YOUTUBE Thumbnails Power of Images for SEO Video Marketing | Laurence Svekis | Skillshare

YOUTUBE Thumbnails Power of Images for SEO Video Marketing

Laurence Svekis, Web technology Instructor

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7 Lessons (22m)
    • 1. Instructor Introduction to Video Marketing

    • 2. Why Thumbnails Work

    • 3. Course Information everything about Thumbnails

    • 4. Basic of Thumbnails

    • 5. Custom thumbnail best practices

    • 6. Follow Youtube Policy

    • 7. Quick Tips on Thumbnails


About This Class

YOUTUBE Thumbnails Power of Images for SEO Video Marketing
Create Powerful Thumbnails to DRIVE More Traffic to your Video. How to optimize your Videos for better SEO in Search

Thumbnails can make a big difference in views you receive within search. “A picture is worth a thousand words" and a thumbnail is worth more than a description.

Thumbnails are important in search results and in suggested videos.

3 Primary areas that having optimized video thumbnails can DRIVE MORE views.

In YouTube Search a better thumbnail can get you more clicks even if your video ranks lower in the search results. People look at visual ques first when they are looking for content. Having an appealing video thumbnail can really make a difference.

Google Search - your video already has an advantage over websites in that videos in search results have Thumbnails. Use this more effectively to drive traffic to your video.

Suggested Videos - The suggested videos is one of the best sources for traffic to your YouTube Videos. Stand out from the crowd and get more clicks on your video.

Why you should consider optimization of your thumbnails!

more professional impression of your video
YouTube does not pick the most optimal image for your video
Your audience grow as people look at thumbnails first when deciding a video to watch
Quicker way to convince viewers to pick your video
Answer the viewers question and entice them on viewing your video
thumbnails can reinforce your video title and send a stronger message to the potential viewer.
Channel branding and consistency
Important factors in Thumbnail Optimization
Make them eye catching
use good contrast of colors
Represent your content
Always create a thumbnail
Clear and well designed
Visually compelling leaving the audience wanting more
make the audience curious to the content of your video
Close up of faces
Look great on all devices large and small
Hi resolution and clear
Did you know that 70% of marketers plan to increase their use of visual assets? That's because visuals are proven to drive more engagement.