Wholesale for your Handmade Business, Part III: Get The Word Out!

Casey Sibley, Pattern Designer, Artist, Maker

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9 Lessons (42m)
    • 1. Class introduction

    • 2. Create an online home for your work

    • 3. Strategies for finding wholesale buyers

    • 4. Contacting buyers: What to say

    • 5. Timing is (usually) everything!

    • 6. Keeping track of leads

    • 7. Overcoming self-doubt

    • 8. You got the order! Now what?

    • 9. Thank you! :)


About This Class

If you're an independent designer or small handmade business owner interested in venturing into wholesale, this class series is for you!

You don't need and expensive e-course, or fancy equipment, or a marketing guru to help you create a successful wholesale line and strategy. All you need is a little planning and consistency to get your line into stores.

In this three-part series, I'll be sharing the strategies I've learned over the years while wholesaling my own handmade product line with Casey D. Sibley Art + Design. Over the course of three weeks, I'll be releasing classes on the following topics:


Learn the basic terms and strategies to begin wholesaling your handmade products. I'll start with the most basic question of all: WHAT IS WHOLESALE? Then I'll introduce you to:

  • pricing considerations, strategies, and examples
  • an overview of wholesale terms and policies
  • linesheets and a catalogs
  • tools of the trade for building your linesheets and catalogs
  • HOMEWORK! And resources for gathering ideas for your own catalog design :)

PART II: Building Linesheets and Catalogs in Adobe InDesign (CLICK HERE TO WATCH)

I'll walk you through the basic tools for creating a cohesive booklet-format document in Adobe InDesign. In addition to getting started with this program, I'll also cover:

  • how to design either a linesheet OR catalog (or combine the two!)
  • considerations and techniques for laying out your product information in a clear and concise way
  • what information to include in your linesheets and catalogs for buyers
  • how to prepare your documents for printing
  • how to export your documents to PDF format and share with buyers digitally

PART III: Get the word out! (THIS CLASS!)

If you make it, they will come...but you have to let them know you made it! In the last class of the series, I'm sharing my best tips and strategies for researching, contacting, and attracting potential retail buyers for your handmade product line. You'll be set with the lingo and marketing materials to start reaching out to your dream stores and building your wholesale business into a sustainable income.

As a full-time maker, I've been able to create a job for myself that I look forward to every day. I want to share what I've learned over the years with you. :)