Wholesale for Your Handmade Business | PART I: The Basics | Casey Sibley | Skillshare

Wholesale for Your Handmade Business | PART I: The Basics

Casey Sibley, Pattern Designer, Artist, Maker

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8 Lessons (36m)
    • 1. Introduction

      2:00
    • 2. What is wholesale?

      6:20
    • 3. Pricing your products for wholesale

      5:57
    • 4. Linesheets vs Catalogs!

      1:47
    • 5. Wholesale terms + policies

      6:47
    • 6. Tools of the trade

      7:25
    • 7. Homework

      4:45
    • 8. Thank you + more classes!

      0:56
12 students are watching this class

About This Class

If you're an independent designer or small handmade business owner interested in venturing into wholesale, this class series is for you!

You don't need and expensive e-course, or fancy equipment, or a marketing guru to help you create a successful wholesale line and strategy. All you need is a little planning and consistency to get your line into stores.

In this three-part series, I'll be sharing the strategies I've learned over the years while wholesaling my own handmade product line with Casey D. Sibley Art + Design. Over the course of three weeks, I'll be releasing classes on the following topics:

PART I: The Basics (THIS CLASS RIGHT HERE!)

Learn the basic terms and strategies to begin wholesaling your handmade products. I'll start with the most basic question of all: WHAT IS WHOLESALE? Then I'll introduce you to:

  • pricing considerations, strategies, and examples
  • an overview of wholesale terms and policies
  • linesheets and a catalogs
  • tools of the trade for building your linesheets and catalogs
  • HOMEWORK! And resources for gathering ideas for your own catalog design :)

PART II: Building Linesheets and Catalogs in Adobe InDesign (CLICK HERE TO WATCH)

I'll walk you through the basic tools for creating a cohesive booklet-format document in Adobe InDesign. In addition to getting started with this program, I'll also cover:

  • how to design either a linesheet OR catalog (or combine the two!)
  • considerations and techniques for laying out your product information in a clear and concise way
  • what information to include in your linesheets and catalogs for buyers
  • how to prepare your documents for printing
  • how to export your documents to PDF format and share with buyers digitally

PART III: Get the word out! (COMING SOON!)

If you make it, they will come...but you have to let them know you made it! In the last class of the series, I'm sharing my best tips and strategies for researching, contacting, and attracting potential retail buyers for your handmade product line. You'll be set with the lingo and marketing materials to start reaching out to your dream stores and building your wholesale business into a sustainable income.

As a full-time maker, I've been able to create a job for myself that I look forward to every day. I want to share what I've learned over the years with you. :)

