YouTube For Creatives | David Miller | Skillshare
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8 Lessons (41m)
    • 1. Intro To YouTube For Creatives

      4:47
    • 2. Basic Gear

      5:16
    • 3. Storytelling In Your YouTube Videos

      4:06
    • 4. YouTube Best Practices

      4:56
    • 5. Video Editing In Premiere

      8:55
    • 6. Examining The Competition

      5:03
    • 7. Analytics and Metadata

      6:51
    • 8. Wrap Up

      0:52

About This Class

YouTube is an amazing if often overlooked resource for artists to communicate directly to their audience through showcasing process, highlighting finished pieces, selling merchandise, and more.  As one of the world's top search engines owned by the world's top search engine, YouTube is a huge opportunity for artists to really boost their profile and potentially make money through doing so. 

In this course we cover the basics of setting up a YouTube channel and the various ways artists can best tell their story through video.  We'll also look into best YouTube practices for success, and I'll give you the basics on how I would edit an artist process video with Adobe Premiere.

Transcripts

1. Intro To YouTube For Creatives: hello out there. I'm David Miller. Welcome to my course on YouTube. For creatives, this is a topic very, very passionate about YouTube is a amazing resource that I'm sure if you're watching this your somewhat familiar with it, it gives anybody a voice and the ability to reach such a huge group of people. It's alternately that a second or third most use search engine in the world owned by the most used search engine in the world. And there aren't a lot of rules that prohibit us on this platform in the way there might be rules on instagram on how your work can be accessed by other people. Also, this is very important. In the modern era. YouTube is a space where you're able to showcase your work space like the one I'm in now where you're able to showcase your personality as an artist. If you are a musician, a painter, photographer, a video maker, this is a platform where you can kind of explain your process yourself and really connect with people in a way that I feel like, you know, just coasting the creation on instagram on soundcloud, on video, whatever you used to host your creations. Uh, this is an opportunity for you to put greater context to your work. And that hasn't been the case for creatives throughout history at all. If you wanted to know more about a creator of a painting, you had to basically meet that creator or go to some kind of lecture. They were featured. But now we have an opportunity with YouTube Teoh film the process. Filmar explanations. Let people know what are is really about, and I think that is vital in the modern era. Now the reason why I created this course is because I have a lot of creative friends who want to build their YouTube channels, who asked me to help them out in building their YouTube channels and I thought would be a good opportunity. Teoh put what I've learned over the last several years into practice. I have my own YouTube channel, not enormous. It does generate income, but more so than the income miter from ads on YouTube is the income I've earned for people who find me the M. I YouTube channel. I talk about the things that are unique to me, and I talk about the things that are interesting to me. In my case, it would be in motion capture, animation, photography, instant film cameras. These are things that I have a little bit of authority on, and I've been able to connect to a bunch of people in my city and worldwide because of it. That hasn't been the case on many other social media platforms for me, and I think the main reason is because just like this course, you're seeing me talk and if you're into the things I say and the way that I say them, you know you connect even Mawr show that if you saw the creation, helping other people with their YouTube channels is a lot of fun for me. I've been working with the metal artist who has pretty interesting stories on how he creates his works and why he makes the decisions he makes. If you were to wash the videos that we've been producing for his YouTube channel, you really think he was an authority and of course he is an authority. But he he's an authority in his field, and you would feel more confident purchasing works from him, hiring him for commission work and just knowing him as a person. So hopefully I've given you some food for thought for why you, as a creative might want to host your own YouTube channel, even if you feel you're a little uncomfortable in front of a camera, these air things that you will grow into. But I am here to tell you that it is a worthwhile pursuit. If you want to make a YouTube channel and European photographer, what have you? It is absolutely worth your time to get involved in YouTube. If you make Evergreen videos, they're only going to grow and grow in their reach, as opposed to most social media platforms where you post something and either lives or dies on the first day. YouTube has the ability to have your work play listed. So if you're a painter and you do a painting tutorial a time lapse, it will ultimately get play listed alongside other