YouTube Marketing: Become a Digital TV Star in Your Niche | TJ Walker | Skillshare

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YouTube Marketing: Become a Digital TV Star in Your Niche

teacher avatar TJ Walker, Public Speaking and Media Training Expert

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

13 Lessons (1h 11m)
    • 1. How to Create a Digital TV Network Promo

      1:37
    • 2. How to create a digital tv network overview part 1 starting a youtube channelmp4

      5:15
    • 3. How to create a digital tv network editorial focus part 2mp4

      5:22
    • 4. How to create a digital tv network how to start part 3 starting a youtube channelmp4

      7:05
    • 5. How to create a digital tv network style options part 4 starting a youtube channelmp4

      4:08
    • 6. How to create a digital tv network technology part 5 starting a youtube channelmp4

      8:14
    • 7. How to create a digital tv network editing part 6 starting a youtube channelmp4

      5:57
    • 8. How to create a digital tv network blunders part 7 starting a youtube channelmp4

      7:07
    • 9. How to create a digital tv network promotion part 8 starting a youtube channelmp4 (1)

      4:40
    • 10. How to create a digital tv network graphics part 9 starting a youtube channelmp4

      4:42
    • 11. How to create a digital tv network business model part 10 starting a youtube channelmp4

      6:39
    • 12. How to build a professional broadcast tv studio for less than 2000mp4

      7:07
    • 13. How to create a digital tv network final tips starting a youtube channelmp4

      3:00
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About This Class

YouTube Marketing: You can create/produce your own TV network on YouTube-Engage your community with Video

YouTube Marketing. Imagine that you have a daily or weekly internet TV Show and it is watched by all of the people you care about in your industry. You are no longer just a blogger or a social media poster. Instead, you are now an online TV host and commentator. You have authority!

This YouTube Marketing course is for business people and experts who want to share their expertise with the world. You no longer have to wait for the occasional call from a newspaper reporter, talk radio host or TV producer. You can now broadcast your news, opinions, and insights in a TV/Video format every single day. The technology is easy, but the step by step plan to start can be hard for most people. This YouTube Marketing course will walk you through everything you need to know so that you can be up and broadcasting very quickly.

What will students achieve or be able to do after taking this YouTube Marketing course?

*Start your own professional TV newscast on YouTube

*Know how to look comfortable on camera

*Determine an editorial mix and calendar

*Figure out monetization strategies

What do Udemy students say about this YouTube Marketing course?

"5 Stars! Easy to follow, clear. very good teacher." Fonda Clayton

 "5 Stars! Great course, really interesting and a good delivery style. I'd have liked more content, but the quality of what is offered is excellent. Definitely a great course for those looking to get into video as part of their content delivery strategy." Stephen Reed

"5 Stars! The course is full of great tips from a seasoned professional that knows both his subject and how to present it and get you to act on the information!" Ioannis Tsiokos

"Excellent material. I bought the course on impulse last night. I teach mass media communications at a university in Ohio and never realized how easy it is to set up a small in-home studio." Rick Sheridan

"5 Stars! Well thought out and delivered in a straight forward way." Dano Smith

"5 Stars! As with ALL courses from TJ Walker, "How to Create a Digital TV Network" is phenomenally comprehensive and very well presented. Ultimately, I would definitely suggest that anyone who wants to start their own network - even your own YouTube Channel - this course is definitely for you. It's basic, yet 'sophisticated' & detailed... You can't go wrong with any of TJ Walker's courses. They are definitely worth every bit." Jurgen Homola

Meet Your Teacher

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TJ Walker

Public Speaking and Media Training Expert

Teacher

TJ Walker is the founder of Media Training Worldwide and has been conducting public speaking training workshops and seminars since 1984. Walker has trained Presidents of countries, Prime Ministers, Nobel Peace Prize winners, Super Bowl winners, US Senators, Miss Universes and Members of Parliament .

Walker has more than 100,000 online course enrollments and more than 100,000 online students.

His book, "Secret to Foolproof Presentations" was a USA Today # 1 Bestseller, as well as a Wall Street Journal, and Business Week Bestseller.

Walker is also the author of "Media Training AZ" and "Media Training Success."

In 2009, Walker set the Guinness Book of World Records for Most Talk Radio Appearances ever in a 24 hour period.

