YouTube Advertising: How to get Targeted Traffic with Video Ads | Tom Wiztek | Skillshare

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YouTube Advertising: How to get Targeted Traffic with Video Ads

teacher avatar Tom Wiztek, Marketing and Recruitment Specialist

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

14 Lessons (58m)
    • 1. YouTube Ads Traffic Course Overview

    • 2. Essential knowledge every marketer must know about YouTube ads

    • 3. Biggest beginner mistake in online advertising

    • 4. How to set up a Winning Campaign

    • 5. How to get Targeted Customers

    • 6. How to Target your Ideal Customer in your FIRST Ad Campaign

    • 7. Customer Targeting Process

    • 8. The Profitable YouTube Ad Formula

    • 9. The Campaign Checklist

    • 10. The Two Requirements Before Campaign Setup

    • 11. Campaign Setup Part 1

    • 12. Campaign Setup Part 2

    • 13. Campaign Setup Part 3

    • 14. Summary and What to do Next

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About This Class

Have you been struggling to get traffic to your website or offer and make it profitable?

Are you interested in growing your business with paid traffic but don’t know where to start?

Perhaps you want more traffic options that are full of high quality leads?

I’m going to let you in on a little secret.

These days, everyone is focused on Google ads and Facebook ads. And because that’s where all marketers are, these platforms have some of the most expensive ads you have ever seen.

Imagine if there was a traffic source that people missed and you could still get cheap but highly targeted traffic at a low cost. At this moment there is such a traffic source and its YouTube advertising.

Because everyone is using Google and Facebook, an opportunity has been created in YouTube marketing.That’s why I have created this training. To give you a proven formula how to run ads on YouTube.

In this training you will learn:

  • How I’ve been using YouTube ads to generate more traffic and leads for my offers
  • How to run ads on YouTube and get highly targeted clicks for less than 15c each.
  • You will learn what every marketer must know about YouTube advertising.
  • I’ll share with you a proven formula for creating winning ad campaigns on YouTube.
  • You’ll learn a converting video ad formula so that you can easily create your own video ads.
  • And more…

So if you are looking for a traffic source that you can use to drive thousands of visitors to your offer. And you are ready to learn a new type of advertising with videos

Enroll today and learn how to capitalize on YouTube advertising and get highly targeted traffic without spending a fortune.


Looking for more? Explore Bing Ads for Beginners

Meet Your Teacher

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Tom Wiztek

Marketing and Recruitment Specialist


Hi I'm Tom. 

I have a keen interest in marketing and recruitment.

I have worked for over 2 years in the recruitment industry. I learned the ins and outs of hiring people. I decided to publish courses related to finding a job because I realized that a lot of candidates are professionals (in their field). But don't know how to present themselves.

Furthermore, I have always been fascinated with online marketing.

Over the past couple of years I have been involved in numerous projects related to traffic generation, online marketing, blogs, app creation and web design.

Hope you enjoy my classes!

Enjoy my courses!

