Writing for Brands: Freelancing in the Age of Content Marketing
- 1x (Normal)
What is Content Marketing?2:10
Basics of Writing for Brands4:18
Tips for Working with Brands5:43
Crafting Your Pitch4:05
About This Class
Knowing how to pitch and write for brands is key to a successful freelance writing career — and it's never been more important than in today's digital content-driven world.
In this 30-minute Skillshare class, Contently's Brian Maehl breaks the process down into simple steps, so you can advance your writing career and get paid to create content that you’re proud to show in your portfolio.
Key lessons include:
- What content marketing is
- The basics of writing for, and working with brands
- Marketing yourself as a writer
- How to craft the perfect pitch to a brand
- Plus, a refresher on journalism ethics
Whether you're already a freelancer or content marketer, or simply a writer looking to pick up a few gigs on the side, you'll walk away with tangible next steps for pitching, writing, and building relationships with the brands you love.
Contently helps brands do great content marketing at scale, with a network of over 100,000 freelance creatives. Any writer can create a Contently portfolio for free and get hired for branded content work.
Class Projects 4 See All
112 of 117 students recommendSee All
Excellent tips for freelancers in a concise format. Thank you !
Content should IGNITE imagintion
It is rare to come across courses with such condensed and quality content. The course is full of deep insights and the delivery is stimulating.
Entrepreneur. Writer of Prose and Code.
Brian Maehl is the Talent Development Manager at Contently, a content marketing software that pairs companies with freelance creatives to produce original content that works.
He devises training programs to inform creatives of client goals and develops the user journey from the creation of a Contently portfolio through contributing for companies. He's a self-described Pixar enthusiast.