that are phased during my journey and academics, I've shared some of the struggles and some of the failures as well as some off the successes in that journey. You shouldn't be afraid of sharing these experiences or stop because of fear of being judged people are naturally gravitate towards you and in fact will find that content a lot more relatable. So the take home message is there. Feeling comfortable on camera is something that takes time and practice. So don't stop posting videos because you feel a bit awkward. The more you post, the more comfortable you become. 5. Equipment: so equipment. This is probably the most commonly asked question. Whenever someone wants to start a YouTube channel on, it's difficult to put a blanket statement and say This is exactly the equipment that your need because it will depend on a variety of different factors. So, for example, will depend on your goals, your current filmmaking abilities, the type of look you're going for your budget, meaning what you can afford at the moment. So the way that will address this is by setting one main principle and then going through three different tiers of equipment that you can get depending on what budget you set. So the main principle is that there really is no minimum for starting a channel. I personally know a few people who started on their mobile phones and have since built really big and successful channels. So if you're in a position where you initially cannot afford to buy any equipment at all, then don't start with your mobile phone or anything that you have available to you at that moment. Now let's go through a few different tiers or levels off equipment that you can get depending on your budgets or starting from budget here, which is the cheapest than two medium and two top 10 which is the most expensive. So the budget is the most affordable and will have the very basics. As we said, there is no minimum, but this is probably ideal for the more affordable aspect. And I've got a list here which would start with a tripod, a tripod. You can public get an aluminium tripod for about 15 to $20 maximum. On Amazon, you can get a microphone, which would be about $20 that microphone would connect into your phone. But we'll talk a bit about that later on. You need a phone at least, or a webcam on your laptop or something like that on then you also need finally a laptop so you can edit those videos. Eso you can use. I'm movie. Alternatively, if you have an iPad, then you can use the in movie on iPad or alternatively, if you've got PC when those then download a free editing software online for the budget here you're simply just starting with the phone. And then if you get a microphone, I would suggest getting something like 11 earlier, Mike so I level a mike is one of those small microphones are set aside shirt or on the color and sometimes visible where you can hide it to. And it gives really high quality and crisp audio. And you would connect it through a cable into the headphone jack off your phone or three Lightning port. If you have an iPhone or whatever in order of priority, audio is far more important than visual quality. People are much happier watching a low quality video with good audio than watching a really high quality four K video, and the audio is really bad and noisy. Or you can't hear the person speak or it's too loud when that usually happens and the audience better than people usually just kind of click off. So make sure to invest in some good audio if you can, then we move on to the medium tear. This is when you're investing a kind of a significant amount of money into getting some decent equipment for some quality videos, and I've got a list of a few things here as well. So the first thing is an affordable mirror, less camera. So, for example, it could be a Sony A 6000 or Sony A 65 100. So that's the one I'm filming with here, and that would range between 500 to $1000 or pounds that you can get. Some lenses and lenses will be about 200 to £400 or dollars, and a decent tripod would be about 50 dollars or pounds. And then, if you'd like some decent quality audio, you can get the road. Video Micro, which is there are $50 or pounds on Amazon and then some lighting and lighting is key, and you could probably just start off with something very simple, which is a ring light. The ring live would be about $45 or pounds on Amazon. At this price range will be able to get some really good quality videos, especially if you know how to use your equipment properly. So I would suggest watching lows of online tutorial so you can maximize what your equipment can get you without equipment, you able to get some really nice, shallow depth of field, which is that separation or the blurry background that those people like with some good lighting. The videos will come out really crisp, and most likely, you'll also be able to get some slow motion shots for those bureaus, if you like, and then we move on to the top 10. This is when you want to invest heavily into some equipment, with the budget ranging from 2500 to $3000 or pounds. I would say that before going for anything more expensive than medium tier is to remember that your equipment will only be as good as your film making skills. So don't buy really expensive equipment, thinking that it will automatically bring you much better videos because it really just kind of doesn't work like that. You're probably much