Transcripts

1. Introduction: Hi. My name is Casey simply and I'm an artist in a pattern designer and a product maker coming to you from my new home studio here in Lansing, Michigan. I'm here to introduce you to wholesale for your handmade business. I started my own handmade business in 2012 and in 2014 I began hold selling my products of retailers. I've learned so much over the years about how to position my brand in front of potential retail buyers, and I want to share some of that knowledge with you. You don't need an expensive course or fancy equipment or a marketing guru. Teoh. Help you create a successful whole cell line and strategy. This is really old school stuff. All you need is a little planning and consistency to get your line and stores in this three part cores, I'm gonna share with you the strategies that I've developed to get my work in front of potential retail buyers and increase the likelihood it'll actually by Part of the reason that whole Selcan feel so mysterious and overwhelming when you're getting started is because there are about a 1,000,000 different ways to approach it and everyone has done. It has a pretty strong opinion about the right way to do it. I'm gonna be sharing the ways that works for me. But I encourage you to do your research and experiment with different strategies in your business and figure out what works best for you and your product line in part one of this series, this class right here, I'm gonna be going over whole self a six. So the basic terms and strategies that you need to know to get started whole selling your products also be giving you a little homework assignment to help you start designing your line sheets and catalogues. Because in part two of this series, I'm gonna show you how I build my catalogs and live cheats using Adobe in design in Part three. The final lesson. I'm going to be covering my best practices for researching, attracting and contacting potential buyers as well as where you might want to sell online and how to do that. So let's get started 2. What is wholesale?: So what is wholesale wholesale means the selling of products in large quantities to another business who'd been turns around and sells them at a retail price to their customers. The key here is art quantities. So the reason that whole Selcan be such a great business model is because it allows you to sell a large quantity of your products in fewer orders so that you can be more efficient. The billing. Those orders, as opposed to fulfilling one order at a time in a traditional retail sense. You'll also reduce your production costs by buying your supplies in bulk and setting up your production like an assembly line. To make your workflow more efficient, you'll be pricing your goods to make a profit at the wholesale price, which is typically 50% of what you would charge for them at the retail rate. This is also known as Keystone pricing, and it's pretty standard across the board, although there are some stores depending on the types of products that you sell, that will want to mark it up a little bit more than that. Typical two times or Keystone pricing. If you're considering venturing into whole cell, it's really important to understand all the costs associated with creating your products. So we only to know the cost of your materials of the cost of your time because you want to make sure that you're making a profit and that you feel really good about the sales that you're making and that you feel like you're being compensated for the work that you do. One thing I see frequently with makers who are considering venturing in the whole cell is a fear of letting go half their profits by selling them at a wholesale rate. But the reality is, if you're pricing your products appropriately at the wholesale rate, you'll be making plenty of profit. And anything that you sell on your own website at the retail rate will just be icing on the profit cake. That's the way that I look at it. Whenever I'm pricing my products, I always start with the wholesale price. First, I always make sure that I'm making my money at the wholesale rate, so let's go over some of the pros and cons of whole selling your products and decide if it's the right fit for you in your business. Let's start with the pros. So the first thing is what we've already discussed. You'll have a more efficient or fulfillment process. So you're gonna be saving money on your materials, and you're gonna be saving time by making more things at one time, so it definitely make sure process a lot more efficient. When you're fulfilling bulk orders. You're also going to be helping more people find your products. By working with other stores. You are immediately tapping into their customer base. And in my experience, some of those customers actually come back and will buy from you on your website. So that's also a really great way to help spread the word about your products. And in addition to that, you're gonna be building brand credibility. The fact that another store is gonna be selling your products is gonna look really good, and it's gonna build that level of trust with your customers. It's also going to be easier to predict your revenue over time because over time you're going to be building up a relationship with stores and there's gonna be some stores that will come back over and over again to buy from you, and you're gonna be able to predict a little more easily how each quarter is going to go and you're going to make more money seriously. So one of the nice things about whole cell, but that I have found, is that I have a lot more control over the money that comes in. I'm able to more easily pinpoint stores that would be a good fit. I confined their information online, and it's just a lot easier for me to market to those customers and given easier yes, out of them than to try to market to the masses. Since you're selling in bulk and setting your own order minimums, you'll be processing larger orders and selling more per customer than you would be selling one or two products at a time to individual customers on your own retail site. Okay, so now we're gonna focus on some of the cons. The first thing that comes to mind is that your current pricing may not work for wholesale . If you have started a handmade business and you've been