Walker has also served as a forme... See full profile

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Transcripts

1. How to Create a Digital TV Network Promo: would you like to create your own digital TV network? Ah, YouTube channel that has your views, your analysis of what's going on in the news, the news as it relates to your industry, not necessarily what's on NBC, but what relates to your area of expertise. This course is going to tell you the ends and outs, how to set up your channel quickly, inexpensively how you can create lots and lots of content on a regular basis and, most important, build an audience. Now you're not gonna be Lady Gaga with 10 billion views after this course, you're not gonna be given your own sitcom on NBC because you have 10 billion people watching your comedy specials. This is for people doing serious stuff. Business stuff have a little sense of humor. That's fine, but it's for people who are sharing their expertise. If you are a professional, if you are business consultant, if you have an organization with a mission for your members setting up a YouTube channel, a news network, additional news network that pushes out in a video format the very same stuff that you're putting out on Twitter, your blogged, your other website, your Facebook page. Anything you put out in text you should be putting out in a video format. This course is gonna tell you the least expensive way to get going and how not to get hung up on all the stuff. Like, what camera do I use? That's the least important part of the process. So take a look at the course. I hope you join me on the other side. 2. How to create a digital tv network overview part 1 starting a youtube channelmp4: Hi, I'm T. J. Walker. This is a 10 part series on how to create your own video news channel. This is specifically for subject matter experts P R consultants, people who own PR firms, run PR firms or NPR firms or are the corporate communications department for organizations . This is for you. It's about how not to influence the news or how to get bookings and placements in the news . But how toe actually create your own TV news channel in a digital format? I'm talking about videos that you're creating for YouTube for your website, for other online distribution points. Traditionally, PR people, communications people, even subject matter, experts said. You know what? I'll try to get in the media. And if I create my own media, it will be newsletters. Blog's text articles. I can't do video because it's too expensive. It's too difficult. It's too time consuming. Its requires too many resource. And I'm here to tell you those days are over. There's simply no rational reason for you not to create your own news network. Now, if you're a PR firm, you could do two or three videos each week highlighting the specialty. Whatever the news is from your clients. If you are a large corporation, anything you put a press release out on, you can do a video for that. If you are a subject matter expert, you can comment, provide commentary on your perspective of something in the news or of its evergreen content and put it out there now. The other thing I dio beyond media training and training people how to do things like this is I do political news, commentary, the same sorts of things you would see on a CNN, MSNBC or talk radio. I provide commentary on the news, so I simply look at 10 stories a day, summarize it briefly and give commentary. And let me tell you what this is not for. These videos are not for people who want to be viral sensations on YouTube. This is not for people who want to get rich quick with some new marketing scheme videos to get money out of people. That's not what it's about. It's not about how to create a funny entertainment video and have 10 million views. It's not about how to be the next Justin Bieber. This is for people who can comment and analyze and deliver news doesn't have to be the same news. That's on the front page of The New York Times on the home page of The Wall Street Journal . It does have to be about you either delivery new information or commentary or analysis of new stuff. The reason that's significant is you're not going to have things go viral. In most cases, people forget. The average video on YouTube has about three views. Some people say Let's create a viral video. It shows they really don't know what they're talking about Now I've had videos get more than 100,000 views, but most don't most get far fewer than that. But if you are putting out information on a regular basis and you have an audience that likes your stuff, needs your stuff once your stuff, it won't matter. You're not doing one entertainment video as if it were a movie and polishing it and working on it for two years. You're providing regular content on the news, so the other they had warning about be careful of people trying to sell you expensive webinars expertise on how to be viral video hits with your news videos. First thing I would do what I always do when I see someone delivering a webinar seminar workshop on creating Internet video. First thing I do that, I'm gonna urge you to do it right now. Go to their YouTube channel, Click on the about US section. It will tell you how many views that person has. I'm being totally transparent. I have close to three million views on my YouTube channel. Every time I ever look at another so called YouTube news video expert, I look at that and they typically have a couple 1000 views. So you've got to beware of a lot of phone ease out there who really don't know what they're talking about. I'm not the expert on how to be the next Justin Bieber or entertainment guru with millions of years, when I am an expert on is how you can create your own news channel, create content quickly, inexpensively, almost for nothing on a regular basis and develop an audience. That's what this series is about. You probably got to thinking about this a while. You've probably seen other people, and you just don't quite know where to start. Well, I'm here to tell you exactly what to do, step by step. So look at the other videos in this sequence and we'll walk you through it. 3. How to create a digital tv network editorial focus part 2mp4: When you're creating your own digital TV network, the first thing you've got to figure out is decide what is your focus. If you are an automotive website and previously all you've done is text news articles, and you're primarily about reviews of cars. Then you need to have videos where it's just you reviewing cars, and it could be similar content to what you're doing in your news articles, but I wouldn't recommend reading more on that in some later videos. But you've got to decide your editorial focus now. You may be a subject matter expert on personal development that can cover a lot of different things. But if people come to your website, your YouTube channel, where they find you syndicated on A O. L or other places, they need to know when they see you, you're gonna be talking about some aspect of personal development. It gets confusing if one day you're talking about exercise the next day you're talking about finances unless you have something that really ties it all together. So define your niche and then you've got to own that niche. The problem so many people have when they try to start doing videos as they spend so much time on the first video and polishing it. Rig editing it in all this fussing around, and then they don't do another one for a month and they go back to look at their first video. And it had three views, so they figure nobody wants video. That's not the lesson. The lesson is you need more content on a regular basis. You do need to sigh to decide what the editorial output is going to be. What is your calendar? I would highly recommend you do at least two videos for a week. No, I often do 10 20 videos of that. You don't have to do that many, but I could tell you what does not work is if you just do one video whenever you feel like it, you'll never build an audience. Whether it's on YouTube, your website or other websites and people won't build a relationship with you, why does the Today show have a large audience? Because people no, they could watch the Today show every day for the last 50 years. They know where to find it. There's that regularity. Why do so many people read the New York Times. Well, because they've been reading it every day of their lives or since they became adults. It's that consistency. So I would urge you pick and editorial schedule if you tell yourself. Well, I'm just going to do a video whenever I feel like it. Believe me, you'll never feel like it. You need to create video content on a regular basis, and you need to cover everything within your niche. If it's stamp collecting. That's one thing. If its crisis communications for the n injury energy industry, that's