better off investing in affordable equipment so that you can later appreciate what that cheaper equipment is missing on what the more expensive equipment can do. That the cheapest stuff can't on. That is most of the things that I had to say about equipment 6. The 2 most important rules: When you look at most of the channels that have been able to grow consistently over time, no matter what type of content they make, there are some commonalities amongst them from these commonalities. There are two rules that have been able to derive, and I'm gonna lay them out to you in this segment off the skill share course. So the first rule is consistency, and this means deciding on a schedule as taking with it. Whatever happens, meaning that you might decide to upload once a week, you might decide to upload twice a week. You might decide to upload once every two weeks. Whatever you decide, you need to make sure you stick to that schedule for a long period of time. On the second rule is that your content should improve over time. Some aspect off the video should get better as time passes. So, for example, the production quality there editing, filmmaking, the transitions, the angles, the thumbnails and titles or the content of storytelling. Anything should get better as you make more videos. It's absolutely paramount that there is an upward trend in terms of the qualities of the videos that you produce the key thing to appreciate is that the way a channel grows is through your videos being recommended to new viewers. So every time you put out a new video gets recommended to a new audience who then decide to subscribe, and that is how the channel grows in subscriptions over time. And every once in a while you'll hit the huge of algorithm jackpot where a video will go viral. The thing with this is that we don't know what content will go viral and when this will happen, taking all of this into account that more videos you make, the more subscribers you'll accumulate and also the higher chance he have off eventually hitting a viral video. And if your videos are getting better than this, is even more true, because then you're more likely tohave the YouTube algorithm, deeming your content worthy off recommending toe other people when you look at channels that haven't grown as quickly. They usually lacked in one of these two areas, so they might have made 10 to 15 videos haphazardly without a consistent schedule, and then eventually become de motivated because the channel isn't growing quick enough or, alternatively, they're not making better content. Their very first video might be the same quality as the 50th video they make. You can't see kind of a clear trend in the videos getting better, so there are some really important lessons here. If we make sure that we follow these two rules, meaning we create content consistently on will make sure that the videos are getting better over time, then there's no doubt that the channel will probably grow. I mean, we don't know exactly what will happen. We can't predict things, but most likely the channel will grow as long as you make sure those two things are in check. 7. Titles & Thumbnails: titles and some nails are arguably the most important factors in determining the success of a YouTube video. So you know how for movies you have movie trailers and so you wash the movie trailer on. Based on seeing what's in that trailer and how good it is, you decide on whether you're gonna watch the actual movie well. For YouTube videos, you don't have trailers. Titles are some nails in the future space. Take the role of trailers. It gives the viewer a window into what they'll be watching, so you should think about it like an advertisement or a shop window. Someone will see the title and thumbnail and instantly decide whether your video is worth that click. And that's why you should make every effort in order to make sure that your titles and some nails are as enticing and inviting as possible without lying, just like a shopkeeper kind of cleans their windows and put displays all their products to invite people into their shop. Let's talk about titles first. The general rule is that the title should reflect what the video is about, so if someone clicks on your video thinking that it will provide them some type of value, and then the video is about something else completely. Then what will and are happening is that they'll click off instantly and become uninterested in it. You should stay away from trying to click bait people or lie because it doesn't build that trust amongst your audience. The types of titles that use will depend on the stage off which your channel is at. So if you're at the beginning stages off, starting your channel, then should focus on making your titles searchable instead of just kind of purely interesting. And the point here is that your title should contain kind of keywords, that getting searched a lot or the title should be similar to other videos that have done really well in the same Mitch that you're in. And the reasoning behind this is that the huge of algorithm doesn't have an audience to promote your videos to, because you don't have a subscriber base. So then, in that case, you want your videos to rank really high up when someone searches for specific keywords. So if you make a video about iPad pro than you want your video to come up like 1st 2nd or someone searches. I had pro on YouTube