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1. YouTube Ads Traffic Course Overview: Have you been struggling to get traffic to your website or offer and make it profitable? Are you looking for a new traffic source in which you can get visitors for under $0.15. There is such a traffic source and it may be perfect for you. And it's cheaper than Google ads or Facebook ads. In fact, you will not have to spend anywhere close to $10 or even $20 for the click. I am talking about YouTube video ads. They are growing massively and most people are still neglecting this platform. I created this training so that I can show you how easily you can get started with YouTube ads and skip through the learning phase and start getting profitable and cheap campaigns from the start and roll today. And you will learn how to get targeted traffic on YouTube without having a massive subscriber list and even without having a known YouTube channel, I will reveal to you how to get started from scratch and build yourself a solid and dependable traffic source using nothing other than YouTube ads. Join now and let's get started. The aim of this course is to equip you with the knowledge you need to skip through the beginner phase of YouTube ads, save money by avoiding costly mistakes and get more traffic to your offer. There are a couple of things you should consider while learning this material. You have to create your own video ads. This is not a problem because I will give you a really easy formula to follow for creating your own ads so that you can start your first YouTube ad campaign with a winning ad format. But you will need a camera or a phone that can record video, perhaps even a tripod to hold your camera in place. Alternatively, if you plan on capturing your screen or recording PowerPoint slides, then you will need a screen capture tool for this, I recommend Camtasia, but there are also some free tools that you can use. For the actual setting up of YouTube ads. You will need to have a Google Ads account. As YouTube ads are setup to that panel. If you haven't got Google ads, then go to this URL and sign up for an account. It's an easy sign-up process. If you need help, you can check out my Google Ads for beginners course. And it goes through the basics of the Google Ads panel. In the first couple of lessons, I will introduce you to the main concepts of YouTube ads. You will learn about the main sections and best methods for configuring each part. It is very important to learn this part first, because when you go to the YouTube ads panel, everything will make sense. You will know exactly how to fill in each parts. So make sure to watch this first. It is not just theory but practical knowledge about setting up your campaigns. Once you understand that part, then I will go into an actual example of setting up a YouTube ad campaign. So let's get started and I will see you in the next lesson. 2. Essential knowledge every marketer must know about YouTube ads: In this lesson, you will learn essential knowledge about YouTube advertising. You will learn the fundamentals off how YouTube advertising works. This will help you in setting up your own YouTube ad campaign in the upcoming lessons. One of the key opportunities of YouTube ads is that you can target people who are actively interested in your niche, and results have shown that YouTube traffic is a little warmer than Facebook traffic. This is because Facebook ads are known as interruption advertising. People go to Facebook with a social mindset. They want to know what the friends are doing or what events are coming up. So on Facebook, you are interrupting them with your ads. For this reason, it's called a traffic and a little bit more difficult to convert With YouTube ads. You can target people who are engaging in content that is relevant to your offer, and you can choose relevant videos or related YouTube channels and advertise strictly to that audience. For example, you could be selling pull filters and on YouTube, you can target people who are having problems with pool filters and are looking for videos related to this topic, or you could be selling furniture and target people who are watching videos related to interior decorations and design. In addition to laser targeting your audience, YouTube is also cheaper than Facebook and Google ads. Once you have your targeting all set up, you can get more customers at a lower cost. But YouTube ads are a little more technical because you have to create your own video ads and learn how to set up targeting. But in this training, I have broken the entire process into easy to follow steps so that at the end of this training, you will be a YouTube ads experts and know exactly how to target people and how to create winning campaigns. Let's talk a little about the types of odds available on YouTube, which I will cover in this training. Firstly, we have in stream ads. These are odds that play directly before a video is shown. You must have seen these ads before. You can skip these ads, but you have to wait five seconds. This means that you as a marketer have five seconds to make a good impression on the viewer . But the biggest opportunity off these odds is that if a person skips your odd. You don't have to pay. That's right. It costs you nothing you only pay for of you when that person, which is at least 30 seconds now that's a great opportunity to qualify your audience so that you only pay for targeted visitors to your offer. And secondly, we have Discovery adds these air ads that appear in the YouTube search results as well as the right hand column that features recommended videos to watch. The cost structure for these ads is more traditional, as you pay when someone clicks your ad instead of watches over 30 seconds. This is another opportunity because if you target the right people, then you pay for people who are actively interested in your niche, and you can get these ads at a low cost. Now let's go over your campaign goals. There are three in particular that you should be aware off at the stage leads and sales. You can run a campaign that will get you more leads or sales for your business elite can be when someone signs up to your service and sales well that occurs when somebody visits your website and buys your product or service next we have subscribers so you can run a campaign to get more subscribers. Building a YouTube subscriber base will help you because when you publish new content, your video will get views as the video will be visible to people who are subscribed to your channel. And thirdly, we have views. If you have a new video, you can simply promoted to get more views and hopefully get likes clicks and comments, all of which will build the videos popularity. So we have covered quite a bit of information in this lesson. Next you will learn how winning campaign is form. It'd so that you can set up your YouTube at the right way from the very start. So I was seeing that lesson. 