another not more about editing in a moment. Did you notice how I just stumbled over the word energy? If you hold yourself to the standards of Oh, I can't possibly make a mistake, I have to edit each word out just right. You'll never finish a video. That's why I recommend treat. Each video is if you are live on the Today show and don't redo it. Don't added it. Just talk to people as long as you have good information. The fact that you stumble over a word like energias I just did it won't really matter. What's more important is that you really have a passion for your niche, that you care about it and that you can give other people a sense of what's important, that they need to know why they need to know it and that you are a reliable source of information. That's what needs to come through. People need to pick up on that every single time they come to one of your videos. It needs to be abundantly clear, so make sure people have a clear sense of what your content is all about. What's your point of view is all about When people come to my regular news commentaries, they know what it's about Now they might not like everything I say. They certainly are not going to agree with me all the time. But they know if they come to my primary YouTube channel, they're gonna find a quick summary of a controversial news story. Follow up with an analysis from an intelligent, progressive standpoint and a conclusion, an opportunity for them to weigh in. So there's no confusion about it. It allows me to build a relationship with the audience, So no matter who you are large corporation, a one corporation, just one person, it's not gonna matter. What matters is that you have good content. Now, as you may have noticed, what I am doing is simple talking head video. I do recommend that for most people, most the time now, if you want to do fancy edited video, lots of graphics B roll, you can still do that. But I'm a big believer that any organization or individual should also be doing plenty of simple talking head video, and I'll explain more about that in one of our future videos coming up in this list. 4. How to create a digital tv network how to start part 3 starting a youtube channelmp4: So how do you do it? How do you actually put together your own digital or Internet TV network? Now you may have noticed I haven't yet talked about why it's essential to get this camera or this lighting grid. That's because, frankly, the technology part is the easiest part of this. I'll cover that in one of the future videos. The hard part is actually deciding to just do it. I hate to sound like it retried of a Nike commercial, but at some point just do it is what you need to keep in mind when creating your own Internet video newscast. You've got to just start doing it. And if you preoccupy yourself with writing and rewriting and rewriting scripts, you'll never do it. What I recommend most people Dio is Look at your notes, figure out what you want to say in general, but then just talk to the camera. Now. Some of you may say, I want Teacher. I can't do that. That's hard amount of public speaker. It's not public speaking. It's you're talking to one person. Now. Chances are, if you are a PR consultant and in house communications expert, a subject matter expert. You already spend half of every day doing this, just talking to people about your area of expertise or your client or your company. The easiest thing for most people to do once they get the hang of it is just to talk to this video camera is if they were having a phone conversation talking to one client, one colleague or one customer. Now it's hard to do it first. It will feel awkward and then you'll play it back and you're thinking, I don't like the way Look, Oh, my hair is falling out and I don't like my voice and cash don't have bags under my eyes. We all have these feelings. Guess what? Get over it. You know, imagine of Oprah Winfrey. It's well, I'm a little too heavy to go on camera. Maybe I should be a behind the scenes producer. No, she didn't say that. She just went out there and was a real person. So when you're creating your newscast, what I recommend is simply creaked a conversation for your Web visitors for visitors to your YouTube channel, and you could be on daily motion and all sorts of other sites will talk about that in one of subsequent videos here. But the bigger issue is how do you really get started? And what I recommend have a simple outline. Have a simple focus. I'm trying to talk to you right now. I haven't memorized this. I'm not reading a teleprompter. And believe me, there's teleprompter programs out there and you can turn your little iPhone into a mini teleprompter, in my professional view, a complete, utter waste of time. But there's nothing wrong with notes. I have essentially this sheet of notes on my computer screen in front of me. So if I forget what I want to say, yeah, there's a couple of little reminders there, but again, you most likely already have the expertise. You know, if it's your own PR firm and you're promoting a client's new product, chances are you've been talking to this client about the product every day for weeks. You know it back and forth of reporter just called you and started interviewing. You are talking to you on background on the client's new book. You could just talk to that reporter. You need to take the same attitude when you're creating these videos. because that will make it go much, much faster, the big stumbling block for most people when creating their own regular news network. It's not the technology. It's not finding the right editing software, the perfect camera. It's simply deciding I'm going to do it and I'm gonna do it without a net. I'm just gonna talk to people now. I say without a net again, If you create a video and you hate it or you fundamentally make all sorts of factual errors , you do have a net. You just hit the delete button and you can do it again. But what I recommend for most people in most situations, most of the time nothing is universal. It is to do newscast videos were its simple talking head. Give people great information and don't worry about all the fancy graphics and special effects and all the other things. That's not why they're gonna come back to you as a reliable news source on a regular basis . They're gonna come back to you because you give them good information. And the reality is these days, a lot of people simply want their information in a video format. You've probably seen the research newspaper Readership Down, Down, Down nonfiction book, Reading Down in many demographics. But the one thing that is up across the board, especially with people under 35 what's going up video viewing there, watching it on their iPads there, watching it right in their smart TVs there, certainly watching it at a bus stop right on their iPhone. So make your information available to them. Now, if you're with the major Trade association and a member calls up and ask you a question about what's gonna happen at the annual convention and who's speaking and that's something you have to know about, chances are you could just talk to them for five minutes over the phone. Do the very same thing with your Internet newscast. You don't have to have all the B roll of the hotel where you're going to B and B roll is just a fancy word for video and pictures and images. You can simply talk to people, and as long as you have good information and they can hear you clearly, then people are going to value it and they can pass it on. You're not going to have millions of views per video. But if you even had five views and it's the right five years, if it's the clients you care about, if it's the media outlets you care about the most. If it is your six biggest customers, what does it matter? If millions of people don't watch your video, you'll still have communicated in a powerful way. Now every medium has its own unique strengths and weaknesses. But there is something powerful about the video format. It's not necessarily the way to communicate. The largest number of data points are the most numbers, but it is a great way to show people what's really important to give them a sense of what's important to you and what should be important to them and that you've got to do by simply talking to them. 5. How to create a digital tv network style options part 4 starting a youtube channelmp4: So what are your style options If you are creating your own digital TV network, One option that does work well for a lot of people is simple. Interview format. You've got your microphone, you've got your guest and you just interview them. What I recommend is keep it simple. Yeah, three cameras better than two to better than one. But for most organisations, most the time better off, keeping it simple. Have one camera. You interview someone for 345 minutes. Occasionally glance of