to give an example. If you make a video about baking cookies, you can title as I made the best cookies. But that kind of is quite general, and it's not very searchable. I would say no one would search. I made the best cookies instead, to make it more searchable, you can title it as how to bake the best American chocolate chip cookies. That second title seems more like something that someone would actually search even if they search American chocolate chip cookies. Or they search how to bake cookies that your video would still hopefully come somewhere in that area. Once your channel has gained a bit more traction and you've got a subscriber base, then you can start experimenting with different titles. That might be a bit more interesting, and this is because now the YouTube algorithm actually has an audience to test your videos on. It knows the types of people that watch your videos regularly, and from then on, if all of those people like your videos, then it will kind of spread that video to new audiences that are similar to the audience already watching your videos. Let me give you an example off interesting titles. If I make a video about how to concentrate while studying, yeah, I can title it as how to focus while studying. So that's a decent title, and it does the job, but it's not very different, or it's not very exciting in comparison to other videos that are of a similar topic. Instead, to make it a bit more interesting, I can title as why I'm able to study for 10 hours a day. See, that's a bit more interesting. It's a bit more enticing on Also, it's not a lie. As long as it is something that you actually do, it's got a bit more flavor. It's got a bit more spice, and people are more likely to click on that second video. A mistake that a lot of people make is that they spend so much time making great videos with high quality or dio transitions and in four K and the content is great. But then they spend like 5 to 10 minutes making a quick title and a quick some nail on. Yeah, it's just the video won't get clicked if it doesn't have that trey life. That window isn't clean and nice that no one's gonna click on that video. Now let's talk a bit about general principles of making thumbnails. So the first thing is to try to make the thumbnail given insight to what the video is actually about, instead of just having a screenshot of yourself talking in the video. And then you put that as the thumbnail because it doesn't really add any value. So, for example, if the videos about different camera techniques that make sure you have in my short of a camera in the thumbnail or you could be using one of those camera techniques in that some notes, it could be you in that some now. Alternatively, if it's about makeup that make sure you have an attractive picture off loads of different makeup on a table or something along those lines, or if the videos about you having received some bad news that maybe the thumb there should be you with your face and then you're kind of showing that you're sad or some something along those lines. So the thumbnail really should give a clear insight into what the video is gonna Intel. The second point is that if you decide to add text onto your thumbnail that make sure that the text add some extra value apart from the title. So some people have a title, and a thumbnail on the title would say one thing, and then they just repeat that same widening or same sentence on the thumb. Now they just sticker on there, and that doesn't really do anything extra. You need to see the thumbnail as an opportunity to add more information that is beyond what the title says. So, for example, if the video title is how I learned coding in two weeks than what you could have is you in the storm? No. And you're on a desk with the laptop and it's a bit dark and whatever on then, as text under you could just have learned Kolding really fast on that some extra information that is actually quite enticing to eso. Yeah, that's how you can use text onto the thumbnail. The third point is similar to the first point that I mentioned. Don't use screenshots from the video itself. Take the thumbnail separately because usually the screenshots are not in high resolution on high definition, use a camera and take the photo separately and see as a separate task from making the video . And then the absolute final point in terms of thumb Now, which is the fourth point, is to use the rules off composition when taking a some now. So, for example, if your videos about reviewing an iPhone than in the thumb, no. Make sure that the iPhone is right at the center, and that's kind of good composition, because your eyes will naturally flow into the middle off some now. The other thing is to make sure that there are no other objects that are bigger than iPhone in that some now. So if I have a really big object next to the iPhone than my eyes will naturally kind of divert into that really large object and compositionally, that doesn't really make sense. The other thing is to make sure that the actual object in the thumb now is really well. Let that everything is well exposed so that when the thumbnail comes up in the YouTube recommended, you can clearly see what the videos about from the thumbnail itself. And that's all the points in terms of titles and thumbnails for this video, 8. YouTube algorithm : in terms of the YouTube algorithm is difficult to give hard and