3. Biggest beginner mistake in online advertising: Hi, Tom. Here. In this lesson, I want to reveal to you the biggest beginner mistake off online advertising. Your goal is to get as many customers as possible to your offer. Most beginners think that this involves getting as much traffic as possible. The mindset is, if your offer is available to everyone, then people will start taking action on your offer and you will make more sales. And the result off this type of mindset leads to ad campaigns. The target. 10 different countries at once that target people who are interested in shopping technology , betting site sports campaigns, the target. Everyone and I've seen these types of campaigns before, and they don't get any good results. They only lose money. And the problem was, the targeting was to brought. So how to avoid this literally do the opposite. Instead of reaching as many people as possible, you want to narrow your campaign, your ideal viewer musky from a specific niche. The reality is that not everyone is looking for your product, so you only want to narrow down and zoom in on the people who are looking. This means that in your campaign you want to target one country, one category or one uh, type at a time. If you do too many things at once, you will not get valuable results that you can optimize I hope you found is valuable. I will clarify this in the following lessons where I will share with you a proven strategy for finding your ideal customer so that you can run profitable campaigns as quickly as possible. 4. How to set up a Winning Campaign: In this lesson, you will learn how winning campaign is set up in YouTube bots. This lesson will provide you with a structure to setting up your own campaign. YouTube ads have three different levels at the top. We have the campaign level. This is the first part you configure in YouTube ads. In the middle level, you have add groups, and on the bottom you have actual video ads. And in your Google Ads panel, you have access to each of these levels. So why is this important? To make successful YouTube bats, you have to test your data. You have to figure out what works and what doesn't. And each level is relevant because at each level, you test out different targeting options and a golden rule off odds is to try and keep it nice and simple. So once your default campaign is set up, you will duplicate it and test one different variable at a time. Otherwise, you will have to much conflicting that, and you will be wasting your money because you won't be able to analyze it. But more on this later. Here are the elements you can test out in YouTube bots at the campaign level, you can target different countries, different networks and placements, and by placements, I mean in stream ads or Discovery Arts. At the at group level, you contest different audience targeting options such as affinity, audience in market audience or re marketing and similar audience. At the bottom level, we have your video ads. You contest different variations off your videos. At this level, for instance, you contest the different beginning or a different call to action. However, do not use different videos in each ad group. This will make your data impossible to optimize, as there will be too many variables to consider. And here's an example of how your campaign should be set up, like what you want to do is to have one default video and then a second video in the other group, which you can directly compare later. In this training, you will learn how to create a profitable video ad and which elements to test out in your video before I conclude this lesson. Here are the main goals of your video ads. This is something to consider before setting up your campaign. If you're selling an online course, e book a tool or other online product. Then your goal will be to get people to click and go to a London page, where you will offer them your lead magnet. This is something for free that you provide in exchange for their email address. Once you get them on your list, then you can sell your product to them. If you are advertising a service, you may consider offering a free call or a free consultation or a free quote. Any of these, as the call to action will give you good results. If you are on e commerce website, then perhaps you want to make the sale. But as you're getting new customers, I recommend you direct your traffic to a really low priced offer. Ah, lower price is less risk from the point of view of the customers, so they may be more eager to buy, especially in the beginning, since they don't know you, your offer or your company. If you want to grow your YouTube channel, then you need to convince people why they should subscribe. If you want to increase the popularity of your video, get your views and get more subscribers and more likes and comments than a good method is to use a content video that offers value for free. And this wraps up this lesson. You have just learned the three levels of your campaigns, what to test that each level and the types of goals to consider in your YouTube ads. 5. How to get Targeted Customers: In this lesson, you will learn how to get targeted customers with YouTube ads so that you can capture more leads and make more sales from people that want to view your hearts. To find your ideal customers, we will use targeting. You have to be aware off the different targeting options available in YouTube. But in this training, you will learn how to research the targeting and set it up in your campaign so that you get good results from the start. Targeting is split into two categories. People dis refers to the people who you want to target and content, so where you want your ad to appear. Let's view these options in the YouTube campaign set up screen. This is the Google Alerts Creator campaign screen. We'll go into details off every part in a later tutorial. For now, let's go down and over here we have people targeting and content targeting for people targeting. You have two categories demographics and audiences. For open demographics, you can see here that you can target based on gender, age and parental status. Now, what I suggest you do it for your first campaign is target everyone because you don't have enough data at this stage to know which is your best audience, so target everyone first, then analyze your results, and then you can remove categories from this section and then secondly, we have audiences. If we go to browse, we will see the main categories. So firstly, you have detailed demographics. So these are some more demographics about the audience. Then you have on affinity audience and basically what an affinity audiences is that Google creates certain audiences based on a person's activity. So Google analyzes someone's overall interests, passions and lifestyle to get a better sense off their overall identity and then creates on affinity audience. So if we