Write to Ignite - Get Intimate Knowledge of Your Customers in Just 15 Minutes

Steve McDonald, Author, Instructor, Digital Entrepreneur

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6 Lessons (21m)
    • 1. Introduction - Getting to Know Your Reader

      0:49
    • 2. Quick and Easy Market Research

      5:11
    • 3. Write for People Who Already NEED Your Product

      2:37
    • 4. Make Your Sales Copy About What THEY Want

      2:22
    • 5. How to Not Over or Under Sell Your Product with Your Writing

      3:50
    • 6. Take Immediate Acton On What You've Learned

      6:36