painting videos, and your reach will grow and grow and grow. That's not the case on Instagram any of those other platforms. I really feel like YouTube is a worthwhile investment of our creative time, so let's dive right in 2. Basic Gear: So the first thing I want you to know about creating content for YouTube is you have to get used the idea that you're going to record everything you do as a creative person. If you are a painter, a crafter, you need to find a way to mount your phone or a camera, possibly multiple cameras, and turn those on at the start of your creative session, and we don't have to pay perfect attention to them. But you need to make sure that they're getting everything because you don't want to have them turn off halfway through and miss out on some of the really cool stuff that you might be doing. If you're recording everything you do, you also need to make sure you have power to those things. Have them plugged in, have them mounted on something that gets a good view of what you're doing. So there are a lot of amounts you can purchase that maybe have a metallic snake arm that you can position around obviously tripods. Our importance. My wife is a crafter, and we use an overhead mount that is essentially sold for baking cooking kind of videos but certainly works great for when she is doing her small crafts on her art table by having multiple cameras and multiple angles, you are going to create Mawr interesting content because it's going to not be the same exact thing all the time. Now the question often arises. What is the best quality video for YouTube? What's the best thing I can use to capture good quality stuff that people would actually like to watch? I think for a lot of what we do is creatives. If you are stuck with just an iPhone or a Samsung Galaxy phone, and it's a modern one, that's gonna be fine as long as the audio is good and you're lighting is good. The three things that make videos the most unwatchable are poor lighting, poor audio and shaky can. So if you can resolve some of that or all three of those, you're gonna have better content that people are gonna be more engaged with, and that is more likely to be play Listing. The lighting I have currently is not even the best lighting that are capable of Evan led panel there and then led panel there, and they're about this large in scale and they're on light stands. My camera that's filming This is on a tripod about 10 feet away from me, and the audio is being recorded by a really good microphone plugged into an iPad recording into an app. It's the sure and the 88 microphone. If I did not have this microphone down here, then the only audio that would be recorded is on a camera that's 10 feet away from me. And that camera is waiting far to get good audio. There's also a ceiling fan going. There's other things around the house, air conditioning, Children, dogs that are gonna be picked up by the camera mawr show than me. Not to mention that this is a hardwood floor, hardwood walls. This is a room that actually has a lot of reverb. That reverb is lessened because I have a microphone right in front of me. Now all of these tools cost money, and if you're starting a YouTube channel, you're not even sure this is something you want to pursue. Long term, it's hard to justify spending money on things that you may or may not ultimately use for a beginning. Youtuber. I would consider finding a space in your house that has the best lighting and doing your recording. During that time period, you are gonna have to find some way to stabilize your camera. Your phone. Those aren't really expensive options. You can probably stabilize your phone on something for about $10 normally I don't advise people to get a cheap tripod something that's, you know, within the 30 to $50 range. But if you're indoors and you're doing recording that cheap tripod will be okay. It's when you take it out in the field that the chief tripods air really affected by wind currents and things like that. When you are mounting your camera, you need to choose an interesting angle and one that showcases what you're actually trying to tell people about. So if you are a a person who works in fibers and working on a sewing machine, if you have your camera to your back and you're blocking the sewing machine on, they can't see what you're actually doing, then that video is kind of worthless and pointless. If you mount the camera in a way that it sees exactly what you're sowing, even though you might be using a technique that doesn't really come across visually. It's still is more interesting that seeing the back of someone's body the back of their head, there's just no purpose in footage that doesn't help tell the story of what you are creating. 