You Need To Realize That Transactional Keywords Increases Sales Tremendously: ECommerce SEO 2016 | Arun Nagarathanam ✪ | Skillshare

You Need To Realize That Transactional Keywords Increases Sales Tremendously: ECommerce SEO 2016

Arun Nagarathanam ✪, SEO | Web Developer | Designer

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3 Lessons (14m)
    • 1. Introduction to Transactional Keywords Skillshare Class

      0:49
    • 2. Long Tail Transactional Keywords for ECommerce websites

      7:09
    • 3. A Keyword to Transactional Keyword: For Online Stores

      6:29

About This Class

You Need To Realize That Transactional Keywords Increases Sales Tremendously

Welcome to my new class On Transactional Keywords

This class is for those who wish to sell any products online through an online store or ecommerce website on any platform

The normal keyword research SEO won’t apply to ECommerce websites. It’s done differently here.

You should have already known that Long Tail keywords are easy to rank, but do you know about transactional keywords?

Do you know that Transactional Long tail keywords increases your store’s sales by up to 500%?

Not only that, You can reach top spot on Google search for best selling products using Long tail transactional keywords.

Let’s dive into the class now.

Transcripts

1. Introduction to Transactional Keywords Skillshare Class: Welcome to me, you class on transactional people's. This class is for those who is to sell any products online through an only store or e commerce website on any platform. The normal people research as civil won't apply to AECOM, a step size. It's then differently here. You should have already known that long tail keywords are easy to rack, but do you know about transactional keyboards? Do you know the transactional long cables increases your sales, but after 500%? Not only that, you can reach top sport on Google Search for best selling products using long tail transactional People's Let's dying to this class now. 2. Long Tail Transactional Keywords for ECommerce websites: in this lecture, we are going to see about long tail keywords. First of all, what is a long tail keywords? If it given how God three or more words, then they are called long tail keywords As an e commerce website owner, Why should your noble long tail keywords in the lost lecture itself? We have seen transactional keywords. Those transactional keyword on informational key would can also come under long tail keywords. Let's see an example. In the previous lecture, I said, My processor, It's a transactional broad keyword since it had just two words in it. But see this by cheapest processor under $100. This giver has got five words, and it also got the tome by. So this becomes a transactional long tail keywords. Okay, now we house in the example, But still, I didn't answer my question. Why an e commerce website owner said car about this long tail keyword. You should know that user who searches for a broad killer will convert less than the user who searches for a long tail keywords. Here. The world gun word means conversions or sales. Let me explain a scenario when a person searches for by processor. He will get links toe landing pages off websites that sell processors or the landing page to the direct processor category in some e commerce sites. But when a person searches for buy cheapest processor under $100 along with those previous results, there will be some results, which barrack to the landing pages off consolidated guides, which sauce the user the best processor under $100. It may or may not, sir, just a best website toe by the processor to. But here comes the magic. You can difference yet your website experience on the product, buying in several ways. For example, if you have written a buying guide for processors in various price points on your e commerce website itself on if you how optimized it for better search engine ranking using very assessable practices, then it's a double benefit for you. Do you know how assume that a person has entered your e commerce sites buying guide? If that guide helped him to finalize his processor buying decision on If you have displayed a direct link to buy that best processor in each price segment, then he don't need to go anywhere else, right he just Antos, your website reads. The guide finalizes his decision. I'm straight away. He's presented with Link, pointing to the page where he can buy that processor. He gets everything he wanted in a single website. It saves his time and energy. If he likes the performance off the processor off, though, he has made that purchase on. If he satisfied with experience off purchasing the product from your website, then he is likely to come again into your upside. That's when we call him a returning customer. So this is the reason you need to target both Transactional on informational keywords. Hello, guys. This is the behind value suit. How asked me the question. Where has this long tail keywords got its significance in this scenario. In the beginning, off this example, I said, You toe assume a fact. They remember. I said, You toe assume that the person has entered your e coma sites buying guide, but from gravel, that person enter into your website by just writing a perfect paulist buying guide. You won't get enough traffic or enough visitors so that you can convert them into customers . Since your website is a new one or not so established one you cannot target brought keywords on. You cannot drank in the first page off Google right away because they have got a lot off high competition from highly established websites. That's why this long