Write irresistible press releases: expert advice on writing a unique press release that gets noticed

Sue Keogh, Director and agency owner, Sookio

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10 Lessons (60m)
    • 1. Intro - How to write a (simply) irresistable press release

      1:32
    • 2. What do journalists want?

      6:21
    • 3. What's the hook?

      8:09
    • 4. What goes in to an ideal press release?

      7:48
    • 5. Crafting a killer headline

      8:52
    • 6. The middle bit

      7:01
    • 7. How does it end?

      4:01
    • 8. Tips for sending your release

      8:51
    • 9. Don't make these common mistakes!

      3:58
    • 10. Project - Create that killer press release

      3:15

Project Description

Now it's time to hone your abilities! Let's craft a killer press release (download template from course assets):

  1. Get your core info together
  2. Write a killer headline
  3. Think about your email subject line
  4. What does your body content and layout consist of?
  5. Combine all the essentials that journalists will need

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