opened us up, we see a number of different categories and sub categories that can be related to your offer. When you are setting up your targeting for your campaign, you never want to go for the top level category like this because just two brought you always want to choose a category, open it up, and if there are sub levels than go down as deep as you can, and then select the lowest level possible. So let's close this for now, so these are affinity audiences next we have in market and life events. So let's open this up and let's cover in market audiences first again, you have a lot of different categories here on in market audience is actively researching and looking out to buy products and services. At this moment, affinity audiences is more broad compared to in market audiences because in market refers to an audience that is actively pursuing to buy up in a particular niche. For that reason, in market audience is a little bit more expensive than affinity audience. But if your goal is conversions or sales than in market audiences is something you should consider because you may get I better conversion rate and once again go down to the lowest level possible and then select your categories. Let's go back two in market audiences. Actually, let's close this and then we have life events and a life event audience. That's pretty simple. This audience deals with people who are experiencing some life event, such as opening a business, graduating from college or renovating their homes. You can see all sorts of life events listed here, so YouTube detects what people are doing online and creates these audiences for you. The best way to prepare your campaign is to go through all of these and make a list of the categories that apply to your offer. We'll talk about that later and let's go back and then, Lastly, we have re marketing and similar audiences. These ey're located over here. This part is really important, and you must understand this for improving your YouTube. Our results. Let's talk about re marketing lists first. At this moment, there is no data here, but once you have an ad running, Google will collect information about people who are interacting with your arts. Then Google will put these into a list. When your list is big enough, then you can set up a campaign and only target those people. That's why it's called re marketing, because you are marketing to people who have already seen your offer or brand, and I will show you how to set up your re marketing list when we get to the practical part off setting up your campaign and the next we have similar audiences. So once you set up a re marketing list, then you can create similar audiences. Basically, what happens is that Google analyzes all the data in your re marketing lift and then creates a similar audience for you to target. These campaigns work great because you get higher interactions at lower rates, so you're conversions will be up while your cost will be down. But before you can run these campaigns, you need to use affinity audiences in market audiences, life events and even detailed demographics to get your ideal audience first once they just set up. Once you get enough data, then you can use re marketing and similar audiences and have the best types off YouTube campaigns now scrolling down. We have content targeting here. We have three category keywords topics and placements for keywords, while this involves adding relevant keywords to your offer. But honestly, this type of targeting is not your best option for YouTube ads, so I will skip on this. Then we have topics, and here you can choose from a wide range off topics. But once again, when you find your niche, never choose from the top level. Always open it up as far as possible, just so that you can be more specific, I suggest is because you want to narrow your audience, and if you choose the top level category, it will simply be too brought. You will get a lot of traffic that isn't interested in your offer, and you want to be as specific as possible. So these are a lot of different topics. I'm sure you can find something that is relevant to your offer. Let's close this up and then we have placements. This is very interesting, and it requires some work from your side. It is a very useful option when you want to target a subscriber base that someone else has already created four placements. I'm going to cover the top two options YouTube channels and YouTube videos, which means that you can target YouTube subscribers from certain channels. And if you want to be even more targeted, then you can specify on which videos your odds are to appear. For example, let's say someone is looking up videos about a pool filter problem, and you are selling pull filters so you can target those specific videos and have your art displayed before that content displayed. And that's the advantage that YouTube but has in that you can specify who to show your heart, too And if that person is not interested and immediately skips that, then you don't get charged. Some other placements here include a well websites, ups and up categories. But in my training, I'm going to be using these ones because I believe these ones have the most relevance to online offers. And that wraps up this lesson. You have just been showing a lot of different targeting options. Now this can be overwhelming. It was for me when I first saw this, but I have some good news for you. In the next lesson, I'll show you I proven method for narrowing down your targeting so that you can easily and accurately find your ideal customers. And once we complete that step, I will show you how to set it up in the YouTube ads. Pamela 6. How to Target your Ideal Customer in your FIRST Ad Campaign: Welcome back. In this lesson, you will learn I proven method for setting up your targeting so that you can find your ideal customer as quickly as possible. The aim of this process is to find an audience that converts on your offer and run this campaign. While this campaign is running and getting you more leads and customers, Google is collecting data. Once Google gets enough data, then you can launch really powerful campaigns. I am referring to re marketing campaigns and similar audience campaigns. These two campaigns will get you the best results, but to start, you need to collect data about your viewers. When setting your targeting, you will need to select from affinity audiences in market audiences and YouTube channels and videos. For this to work, you have to know exactly who your ideal viewer is. What is your ideal viewer looking at on YouTube? Here's what I recommend. Make a list off affinity audiences and in market audiences that apply to your customers, go through the list off affinity audiences and in market audiences, go through all the categories and make a comprehensive list off all the different audiences you might Stargate and Savior List for future use. Secondly, you need to make