Write to Ignite - Quick Tips for Understanding Your Product Before Writing Your Sales Copy

Steve McDonald, Author, Instructor, Digital Entrepreneur

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4 Lessons (15m)
    • 1. Know Your Product Before You Write Your Sales Copy

      2:24
    • 2. How to Leverage Your Existing Knowledge

      3:29
    • 3. What if You Don't Know Anything About Your Product?

      6:10
    • 4. More Product Research Tips

      2:36

About This Class

Great copywriters know their product intimately before they write a word of sales copy. You can't market a product if you don't know it's strengths and weaknesses.

In this course I show you strategies that I've used for leveraging my existing knowledge about subjects and turning that knowledge into major profit.

I'll also show you strategies I've used for learning about a totally new product from scratch and making it profitable.