tail keywords how God their significance. Most off the long tail keywords will be having low competition on. Most off them will also have a very low traffic. So the tricky part here is to find those long tail keywords, which has got both low competition and also significantly medium traffic. Not only that, as they said before bosom searching for by processor, we're tend to convert less Dan, a person who searches for by the best processor under $100 or buy a cheap processor under $100 because we can infer from the keywords that the user who used broad givers doesn't know as much as the person who used long tail keywords. So a person who uses long tail keywords is naturally the better informed stage, and that's why they take informed decisions quicker. So let me conclude this lecture by remembering you the two important facts with long tail keywords. The first fact is that even if your website. It's a new you Comus website. You can rank on the force page off Google easily uncritically by using long tail keywords. Off course. This includes both transactional and informational keywords. The second fact, the users who are searching with long tail keywords, tends to convert better than the one who is searching with broad keywords. 3. A Keyword to Transactional Keyword: For Online Stores: in this lecture, we are going to see what is a key word on the different types off key woods. What is a cured key? Word is an important world or a word that has got great significance. This is a general explanation off key would, when it comes to search engines, point off view the words or the words that the user types inside the search box on a search engine to search what he wants to search. Okay, let's get the definitions Society. Why Cheever is important for an e commerce website. Let me So you with an example. First, I'm going to search the keyboard processor on Google. You can see that all the results that we can see in this force page off Google or about what is a processor or how it functions. What's the definition off a processor or the home page off famous processor manufacturing companies on the latest news on processors? But now I'm going to make a small change in this cable I'm going toe insert the term or the world by in front off this processor. Now, almost all the results in the first page has got change, isn't it? Why is it because keyboards are basically off three types? The 1st 1 is general broad keyword. The 2nd 1 is informational. Keyword on the 3rd 1 is nothing but transactional keyword. As an e commerce site owner you want, we need toe cara about this transactional keyword alone. Okay, what makes abroad or simple? General Qi would in tow a transactional keyboard. We just saw a live example, isn't it? When they searched for the word processor, it displayed the search result where I can get information about processor. But when I added the term by all the results have changed the website that are selling processors. So from this example, you can infer that by that is be you. Why is a transactional key would let's see what happens in the backside off a search engine algorithms when a usual searchers for a transactional keyword, a semantic search engine like Google understands that the user has an intent toe complete the transaction, such as making approaches. Most transactional keyboards include the words by or approaches or offer, or this conch opens or promo codes for sale, etcetera. So when a user uses these kinds off keyboards while searching Google understands that the user is that the end off a converse and funnel that is, he's going to pull out his credit card and make a purchase, even if the user searches for best restore int near me. This is also a transactional given us well, because he wants to know the best restore int in the nearby area toe order from home, or to visit that restaurant for lunch or dinner. In the beginning, I said that economist owners should concentrate on transactional keyboards. That doesn't mean you should completely neglect the broad keywords on informational keywords. So who should concentrate on broad keywords? Broad keywords will bring abundant traffic, but the catch here is that it has got the very high competition. So it's not that easy for a new or recently established website to rank high that is in the top 10 positions for any broad give food. So if you're a new website who wants to establish yourself on the market, or if you don't have a domain authority value off more than 75 then I don't recommend you tow target on broad keyboards. So now naturally, we come to the question What is domain authority, domain authority or the domain name popularity can be muscled in terms off a score on there are several tools available on the Internet to Messer this score. Let's see one such tool called open site Explorer by most after opening this tool. If his search for any domain name directly it displays the dominant authority on the page authority school. What you need to see is the domain authority on not this page authority. So if you have got a dough mine with score off about 75 then that means your website has got established. Well, you are really popular on. You can start targeting the broad givers as well. But I believe if you have taken this course, then you have God the burning desire to establish your e commerce website do a much better ranking on Google search. So in this case, what are the key words is to target. I would advise you to target transactional as well as informational long tail keywords. So here it is. I have introduced a new objective long tail. Let's see, what is a long tail keyword in the next lecture