doing Onley retail sales online or at craft fairs and doing kind of good with it, and you want to enter into wholesale, you may need to re evaluate your pricing so a lot of people will underprice their work. And that's where you can start to feel like you're losing money with wholesale. The first wholesale order that I ever got was a pretty big one, and afterwards I doubled all of my prices because I didn't make any money on it, and it was very stressful. So you can definitely fix that issue. If that is an issue for you. Currently, the next thing would be negotiating terms. So there are gonna be some retailers that have certain expectations about the terms that you give them for their wholesale order. And I can tell you that if you are uncomfortable with those terms, you can always set your own terms, and there's gonna be some people that may not buy from you. If you're terms, don't meet up with what their expectations are, but that's just something that we'll talk about later. But that's just something that you have to figure out on your own and what you feel most comfortable with. But that can be a little tricky, depending on the type of stories that you want to work with, especially if you want to work with larger, like big box chain stores. The next thing is that wholesale can be a little more complicated for people who are making one of a kind goods. So wholesale works great if you have a set of products that are really straightforward and you found a system for making them, and you are comfortable making them over and over and over again with consistency. If you're doing one of the kind pieces, that could be a little bit trickier for wholesale because it's gonna be harder to system eyes, your pricing and your materials and that sort of thing and also set reasonable expectations for your retailers upfront. So if you do want to do one of a kind and you do want to go into whole sell, these are just things that things to think about and you may want to consider system izing some of your processes, and then the last thing is upfront. Cost can be higher, so I currently make everything to order. So as retailers are ordering from me, I order supplies and fulfill the orders as they come in. Some people like to keep an inventory, which is also great and can rip reduce your cost significantly over time. But that's gonna be a higher up front cost if you want to buy a larger bulk of supplies up front. So that's another thing to keep in mind. It's definitely doable. It's just you have to kind of figure out what works for you. And all of these things are negotiable all of these things or things that you can kind of work around and figure out what makes the most sense for you and your business and your products. 3. Pricing your products for wholesale: appropriate pricing is crucial to having a successful wholesale business. There are several different formulas out there for pricing your work, and they all very just a little bit. But I typically start with this formula. So I gather all the cost of my materials and my labor and multiply that by two. And that's how I come to my initial wholesale price. Then I take the wholesale price and multiply that by two to come up with my retail price or my m S r p m s r. P stands for manufacturer's suggested retail price. This is just a starting point. So, for example, sometimes all mark up my material and labor costs a little bit more than two times if I feel that it's appropriate for the market. On the other hand, sometimes if I have a product that has a really high materials costs but a reasonable labor cost, I mean that market out quite as much because I can still make a decent profit off of that mark up. If it's a product that I can sell for a higher price overall, I always try to keep my profit at least 30% at the wholesale rate, but most of my products air a 50% profit at the wholesale rate. So long story short pricing can be a very formulaic and a very intuitive process. And you really have to kind of massage the numbers and figure out what works for you and make sure that you're getting paid and you're covering all of your costs. Let's look at some pricing examples. The first example I want to show you is one of my card pouches. This is one of my lower priced items in my line, and it's a pretty straightforward example of a very basic pricing formula. So my materials and labour combined comes to a total of $3.75. And how I come to those numbers is I know how many of these little pouches I can get out of a yard of fabric. I know how much my zipper costs. I know how much the little tag on the side, that little red tag on how much that costs and for my labor, I'm calculating this based on how long it takes me to make one of these, or how long it would take someone else to make it if they were selling it for me. And I have that labour based on a $15 an hour wage if I was paying someone so that way, when I do the multiplication times too, I will be paying myself a little bit extra if I make it myself to the materials and labour combined come to a total of $3.75. And if I multiply that by two, I get a wholesale price of $7.50. And if I multiply the wholesale price by two, I get an M s R. P of $15. This gives me a wholesale profit of $3.75 per pouch, which is a 15% profit off of the wholesale price. It gives me a retail profit of $11.25 per pound, which is a 75% profit if I sell this on my own website. So the next example that I wanted to show you is one of my travel pouch is this is a little bit larger item and has a higher price point overall and is a little bit more of a money maker for me. So my materials and labour combined comes to $9.65. And if I will try that by to come to the wholesale price of $19.30 multiply that by two and I have ah MSR p $38.60. After testing this product in the market and doing a little bit more market research on this, I wanted to see if I could bring the cost down just a little bit the wholesale price down just a little bit and see if it would sell more of these couches because the labor is not that much more expensive than what it was for. The card pouches and the materials are more than two times more expensive. So I have a little bit of wiggle room there to build on this price and still cover my expenses and my time. So, knowing all of that, I