fast rules on how to get it on your side, because it's constantly changing so it doesn't make sense. Toe always taste the algorithm four views. Instead, you should focus on making better content that will engage view as a lot more. But there are some general rules that you can follow, and we're gonna talk about a few of those. At the moment the algorithm favors to major components off a video. The 1st 1 is watched time, and the 2nd 1 is click through rate. Now I know these are some big words, but we're gonna go through each one and explain what they mean. Watch time refers to how much off a video people decide toe watch. So usually when people watch a YouTube video, they won't actually get through the whole thing. That is most of the sign some people will have click off the video quite early on. Some people might get close to the end, but not finish it alone, and some people might get to the very end. It kind of varies, but the key thing is that the longer people watch the higher the what time will be. And also, naturally, the longer your videos are, the higher the Washington is gonna be. Because if your videos are longer and people are getting to the end, the more watch time you would have accumulated overall, and the higher the wash time is, the more it will be recommended by the YouTube algorithm. And the second metric is the click through rate on. This just refers to how many people decide to click on a video whenever the title and the thumb now is shown tooth Um, and it's usually given in a percentage. So, for example, if there's 100 people that see your title and your thumbnail, how many of those then decide to actually click on it and when someone has shown the title and thumb? Now that counts as an impression, and you'll see that metric to in your kind of analytics in your YouTube studios. And so the way this is used is that the more people decide to click on your videos when they see the title on thumbnail, the higher the percentage will be, the higher the click through rate, and the more it will be recommended, or the more your video will be recommended by the huge of algorithm to new people. In the last video, we talked about how to make really good titles and thumbnails that attract people to click on your videos. When you put this together with the algorithm on, you put this together with watch time, and you put this together with a video that is a really good that engages viewers that keeps them hooked to the end when all of these parameters come together in the right place and that is essentially how you hit a viral video and you can boost your channel to grow at a really high rate. 9. Frequently asked questions: Okay, so this is the frequently asked questions kind of segment off the Scotia class. I put out a sticker on my instagram story where lows and lower the people ask questions about growing a YouTube channel on anything else With regards to this topic. Eso I've kind of looked through them. I've seen that there are a few that are coming up quite frequently. A few that are particularly relevant to this class too. So we'll go through a few of them, answer them on it. Hopefully should be very useful s Oh, yeah. I'm going to start going through them now. The time set will be at the start. You probably seen them already, so you can skip to whichever question you like to hear have a Hopefully, most of them should be useful and relevant to this video. Okay, so a question that came up quite frequently was to do with editing Softwares editing programs. So what program is suitable for editing for beginners or what? Editing software. The user Which editing software should I use? So, in terms of that aspect, I think there are two main ones that you could probably use if you're a Mac user than you could use. Final Cut Pro. Alternatively, you can use Adobe Premiere Pro. Both of these are paid, so you need to pay extra in order to use them. There are some more basic anything Software's like I'm movie. So what I would say is that both don't be Premiere pro on Final Cut Pro are suitable for beginners. Eso although it can seem quite complex to begin with, there are lots of tutorials out there on YouTube on on school share to on how to use them. And I would advise that you start with either one of those because it will be better use of your time so you could be spending time learning a much more basic editing software on then . Once you've kind of used it for a while, then you would have reached the limit off what that software can use. Then you would have had to spend a further amount of time in order to learn at all be Premiere Pro Andi or a Final Cut pro. So you might as well just skip that step and move on to either off those another very, very common question that came up was. How do you deal with criticism, or how do you deal with hate comments and or how do you deal with any kind of negativity that comes your way from having a channel? Eso this is This is a very good question, and I understand that it can be. It can be quite scary to put yourself out there in a way where you open yourself up to negative criticism or hate and all of those aspect. So the way I do, whether is to try and not be affected too much by both praise Andi any kind of negativity or any hate eso. Both of them are trying to kind of stay impartial on DFO cas on delivering the value that I want through the channel. Now, in terms of criticism, you can't