3. Storytelling In Your YouTube Videos: now, the purpose of our YouTube channels as creatives might be a little bit different. You might be trying to generate business. You might be trying to educate people on technique, but overall, I think we can agree that our creative channels are there to tell the stories of us as creators and what we create. So you need to get a piece of paper out and write down. What is the story I'm trying to tell in this video? That's a great idea. If you are somebody who already knows how to tell the story what you're creating, then you might not need a piece of paper and, you know, a laundry list of things you need to cover. But for me, as a photographer, I have particular shows on my channel. One is called Can Request. And the story is I picked up this camera from a second hand shop and we're gonna go test it out and see if there's any value in utilizing that camera. So the story begins where I purchased the camera. It could be goodwill could be one of the other secondhand shops that are local to me. Uh, the story continues by me testing the camera out. So I have footage of me in the field utilizing that camera. And then the story kind of concludes where I show you the results of my test. And maybe I had to go test the camera again because my first preliminary tests were bad and they didn't get any good results. That's happened before on Camera Quest for the metal artist who I am working with on his YouTube channel. His stories generally are based around a particular creation. He made a T shirt rack, what was asked of him, what were the specifications for this custom work, and then his creative process to meet those expectations, which I think is really interesting as a creator. If I get hard freelance work, I'm usually given kind of a brief of what's expected of me. And then I have to problem solve, to meet the expectations of what my client is asking for. I find that stuff fascinating. Whenever I hear somebody get that challenge, you know, here's what we need. Uh, you is the creator, really have to put on your thinking cap, and you just can't say, Well, here's the thing I always make, and I'm just gonna make that thing for you. You know, you have to meet your client's needs. That is really interesting to me. And it's something that this metal artist is basing his YouTube channel around. In talking about how he meets his client's needs, he talks about the materials that he chooses. He talked about how he researches the space, that whatever his building is going into. So it feels like what he makes fits into that space and has always been there. There's a particular shop in Tucson that he had to build A T shirt rack for that building has been there since the 19 twenties, and he designed a piece of furniture for the store that looked like it had always been there. That reflected the color of the walls. The electricity box so on and so forth is really interesting stuff, but say you are a musician and you want to record your process and you want to talk about the work. Talk about the tonalities that you picked. Talk about the guitar pedals, talk about influences in your song, writing, talk about the programs that you used all of these things really are interesting, too. Other artists to the general public talk about the mistakes you made in your song writing process. Talk about the lyrics that you throughout. That stuff is so fascinating because it's a window to your creative process. Why did you throw those lyrics out? Because you felt they were maybe derivative of some of their song that exists because you felt they were too honest because you only had them in there because they rind. And that's maybe not a good enough reason to include those lyrics in your song. Lots of fascinating stuff that can come from watching creatives discuss their process on YouTube. 4. YouTube Best Practices: At this point, I want to talk about ways we can be more successful on YouTube. Number one is post content regularly. It doesn't do you any good to create one creative video, put it up and then expect everybody to flock to you. You need to establish some kind of routine and some kind of formalized video structure. So for me, most of my videos are about 56 minutes long, and they're about bi weekly. Most of the past year, I've been able to get videos up once a week, sometimes twice a week, this being summer and the kids being home slow down a little bit. But generally, once a week is a good schedule for posting a video on YouTube. If you're somebody who can create 30 minutes of content every week, that's great. And if you can create three minutes of content and have them be really good, three minutes and that's the best you can do once a week, then by all means do that. Make a schedule, keep a schedule. That's number one, I think, for best practices on YouTube number two, I think it is incredibly important that we just be ourselves when we're making our YouTube videos, we shouldn't pretend to be some kind of wacky character. I know that a lot of people see wacky characters and see them being very successful on YouTube. I don't think this is something is really sustainable in the long term, especially if you're presenting yourself as a creative person. Um, I would assume that your creations air pretty personal to you, whether you are a crafter, musicians own and so forth. And, uh, we want to see real personality. So I don't feel like you need to be super formal and very soft spoken. You know, just talk like you normally talk to your friends when you're talking about your creations. Another good practice on YouTube is to establish some kind of trade dress. Uh, this would be a logo, an intro to your video, particular kind of music use in the background, something