changed my wholesale price on this to $18. I bumped it down just a dollar 30 per bag, and that brings me to an M s R. P of $36 so that still gives me a whole cell profit of $8.35 which is a 46% profit up of the wholesale price. And it brings me to a retail profit of $26.35 which is a 73% profit off of the retail price if I sell it on my own website. So I do actually sell a lot of this particular product and it has become one of my stand out products since I changed the price a little bit. So I'm making a decent profit. I'm covering all of my costs and it's actually a really great successful product now. So this pricing formula is just a starting point, like I mentioned before. And it also only measures the gross profits on your products that the growth profit is the total sales minus the cost to make the products or the cost of goods sold. And you also need to take into account what you want to make for your net profits, so your net profit is gonna be a measure of the profitability of your business as a whole after you account for all of the cost of running your business, such as rent travel expenses and other overhead costs that are fixed and variable and related to the operation of your business. So you want to make sure that you're not only covering the cost of making the product and paying yourself or paying your employees, but that, after all, is said and done that you have money to invest back into your business at the end of the day. So you may need Teoh. Adjust your pricing formula accordingly. Occasionally, I'll get really excited about launching a new product. But if I find that I can't make a reasonable profit at a reasonable price point for the market, then I know that I need to cut that product for my line or brainstorm new ways to produce it that are more economical. Do your research on market price ranges, test new products with your customers and cut products that are just a total drain on your finances or time. The benefit to being a small business owner is that you have so much flexibility to share your creativity and trying new things and test new products, but also to pivot quickly if something's not working 4. Linesheets vs Catalogs!: So let's talk a little bit about line sheets and catalogues and the difference between the two. A line sheet is very concise into the point, and it's kind of a no frills document, so it's just gonna be very simple product images on a white background with your product style names, your prices and the different sizes that that's applicable to your products. You'll also want to be sure to include all of your ordering information, all of your wholesale terms and policies and your minimum opening orders and reorder minimums. Everything that a buyer might need to know in order to place an order with you. And you wanna make sure that you have your contact information listed on every page, and especially on the wholesale terms of policies Page, I have my website on every page of the document. That way, if the buyer happens to print these pages out and only has one page, they know where to find me online and your line. She can be more than one page. It could be several pages, depending on how many products you have in your line, so don't get too hung up on that. The goal here is just to make it very simple and straightforward and make it really easy for a buyer to see what you got to offer. It's a way for buyers to get a very quick overview of the styles and prices available in your line. A catalogue, on the other hand, is gonna have more photos of the product in use in a style setting and is more of a marketing document. I combined my line sheets and my catalogs into one document, and this is easy for me to do now in the digital age, because I'm sending most of these out to buyers as a digital file or I'm sending them a link to my website where they can go on and see. The file is a pdf. 5. Wholesale terms + policies: when venturing into wholesale, it's important to have all of your wholesale terms and policies very clearly outlined from the beginning. This is going to build trust with your buyers, is gonna make things a lot easier when completing these transactions with your buyers. And it's gonna make sure that there's no confusion down the road on what you can deliver and how you can deliver it and what you expect from your buyers and what they can expect from you. The first thing that you're gonna want to include is just letting buyers know where and how to order from you online. Or if you don't do online orders, you can let them know how to place an order with you. Although I highly recommend that you set up an online ordering portal if it's possible and I always like to ask buyers to provide their store name, the buyer name the types of products they sell, what type of store they have and how they found me. This really is more for me than anything. Helps me when I'm doing research on new stores to reach out to to understand what stores are more nationally inclined to buy the products for me. Um, and I always just let them know that orders can be placed online with a wholesale account or via email purchase order. And a purchase order is basically just a list that the buyer can provide to you if they have your catalog, for example, and they just make a list of items that they want and send that to you, in which case you can send them an invoice. And then again, you're gonna want to let them know how they need to pay that invoice. The next thing you're gonna want to include is your order minimums. So I have an order minimum of $275 for an opening order, which is their first order, and then $150 minimum order for reorder. So if the buyer comes back to order more, they have a lower minimum to meet. In order to place that order, you may also want to consider the minimum quantity per style that you have. I have recently started doing this. I used to not have a minimum quantity per style, but this could help reduce some of those upfront costs and make sure that buyers aren't just buying one of a style and last that something that you're totally OK with. There's no hard and fast rule for setting your minimums, but you want to make sure that these orders are worth it for you, and you want to make sure that you have a very cohesive collection sitting on the store