a list off YouTube channels and videos, So these are YouTube channels and videos that are most likely to be visited by your ideal viewer. So open a browser in incognito mold, go to YouTube and here, take the role of your ideal customer search for videos that your potential customer might be looking for. Then review the channels that are relevant and add them to your list by adding them to your list. I'm referring to copy the URL and then paste it to your list if you want to go even deeper than find specific videos that you think your ideal of your would watch and write them down . So here's the action plan. Once you do your research, you will have a comprehensive list off in market audiences. Affinity audiences and YouTube channels Savior List for future reference Now from each category, select three options. We cannot target everything and everyone in your campaign as your campaign will be to general. So a good rule of thumb is to limit your campaign to three choices in each category, so your first campaign will look like this. You will have one campaign and three at groups. Each ad group is focused on difference targeting, so I'd group number one is focused on affinity audiences. Add Group number two is focused on in market audiences and add a group. Number three is focused on YouTube channels and videos, and, as you can see, you will be using the same video in each group. So on Lee, the targeting will be different because first you have to find your ideal viewer. So now that you know you're targeting, it's just a matter of setting up your campaigns in YouTube. And the reason for saving your list for future reference is that based on the categories in your list, you can always create more at groups and test different viewers or different targeting options in each group. 7. Customer Targeting Process: in this lesson, I will show you how I do my research for the different targeting options available in Google alerts and for the sample campaign that I will set up in this to training. This is the video that I will promote. So this is a quick start guide to push notification arts. And essentially, this is on advertisement to a push. Notification adds course. So it is a marketing course, and here this is a spreadsheet which I have created. And basically the goal here is to populate the spreadsheet with possible targeting options . So I will have a look at all affinity audiences and list suitable categories for my advertising campaign. When this is full, I will move on to the next one. I will check out all the in market audiences and then pay for my categories here. Then I look at relevant life events, topics and then finally, YouTube channels, so I will quickly do that right now. So here I will click on audiences browse, and first I'm going to check out older affinity audiences. So I have gone through the categories and I've selected relevant audience of here. So I found one relevant affinity audience, a couple of in market audiences, life events scrolling down. I selected relevant topics here and let's go to our spreadsheet. So this is what I've done. I've listed all the categories, so this is the top category, and then this is the lower level category. So I found one relevant affinity audience train market audiences, a couple of life events topics. And I've also done some research, and I listed four relevant YouTube channels for my push notification arts tutorial. So I have done my research for my audience, and this information will be relevant because in your advertising you will have to test each category to find out which one gives you profitable and converting customers and which ones are just not worth advertising. 8. The Profitable YouTube Ad Formula: in this section. I want to give you an easy formula you can follow for creating YouTube, but this applies to instruments in which you only pay if someone watches more than 30 seconds. First, let's talk about the length. The length of your video should be anywhere from 90 to 120 seconds long. 30 seconds is too short, because the viewer might just what your art and then not do anything. I have found that longer ads like 5 to 10 minutes do not work so well as well, because not everyone will have time to sit and what you're at. You have to remember that the length of your ad is visible on YouTube, so if someone sees 10 minutes they may instantly want to skip. You're out now onto the formula. Using my video ad formula, your video will have four main parts, so we start off with the hook, which is about 30 seconds, then the US being also known as the unique selling proposition. So that's about 20 seconds. Then you are to talk about the results or how your offer eliminates pain so upto one minute and then finally you have a call to action and an end screen. Now, that's going to a little bit more details off this. First you have the hook. This is only 30 seconds in duration. The goal of this 30 seconds is to qualify your audience. Ah, good way to start a video is to call out specific problems or pains a person may be experiencing. This is good, because if someone is not experiencing thes pains, they will skip the ad and you will not be charged. Here are some examples of an introductory sentence you can use. Are you trying to get more customers? Are you tired of weight loss programs that don't work? Do you want to have more free time and work less? Are you looking for a career change? All of these examples call out specific pain points that a person may be struggling with. And if a person is not struggling with this, then they will skip that. So that's why you have to use the 1st 30 seconds toe, qualify your audience. Then we have the unique selling proposition. This part is about 20 seconds long, and here you want to state the main benefit off your offer, and you want to tell the person what to do. For example, click the link to get your free tutorial to get access to X Y sent or whatever your product is, then we move on to the results or the pain. Elimination fiction here briefly explained the benefits off taking the action that you mentioned earlier. Usually the benefits will involve either the customer getting something they like, like a specific results there after or getting rid of a pain or problem they don't want. For example, a person may be looking to create the first website and result. Maybe you will learn how to build your first website without programming without coding, and you don't even need. I t experience the result in this example being you have your own website, and the final element is the call to action to give it with the end screen. So you want to repeat the call to action that you want the viewer to take, and you need to give your viewers a chance to take that action. So instead of just ending the video, there's a little trick I want you to do. And that is at a blank screen for on 20 seconds and insert your call to action like a button to quicken. The reasoning