that is gonna be familiar to people who keep coming back to your YouTube channel . They're gonna recognize Oh, yeah, this is the flavor of my case, commercial creative. I make my own music, and it's kind of trip coffee music, and I haven't really low in the background um I have a particular motion graphic that appears at the start of every video I make, and I have my website show of at the end of every video I make. I usually film in a room just like this, and then I Inter cut visuals with my speaking. So you're not entirely seeing me stare directly at you with the camera. You're going to see examples of what I'm talking about. If I'm talking about something that's visual. I also kind of inter cut a lot of antique footage, things that are public domain. I find this public domain material off of archive dot org's, which allows you to download some of those videos. I think they're kind of humorous cutaways, and a lot of my work has a similarly retro aesthetic to it, So I don't mind having that stuff as a cutaway. Now there are people who will utilize like clips from Star Wars or something is cutaways. You couldn't do that, but it's pretty likely that YouTube will pick up on something if you utilize music that isn't public domain or is copy written on. You have that as a prominent feature in your video YouTube's bots will pick that thing up, and it might result in your video being banned or deleted. It might result in it just simply having a copyright notification. If that's the case and you're trying to make money after videos, you're not gonna be able to make money off your videos if it has something that's copy written by somebody else in there, the only YouTubers who can really get away with showcasing little bits of films and so forth on not have their videos get a copyright notice. Our reviewers and even they have struggles with those kind of YouTube bots. There aren't enough employees that YouTube Teoh respond to everybody's personal grudges and complaints and how their videos air getting tagged or marked or deleted. So if I were to advise a young youtuber, I would say, Just stay away from that stuff entirely. Work with things that are public domain. If you need to purchase music to use theirs. Plenty of stock sites out there. Also, YouTube has stock music stops, sound effects, stock footage that you can utilize for your videos 5. Video Editing In Premiere: Once you have your footage and your audio, it's time to edit it. I use the W premier to do most of my editing. I do work on a map but pro, so I movie is a free option for me on Windows computers you have. We knows movie Maker, which is free. But however you do it, you do need to cut your work down. It doesn't make sense to do a full screen, according and chitchat, and have that be like a full hour's worth of stuff that you threw up on YouTube? The best way to communicate is the shortest, most direct way possible, not the longest, most rambling way possible. So I'm gonna go ahead and jump over to Adobe Premiere and show you how I edited that metal artist YouTube videos. All right, so I am working in Adobe Premiere because I'm a subscriber to the creative cloud and I find it's useful to have access to all the adobe programs. Photoshopped illustrator So on so forth. Editing video, I think, is something that's a little easier, a skill to pick up than a lot of other graphic design type of software and the reason is we're working in a timeline that is linear. And if you're telling a story unless you're trying to pull off some kind of Christopher Nolan or David Lynch messing with time kind of thing, you're going to tell a story from start to finish. So all these videos that I shot that have no image 910791 away. Whatever the coating is on the video, those were all shot in order. Gonna highlight them and drop them into my timeline. And, you know, my sequence is already kind of set up. Now I'm gonna scroll through. You can see that some of these videos aren't fitting the entire screen, and some are. That's because when you drop videos into premiere, the first video you drop in is the one that sets up the sequenced settings and by sequence settings. I mean the literal pixel size of your frame to change your sequence settings, though sequence sequence settings. And I'm gonna make this a standard H D frame that is 1920 pixels long, 10 80 tall. If you're curious why I have videos that don't conform to that, it's because when I shot this on my iPhone. I used the pork A settings in some instances. And then I used footage that waas standard HD but shot in slow motion format My iPhone when I was shooting it does not have four k slo mo Now, quickly, I'm gonna scrub through the footage using this play head this blue play head here, and I'm looking for stuff that is visually interesting and not a mistake by mistake. I mean things that arm shaky cam that are aimed in the wrong direction that it really amateurish. If you see a lot of this footage in what you make, don't beat yourself up about it. Every filmmaker, including the super professional ones, has bad footage. And what you do with that bad footage is you take a razor blade tool, you cut around it and you throw it away. Now, this footage here, I'm cutting it out