the camera as if it's 1/3 person there in the conversation. For most people, it's much easier to have a conversation where they're talking to someone. And looking at someone puts a lot less pressure on the brain to remember what you're going to say. And people have a tendency to sound more natural, relaxed and conversational. So always keep that in mind. This works especially well for big corporate communications departments because you could interview a different department head every day. The week or certainly twice a week are twice a month, so that makes it very easy. But the downside doing interview format is you've got to schedule someone you have to have someone else to do it. This is not practical if you are an individual solo practitioners, subject matter expert or if you have a PR firm in your clients or not near you. So what I recommend and what I do myself is simple talking head video. I'm looking at the camera I'm talking to you is if I'm having a conversation with one person, I'm not giving a speech. My fellow Americans, I'm not trying to act like a newscaster where I'm doing like this and reading the teleprompter. I'm just having a conversation with you. For most people, that's the easiest thing to do now. You can also capture video of someone giving a speech and then slice and dice it and turn it our speech into a whole series of five minutes snippets. I'm not opposed to that, but then that constrains you. Teoh Onley, creating video when somebody gives a speech, if you really want to be a news network or a news channel, or create a regular news show, and those were really all the same thing. When it comes to the Internet, you need to have a simple, easy way of doing things on a regular basis. The simplest thing of all is to just have simple talking head video and to do it in your own in house studio. I'll tell you more about the studios shortly in one of the subsequent videos, but it doesn't have to be fancy. This is my regular audience. Excuse me, a regular office. There is no audience here. This is simply a TV screen with a video loop. I'll tell you more about the specifics of the technology in a moment, but when it comes to your basic style, you can also mix it up. Some interview, some simple talking head. What I would not recommend is trying to mimic 60 Minutes because any video story you see on 60 Minutes had tens, if not hundreds of thousands of dollars of production put into it months of time put into it. Ah, whole team of editors, producers, reporters, travel. Don't try to make it that complex. Chances are you do not have the budget for that now they can justify because they still have millions of people watching it in advertising dollars to pay for it all. But if you are doing PR for a client in house or for yourself. There's not gonna be an immediate payoff in terms of advertising. That's why stress keeping it simple. So the simplest of all talking directly to the camera, the simplest for most people to do without making them awkward, stiffer nervous is to just have a conversation of one on one interview. 6. How to create a digital tv network technology part 5 starting a youtube channelmp4: So what technology do you need if you're going to create your own in House Online digital TV network? I've waited until this fifth video in the 10 part series to talk about this, in part because I frankly think it's one of the least important parts of this whole process . The irony, of course, being it's the one thing people seem to care about the most people erroneously believe that it is a technology issue, and if only they had the right technology, they could create their own in House TV network. I'm here to tell you the technology is relatively unimportant. It's relatively commoditized, and it is inexpensive. Everything you see here with my production is done for less than a couple $1000. It's very inexpensive. First thing people always ask me what I do. Seminars on this issue. What's the best camera? What's the best camera? That's like asking What's the best email program to use when sending somebody an email? Well, if you're on your iPhone, that's one thing. If you're on your desktop, that's another. If you're on your iPad, it's another. It's whatever is closest and easiest. Now, if you're going to have a regular studio where you do most of your news guest. I do think it is good to have something that is set up on established and you're comfortable with it. Now. What I have here is a Logitech high definition camera. It is less than $150. It's inexpensive. Certainly you could spend $800 have a much higher quality camera. But for people watching, simple talking had video online. This is going to be all the power you need 99% of the time. Certainly, you can always spend more money. That's not what's going to make you succeed in the long run. In my view microphones. The main thing is, you just don't want to use a built in microphone on a laptop. What I have right over here is a, by the way, everything I'm talking about is listed in the description of this video with links on how to get it. And I'm not selling anything, folks. I'm simply providing you the information, so I have the blue snowball next to me. I use that because I don't want to have to clip on a love Mike on and off 20 times each day because I'm making videos throughout the day. But if you're only doing a newscast one set time a day or twice a week, you may want to use a simple law. Mike. You can get them at any radio shack. The backdrop Now I used to use a fabric backdrop, and I have information on where you can get that. In the description, I find what's a lot easier and gives you more flexibility. It's just have a big TV screen Now. This is about a 50 inch TV screen, and this is a video clip that I bought. I have legal rights to use it off the Internet, and it's a loop that goes about 30 seconds long. Cost me $50. And it looks like I'm in this gigantic newsroom so you can put up a picture. You can have a video loop. The beauty of the TV is you can quickly put up any picture, your want or any video loop, so you have more flexibility. The lighting is very important in order to look good. Now, I only have two lights on beyond the regular light in my small office in downtown Manhattan , and it's not necessarily important what type of lights you have, but you need one that's more or less in front of you and one that's sort of 30% off to the side. Here's the big trouble most people have for lights. They create a set where they're at their office desk and there's a window behind them. Well, now all the latest behind you. So your face is going to be all darkened out, and that's when you have that cheap look, So you need lights in front of you. You need more light in front of you than you do have behind you, and you'll look much better. Get because I'm putting my lights on numerous times a day, on and off. I just have a little switch on my desk. So when I finish, I just go. This is the normal lighting from my office, but this is too dark when you're looking at me here, but this is a perfectly well, that room. But this is what happens if you just have overhead lighting. And then I've connected my two lights to one switch. I just lean over and there I am So the lighting in up there on a couple of little tripods. Again, all the equipment is listed in the description. It's very inexpensive, but it really can make you look as good as maybe not as Brian Williams or the Today Show crowd. But when people are looking at you on the Internet on it, certainly on iPhone iPad, a laptop, it's not gonna look that much different to most people's eyes Now. People who are professional TV people can see every little Oh, that shading is not quite right. You're off 1/8 of an inch centering, and they're right if they are gonna be directors for the Tonight Show. But that's not what you're trying to dio. If you are a publicist, head of corporate communications, your own subject matter expert, you simply need to get your ideas out in a compelling manner and realize their different standards of production for video in the same way there different standards of production for text. If you're writing a coffee table book that's meant for the ages, you might spend two years on it, editing all sorts of money on fancy graphics, artwork packaging. You could spend a fortune on But you also may block where you just take three sentences and one of them even as a spelling air. Each media has its own standards and its own ways of being effective. When it comes to video, you have to realize you're not creating a movie. You're not creating 60 Minutes. You're simply giving people information that's useful and helpful. Now. For those of you who were really on strict limited budgets, let me tell you the big things you've got to avoid. You're using your laptop. That's OK. Put it on a stack of books so