behind this is that once you're at finishes, the viewer will instantly be taken to the video they wanted to see. But if you insert a 22nd and screen with a button to click, the user will get a chance to click the link and not be distracted by anything else on the screen, such as your video ending abruptly. If your video ends too quickly, you will have a decreasing conversions and an increase in art costs, which you don't want. There's one more thing I would like to mention because your video is split into these parts , it's easier for you to test out different variables. You know that the 1st 30 seconds is the hook point, so you can record multiple versions off the hook point while the rest of your video remains the same. Which is a good idea because then you can test out two different videos where only the beginning is different. But this can have, ah, huge difference on conversions. Okay, so this concludes this video and you have just learned my video formula for creating video in stream arts. Thank you for watching 9. The Campaign Checklist: Welcome back. Congratulations for getting this far. We've covered quite a lot of theory. In the next lesson, we will get into the practical side of setting up your YouTube at in this campaign, I will use a video ad, which is a quick start guide to push, notification adds, And this is advertising a push notification course. This is the final girl that I will use when I set up my YouTube at. So to be clear, I will use this video, and when somebody watches it and clicks the link in my odd, they will be taken to this landing page, and this is a course about push notification at before we get to the actual setting up of the campaign. I have created a checklist with all the main settings for our YouTube campaign. If you create your own checklist and answer all the main points than setting up your YouTube campaign will be very easy. Here's an overview off the key settings for this campaign that I will set up in the next lesson for the budget. I'm going to limit it to $3 per day. This is a good starting point for collecting data in your campaign. After a couple of days, you will be able to revere data, optimize your campaign and then tweak this amount. The bidding strategy will be set to Marx CPV, which means cause purview. You will only be charged for a view if someone watches at least 30 seconds in the networks . You can specify whether you want to use Discovery adds or video. I will use video ads in my campaign for the location. I will use the United States for the inventory. I will select all inventory as this will lower your costs. Inventory refers to the quality of YouTube content on which your ads will be displayed. As you will see in the next lesson. There is standard inventory, and standard inventory is meant to have better quality videos. But I have found that if you're targeting is set up correctly and you have a good video that eliminates unwarranted traffic in the 1st 30 seconds, then, by using all inventory, you'll save costs and still get really good quality traffic for the frequency capping. This refers to how many times your odd will be displayed toe. A particular user I will limit is 23 views per day. This means that on any given day, ah person may see your at a maximum off three times for targeting. We will use the categories that we set up earlier when doing our research. Remember, this will include categories from affinity audiences in market audiences and YouTube channels. So now to summarize, you have an odd you know, your target audience and you know the main settings of your campaign. Let's go and set up our campaign. Since we already worked out all the key settings, the next step will be super easy. 10. The Two Requirements Before Campaign Setup: Now it's time to set up your YouTube ad, and in this section you will learn how to set up a YouTube campaign that is focused on in stream ads. But there are two things that you have to do. First. Number one. You have to connect your YouTube channel to Google ads, so let's do that's right. Now I have just looked into my Google. That's panel. Now I'm going to scroll over tools and settings and click on linked accounts. Now I'm going to scroll down and find YouTube and click on details to link a YouTube account. You will click on the plus sign here. Then you have to do a search for your channel. Alternatively, you can just paste the URL of your YouTube channel. And here's what you will see, then select if you are the owner off this channel. Or what if somebody else owned the channel but has even you permission. So in this case, I'm the owner of this channel and then click on Go to YouTube. So once you approve, you do, you will be taken to a Google ads account linking screen here. Just enter a name for your YouTube channel and on the screen, make sure that all of those three options are selected. So that's view counts. Re marketing and engagement. OK, and then click on a link, then going back to the YouTube ads panel. You will see that your account is awaiting approval now. This may take some time, but what you can do it. You can actually close your browser, open it up again, logged into your Google Alerts account, and you may see something like this that your account has been linked. But this may take some time, so you can try first closing the browser Logan back in. If that doesn't work, then wait about 30 minutes and it should link up. So now when your YouTube account is linked up, it should be easy for you to create ads. So let's go back to the panel, and the second thing you have to do is set up remarketing list so that you can start collecting information when you run. You do. But so this is very important for two reasons. Firstly, when you have a remarketing list built than running, your campaign will be more profitable and less costly. And then secondly, with every marketing list, you can create a similar audience, and a similar audience is another highly profitable target that you can use in your odd groups For YouTube advertising. So back to Google ads to set up our remarketing list, go over here, click on tools and settings and then on audience manager. Now click on the plus to create a new list and click on YouTube Users. Then give your audience a name. I suggest you start Would RM, which means remarketing for the list members. You can select what action has to be taken before a person is added to your list, so I'm going to select viewed any video on my channel. But if you want to be more specific, you can select just viewing certain videos or viewing any video as an ad from a channel. Well, there are a lot of options here, people who are just like in your videos. But in this list, I'm going to slug. Viewed any video from my channel for the YouTube channel. I'm going to select. You will select your channel here. Now, the initial list size. What you can do here if you can start with an empty list from today. From when you are creating this remarketing list, or because Google saves history from the past 30 days, you can include people from the past 30 days. So this will at people and you're a marketing list will already be populated with some data , so I would suggest you use this one. Then, for the membership duration, I would suggest you used the maximum, which is 540 days. This means that whenever somebody is added to your remarketing list, they will stay on your list for 540 days and then click on create. As you can see, your new re marketing list is here in the panel RM Test one. Now let's go back to the main dashboard and we are all ready to set up our campaign. 