because it doesn't really tell the story. It's full of clutter the footage. That's exciting. I'm going to keep and this guy he's working with machines. Um, I don't actually have to scrub through all of this footage to find always working with machines because below the light blue video you see what's called away form. This is the audio of your track, and when he turns on a machine, you see a bump in the audio. Working with that blade has the large bump in the audio track, so I know that's the interesting stuff and where the audio track is really low or boring. That's the stuff I can cut out because that's just him walking around or be aiming the camera in the direction, waiting for something exciting to happen. And by the way, that's unique to the video that I'm producing. If you are shooting yourself painting and you're out in peaceful river environments, the likelihood that you're gonna have loud way forms tell you what the good footage is and that the bad footage is is pretty low. But this is a skill you develop, the more video you shoot. You look for the audio where somebody is talking and you see the dead spots in audio, and you know that's probably the useless footage. Now this process is somewhat tedious. I'm gonna go ahead and speak through it, but basically whatever for Did you shoot? If it's 30 minutes? If it's an hour, if it's two hours. If it's 10 minutes, there's gonna be a lot of just watching it all scrubbing through, looking for the interesting bits, throwing away what you don't need. I find it's good to have some of my favorite music playing to keep me going, because this process is quite tedious. There's really no way around it. So this particular video is meant to showcase him, building this desk that has drawers that's going to a place in Tucson and you can see as I scrub through. I was hand holding the camera. I had a stabilizer, but it's still quite shaky. So what I'm gonna do is look up a particular effect called warp stabilizer, and you'll note that warp stabilizer Onley works on footage that isn't time lapsed, slowed down, and unfortunately, particular footages that up quite a bit because the process would be really boring to watch somebody do it in real time. So the way around it is nesting. Your work and nesting is when you place footage inside of another enclosure and then you can apply. The effect to that enclosure works really well when you have a bunch of little sequences or little bits of audio that all are supposed to fit together, and it's just cluttering up your timeline. You go ahead and highly all of those right click select nest, and then it puts them all into one little enclosure. And then whatever affect you apply to that larger enclosure affects everything within the nest. No warp stabilizer will go frame by frame and try and find a way to make it all fits. It'll also in large your video so you don't end up having these little black edges where the stabilization effect has to maneuver your frame around. If you are real loosey goosey with you camera. When you make this footage, warp stabilizer isn't going to work. If you did the best, you could Amy the camera in one direction and still got a little bit of camera shake. Warp stabilizer is amazing. It's gonna work really well, and from there it's really just a matter of choosing footage that not only tells your story but has a decent flow to it. If you have chunks of video that are boring, but you think they're important, I would recommend using some kind of effect, like speeding up double speed 400 times speed. Just get the point across that. This is a thing that you needed to do in the process. But you're not here to bore your audience. We all know in the art making process, there are moments that are just the grunt work were mixing. The pains were painting a large surface. Perhaps we're setting up the lights. This is stuff you definitely can speed through, or you can cut just maybe 10 seconds to showcase that. This is a thing that you need to do, and there's more explanation to it. That's what voiceovers for. I also recommend sort of spacing out the most exciting parts of your footage. If you can. Don't entirely front load your video with the most exciting things and don't save it for the end because people are boarding beginning, they're never gonna make it to the end. You want to drop in those exciting bits. In the case of this particular artist video, the things that involve fire and sparks are visually exciting. I'm not gonna put them all together. I'm going to separate them out throughout the video because my intention is to keep viewer interest 6. Examining The Competition: At this point, I want to talk to you about how we can optimize our YouTube videos so people can find them , actually watch them and subscribe to our channel, and we can grow our audience. There's a few things you should know about YouTube. One is that you can't monetize your channel currently until you have 400 watched hours and at least 1000 subscribers That's 400 watched hours need to be within a year time span. So anybody out there who thinks they're going to, like jump on YouTube and instantly be able to monetize doesn't quite work like that. Monetizing your channel shouldn't be your primary goal