shelves. You want to make sure that there's a nice representation of your products as a collection together. Next, you're gonna want to make sure that you are really clear with buyers about how long it's gonna take for you to process these orders. My order processing time is typically 2 to 4 weeks, and this is because I make everything to order and I'm making it all myself for the most part, and I just kind of let them know up front that that's how long it takes. And it may vary based on the seasons, and if they want to know exactly how long it's gonna take, they can always reach out to me ahead of time and let me know what they want to order. And I can give them more precise estimate about how long it's gonna take me. The next thing you'll want to let them know is how you process payment and how you ship the orders. So I do not process orders until I have been paid first. I don't do not 30 turns, and I don't do any sort of like partial payment up front with payment due on shipping anything like that. I typically process payments immediately before I get started working on the order, and there are some exceptions to that. But it's pretty rare. Um, and I also accept all major credit cards and PayPal payments. I don't do checks or cash. If it was a local retailer, I probably with allow a check. But since I'm doing most of my orders online, I'm doing this all through online payment processing applications, the buyer pays for all shipping charges. Occasionally I'll run shipping specials to incentivize buyers to buy if I really want to get some orders in before a certain season hits. But typically the buyer is always paying shipping, and that is calculated once they place their order on my website, and if they don't place the order on my website, then I make sure that when I send invoices, shipping is included on the envoys. I also let them know which methods I use for shipping, so I use USPS Priority mail or UPS Ground. Those were the two shipping methods that have been the most convenient for me. However, I will allow them to specify a shipping method that is more convenient for them if they want. And I also let them know that if a shipment is returned to me unclaimed or refused, I cannot refund in order or shipping charges. So that has happened only a couple of times. And you just need to make sure that you kind of cover yourself in the instance of something like that might happen and let them know what you're willing to do. If that does happen. Next, four cancellations and returns all cancellations. I try to get people to let me know within 24 hours of initially placing their order, because once they place an order, I start ordering supplies and I start making the order. And it's, you know, I've already invested money into it, and so I can't really process a return or cancellation if they don't get it to me. fast enough, and I try to just make that really clear with them because I am a one person show here and it's it would be practically impossible for me to offer a cancellation or return halfway through fulfilling their order would be would be a huge dent in my finances If they do receive items that are somehow damaged or incorrectly shipped. I'm happy to work with them and will make it right. And I also have done exchanges for some buyers because I want to make sure that they're happy with the product. I want to make sure that the product is moving well for them in their store, and I want to make sure that they have fresh product on the shelves. And I have reached out to fires in the past to see how the product is moving. And if they say you know this product just isn't really doing that well, I have offered to exchange it for them and get some new product on the shelves that might do a little bit better, and the last thing that I do is let them know that I accept custom requests. So if they want something that's specific to just their store and they want to work on something special together than I let them know how to get touched, working for that and what I require for that type of project, and that's basically it. But I want to reiterate one more time. I know I keep kind of drilling this into you guys, but you really have to figure out what works best for you. I wanted to show you this as a starting point because I know how helpful it is to see how someone else's laid out their terms of policies. But you really do have to kind of play around with the try out. If you think see what works for you, see what makes you most comfortable because at the end of the day, your wholesale terms and policy should be something that reflects your values and reflects what makes you most comfortable as a business owner. And it's also going to help you sleep more peacefully at night. If you have terms that you feel really good about, so that's just something to think about. This is just a starting point, and I hope this is really helpful for you to see this 6. Tools of the trade: So how important is it to have the latest and greatest equipment and software at your fingertips? Well, it just depends. So when it comes to designing your actual products and constructing them, you want toe. Create a quality product off, obviously. So you're gonna have to decide for yourself what that means in your studio and the way that you're producing your products. When it comes to making marketing materials such as your catalogues in your line sheets and your business cars and those types of things. There's so many things available to you now online that make this process really easy if you don't have access to things like Adobe in Design or Adobe Photo Shop or Adobe Illustrator, and even your cellphone can take really beautiful pictures for getting images of your products. So try not to get too hung up on having the latest and greatest and try to make do with what you have, especially if you're feeling a little crunched financially, and it's hard for you to imagine spending a lot of money up front for some of these things in order to produce your work. Over time, you'll figure out what you need to continue to grow your business and what has the biggest impact on your bottom line? So which program should you use to build your line sheets and catalogues? I'll be using Adobe in design, but that's definitely not the end. All be all of