completely close yourself to feedback. His feedback is important. Feedback is key in order to and make better videos to grow as a person, so you should always be open to feedback. I would say Look at the comment itself is a constructive Is it something that you can use in order to improve yourself or your content? Or is this just coming from a place off kind of. There isn't anything constructive in it. There's nothing constructive in you. Just ignore it and leave it to decide. If it's constructive, you just apply it and that's it. Really? Okay, So the next question is about editing videos. How long did it take to be time efficient when editing videos? So off course at the beginning, when you're still learning how to use the editing software, it would take a lot a lot of time. So when I first started, it used to take me kind of almost 789 hours in order to edit a single video. But then, as time passes, you become more familiar with how to use the software. You become familiar with where everything is. You become familiar with the different short cuts that are available on once you're more familiar with that. It was just kind of your just breathe through them on at the moment. Now I'm probably editing videos within 3 to 4 hours. I would say on those are kind of really having videos to if this money, if it's a much simpler video, then it's even quicker than that. So to answer the question specifically, Maybe your 1st 10 videos will be really slow, and after that you'll be a lot quicker. The next one is how to come up with viral video ideas. So, as we've said throughout the class, is that the way a viral video kind of happens is when the parameters are in the right place and specifically when they click through rate and the watch time, both are really high on when both of those are really high than your video will get recommended to new audiences. And if they clicked, the rate is still really high. Then it was just kind of continue to blow up like that. How do you come up with ideas? Well, the more videos you make, the better off an idea you have off. What type of videos will do Well, the other way of coming up with viral video ideas is to see what other videos have gone viral, and you look at the title and the thumb now and the type of content in it. Think about how you can make it slightly better, how you can switch things up and provide additional value on top of whatever is out there and then you just take those ideas essentially on make something similar. You don't steal, but you make something similar to it. A few questions came up about how you market your video and your channel, especially when you've just started it. So should you go around on announcing on your social media's and on Facebook and telling your friends and all of those things or should keep it low key? What's the better option? Eso? The way I went about things on this is mainly opinion based. I'm going to say that there's any scientific backing for this. By the way I went about it was I kept it, kept it very low key to begin with. What I wanted to make sure is that the initial audience that I gather are where, specifically, people who we're looking for. The type of content I was making on were genuinely interested in those things. The thing is, when you start to market your content to people who you already know, they might not necessarily be interested in the content you're making eso. If your initial audience isn't particularly interested in the content you're making, then your click through rate would be quite low on your watch. Time will be low and usually like people who you already know. They already know you in real life. So they might not always want toe watch like a whole video of you talking when they know most things about you. Anyway. So what I did was I kept it very low key, and I let the algorithm do its job and recommend the videos to whoever wanted to see it. Really, Here's an interesting question about perfectionism. So should I reach for perfection all the time? Now, this is interesting, because what is likely to be the case is that most people who start a channel won't necessarily have a load off editing experience filming experience so you can count on your 1st 30 40 or 50 videos not being very good. Whatever you do. Even if you spent 10 2030 hours making a video trying to make it perfect, it just won't be good because you don't have that editing experience or you don't really have the the vision or the I for making nice content that flows, and that looks good and has on my story to that comes with time. So what I would say is that focus on producing a high volume off content so that your get to practice a lot so that you continue making better videos on. Then, once you've made like 50 videos and you feel really comfortable with editing videos and filming them, then you can try and perhaps made the videos a bit more perfect. But to begin with you, you literally cannot reach perfection because the goalposts just keeps moving all the type . Another interesting question that came through, which is quite important, is whether you should film in batches or whether you should film one at a time. The reason why other than film loads of videos and then put them out slowly or batch film is because at the start, when you've just begun your channel and you've begun the journey, you will not have any editing experience like we've said. So when you film 