in the beginning. Anyways. Your primary goal, in my opinion, should be making good videos and representing whatever creative craft you're doing in a way that helps you and helps you by getting people to buy your stuff. I follow you on other social media, subscribe to your channel and keep tuning in having good creative back and forth conversations. I absolutely love on my channel. When people ask me questions about something they want to know, and I'm able to answer, those could be something simple from process to where you find your models so and so forth . But, you know, the reason why we have YouTube channels begin with is to communicate with an audience. If we didn't want to do that, then you know, bio me and stay in your studio, don't talk to anybody, make your stuff and hope that people find you that way. I personally feel in the modern era that this kind of interaction with an audience is absolutely necessary. So I'll give you some tips on what helped me grow my own YouTube channel and what I've heard from other people who have far more successful YouTube channels than me. So we're on YouTube. If you have a Gmail address, you can create a channel. Go ahead and hop over to my channel so you can kind of see what I have. Like playlists are photography tutorials, gear reviews, illustration, animation, tutorials, instant film model shoots on. Then, when we get to things that are shorts and animation, like my original works, as opposed to things where I talk about cameras or techniques you seethe of, your account goes way down compared to things where I talk about devices that people actually look for. And that's just the nature of things if you get your wagon to something that has a little more popularity to it than you're going to get more people looking into what you're doing. But what I'm really here poor is to look up people who are like me and you'll notice a lot of my cameras are instant film cameras. So I'm gonna look a Polaroid cameras, and I'm going to see what my competitors are doing. We have. I just seen 258,000 views on her Florida originals. Once the camera buying things from INSTAGRAM ads, we have 50,000 views for five best Floridians and cameras in 2018. How to use a blurry camera correctly 164,000 views really like this guy's thumbnail. Think he did a good job making something that was a little more creative than just Here I am with the camera. We're gonna pick one of these videos that has a really high viewer account, and we're gonna kind of examine what it is they're doing. And if that's something that's habitable to what I'm doing, So let's go to how to use a Polaroid camera correctly. What's that you want? My name is Gregory, and you have to remember that company. Polaroid, right? And I've seen a few of Ed Gregory's videos. Go ahead and turn off the audio. We already know he's an excitable guy. Notice within the first few seconds. He's already done something to create visual interest by putting Hiss video within a Polaroid brain that is probably a little more advanced in the beginning YouTubers able to do. But it's just to give you an idea that it doesn't have to be a camera aiming directly centered on a person. You can utilize evident techniques and unusual shots and ways to move your camera to create a little more visual interest in your videos. Now we're not gonna go through his entire video. How do a quick scrub you can see he's shooting in different locations he's doing behind the scenes. Of course, he seems to be working with young ladies, which always helps when you're trying to get used and his videos not too long, nine minutes long total. He shows the examples. Here's your nice close up of the actual work that he's doing so It's a very holistic approach. It's before and after in the studio and actually using the tool, and I'm sure if we actually watched this, we would learn something about Polaroid cameras. 7. Analytics and Metadata: we go down here, you'll see He has quite a bit of Burbage here, this little info area that a lot of people avoid and don't look at. He's filled it up. And the reason is when YouTube is recommending videos. So this is the recommendation is that I'm supposed to watch. After I watched this guy's for you, you'll see that they are essentially based off of either your viewing history or the information that's here. And if there's no information here, you are less likely to be recommended over here. Why is that important? Well, I'll go ahead and look into my creator studio and see my analytics here. Analytics are wonderful. They tell you on awful lot about how long people actually watch your videos. How many viewed minutes You have the money that you make. Based on those views, which videos get the most watched time? If your viewership is male or female, what countries they're located in and then we have traffic sources. This is the important one to us. We're gonna go ahead and check this out. I see the majority of my viewership comes from YouTube search. People are actually looking for something like Fujifilm instant film cameras, External means somewhere else, and it's not going to get in the details. But I know I have my videos hosted on particular website that probably accounts for the majority of this