11. Campaign Setup Part 1: Now it's time to set up our YouTube ad campaign, and this is the video that I will use as my in stream ad. So this is a quick start guide to push notification adds. Here's the euro, so I will copy it and I'll paste it here for future use. And this is what I am using as the final destination page. So when somebody sees the video ad, if they are interested in my content, they will click on it and they will be taken to this page, and on this page they can enrol in my course. And now let's go to Google and start creating our campaign. So click on campaigns. Click on the Plus sign and new campaign for the goals, Select the last option. Create a campaign without a goals. Guidance. Then for the campaign type Select video for the campaigns subtype. Make sure that custom video campaigns selected and click on continue now give you a campaign, a name, something that it's simple so that when you see the name, you know exactly what the campaign is about, so I will just call it push ads test. Next, we have to set our budget and dates. So for this, I set it to daily and then set your daily budget. So this is in a different currency. But if I type in 10 here, this is the equivalent off $3 per se. I think $3 per day is a good starting point to start collecting some data. Now, over here, you can set up a start date and an end date. If you are on a tight budget, then set on end date, the last thing you want is to be on a tight budget and then forget that your campaign is running and charging your account. So I will said the start date to a soon as possible. And for this tutorial, I'm not going to select an end state. Then you have that the delivery method here. I select standard you can select accelerated, and basically this means that your daily budget will be spent as soon as possible. I suggest you stick quit standard for the bidding strategy. Maximum cpv. This one should be selected then for the networks. We have three different options here. If you are running Discovery ATS, then you only want to use YouTube search results. So the 1st 1 as I am configuring in stream ad I will make sure that the second option on Lee is highlighted, so I will turn this off and turn this off. So Onley YouTube videos. Now this third option. It includes a collection off sites and ups that display YouTube videos. You will get more views by selecting this option, but I do not want to mix videos on YouTube with other videos on other websites because the results will be confusing for languages. Select your language, so I'm going to select English, then for the locations. I'm going to select the United States, and I will target it. You can actually get more detailed in the location targeting because you can also target certain cities and even certain suburbs when setting up the location. I've seen beginners basically enter like 10 to 15 different countries all into one campaign . I highly do not recommend this because the results will be too confusing. If you want to target more than one countries, I suggest you do more than one campaigns. Each campaign is focused on a different country or different city. However, you choose to run your campaign. Now we have reached the content exclusions area. We talked about the inventory type in the previous lesson, so I am going to select expended inventory. Expended inventory will be cheaper traffic. But thanks to my targeting, the quality of the traffic will be high. Now for the excluded content. This will be replaced and Onley using the inventory types in the near future. So I will skip on this, and then we have excluded types and labels. In this section. You can exclude your odds from showing on certain content. I want to exclude my video ads from embedded videos and life streaming videos, so make sure you still, like these wants to exclude it and then on the right inside, you can exclude content based on the user's maturity level. I will leave this. US is now open here additional settings, and then we have devices so you can target all eligible devices or Onley specific devices. If you click on specific devices, you will be able to specify exactly where you want your ads to be displayed. So what? It's a computer or a mobile phone tablet or a TV screen, and then you can even narrow it down to different operating systems and device models and that works. So I will select all devices. Then we have frequency capping. So I will set this to three views per person per day. So this means that a person will only see your advertisements maximum of three times per day here. If you want, you can cup your view frequency, so this will basically limit how many times on individual person can interact with your art . Then over here, we have the schedule. So once you get some statistics, then you can even specify on which day, if you're at will appear or if you're offers converting in the morning, Then you can set your ad on Lee to appear in the morning hours. But you need to run your campaign first to see when the conversions are taking place. Now we can create our first ad group 12. Campaign Setup Part 2: Now we can create our first ad group. First, give your ad group a name. I will call mine poor shots in market. Now what I'm going to do is I'm going to reference to the spreadsheet that we created earlier in this training. So here it is. And in this spreadsheet, I did some research about to the relevant audience categories for my push ads. Video ads. My first ad group is focused on the in market audience, and here are three categories that I researched earlier. So let's select them in Google lots. So it's business services, advertising and marketing audiences. Let's click on browse and in market in market audiences. So I will select email, marketing services, SC all and ECM services. And the third category was education OK, post secondary education. And I do believe it was technology education. Okay, and here are my three in market audiences selected. So that's all the audiences that I'm going to use for this ad group now for the bidding, we set the maximum CPV bid, so I will set this to 10 cents. However, because my YouTube account uses a different currency, it will be zero points three which is the equivalent off 10 cents. And this is a good starting bid for your