10 videos at once and you're really not get a filming or editing videos, all of the mistakes you make will carry on to all of the 10 videos, whereas if you make one video at a time, then you get the full cycle on the feedback as well that you can implement into the next video. So I make one video and then I realized, you know what? I don't really like the lighting. I didn't like the audio fixed that for the next video. Then you fix that for that video, you realize, oh, actually could have used this transition. And that way you accumulate a whole load of experience. Whereas if I film 10 video at a time, then I'm just making 10 bad videos to begin with. And I'm not learning that much. So I would say film one video at a time, go through the whole cycle multiple times, get feedback from it on, reflect and implement the improvements into the next video. Another question here. How do you come up with video ideas every week? Well, the way you kind of come up with ideas is like we've said before. The more videos you make, the more ideas just naturally come to you and your realize where the gaps are in the market and you realize where videos don't actually exist or what topics people haven't spoken about. The other thing is, you just look at whatever's out there and you make it better. At the end of the day, no one is coming up with purely new content on completely new ways of doing things. The way you become unique is to amalgamate lows of different things into one. So you look at one channel and you see that the editing style is really nice. And you kind of like that when you look at another channel and you see actually, the way this a person is presenting the continent's rien nice. I like that. And then you might take a course on how to present and then you realize, actually, the way they presented that course is really nice to self. Take that on when you put all of these together. That is how you become unique on once you've become really proficient in that and you also realize things that everyone else is not doing and that you could do a lot better. And that is a step above that is when you actually start to innovate and you bring things that are kind of knew. But nothing is really a novel in this world. Oftentimes it's just it's just information or content or editing styles that is repurposed . So you shouldn't be afraid off taking ideas from other people and become inspired by them not stealing ideas and stealing things. But you become inspired by other people in the way they do things. Then you implement them into into your your own content. Oh, actually, another third thing is to get feedback from the people that are watching and see what type of stuff would they also like Toe watch? And that's how you get more video ideas. And now let's take the final question, which is relevant to this video, which is how you get paid on YouTube. So this person asked about C. P. M s. So that's how you get paid on your trip. Let's talk a bit about it. The way you get paid on YouTube is, first of all, that you need to have reached 1000 subscribers and 4000 hours off Watch time. Once you've reached that and that is the current guidelines and you'll be eligible to enter into the YouTube partnership program and the way you then get paid for videos as you turn on the ads on that as well come up before. After the video on each time someone sees it, then you get paid a small amount. How do they calculate the payments? Well, they calculated through something called CPM. A CPM stands for cost per mil. Cost per mille is essentially how much money you get for every 1000 views on your channel. On the CPM can range quiet a lot from $1 per 1000 views to $2030 per 1000 views. So they are quite a few factors that would determine what type of C P M. You'll have it for your videos. On the main factor is what type of video is it or in which niche. Tech videos get paid a lot more because this type of ads that come upon videos will be more expensive. Items like iPhones and technology stuff on Daz that pay the most are for channels that are finance related, often times and banks and investment companies will pay a whole lot of money in order for there as to be viewed on videos that are financially related and they get really high. CPM Zoff about $2025 per 1000 views on their channel on the video videos that do not get as high of a CPM are like vlogs. Sometimes educational videos, too, but yeah, and that's how you get paid. They calculated through a CPM onda. And then you get paid monthly too. So those are all of the frequently asked questions that I thought were relevant to this aspect of the class, So I hope you found this portion useful. 10. Final thoughts: So now we're at the end of this course well done for getting through all of those videos and that really heavy information. I hope you found it useful in getting some clarity and how to start a channel, how to grow it and convey path and a direction in how to go about this aspect of YouTube growth. Some of this information took a really long time to gather and its experiences from the last two years trying to grow the channel and platform. So if you found this, you food and make sure you leave some feedback down below and also rate this course on how well you think it was organized. And if you found this information valuable and finally a massive good luck with this amazing journey that you're about to embark on.