watch time and then third on the list of suggested videos. Only 5.7% of my views air coming from the suggested videos on the side. That's still a significant chunk, and I wouldn't leave that on the table at all if there's anything you can do to get eyes on your work. If there's anything you can do to help Google or you tube out in categorizing your video as one toe watch, then I think this is where you need to have it filled in. So I'll go ahead and show you the process of uploading video. I'm going to use a recent when I made called Weird 35 millimeter film. As it's uploading, I can fill in this information, and I can also add my tags here and do my play listing where I picked which playlists I've created that my work goes into, Uh, we've already talked about filling out this information. You're basically going to put in type as finally details you can all the information that's within your video, even if you think it's redundant, even if you think it's pointless and nobody's going to read it. Absolutely. Fill this out as much as you can because you're helping you to pick up what it is within the content of your video tagging process. I'm going to use a little tool over here now. I've been tagging for a long period of time, so I don't necessarily need to do this all the time on my own. But if you're a beginner, I think it's very helpful to use a tool like this, and this is just heward tool dot io. I'm gonna put in 35 millimeter film. There are a lot of tools out there, like Google trends like keyword dot io that you can type in search terms and then get suggested results. I will let you determine whether this is worth your time or not. My advice to you when you're a key wording is simply think of how you yourself search for things on YouTube. If this video is about weird 35 millimeter film, one key word should be where 35 millimeter film should be. 35 millimeter film photography should be the kind of camera I used, which is a Canon 81. I photographed models with this should be model photography Should be fashion model should be art model. Don't worry if you're repeating a word throughout your keywords. This is how people look for work on YouTube. They type in the brand of the weird film. In my case, there's one called Sin Is Still film. There's Revel Log film. The art of key wording is not incredibly difficult. The important thing is that you maximize the number of key words that you can use here. If you are only putting a few key words in, you're kind of leaving viewership on the table. Same as if you don't fill in this info box here. Now this site help me out pretty early on. Don't use it anymore because I sort of figured out what it was that I needed to do. But it helped me see the areas where there's a lot of search and not a lot of content for that search, because if you make photography videos and you just keyword it photography. I mean, that's one in millions and millions and millions of videos. But if you're doing photography videos that focus on may be creative portraiture. Fashion. You're working with particular types of cameras, instant film you can narrow in to that niche. You can keyword it appropriately. That's how I got my own first video to take up. I focused on the Fuji in stacks neoclassic camera and something really cool you could do with It was just the double exposure function and ended up being in one of the top five. I believe search results for that particular kind of camera that also helped shape a lot of the content that I made going forward because, you know, people came to me for one thing, and I did things that were kind of adjacent to it thematically. Then they would keep coming back, and they find a reason subscribe. If I did things that were entirely thematically way off base, then they wouldn't feel the urge to subscribe to me. Over the years, I have developed into other forms of multimedia because honestly, that's kind of the brand I have that I'm an artist, too. Not only just photography but video animation, audio mixing and so forth. So to be able to create ongoing content for my YouTube channel and to keep it interesting to myself, I do have various types of media, not just instant film photography, but I recognize that a lot of my audience is there for that. So I make a lot of videos that referenced that. I make videos that covered the cameras. I make videos that cover shoots I do with those cameras and creative things you can do with the actual film. 8. Wrap Up: well, friends. I hope you got something out of this tutorial on YouTube for creatives. I'm talking about things that have worked for me. They may not work for you, but I feel like the information is broad enough that whether you're a photographer, a dancer, singer, a writer on illustrator, there's some value in it. If nothing else, by filming yourself and creating videos of your creative process, you're creating a wonderful document, a snapshot time of the things you make and believe me, whether or not it takes off on YouTube tutorial for your own benefit, that's a great thing to have. Check out my other video tutorials, multimedia stuff, a lot of Dobie tutorials, things and photography, video editing, audio editing, animation A whole lot more talk to you next time.