design programs. There are a lot of free or inexpensive programs out there that can help you design your line shoots and catalogues. The program that you used to design your line sheets and catalogues is not as critical as just understanding, layout and design. Although some programs are gonna make this job easier than others, The most important thing is that you have a very easy to understand and appealing document that you can give to your buyers to entice them to buy the products and make it really easy for them to buy the products. Let's go over a few of these programs that might be used over you. The first program is Camba and Campas Online. It's really use. You can see they have a lot of different options here for creating designs you can choose from some of their already created templates. You can see here just breathe of a blank canvas. You can add more pages, which is a feature that I really like, because you could start to create a booklet and they have a lot of different options for creating designs that you can choose from or you can create your own. You can add in grids for photos, which is really nice when you're creating line sheets, and it's very quick and relatively easy, and they have a lot of different phone options. They have a lot of different formatting options. This is something that's great if you don't want to invest a lot of time in the effort and money into something like Adobe Illustrator or in design. One thing about Canada that can be a little bit frustrating for me since I'm so used to using programs like Adobe in Designer or Illustrator is that you can't really layout grid. You can't. It's not as easy to manipulate the photographs and those types of things, so it is a little limited on that end of things. But if you have some really nice photographs that are already formatted pretty nicely, you can easily drag and drop these in here and get something pretty quickly that looks really nice and professional. So next up we have Adobe in design, which is my program of choice when designing my line Cheats and Catalogues and Adobe in Design and Debbie Illustrator all kind of talk about those at the same time because they have a lot of similar features that make them really great for designing and laying out documents like this. The main difference between the two is that in design, which I'm showing you here is going to allow you to create a booklet with multiple pages that you can then format into a booklet. Illustrator is not really is great for creating a booklet, although you can create multiple art boards. If you want to create pages for your document, you can see here I have a lot of options for creating grid lines and things that I can come snap to. It makes it really easy for me to drop in my photographs and edit photos within the actual application, and it's just really easy to format the within this program. So I really recommend in design a lot if you have the time to sit down and learn, and I actually have other classes where I show you how to use some of the other programs, like Photoshopped and Illustrator to. So in the next part of the Siri's, I'm gonna be showing you how I design my line shoes and catalogues using adobe in design and show you the tools that are my favorite tools to use. Once you get the hang of it, it's way more intuitive for designing more complex documents, like a lion sheet or a catalogue. Yet another option is something called online. She generator or line she creator, And you can find these by just googling online. And I actually have not used these. I've kind of played around with him a little bit. You can see a lot of different options come up here. Um, I don't really like these as much because I feel like if you're gonna go through the trouble of creating one of these, you might as well just create your own and create a line she on your own website. Um and then some of these two, When I was looking through, I noticed that they had options for buyers to actually make a purchase. And if you're gonna do that, you might as well just create your own website. So they have have different options for this, But I I don't really trust these as much as I do. Just being able to have complete control over the design of your own wife sheet and having that flexibility That is an option. Something else is coming down. The pipeline is a new app called affinity, and it's actually a suite of products that are very similar. From what I understand. Teoh the adobe suite of products that they have. Ah, photo editor. They have a designer, which I think is similar. Teoh, illustrator Adobe Illustrator. Then I have something called Publisher, which is not released yet, but I think it's gonna be very similar to in design. And these programs are a lot more affordable than the Adobe Sweet products. But I haven't tried these yet, but I am actually planning on learning knees and seeing how how similar they are to the adobe Sweet and I think they are pretty similar. From what I've what I've read and what I've seen is that something to kind of keep in mind to this, that this is coming down the pipeline This is something that might be useful for you in the near future, and it might be worth jumping on. Board is trying to learn a little bit about these programs. Early on, you may be asking yourself, Do I really need a line sheet or a catalogue? And the short answer is, maybe not. Maybe you don't need it, but it just depends on how you have yourself set up online, how you have yourself set up as a business and and how you have yourself set up to receive orders from potential buyers. So a catalogue is really nice to have is a marketing document. You could. If you're trying to do this ruling really lean and and quick and easy and trying to get your stuff out there, you could just stick to your website and send buyers to your website and do everything digitally. That's fine, but I have down that buyers enjoy looking at a catalogue or a line sheet as a quick overview of your products so you don't have to have a catalog. Our line she unless you are planning to do trade shows and those types of events, in which case you definitely do need a catalogue and line. She's something that you can hand off to a buyer, but I highly recommend that you have one. I just think it represents a higher level of professionalism, and when you're trying to present yourself to these buyers and build that trust, I think everything that you can do to to exhibit professionalism and show them that you have taken the time to create a line of products that are computed and present them in a cohesive way is really going to chemical your wholesale business forward. 