the camera is at your eye level because of its down too low regular laptop. Then it's kind of shooting up your nose and it's too close and it's unflattering. You need a little distance between yourself and your camera. The camera that I'm using now is just on my desktop, but it's about 3.5 feet away so you don't have this sort of up my nose. Look, I'm not using the built in microphone in my computer. I have a professional microphone again. It's inexpensive and relative terms, but the audio now sounds professional and again for just a couple 100 hours or less of lighting. The lighting can look professional, so those are the basics you really need and some software for editing. I've listed in the information below what I used, but there's plenty of good programs for editing your video. Just don't get carried away on editing. As you can see so far with what I've done, I'm not doing any editing other than a beginning at an ending. If you're Phil DeFranco, when you have 10 billion people watching your YouTube videos and doing entertainment, you may edit every word or every five seconds. But that is a different beast. The entertainment world trying to get huge, huge numbers is something completely different and not the subject of what this course is about. So keep in mind, you can always get a better camera. You can always get more lights. You can always get a better microphone. But the main thing is, if people can see you clearly hear you clearly and you're not all shadowy. You already have what it takes to make a professional looking video newscast 7. How to create a digital tv network editing part 6 starting a youtube channelmp4: So you have shot your newscast. Now how do you edit it? Well, I take a contrary and viewpoint here. Every book on video production will spend a great deal of time on editing. I simply don't find for most people creating news videos, the need for much editing. And let's face it, Time is finite. Once you start the editing process, you can edit and add it and edit, and the project never ends. I'm a big fan of simple talking head live to tape, even though it's not tape philosophy when it comes to creating Internet news videos for people. Once you start editing, it just becomes a huge, huge, huge time suck. And someone says, What about that? You're in a big corporation, someone. So let's take this amount. Or let's add this one little graphic or next thing you know, it's turned into a six month project. You look at the video, and now the information is so dated that you can't even use it anymore. The whole project has to be shelved. Now I do use a program wire cast. It's listed in the previous video in this series. In the description you can read about that, so I'll do very simple at its while. I'm talking. So when I'm starting a newscast, I will have a provocative five second teas and then I simply do this. How did I do that? I had three wire cast. I had a video already edited together by someone else. I hired a guy in Canada is a specialist in creating graphics like that that graphic cost $300. It is not expensive to create high quality graphics. It's not something. Frankly, you should spend your time on their other specialists. Who can do that for you? I had it loaded up into my wire cast, and all I did was hit F one. Now when I'm through with this video, I will edit it. But what I mean is, all I'll do is I'll hit the space button. I have a keyboard in my laptop, so when I'm done, I'll hit the space, and that simply causes it to stop. This is built into the functions of the particular editing software. I'm using wire cast again. It's listed in the directory information below in the description in the previous video, and you can find out information all the technology I use, but I want to beg you and really cautioned You don't try at it videos unless you have a huge, huge, huge budget and lots of personnel. Now, if you work for a Fortune 100 company and you're launching a video that you think is going to be seen by millions and everyone in your industry and every trade publication, and it's a really big deal and you have unlimited time and resource and sure write the script edited postproduction all that. But for the typical subject matter expert, a typical PR firm, you simply don't have that luxury. I would recommend beginning at it, meaning you hit, start and end stop. And if you want to get a little glitzy, do what I just did create a special graphic with little sound effect. Hit one button and it's in that way. When you finished talking and you hit Stop that video is done and you can simply upload it . I realize this isn't how NBC News creates its video. Guess what? You're not NBC news, and you don't have. The resource is they do. When you look at the cable news networks, the very reason there is so much live talk on Fox on CNN on MSNBC is that it doesn't require editing. It is cheap. It is easy. All it requires is a camera that's on. They understand that. And that's why when you see the cable news networks expanding with more programming, they're not trying to do more shows like 60 Minutes. They're not trying to doom or 22 minute CBS evening newscast. It's too expensive and too time consuming. And with you creating a newscast for your clients, your subject matter, you're gonna have even a smaller audience, therefore, very unlikely you can monetize it. Therefore, the more you can do to minimize your cost, the better a part of your cost is your time. So if you can do it as quickly as possible that the least amount of time you spend possible , the more money you say. And that's what you've got to keep in mind. So I recommend doing no additive. I know some of your saying, Well, that's crazy or that's not professional. It's just not true. Turn into the Today show tomorrow and you'll see a good five minute stretch where there's no editing It was an interesting conversation. Matt Lauer was interviewing someone. It was lot. Yeah, they may have different camera angles, but it was interesting video content because of what was said. Not because of the intro, the outro, the bumper of the graphics, the ads. It was interesting just because it was a couple of people talking. That's what I recommend to you. So try to minimize the editing, find editing software and learn how to use it. I'm no big techie folks, but I learned how to use this editing software. I learned how toe hit the space button and turn it off, which is what I'm doing now. 8. How to create a digital tv network blunders part 7 starting a youtube channelmp4: What are the top blunders that people encounter when they try to create their own TV digital newscast for YouTube and other websites? Well, for starters, doing what I did right there. Do you see how canned I sound? You see how flat, boring and monitor room that waas now I wasn't actually reading, but that's what people do when they try to read a script, their head freezes, their voice becomes monitor. Huge, huge blunder. People will hit delete within two seconds if they see that now, Americans and increasingly, people all over the world aren't necessarily good exercising every day, doing complicated math problems every day. But if it's one thing, Americans are good at a particular it's watching TV and watching video, and they know bad stuff when they see it. So if your head is frozen and you sound like a robot and you sound like you are reading something or memorizing something, uh, people haven't instrument revulsion to it. So one of the big blunders is trying to read. Now when you see some top rated news anchor reading a newscast, when you see Brian Williams Diane Sawyer reading a newscast, they make it seem natural, smooth, polished. Well, guess what? They've been doing it for five hours a day for 40 years. That's why they're going at it. I really don't think you want to have to read teleprompter five hours a day for 40 years. Don't try to do it. I do not recommend that you try to use a teleprompter. Now some people will take up their notes around the room. Well, yes, our next quarter. We're very happy to see that we're going to see a 3% increase in Newport. Doug, here's the thing people said, Well, teach a. I don't have a great memory. I've got a post up all the facts there. I'm gonna forget it. What I would recommend is just narrow your focus to a handful of points. If you need to have notes on a single sheet of paper with really big bullet points, that's fine. There's nothing wrong with occasionally glancing down and continuing, but creating a video and just talking to people for a long time giving them lots and lots and lots of facts is not really the best way to communicate a lot of facts. If you can't remember the fax and you're the expert on it. How do you think someone just listening to you is gonna get? One of the big blunders is going too long and videos. I wouldn't try to post 30 minutes, 