Writing Crystal Clear Copy: Copywriting Basics for Beginners | Ruth Clowes | Skillshare

Writing Crystal Clear Copy: Copywriting Basics for Beginners

Ruth Clowes, Professional Copywriter, Writing Trainer

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12 Lessons (38m)
    • 1. Introduction

    • 2. Know Your Reader

    • 3. Short, Sharp Sentences

    • 4. The Active Voice

    • 5. Trash the Adverbs

    • 6. You and I

    • 7. Find the Right Words

    • 8. Don't Nominalise

    • 9. Be Direct

    • 10. Polish Your Copy

    • 11. Tips, Tricks and Tools

    • 12. Next Steps

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About This Class

If you want to write clear, persuasive copy but struggle to communicate your message plainly, this class is for you.

Learn how to ditch the drivel, wave goodbye to waffle and polish your copy until it’s crystal clear. As a professional copywriter and marketer, words are my bread, my butter and my passion. In this super-practical copywriting workshop, I’ll teach you 10 simple and effective ways to transform your copy from boring to brilliant.

In this class you’ll learn:

  • The simple principles behind clear, concise copy.
  • How to clean up and clarify messy, imprecise text.
  • The power of the active voice and how to use it.
  • Practical tools and techniques to improve any piece of writing.

By the end of this class, you’ll have the skills and know-how to polish up a short piece of your own copy so that it’s crystal clear.

This class is for you if:

  • You lack confidence or experience when writing English.
  • You’re new to writing persuasively or want a refresher.
  • You need simple and effective techniques for improving existing copy.


Plain English Campaign - http://www.plainenglish.co.uk/

Oxford Dictionaries - https://en.oxforddictionaries.com/

Hemingway - http://www.hemingwayapp.com/

Counting Characters - http://www.countingcharacters.com/

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