7. Homework: So I put together a little homework assignment for you guys. This is gonna help you prep for the next part of this series where we're gonna be designing our line shoots and catalogues. So I want you guys to gather some inspiration. I want you guys to look around and do a little research in your market and kind of get an idea for how you want to start laying out your catalogues and line sheets. And I put together a few. Resource is, so I'm gonna share those with you now. The first resource that I wanted to share with you guys is issue dot com over time, and after a lot of Google researching, I found the issue is a really great place to find catalogs from other brands. Some that are really large brands, is on their smaller brands, issues just a platform for online publishing for magazines and catalogues and those types of marketing marketing documents. And it's really great for having a look at a lot of different types of catalogs and magazines to get ideas for how to lay out your own catalogue. So on issue. I kind of found this little treasure trove of catalogues to look through. And it's through a record called Dan Rich Group. And you can see here there's all of these different types of catalogs. And as you click through these, let's look at this one here. So gift catalog. Let's just click on that. You can see that you're you're gonna have a lot of different catalogues to look through. This is like for bait for Children's books, for example, and then it will also bring up other catalogues that you might want to look through as well . So let me go back here if we find one. Here's one girl's comptel, so that one is a home goods line of duty towels so you can see how these people have laid out their catalogues. And this is just such a great resource for seeing very professional catalogs from people with handmade businesses like, I know that this particular business is a small, handmade business, and this person also goes to trade shows. You can see how they're representing their lie to buyers at trade shows. On a very professional level is this is a really great research resource, and I use this a lot to help me gather inspiration for how to lay things out. The types of information that I want to include in the catalog This is really great and it's a really great idea if you're just starting out and you're not sure what to put in your catalog to look at a lot of other catalogues and kind of get an idea of what they put in, there's another great resource is Pinterest. I really love Pinterest for getting ideas for catalogues as well, and you can just go and search for catalogue ideas. This is gonna be a little bit more of a broad search, but you can see here like this isn't necessarily a product, but it's it's a magazine and so you can get some creative ideas, little details for how they lay out their page numbers and that sort of thing. This this is great for getting ideas for catalogue layouts. Um, so I use this a lot, and it's gonna be a little more broad. You may spend some time here, go down the rabbit rabbit hole and get lots of ideas. But this is another great resource of Pinterest is awesome for this. Next we have Instagram Instagram is fantastic for following brands that have a way of representing their work that you really admire. And I also find Instagram really useful for helping me come up with ideas for how to photograph the products. So for the catalogue images over time, I've developed more skill, set more of a skill set. Teoh include really great product photos. So Instagram is great for that for looking around, seeing how people take photographs of their product, that they have similar products to you. And you want to do this in a way where you're not trying to copy what someone else is doing . But you're just trying to get a better understanding of how people represent their products , and that's gonna be really helpful for you to. So Instagram is great for that. And instagram is just a great way to create a gallery of your products and see galleries of other people's products that they may not have on their website so highly recommend that you can also look at magazines, go to your local bookstore, thumb through some magazines and see how they represent different product lines. Magazines are a great way to get inspired from a catalog because you're kind of log can be a very technical document, but you can also make it kind of like a magazine. And magazines have a lot of really great ideas for layout, ideas and design and product placement and wording all of that. So you may find some really great ideas in the pages of a magazine, some of your favorite magazines. And when you're looking through magazines, you may find other product lines that are complementary to the types of things that you're doing and you you want to see if they have anything online about their products that might help inform the way that you present your work online and to buyers as well. 8. Thank you + more classes!: I want to thank you so much for joining my class. And I also want to encourage you to check out some of my other classes. This is my shameless plug. So I've got to other classes currently on skill share. One is all about designing repeating patterns from your hand drawn artwork. And then another one is all about designing products, markups. Both of these classes tie into this class, so they're gonna help you start to develop those photographs to put into your life sheets and catalogues. So I encourage you to go check those out. And I hope that you guys feel inspired and empower to take that next step into wholesale. And if you have any questions at all, please leave me a comment and I'll try to answer it. I'm always checking the comments, and I'll be right on it. So thank you so much. And I will see you guys in the next part of the Siri's where we're gonna be designing our flying sheets and catalogues using adobe in design. Thanks. Bye.