40 minute videos on average. And this one of the good things about YouTube that give you great analytics on average, I know people watch my videos one minute and 21 seconds Now I do go longer than that, but I do try to keep my typical news videos less than two minutes as sometimes They go three minutes, but I'm able to do it in part by focusing on just one topic and just trying to convey a handful of points. You can't try to convey multiple multiple topics multiple points on each topic in one video and expect people to stay with you. So that's one of the common blunders to avoid is going to law now in this how to Siri's I'm doing. I'm trying to keep the videos for five minutes. I think one of them is eight minutes. The other rule of thumb, I would say, is Don't waste too much time writing and rewriting, editing and narrowing it down just to have an arbitrary length of 90 seconds or two minutes . Speak as long as you need to cover one topic and not a second longer, but also not a second shorter. If people find your information useful and helpful, they'll listen. One of the videos I've had that had the highest audience in the tens of thousands in the last year was simple talking head video of me for half an hour. So if it's important information and you find it important to you and you think your audience will find important, it's okay to go a little bit longer. The biggest blunder you really have to avoid is this trap of perfectionism, and this happens in two main ways. Number one. People want to be perfect, and in their mind that means writing out the script and then reading it. Her memorizing The hardest thing you'll ever do is read a script if you want to do it in a way where you don't put everybody to sleep, the second hardest thing you'll ever dio is trying to memorize the script and then talk it out because you're going to sound fake, phony, contrived, unless you are trained Broadway actor, and you've been on Broadway every day for the last three years. Then it becomes comparatively easy, but not doing a new one every day. So I would I beg you, do not try to memorize the script. Do not try to read a teleprompter. Instead, have a handful of notes. You can have it on your computer screen or on a simple sheet of paper, and you will do much, much better. The other biggest blunder people make is procrastination. It somehow seems easier to just type a memo type of belong post typing Op ed page. Oh, once I get more comfortable, I'll do the video. Oh, I'm getting my hair cut tomorrow. Then I'll do the video. Oh, I'm gonna lose a few pounds. Then I'll do the video all excuses that just cause unnecessary delays. Just do video every day. Now people say T. J, you're so good at this. I have no natural gifts for this above you. Now I'm comfortable doing this, in part because I've produced 7500 videos. Anything you do frequently becomes easier. You just become more comfortable now. The other area perfectionism that causes people. Trouble is, they will watch the video and they'll say, Oh, I hated the way I said, Um, here or let me tell you there's nothing wrong with the occasional three people I know who say on more than anyone David Letterman, Martha Stewart, Bill O Reilly, What they all have in common. They all make about $30 million a year talking all day long and they all say on all the time. So don't worry about the occasional on. And if you do a whole video, you have great, great content. But then you realize, Wow, there's a little wrinkle right here. Forget about now. You want to have a professional appearance, but it doesn't have to be perfect. Avoid the trap of the perfection like that. I didn't say perfection, right? Keep on going 9. How to create a digital tv network promotion part 8 starting a youtube channelmp4 (1): If you build it, they will come. How often have we heard that from Field of Dreams? Well, guess what? When it comes to Internet video, it's just not true. If you spend all of your time creating your video and you never promote it, you literally could have zero views on some of your videos. What good is it you haven't communicated? If no one's watching you, you've got to spend some time promoting this. Now, if you are in house corporate communications for a large corporation, that's gonna be pretty simple. You send an email to the 200,000 employees in your company and hate you're gonna have a lot of use. But if you work for a small company, you're a subject matter expert or an aspiring pundit. You don't have a built in audience. You don't have that many customers, our colleagues or clients our employees. So you're gonna have to spend some time promoting Now they're gazillion other experts out there on search engine optimization and all the standard promotion. I'm not gonna try to rehash that, but I would say the basics are Make sure any video you dio you then posted on your Facebook page on your linked in profile. Tweet it. And with YouTube, there's a simple check box. You can make it standard default. Teoh automatically sent any video you dio Teoh, Twitter and Facebook. You should send it to clients, customers, friends who you think you're particularly interested if you're commenting on something in breaking news. Let's say you are inspiring legal pundits, your attorney legal abundant, and the Supreme Court has just made a controversial decision. You do a video analyzing it. Don't just send it out. Then send it to TV bookers producers at CNN and Tru TV and your local judicial reporters. Your own newspaper sent it to the favorite websites of yours who follow that sort of legal issue. Be aggressive, So create your own email newsletter to send it out and also put it out anywhere and everywhere. Send it to people. Now I've talked about YouTube. YouTube is still for most people, most the time, the best place to put your video beyond your own website because there simply mawr viewers on YouTube than any other place. So I did personally distribute my video on about 100 different websites and if you go to t j walker dot com and click on the about US section. You can see a list of all 100 but the vast, vast majority of my audience still comes to me through YouTube and it could be 235 10,000 views a day come just from YouTube, so don't make the mistake of creating the video, just putting it on your own Blawg. Now you've got to make choices with your time allocation. I do 10 to 20 videos a day, so I typically Onley put those videos on my website on YouTube and a couple of syndicates that then push it to other sites. But if I were only doing one or two videos a week, I would have a different strategy. I would put on daily motion Blip. There are again hundreds and hundreds of video file sharing sites. You can get a list of a lot of them at t j walker dot com But remember, it's not about having just great God debt. You have to promote it. People say, Well, I'm on YouTube, but it has billions of views a day. That's true, But what would you say if I told you 20 years ago I had a audio radio network of sorts that was accessible by a 1,000,000,000 people around the world. My radio network. But that sound impressive. Well, guess what? All I'm talking about was my answering machine at home. Anyone could have called in Listen to my message on my answering machine. It was, in fact, available to a 1,000,000,000 people around the world who have phones. But on any given day, nobody called. So at some point your access, your distribution doesn't matter if it's not actually promoted and you're getting people toe, watch your video. So don't make the mistake of spending all of your time creating the video. You've got to spend some time promoting it because ultimately you do want an audience. 