campaign. And now let's move on to create our video ad. So what we can do is we can search for the video or we can paste the URL for our future video. This is the girl, so I will copy it and paste it. And in this case, I am setting up on in stream hut for the final Girl, you can select your destination URL. And in my case, this will be the poor shots notification traffic method. So this is the final girl. So I will copy this and go back to YouTube and paste it over here. So the final girl and the display your URL for this campaign will be the same. And on the right hand side, we see a preview. How are in stream? Ad will look on mobile devices or on desktop devices. It is optional, but we can add a call to action. And I highly recommend that you do at a call to action. So this is basically, um, headline with a button to click on so the culture action can be and roll here and you can see here it changed. It updated the call to action and for the headline push on its training. Okay, moving down this part here. It can be set to auto generate. And for the odd name, Let's just call it video. Odd, let's say 1.0 and let's click on Save and Continue. Oh, I didn't notice this earlier, but this is a little bit too long, so I will just set to enroll and Bouchard's course and then saving Continue and congratulations. Your campaign is all set up. However, We're not finished at this moment because so far we have just set up one other group, but let's go to our campaign. 13. Campaign Setup Part 3: So this is our campaign. And on the left inside we see ad groups so push ads in market add Group. So what we want to do here is we want to click on the plus to add another ad group and this ad group. I will call push odds YouTube channels because for this ad group, I'm going to select three Boston Shal YouTube channels to display are at So this time in Google, we don't touch the people targeting options, but then, for content, we click on placement YouTube channels and we paced the euro off the YouTube channel. So like the 1st 1 copy it. Okay, so that's one YouTube channel selected. Let's copied the 2nd 1 and paste it came a copy based. Okay, so I've selected three YouTube channels for the bidding. I will set up exactly what will set up earlier so that this odd group has the same settings as the previous out group. And to create our ad, we've already created one advertisement, so I will skip this and saving continue. Okay, so this will be an in stream odd say former and now we have to add groups. Let's go back to our spread sheet, and what I always do is as well is. I've got this column over here called testing because I don't want to get lost in what I have tested and what I havent tested, so I would just make a note off everything to die in testing. I will also create one more ad group now. Affinity audiences. We only had. I only found one suitable for my video. However, when I looked at topics or life events, I found two relevant life events. So I'll create another ad group for life events. So going back to Google ads once again, I will click on the plus, and this time I will call the out Group Life Events. So here we've got the business creation life events, and we have two categories here. So we go to audiences, browse their adoption than life events and let's like the two business creation categories . Let's scroll down over here the same settings as before. So I'm using 30 off Thes remembers the equivalent off 10 cents. Let's keep out creation for now. Let's save and continue set it for in stream ads, and now we have three out groups, which are targeting three different things. The first group is set on three YouTube channels. The second ad, a group set on the life events and the third at Group, is for in market audiences. So far, only the first ad group has a video at in it. So what we want to do is we want to copy the video at from this ad group and paste it into these ones as well. So let's enter the out group. Let's select the odd click on Edit and Copy. Now, over here on the top, you can click on our campaign, which is pushed out test. We go back to the campaign level, click on Add Groups here and let's go to push ads, YouTube channels and hear What I do is I Press Control V, which is based. And then let's just click on paste and our advertisement has been added here. So let's go back to death campaign level. Click here on our groups. Now let's click on the life events at Group and Control V and then click on based. So no in the In the art groups area, we have the three different groups which are targeting different audiences. But then, when we click on ads and extensions, we can see that every art group has our are in it, and all of these three ads are under review. So when you set up your YouTube ads campaign, just be prepared that your ad may be under review for quite a long time. I believe it's like from 24 hours anywhere after four business days. It depends on the niche that you're targeting. Just be aware that it may take up to four days before your ad is approved, and that is all done. Once your odds are approved, your campaign will be life, and you will start getting traffic to your video ads. Thank you for watching this long tutorial, but we covered entire process, and I showed you a proper way off setting up your YouTube ad campaigns. 14. Summary and What to do Next: congratulations for making it through this YouTube arts training. You now know older steps involved in getting started and running profitable YouTube ads. Here is a summary of what we covered, so to start with you set up by campaign at the campaign leveled, you choose which location you want to target, or you can set up Ah campaign using different ad placements such as Discovery adds, or in Stream Arts. Next in each campaign, you move down to the ad group level. Here you will have between 3 to 5 art groups. And remember, each ad group will be using the same ads but will be targeting a different audience. And then, on the ad level, you'll be testing different variations off your art. So you always want to have a benchmark video and tested against your new video. So after you've been running your campaign and Google has been collecting enough data for your remarketing list, then you want to create another ad group for re marketing lists and another ad group for a similar audience. Targeting and these two campaigns will give you the best results, and this concludes this training. So thank you for watching I did my best to make this training interesting. But more important was to make it clear for you and easy to understand if you have any questions than just ask me, I will do my best to reply. And if you got value from this training, then please leave me a review also, if you are interested in learning how to use other traffic methods and drive more traffic to your offers than check out my under courses. So I wish you all the best and good luck with your own online campaigns.