Write Better Business Emails in 6 Easy Steps - with Tiffany Markman

Name: Write Better Business Emails in 6 Easy Steps - with Tiffany Markman
Author: Tiffany Markman

Tiffany Markman, Business writing coach & trainer

8 Lessons (21m)

- 1. Welcome and what to expect
  
  1:34
- 2. Step 1: Know your audience
  
  3:55
- 3. Step 2: Plan ahead
  
  2:24
- 4. Step 3: Use plain language
  
  2:07
- 5. Step 4: Structure emails optimally
  
  2:54
- 6. Step 5: Proofread emails carefully
  
  2:46
- 7. Step 6: Create powerful subject lines
  
  3:38
- 8. Summary & overview of class project
  
  2:08

About This Class

This beginner-level class is for anyone who wants to write better business emails in less than 25 minutes. Join skilled international teacher Tiffany Markman as she guides you through the 6 critical steps of creating best-practice business emails:

Know your audience
Plan ahead
Use plain language
Structure optimally
Proof-read carefully
Create good subject lines

None of this is rocket science but millions of people are getting these all-important elements wrong every day - not to mention, feeling anxious about the first impression their writing creates.

Complete this practical, outcomes-based class and you'll start to master the 6 techniques of better email writing. More importantly, however, you'll become more confident and more capable in your daily work.

To complete this class, all you need is a basic working knowledge of business English, a notebook and pen, and access to your email programme of choice. Join Tiffany Markman today - this is going to be fun!

Class Projects See All

ASSIGNMENT: GET TO KNOW YOUR READER Step 1:Go into your email programme and find an email (say, 6-8 lines long) that you recently received from someone you've dealt with before, even if you've not met them in person. Step 2:Use the questions below to create a short profile of this individual (to help you, you can use the downloadable PDF worksheet that Tiffany has attached to this project): Who is the reader? (Consider gender, age, job title, educational background, family) What is the reader's existing knowledge of the issue? Why are they writing to you and what are they expecting in return? What do you think the reader most needs to know? Are there any feelings (like frustration, anger, disappointment, irritation, etc) to keep in mind? What tone have they used in writing to you? What's the best tone for you to use in response? TIP: Before you start, try to form a picture in your head of the person you’re communicating with. Step 3:Once you have created your bulleted profile, give a 1-2 sentence intro to the person, the matter under discussion or the issue behind the email (so we know a bit of the background or context). DELIVERABLE: Share your profile in the Project Gallery.

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Tiffany Markman

Business writing coach & trainer

I'm based in Johannesburg, South Africa, where I work as a business writer, trainer and event presenter.

I’ve been freelancing as a writer and trainer for 15 years, and one of the things I love to do is present masterclasses and workshops on writing, marketing, communication, service, small business management, freelancing, and more. I’ve been lucky enough to do this in 13 countries (so far!) while creating written content for over 350 brands worldwide.

Wh...

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Skills in this Class:

Marketing Business Business Writing Business Communication Writing Skills Email Writing Email Techniques

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Write Better Business Emails in 6 Easy Steps - with Tiffany Markman

Tiffany Markman, Business writing coach & trainer