10. How to create a digital tv network graphics part 9 starting a youtube channelmp4: How do you create eye catching graphics for your newscast? The graphics I just put up there very simple. I purchased it for $300 by hiring a graphic artist found just off Craigslist. Now I will list the person that you again. I'm not getting any commission. I'm not trying to sell you anything, but I'll list his information in the description below, and you may have good luck hiring someone locally from Craigslist or anywhere in the world . This is not the sort of thing where they have to be there with you. Here's my philosophy on graphics again, it's for most people. Most of the time. There's always exceptions to the rule. I'm a big believer that for most P R consultants in house corporate communications people subject matter experts, pundits you don't want to spend time creating original graphics for each video. Now I know the huge superstars on YouTube. The ones the field of Franco's of the World are gonna have special graphics for every single video, but they also spent all their time 12 hours a day on it, and they're making a ton of money because millions of people are watching their stuff again . The focus of this tutorial is about creating simple, inexpensive, ongoing newscast for people who are PR consultants, experts, authors, pundits, even politicians. And you're not anticipating, adding tens of millions of people watch each video. So that's why I do what I just did there. I have a graphic. I use it every single time. Could you call a stinger Opening graphic And I typically tease a subject what I'm going to talk about for five seconds on a provocative question or two. I hit a button, the graphic comes up. Then I talk and then I stopped. I don't take the time to have a graphic come up. T. J. Walker, expert political, Come into anything like that because you know what? You can label that with a video on YouTube or whatever video file sharing service you're using. Whether it's daily motion, whether you're publishing it right to your own website so you can put the graphics up in the title above, you can put it in the description. Now, if you're really, really quick, quick and fast and all that, I guess it doesn't hurt anything. But my general rule of thumb is the time you spend doctoring your video editing it, putting all sorts of fancy graphics, you're better off just creating a whole nother video. The best promotion you have, frankly, is more videos as long as it's good content that's interesting and useful to your audience . Now, if you're just pumping out, jumped to be pumping out jump. No, that's not going to help you. But MAWR is more when it comes to newscast again. Whether you like him or not, we're not here to talk about politics. Rush Limbaugh. He's wildly successful, makes, according to Forbes magazine, $60 million a year. It's not just his opinions. Imagine if he just had a weekly talk show for three hours on Sunday. Do you think he would be as effective? He has his power, in part because he's on for three hours Monday through Friday. He's able to give opinions on every major subject in the news. He often gives opinions on 20 different subjects in a three hour newscast. No, same with MSNBC. Part of the reason why they are popular with the non Rush Limbaugh crowd is because they're there 24 hours a day. It's not just two hours on NBC on Sunday morning. It's a 24 hour newscast, so keep that in mind. Time is finite, your resource is our finite, and that's why I recommend as little editing as possible and his little use of graphics. It is possible, because if it comes to who has the glitziest graphics, people aren't gonna Cody, your news site on YouTube or your website. They're gonna watch a Steven Spielberg movie or a George Lucas movie, so don't try to out compete in the arena of graphics. But you want to have a simple something five seconds like I have to give your video production the feel of professionalism that can be a smart thing to do. 11. How to create a digital tv network business model part 10 starting a youtube channelmp4: so you're already to start your own TV network. But the question is, what's the business month? How do you make money on this? Let me give you a no overview of what the options are if you're in a large corporate communications department. For a big company, this is a slightly different issue you're already paid. You already have your overhead paid. You're already paid a salary, presumably the office. The rent. The lights are already paid for your already creating lots of communication. Typically, it's in the form of lots of websites, lots of text, annual reports, brochures, position papers, more websites, press releases. In this situation, it's simply you continuing to do your job, but in a more sophisticated way. Using available technology, anything you put in a text format for a press release or a website, and my view, you should be doing as a video anything you're putting out a press release. You should have a video component for that, so your profit model, your business models essentially already taken care of. Now, if you're a small PR firm, it's valuable time for your client. So if you charge your clients on the basis of your time. Any time you spend creating a video for them a video press release where you're their spokesperson or if you're interviewing them, it is billable time. If you're doing paper placement, you should count this as a placement. Now, if you're a subject matter expert or a pundit, quite often against little murkier. Now the best of all possible worlds. You have such a huge aw audience that you make tons of money off of advertising, although I have to tell you, you don't make a lot of money off of YouTube advertising. I've made $1000 a month or so from YouTube advertising, but that that is not really the way most people get rich. Far better way is to have sponsors. I mean, let's say you are a subject matter niche on, for example, tech startups You should look at this week and tech startups Jason Count Canisters show it might not have millions of viewers on YouTube, but he is so focused on the startup community it's become the place to reach that community . Therefore, he has tons and tons of sponsors. He sells out six months in advance, and he just delivers the ads right there in the show, and he'll have some of their products right there on a screen. They'll have them on the screen behind him, so that's a great way. If you are a subject matter expert and you're really following a particular industry in a deep way, that's much better way to make money than through traditional advertising, because you have to have so many millions of views in a month to really start making real money now. The other thing people do is they use this to simply promote their own brand. I d. Their own name, too, then promote their other services. So, for example, I'm not anticipating getting millions of dollars worth of advertising from YouTube off of this video here. The way I monetize this is that through partnerships with Bulldog reporter and other organizations, I put on seminars on how to do this. People hire me for media training when creating their own online newscast, and also for traditional media training as well. How to be interviewed. It's 60 minutes does come calling, so I only have to have one or two views to this video of It's the right one or two people end up calling me and hiring me. That's how I make money. In some ways, it's no different from what pundits have done for a long time. I think of again, I'm not getting in anyone's politics today. I'm not advertising air promoting anyone branch of politics. But think of someone like Ann Coulter and Coulter goes on Fox News and other TV programs all the time. She doesn't necessarily get paid for that, but she becomes so famous from that she creates such a brand name for herself that she's been able to leverage that fame on the speaking circuit by getting paid a fortune for every speech she gives. She's able to leverage that to get contracts with major book publishers, and she can then use that to sell millions of books and make millions of dollars from the book publishing. But it's not because she's paid necessarily a fortune for anyone TV video that she's in. So there are many, many models for how to make money off this. How to monetize it, how to frankly justify your time now. For some people, it's simply a passion. They can't not do it. You see this with other media. A lot of great novelists started off just writing a novel, and they spent five years on it. It was awful. Got rejected. They spent another five years writing it. It was only their second novel that got published and made them money. Famed blogger Andrew Sullivan claims. He wrote, and I believe in, he wrote almost every day for seven years on his block before we ever made any money. So they're different models, different business models, different revenue streams. The main thing I do before worrying about that is figuring out. Do you want to do this? Can you have some fun with this If you're not being paid by a big corporation, Is that something you could bring some passion, Teoh. And can you connect with on audience? What's far more valuable than having some viral video that 20 million people watch and never come back to your channel is to have 1000 people who really care about your stuff who will come watch every video of yours. I'd much rather have 1000 people who watch every video ideo than to have one or two videos go viral on 20 million people. Watch it. It's the consistency that's important. It's building the relationship with an audience. If you do that, there multiple multiple ways of leveraging that and monetizing that if you can't build an audience, there's really not much you can do to monetize it or turn it into a business. 12. How to build a professional broadcast tv studio for less than 2000mp4: from New York. Here's T. J. Walker. These days I find myself more and more communicating to people this way, either through Skype video, through prepared videos through video press releases, whether it's on YouTube, sending its people directly or some kind of live webinar. Now everyone talks about Internet video, but still, there's this sense of where do I start to get a Web canto? I use my iPhone to build a whole fancy, expensive studio gets right down to it. Most people just don't do video because it seems too difficult. It seems too hard. It seems like you got a technical one here to demystify this and show you step by step What you need to do to create your own in house broadcast TV studio, similar to what I have right here. For starters, there's just not that much difference between what you can dio and what Brian Williams does on NBC News. For example, he's in a big newsroom. Well, I'm in the big newsroom. Actually, I'm not in a big news from this. This is just a brick wall, and this is a six by a photo that was blown up. Put on fabric and then Velcro to the wall. Now the key to it is you get a photo that represents what you want, and then you make the photo a little bit blurry, and it seems like there's more distance. It seems like you're far away, but I'm only 12 inches away from this wall, and it makes it look bigger. It makes it look better. A couple of other things. You need high definition webcams now, in the description below, I list the brand I. I'm not trying to sell any brand. There may be plenty of other good brands, but there's the brand that I use right there. Here's the key. You need the camera almost at eye level, or maybe just a couple of inches away, and you do need a little distance. That's the problem with using a laptop. That's sort of looking up your nose. Nobody looks good with a video camera looking up your nose. The next thing you need in order to seem professionals, you need some quality audio. And the problem is, if you use the built in microphone on a typical laptop or computer, it's going to sound muffled. It's going to sound tinny echo. It's just not going to sound good now. You could go it, go out and get a plug in microphone clip on that clips on just like a newscaster. I've done that before. The problem is, your only is losing it. You're fumbling with it. I have one right here that just sits on my desk and you'll see the description of I never have to touch it. It's in a directional. It's pointing right at me, but I don't have to take the time to clip on it. And I'm not fumbling around. Get Here's my goal. My goal is to be able to quickly do video any time I want. If I get an email from somebody wanting media training proposal, I don't just send them a documentary. Pdf. I turned the lights on, and I just speak and I give them a video proposal mentioning them by name, and it's faster than typing. That's the whole beauty of this. If there's breaking news, I have to give commentary on that relates to a CEO or politician having a meltdown in the media. Both one button and I'm just talking. This is just my normal desk area. This is not fits my desk. I have my normal computer. The only thing that's different is a high definition camera on top, as well as a microphone that sits on the desk pointing at me. And then because the most important part to really make this look professional, the lighting you don't have to spend a lot on Lady, I have a light right in front of me have a light sort of down low to the side, another one above me and another backlight behind me. Here's the key with lighting. You don't want a lot of shadows on your face. You don't want a lot of shadows on your backdrop. I turn one of these lights off the backdrop would show up now to show you how easy this is and why it's not a big fancy set up. I'll show you what I do. When I turned the lights on, I'm just wired them all together. I have a switch right next to me. I'm gonna turn it. So this is what my desk looks like normally when I'm just doing work from making phone calls, etcetera. It looks dark to you, but is it really dark. This is just normal office light, and you do need mawr lighting when you are going to make professional looking video. But then, at the moments notice, I want to put out a video press release, send someone a video proposal to a Skype call that looks professional, perhaps to a speech to some conference through Skype. All I do and Dad and I've got the lights back on it really is that simple Now, with everything I talked about here, it costs less than $2000 for the typical company, government agency, even individual entrepreneur, author, expert. This is very affordable. This city back set up actually lost just a little more than $1600. You may find less expensive ways of doing it yourself. Now a couple of other things I mentioned specifically in the description here. The software we use. There's no one type of software, but you need some software for capturing the video. You need the camera. You need a decent microphone, by the way, this microphone less than $200. But it's such better order, audio quality and then the lights. It's a simple system. Here's the thing. The more you do a video, the easier it gets, the faster it gets. And you'll get to the point like I am what's actually easier and faster to do a video than it is to type a letter. I now send essentially video letters to clients, friends, even prospects, because it's a little more intimate and it's faster and it's easier in these days, it stands out because most people don't you know how to create video. They're intimidated by where they think they've got to higher Steven Spielberg to shoot their movie. Well, you could, but you don't have to. So I'm telling you, if you want to get in the modern age and really understand video social media aspects, you need to have your own studio so that you're not coming up with a new backdrop each time sending things out trying to find some perfect location. Just make it your desk. Put a little backdrop, make sure you have more light in front of you. That's why you can't really have a light behind you. It totally messes up the light and makes your face black. Do you have any questions? I'm happy to help you out. Give us a call. 2127644955 I'm T. J. Walker 13. How to create a digital tv network final tips starting a youtube channelmp4: So thanks for joining me on this series of how to create your own low cost TV network online. Where do you start? I want to give you some final thoughts. The main thing is, don't delay. Don't wait. Don't wait for that perfect camera for that perfect hair cut or anything else. Just hop in and start creating videos, and do not try to use a teleprompter. Don't try to read a script. It's just a disaster. Get comfortable with it. Rather than editing a video 57 different ways, getting rid of the US and arms, just redo it. The best edit of all is the delete button. If you really don't like it, keep doing it until you like what you see. The standard is not. Is this George Clooney style entertainment for the big stream? That's not your your standard. The standard should simply be. Do I find this person interesting, giving me some useful information? If the answer is yes, you've got a good video. If the answer is no, well, then try again. But the biggest stumbling block for people when it comes to creating their own TV network these days, it's not getting approval from some network. It's not gatekeepers anymore, and it's not finances. It's not money. It's not the production cost. Those issues have all melted away. The biggest stumbling block for you creating your own TV network is just you deciding you want to do it. Once you decide to do it, it will all happen. I can't guarantee you fame and fortune and riches. What I can guarantee you is this is a great way for you to stand out from your competitors because most of your competitors are simply relying on this. Lots of text on keyboards because they're used to putting out press releases, Web pages, email newsletters because it's easy for them, it's convenient. Well, here's the one thing I can guarantee you about your customers, clients and prospects. They don't care what's convenient for you. They care about themselves. And these days, more and more people, especially those under 35 enjoy and like and prefer receiving information through video. So why not give it to them in a format they can use and appreciate? So that's my final bit of advice. Just create a video now, and if you don't even have the equipment I talked about fun. Just pull up your laptop, go to YouTube hit record, create some video and get it out there. It's awful. You can always delete it. But if you put out a few good ideas, you could start getting feedback from visitors who could in fact, be prospects. Future clients. And it could be a way for you to start new relationships with people who care about your niche, your industry, your company all over the world. Good luck.